Promoly

Author: pete

  • For Musicians: How To Make an Effective Marketing Strategy

    For Musicians: How To Make an Effective Marketing Strategy

    For most musicians, creating and producing music is a passion. However, if you’re a musician yourself, you must know that your passion will not be enough to make people listen to your music. Creating and producing music is also like a business. If you want them to listen to your songs, you must effectively market yourself and your music to them. That’s why you need to have a marketing strategy in place. 

    Fortunately for you, we’ve curated some tips on making an effective marketing strategy so that you can spread your songs out there for the world to hear and consume. 

    Here’s how you can make an effective marketing strategy to make people listen and appreciate your craft: 

    Tip #1:  Know Who Your Fans Are

    To reach the widest possible audience, you need to know those people interested in your music. You need to know who your fans are because that can help you create an effective marketing strategy. If you have a background about where your audience is based, how old they are, and where they spend time online, you can build a marketing strategy that accurately reaches them. Moreover, your efforts will not be wasted because you know those people will really listen to your music. 

    To know who your fan bases are, you can utilize data that is already available to you. You can use analytics tools built into your musician website and review the results of your site visits. From there, you can determine your fans’ demographics, search terms, and interests that can help you understand your audience.  

    Tip #2: Market on Both Potential and Current Fans

    When creating your marketing strategy, make sure that it is for your current fans and potential fans. Don’t solely focus on your current fans because that will not grow your fan base. While going heavy on marketing your music to your current fans will help because they can spread and share your music with others, you should still make your own efforts to build your fan base by creating new fans with exciting and engaging content. This way, there’s a higher chance that you can get the results you want. 

    Tip #3: Include Social Media in Your Marketing Strategy

    Social media is the most effective platform to grow your audience. It’s where you can target most people, so focus on creating your social media efforts to make your marketing strategy more effective. 

    You can use social media to drive fans back to your website. This way, they can explore your content and music in more depth, increasing your chances of converting them into loyal and true fans who will continue to engage with your future releases. You can also utilize paid social media ads to better target and reach potential listeners. 

    Conclusion

    As a musician, having a marketing strategy is important because no matter how good your music is, people will not listen if they don’t know you and your music existed in the first place. So, you have to serve yourself and your music to them with the help of an effective marketing strategy. Just follow our tips to jumpstart your marketing strategy creation for your music. 

    If you need help in promoting an album release, Promoly is the perfect tool you can rely on! It is an audio and content promotion tool that helps you drive downloads and grow your audience. It also helps innovative brands promote their audio over email and social media, track their recipient engagement, drive more features, push more sales, and get their brand noticed. Sign up today and start your 7-day trial! 

     
  • 4 Ways You Can Release Singles To Maximize Success

    4 Ways You Can Release Singles To Maximize Success

    Releasing singles can be an exciting moment for you. After so much hard work, you can share with the world the wonderful music you have made. You’ve been through many challenges, and now you’re here. However, there’s one more challenge to overcome: how should you exactly release your singles? If you cannot answer that question, don’t worry. There are many strategies as to which you can release your singles to achieve different goals.

    Today, we want to share with you various ways to deploy your singles to take your music career to the next level:

    1. Plant the Flag

    As you might have noticed, many big names today started their career by releasing their singles. They treated their single as an introduction to all the songs that were to follow. Such powerful debuts of their songs can solidify to the audience the type of music they can expect from the artist, and those who love it can stay. If this is what you want to do with your singles, then go ahead. Make sure it is authentic to you and clarify who you are as an artist. Think of it like planting a flag, telling others exactly what you’re all about.

    2. Forever a Stand-Alone

    Some singles are exactly what their name implies: singles. They stand alone, not connected to any other songs. If you are experiencing different music or want to produce songs that you can put all your creativity into, one-offs are a great way to share your singles. Not only can it be a lot more fun, but if the music doesn’t actually do well, it won’t tarnish your image as much as music that was meant to showcase to others what else you have in store that’s related to the song.

    3. Clear the Clutter

    Do you have a pile of songs you tried to compose many years ago? Don’t worry. Every artist faces the same challenge as you do. However, do understand that these old songs can be revitalized and used. Often you can find yourself halfway through a piece before giving up. However, once you come back to listen to it again, you might have new ideas and new takes that can turn what was “okay” into something extraordinary. Releasing these singles, in a way, helps to reduce clutter and allows you to continue releasing music that won’t take as much effort as starting from scratch.

    4. Maintain the Momentum

    If you’ve been on fire releasing hit songs that people love, you can release singles to continue the previous songs’ momentums. This is especially true if you released a full album but still want to capitalize on its popularity. When people start to move on to other songs, you can bring them right back with singles that carry out the story. Everything from remixes, demos, and even live recordings can help you carry the momentum of your previous songs, and when they are finally released, they can be used to refer to your main album.

    Conclusion

    As you can tell, there are just so many ways to release your singles. You can release it as a stand-alone, as a momentum carrier, or as a way to showcase who you really are. Regardless of how you release it, however, be sure that the music you release are ones you can truly stand behind. There’s no point releasing songs you don’t vibe with, as that will do nothing more than push away your audience. As such, spend the time understanding how and why a single will be released, but spend more time ensuring that the music you craft speaks to your heart!

    Promoly is a platform that helps innovative bands promote their music over social media and email, all the while tracking engagement, pushing more sales, and more. If you are looking for an audio marketing strategy to grow your brand, sign up for our service today!

     
  • Talk the Talk: 5 Best Practices for Launching a Podcast

    Talk the Talk: 5 Best Practices for Launching a Podcast

    Launching a podcast isn’t a walk in the park. But since podcasting is one of the newer forms of media available to the public, most people use it to discuss topics that may be relevant to others. Therefore, you may want to consider putting out audio files for others to listen to and hopefully learn something from.

    Similarly, many things could go wrong when launching a website where you plan to showcase your podcast. Fortunately, through the experience of others, you can avoid some common mistakes newbies make to ensure a seamless listening experience. 

    Here are some best practices new podcasters should incorporate into their podcast launch.

    1. Choose a Simple Name

    If people want to succeed with podcasting, they should choose a simple yet catchy name for the show. Although complexity isn’t discouraged, naming a podcast show shouldn’t be difficult as listeners would need to recall and identify it at a single glance.

    Some podcasts may contain valuable content but lack the simplicity of the show’s name. As a result, people often forget about them and continue listening to other podcasts whose titles have been recalled and built for the general public.

    2. Implore an Audio Marketing Strategy

    Similar to other forms of media, podcasts may also need help from various advertising or marketing campaigns to boost audience engagement and visibility. An excellent audio marketing strategy should help introduce the show to the general public, especially for those starting.

    As a result, more people will be tuned in to the show. Podcast shows can depend on organic audience growth as well. However, if you’re in a rush and want to share the content immediately with your listeners, it’s best to use specific advertising and marketing campaigns to get people interested.

    3. Use Sophisticated and Fitting Graphics

    Graphics play a significant role in podcasting. Some people base their attention on podcasts that use creative graphic art on their covers for each episode or series on streaming platforms.

    Like album art, the graphics used on podcast covers should entice people and convince them to listen to the show’s content. Although judging a book by its cover isn’t good, some people rely on compelling graphics, encouraging them to engage or interact with the media format.

    4. Launch a Complimentary Website

    A website is an essential tool for most businesses nowadays. If you’re planning to monetize your podcast in the future, it’s best to launch it with a complimentary website that listeners could visit.

    In turn, the website grows its reputation and online authority while the podcast establishes its place in the public’s eyes. In the end, both platforms should support the goal of informing people about how they can reach out to the podcast creators for more information on the content released.

    5. Select a Specific Niche

    Selecting a niche is the most critical part of launching a website. Podcasts can’t be a general-themed show—people wouldn’t think of it as a reliable source of information unless it focuses on one topic and branches out to relevant themes around it.

    Conclusion

    Launching a podcast isn’t a walk in the park. However, because of people who have found their shows first, mistakes have been made and can now guide future podcasters into establishing their presentations on an excellent note.

    Promoly is a digital music marketing platform for creators, helping clients build and grow their audience online. Our goal is to establish digital content creators through systematized audio marketing strategies while getting the audience interested. Instead of hiring expensive music PR companies, work with us by starting your seven-day free trial on our website today!

     
  • 5 Mistakes Newbie Podcasters Make After Launching a Podcast

    5 Mistakes Newbie Podcasters Make After Launching a Podcast

    After months of careful planning and countless brainstorming sessions, you finally launch your podcast. However, there are more tasks to do besides preparing for the launch itself.

    Most creators think they can rest right after their podcast goes live on various streaming platforms. But the truth is, it’s only the beginning—people have made mistakes about laying low after launching a website. But some people live to teach other newbies the mistakes to avoid after the much-awaited release.

    1. Not Investing in the Podcast

    Everybody has to start somewhere. It is acceptable to launch a podcast that doesn’t have the best audio quality and content possible. But as the community grows and the podcast sees an opportunity to upgrade or become better, it’s time to invest in the materials to produce the podcast.

    It takes money to make money—the pieces of equipment used in a podcast aren’t cheap. If you’re investing in something for the podcast for the first time, make sure to invest in the show’s audio quality. As it is an audio-only media format, most listeners will rely on the podcast’s audio quality. It may be best to invest in making a small recording space at home for better audio quality.

    2. Not Having an Email List

    Another form of audio marketing strategy is the use of an email subscriber list. You can legally acquire your listeners’ email addresses after letting them sign up on a subscription platform.

    From there, you can let them know about the latest developments or updates the podcast may have in the future. An email list should also help content creators establish their relationship with their listeners by writing a note or a letter addressed to them.

    3. Over-Editing

    The goal of every content creator is to produce and upload near-perfect content. However, over-editing isn’t an excellent quality to have in a podcast. One of the reasons why people listen to podcasts is because they want to hear from real people. A podcast may become unrealistic to the ears of listeners, making them quit listening to the show.

    Instead, try to edit out only the unnecessary parts. Leave some elements that make the show more exciting and realistic. For example, if the topic is funny, include the times the hosts laugh. Maybe, if the subject is more serious, have as many dialogues among the hosts as possible. Do the type of editing that highlights the show, not diminishes it.

    4. Going Rogue

    The best way to run a podcast is to have a concrete plan for it. The role of setting up a plan for the show is to help direct or redirect the goals that the content may have. For example, set up a goal for the entire year after the podcast’s launch. Try to plan what happens in the following months, including the type of content released in every episode. In a way, content creators should make their itinerary more organized to ensure a seamless workflow.

    5. Delaying Episode Release

    There’s nothing more disappointing to listeners than a delayed podcast episode. Therefore, to ensure that there will be no delayed podcast episode releases in the future, make sure to schedule an upload once a week. Keep your listeners on their toes with a weekly dose of their favorite podcast.

    Conclusion

    The journey of creating a podcast doesn’t stop in the show’s launch. Instead, there is more work to do right after publishing the show on the internet. As there is a market for podcasts on various streaming platforms, it’s vital to stay ahead of the potential competitors by avoiding the most common mistakes in the beginning.

    Promoly is a digital music marketing platform for creators, helping clients build and grow their audience online. Our goal is to establish digital content creators through systematized audio marketing strategies while keeping the audience hooked. Instead of hiring expensive music PR companies, work with us by starting your seven-day free trial on our website today!

     
  • Attention Indie Artists: Here’s How to Get More Plays On SoundCloud

    Attention Indie Artists: Here’s How to Get More Plays On SoundCloud

    Music is like a Horcrux: you put a large part of your soul into it. That’s doubly true for indie artists who don’t have an agent, and they’re raw, exposed.

    SoundCloud lets indie artists reach a pool of 76 million monthly users. But when you’re an indie artist, you take on many of the burdens of promotion yourself.

    The internet is a fantastic platform for exposure, but the tricky part is discoverability. How can you stand out from the (literal) noise?

    If we could have your attention for a moment, we’ll explain how to get more plays on SoundCloud.

    Squeaky Clean Sound

    To put this simply: Let fans see your art, not your workshop.

    It’s easy to jump the gun as a creator and leave loose ends undone in the name of getting your song out there sooner.

    But people do judge the book by the cover. If your presentation is sloppy and unprofessional, you’ll draw fewer listeners.

    After you’ve done your track upload, clean up your track title names, scrub out the typos, and make sure your tracks are free of technical errors.

    The book/cover situation doesn’t end there. Even when it comes to music, track artwork draws people in.

    Dress your tracks up with cover art before you put them out there. It gives a personality to set them apart from the millions of blanks on SoundCloud.

    Selling In

    “I’m an artist, not a sell-out!”

    Time to drop that attitude now. Anyone you’ve ever heard of “sold out” in some fashion by marketing themselves, and it’s what artists do if they want anyone to ever experience their art.

    If you don’t have marketing and self-promotion skills, now’s the time to fix that (by reading Promoly’s blog). You don’t have to go on an expert-level marketing course, but read up on the subject and how to get noticed on SoundCloud.

    Most of all, shake the self-promotion embarrassment. Bigging yourself up is weird in day-to-day life, but for an artist, it’s the only way for people to discover and hear about you. If even a small pool of fans discover you, then it justifies the act of self-promotion.

    Social It Up

    The easiest way to get marketing is also free.

    Making friends (“networking”, in fancy business-speak) is the fastest way to get heard. Forging links with the community means you can create feedback loops between you and other artists as you promo each other and reach a wider combined fanbase.

    Making friends can also make you aware of exciting opportunities, like events where you can reach more fans.

    How to get plays on SoundCloud? It’s all in the follows the likes and the shares.

    When you take it outside SoundCloud, the same applies. Hit social platforms to drum up more fans, connections and make friends in the community. Social media is the most enormous promotional tool ever created — and it’s completely free.

    If you want to go deeper, you can spend a little cash. Most social media platforms offer paid promotion through ads that they’ll show to relevant people. This can be a great way to expand your reach, but it can get costly for an indie artist.

    Tag Your Tracks

    Remember when we said discoverability was the root of the problem? Metadata provides part of the answer.

    Take a look at Promoly’s Creative Cookbook podcast, which interviews Nick Sadler, embedded in the player below. If you click through to SoundCloud, you’ll see the tags. The interview is about music promotion and the music industry, which we have tagged appropriately. 

    Effective use of tags is all that separates some big names from the artists wallowing in obscurity. It’s not an instant path to success, but the artist who uses tags in the right way will beat the one who doesn’t, all else being equal.

    One thing though, don’t spam tags but hit the significant features of your sound: the genre, a sub-genre, the mood it creates, instrumentation. Think about what you expect people to be looking for when they come to find your music.

    Tools for the Job

    What’s the best way to speed up a laborious job? Use the right tools.

    It’s no different for promoting your music. There are stacks of promotion platforms and tools out there to help you automate your social media or keep your marketing organised. If there’s something about promoting your tracks you’d rather skip, there’s probably a tool out there to help you out.

    Tools won’t take the hard work out of music promotion, but they can help you do more faster and squeeze extra juice from your marketing plan. Getting known will always be an uphill struggle, but climbing equipment will make it easier.

    In Promoly, we have a ‘links campaigns’ tool, which generates a remarkable landing page to showcase your music.

    We can automatically pull in your shop and stream links for you, which saves you a ton of work. Once the links campaign is ready, you can share your music online, over social media, or anywhere that makes sense, which over time will help grow your fan base.

    Here’s a section snippet of a links campaign showcasing our podcast. 

    Attention Indie Artists: Here's How to Get More Plays On SoundCloud

    Big Data for Big Sounds

    Don’t let the word “analytics” send you to sleep. Boring data might seem like the opposite of creating art, but it would amaze you to know how often they go hand in hand.

    SoundCloud features its own analytics panel that you can access by signing up for SoundCloud Pro. It’ll cost you, but it’ll also give you insight into who’s listening and how your marketing efforts shape your target audience over time.

    Use the analytics provided by your social media accounts for similar data. You don’t have to dive deep into the statistics, but you can get a sense of what’s working and what’s not. And when it is working, do more of it! 

    Get Someone in Your Corner

    So, you’re not making enough progress on your own, and you’re happy to pay a little more. Perhaps it’s time to work with a promo firm.

    There’s a massive number of companies out there who will help you with marketing and PR for your art. This isn’t like working with a traditional label, and they won’t own the rights to your music or anything like that.

    Instead, you’ll pay them a fee, and they’ll take on some of the things we’ve already discussed — and more. They’ll make it their mission to get you out there.

    With a promo firm, you’ll probably achieve results you couldn’t have alone. The trade-off is the cost. You’ll need deep pockets to make the most of this kind of service.

    How to Get More Plays on SoundCloud the Easy Way

    If you’ve been wondering how to get more plays on SoundCloud, these tips will help bring some new ears to your music.

    The best part is that this becomes easier over time. As you develop fans, they’ll become ambassadors for your music, and the whole thing will snowball.

    Looking for more info on how to promote your music? Make sure to follow our blog.

     

     
  • Branding 101: Why Podcasts Are Great for Growing Businesses

    Branding 101: Why Podcasts Are Great for Growing Businesses

    If you are looking for ways to enhance your digital audio advertising and diversify your audiences, podcasts are a great way to do that. Podcasts can provide a lot of value to your followers while keeping up with their fast-paced lifestyles. 

    You can extend your blog content and social media promotions through a podcast. Through it, you can offer practical advice and insights, interviews with individuals your audiences know and like, and so forth. Offering genuine value is, in the end, one of the most effective strategies you can use as a business to develop confidence in your brand. If you want to maintain your business’s value, podcasting offers you the opportunity to get there.

    Here are other reasons podcasting is perfect for your growing business:

    1. Increases Online Engagement

    When you use podcasts, you have a great probability of engaging with a new audience. If a topic or subject interests your listeners, they generally subscribe to the series, listen to it again, and will want to follow future episodes. Furthermore, your listeners may refer it to their peers, resulting in increased traffic.

    2. Enhances Online Credibility

    The podcast is a one-sided communication platform, but you could still get the sense of speaking directly to your audience. As a result, your listeners feel more connected to you, as they feel you are directly speaking to them.

    You will know if your podcast connects well with your audience with an increase in listeners, social shares and mentions, and feedback. A podcast is also a great way to share corporate news. With podcasting, you may also establish a sense of authority that is absent in printed form. 

    3. Provides Inexpensive Marketing Avenues

    Compared to video production and other extensive and expensive content marketing strategy, it is much simpler to start a podcast. For example, It is a great alternative to video marketing when your budget constraints it. 

    The resources you need for the podcast are simply accessible and inexpensive. The finest business podcasts only require a high-quality microphone, headphones, and a laptop, and you are good to go. You may even use a high-quality smartphone to get started.

    There are also a lot of free editing programs, and all you need is a strong Wi-Fi connection. Podcasts can also be sent via email marketing and a variety of distribution platforms through which to market your podcasts.

    4. Stands Out against Other Online Media

    There is a lot of content on the internet, which is causing content-weariness among internet users.  For this reason, podcast content is usually a pleasant break. Launching regularly scheduled podcasts might be enticing to your audiences and reinvigorate your marketing initiatives.

    5. Builds Listener Interest

    Regular podcast sessions will also build listener interest in your products and services, especially when you podcast consistently.  A well-executed podcast will help your business become well-known. 

    Conclusion

    Podcasts are now more widely available than ever before. People are highly mobile, and as a result, there are more and more platforms offering podcast content. On-demand podcasts are just more consumable; that’s why its audience continues to grow.

    Nothing can stop the growth of podcasts since on-demand listening is the preferred way of communication globally. There is a clear market, with over 800,000 active podcasts and over 54 million episodes available internationally.

    You may leverage this trend and reach your target audience by starting a podcast. There is a lot to learn about starting a podcast for your company, whether you’ve never done it before or have had the itch to start one but never got the go-ahead.

    Promoly is a digital audio advertising company offering music marketing strategies and other innovative techniques to help innovative brands get better engagement online. We also help you track recipient engagement, drive more features, push more sales and get your brand noticed. Contact us today!

     
  • Promoly Tutorial – Viewing real-time activity on promo campaigns

    Promoly Tutorial – Viewing real-time activity on promo campaigns

    It’s difficult to determine who is engaging with your promotional campaigns when you’re promoting music. Especially when delivering music promos via email.

    When sending promos to email lists in Promoly, viewing real-time activity in Promoly is super simple.

    Login to your dashboard by going to mailer.promo.ly and then in the left-hand menu, click activity.

    Promoly Tutorial - Viewing real-time activity on promo campaigns

    Activity displays everything that is happening in real-time with your campaigns. So if you send out a promo campaign, all of the engagement information and data will be there in time order.

    Filtering promo campaigns

    Without filtering, it’s organized chaos because Promoly is displaying everything happening with your promo campaigns- so you’ll need to get really specific and tell Promoly what information you want to see.

    So, for example, if I sent a campaign out to myself, I can search for myself as a recipient in the activity log. I can either do it by name or email address or filter by campaign name.

    Promoly Tutorial - Viewing real-time activity on promo campaigns - image 2

    Searching for me by my email address, you can see here a month ago, I checked out a campaign ‘Your Demo of Promoly’, and then a month ago, I downloaded a WAV file.

    Promoly Tutorial - Viewing real-time activity on promo campaigns - image 3

    If I just want to view how many files I’ve downloaded, I can do that as well.

    In the next filter box, you can set the filter to display download only.

    Promoly Tutorial - Viewing real-time activity on promo campaigns - image 4

    So you can see here, I’ve only downloaded one campaign in the last month, and that was called your demo of Promoly, but that’s only in the previous 30 days.

    Promoly Tutorial - Viewing real-time activity on promo campaigns - image 5

    Using real-time activity data and filtering that information is a powerful way to determine how your audience engages with your music.

    Here’s a whole video on using the activity log in Promoly.

     
  • Podcast Marketing Mistakes You Might Be Making

    Podcast Marketing Mistakes You Might Be Making

    Podcasts provide you the opportunity to talk directly to your audience and prospects. In comparison to blogs or other written pieces, your voice has the potential to create a more personal, more profound connection with your audience. However, there is a problem: you will be selling a podcast to use a podcast to promote your organization.

    Podcasting is similar to blogging in that you must generate traffic to your articles to sell your products or earn advertising money from visitors’ views and clicks. If you aren’t getting the exposure you need, it won’t be a viable marketing avenue. 

    Maintaining a podcast is a long-term marketing strategy that can gain traction over time, so don’t expect instant success. You may, however, run into some difficulties along the road, so be prepared. Here are some hurdles that you might face when doing promotional activities for your podcast: 

    Your Ads Are Placed on the Wrong Platform

    Are you paying hundreds of dollars on a Facebook ad yet seeing little-to-no return on your investment? Even if you complete your research and spend hours selecting the most appropriate audience for your adverts, it is possible that they may not be successful in their efforts. This is because the platform isn’t the most appropriate medium for promoting your program.

    If your podcast talks about making a business thrive, LinkedIn might be a good platform to start with since it is where most people go for professional and work-related material. Your business development podcast would feel right at home here, and you would get far more ad interaction than you had anticipated. When it comes to podcasts about the newest fashion trends for teenagers, LinkedIn will get you no listeners, but a brief Instagram video may close the deal.

    You’re Releasing Episodes at the Wrong Time

    Making the most of your engagement statistics is essential. Be sure to plan your postings properly, taking into account the day of the week and holidays. Some of the most popular periods for your material may not be the most appropriate for it. Take into account that, even if user engagement on social media platforms is stronger during the late hours, there are a much greater number of posts with which yours would have to fight. 

    Another thing to remember is that people are more conscious of what they see and absorb information more clearly in the morning. That’s also when your prospective listeners go to school or to work, which makes it an excellent time for your podcast to find its way into their daily commute.

    You’re Excessively Ambitious

    Even though it makes perfect sense to be inspired by well-known innovators, it may sometimes be challenging to determine how they achieved their fame. What worked for them may not always work for you, even if you are successful in your endeavours. Check out a wide range of themes. Identify podcasters that provide material similar to yours and niche producers who produce audio on wholly different topics than you. Whatever they do, you may be able to glean something beneficial from their approach and incorporate some of it into your plan. 

    You Don’t Have a Conversion-forward Website

    It isn’t uncommon for podcasters to launch their program without first putting any thought into developing a web presence. After all, you can get your podcast out to the world without a site at all simply by submitting your program to well-known podcast directories. While this is a possible solution, it will ultimately limit you from taking your podcasting game to the next level. A website gives your program a more professional appearance, and it allows you to give listeners more opportunities to convert into customers such as by purchasing products you produce or merch you made.

    Final Thoughts

    Success is seldom easy to come by. It is generally the result of many tough months spent implementing your marketing strategy. Often, the most challenging part of launching a podcast isn’t the actual production process but rather the marketing that comes with it. It is impossible to skip it unless you want to keep your material to yourself indefinitely. There is also no need to refrain from doing so. Statistical data and marketing jargon are merely another opportunity to communicate with your audience and channel your creativity in the proper direction.

    At Promoly, we will make sure you will get past the marketing hurdles and have effective digital audio advertising strategies. We will help drive downloads, grow your audience, and impact your niche industry through your podcasts. Contact us today to learn more! 

     
  • How Josh Simons launched Vampr and grew to 1.1 million users

    How Josh Simons launched Vampr and grew to 1.1 million users

    Josh Simons is Co-Founder and CEO of Vampr, the No.1 network for musicians. In today’s show, Josh talked us through Vampr’s inception, growing to the first 1000 users, raising money, and what it took to hit the milestone of 1,000,000 musicians using their network. Josh is very generous with his time and information shared – if you’re looking to start and grow a business, this episode is for you!  

    Find out more about Vampr here.

    Here are all the streaming links.

     
  • Easy & Effective Email Marketing Tips for Music Artists

    Easy & Effective Email Marketing Tips for Music Artists

    If you are an independent artist, building your email list is a vital step in creating a reliable network. It’s not an easy process, but it will definitely help you manage your fanbase and keep in constant communication.

    Don’t be intimidated by the length of the process. Here are a few easy-to-follow tips that will help improve your email marketing strategies and build your list.

    Collect Emails at Your Shows

    Some artists have collected emails during live shows. You can leave a piece of paper, like a sign-up sheet, or even a tablet or laptop where people can input their email addresses. Make sure to leave it somewhere you know that people will flock to during the show. Something like a merch stall, for instance.

    Before or after your set, make sure to let your audience know what they’ll get if they sign up for your mailing list. Make it enticing! Something that will push them to sign up, knowing that they will get something out of it. It could be exclusive content, a chance to win merchandise or even free downloads of your EP, mixtape or single.

    Make sure you assign someone to collect the sign-up sheets after the set.

    Create a Sign-Up Form on Your Website

    Many brands are integrating email sign-up forms on their websites. If they enter your website and see all of the cool deals you have to offer on your email list immediately upon viewing, they will be more motivated to sign up for your list.

    Of course, this will depend on the website platform you may use as well. 

    To keep better track of those who sign up for your email list, it helps to integrate email automation into your process. This could have a set template that sends automatically to new subscribers and includes any freebies you might promise them.

    Host a Giveaway

    No one can resist free things. A great way to market your email list is to hold giveaways or contests. Not only will this boost fan engagement, but it is a great way to entice your audience to sign up. 

    It may take some careful planning. You will need to find a prize that is relevant to your fans. It could be exclusive merch, VIP tickets and more. When done right, you should be able to not only grow your email list but improve your social media following as well.

    When hosting a giveaway, you are communicating to your audience that they have a chance to win these valuable things, and all they have to do is sign up. Seems easy, right?

    Utilise Facebook Features

    Facebook has a lot of features that you can use to help you build your email list. For instance, depending on your email list service, you can use Facebook Tab to integrate a sign-up form of your Facebook Page.

    There is also a Call to Action Button that lets you add a customised URL that will direct your fans to the sign-up sheet. 

    Conclusion

    Email marketing is a crucial marketing strategy that will help any music artist engage with their fans. This will help you get a feel for what your audience wants, and it will help you interact with them on a more personal level.

    Learn more about how to market your music independently with Promoly! We aim to provide email marketing and social media services to innovative brands and help them boost engagement. Make artist management much easier and sign up for a 7-day trial today.