Author: pete

5 Mistakes Newbie Podcasters Make After Launching a Podcast

After months of careful planning and countless brainstorming sessions, you finally launch your podcast. However, there are more tasks to do besides preparing for the launch itself.

Most creators think they can rest right after their podcast goes live on various streaming platforms. But the truth is, it’s only the beginning—people have made mistakes about laying low after launching a website. But some people live to teach other newbies the mistakes to avoid after the much-awaited release.

1. Not Investing in the Podcast

Everybody has to start somewhere. It is acceptable to launch a podcast that doesn’t have the best audio quality and content possible. But as the community grows and the podcast sees an opportunity to upgrade or become better, it’s time to invest in the materials to produce the podcast.

It takes money to make money—the pieces of equipment used in a podcast aren’t cheap. If you’re investing in something for the podcast for the first time, make sure to invest in the show’s audio quality. As it is an audio-only media format, most listeners will rely on the podcast’s audio quality. It may be best to invest in making a small recording space at home for better audio quality.

2. Not Having an Email List

Another form of audio marketing strategy is the use of an email subscriber list. You can legally acquire your listeners’ email addresses after letting them sign up on a subscription platform.

From there, you can let them know about the latest developments or updates the podcast may have in the future. An email list should also help content creators establish their relationship with their listeners by writing a note or a letter addressed to them.

3. Over-Editing

The goal of every content creator is to produce and upload near-perfect content. However, over-editing isn’t an excellent quality to have in a podcast. One of the reasons why people listen to podcasts is because they want to hear from real people. A podcast may become unrealistic to the ears of listeners, making them quit listening to the show.

Instead, try to edit out only the unnecessary parts. Leave some elements that make the show more exciting and realistic. For example, if the topic is funny, include the times the hosts laugh. Maybe, if the subject is more serious, have as many dialogues among the hosts as possible. Do the type of editing that highlights the show, not diminishes it.

4. Going Rogue

The best way to run a podcast is to have a concrete plan for it. The role of setting up a plan for the show is to help direct or redirect the goals that the content may have. For example, set up a goal for the entire year after the podcast’s launch. Try to plan what happens in the following months, including the type of content released in every episode. In a way, content creators should make their itinerary more organized to ensure a seamless workflow.

5. Delaying Episode Release

There’s nothing more disappointing to listeners than a delayed podcast episode. Therefore, to ensure that there will be no delayed podcast episode releases in the future, make sure to schedule an upload once a week. Keep your listeners on their toes with a weekly dose of their favorite podcast.

Conclusion

The journey of creating a podcast doesn’t stop in the show’s launch. Instead, there is more work to do right after publishing the show on the internet. As there is a market for podcasts on various streaming platforms, it’s vital to stay ahead of the potential competitors by avoiding the most common mistakes in the beginning.

Promoly is a digital music marketing platform for creators, helping clients build and grow their audience online. Our goal is to establish digital content creators through systematized audio marketing strategies while keeping the audience hooked. Instead of hiring expensive music PR companies, work with us by starting your seven-day free trial on our website today!

November 10, 2021
Attention Indie Artists: Here’s How to Get More Plays On SoundCloud

Music is like a Horcrux: you put a large part of your soul into it. That’s doubly true for indie artists who don’t have an agent, and they’re raw, exposed.

SoundCloud lets indie artists reach a pool of 76 million monthly users. But when you’re an indie artist, you take on many of the burdens of promotion yourself.

The internet is a fantastic platform for exposure, but the tricky part is discoverability. How can you stand out from the (literal) noise?

If we could have your attention for a moment, we’ll explain how to get more plays on SoundCloud.

Squeaky Clean Sound

To put this simply: Let fans see your art, not your workshop.

It’s easy to jump the gun as a creator and leave loose ends undone in the name of getting your song out there sooner.

But people do judge the book by the cover. If your presentation is sloppy and unprofessional, you’ll draw fewer listeners.

After you’ve done your track upload, clean up your track title names, scrub out the typos, and make sure your tracks are free of technical errors.

The book/cover situation doesn’t end there. Even when it comes to music, track artwork draws people in.

Dress your tracks up with cover art before you put them out there. It gives a personality to set them apart from the millions of blanks on SoundCloud.

Selling In

“I’m an artist, not a sell-out!”

Time to drop that attitude now. Anyone you’ve ever heard of “sold out” in some fashion by marketing themselves, and it’s what artists do if they want anyone to ever experience their art.

If you don’t have marketing and self-promotion skills, now’s the time to fix that (by reading Promoly’s blog). You don’t have to go on an expert-level marketing course, but read up on the subject and how to get noticed on SoundCloud.

Most of all, shake the self-promotion embarrassment. Bigging yourself up is weird in day-to-day life, but for an artist, it’s the only way for people to discover and hear about you. If even a small pool of fans discover you, then it justifies the act of self-promotion.

Social It Up

The easiest way to get marketing is also free.

Making friends (“networking”, in fancy business-speak) is the fastest way to get heard. Forging links with the community means you can create feedback loops between you and other artists as you promo each other and reach a wider combined fanbase.

Making friends can also make you aware of exciting opportunities, like events where you can reach more fans.

How to get plays on SoundCloud? It’s all in the follows the likes and the shares.

When you take it outside SoundCloud, the same applies. Hit social platforms to drum up more fans, connections and make friends in the community. Social media is the most enormous promotional tool ever created — and it’s completely free.

If you want to go deeper, you can spend a little cash. Most social media platforms offer paid promotion through ads that they’ll show to relevant people. This can be a great way to expand your reach, but it can get costly for an indie artist.

Tag Your Tracks

Remember when we said discoverability was the root of the problem? Metadata provides part of the answer.

Take a look at Promoly’s Creative Cookbook podcast, which interviews Nick Sadler, embedded in the player below. If you click through to SoundCloud, you’ll see the tags. The interview is about music promotion and the music industry, which we have tagged appropriately.

Effective use of tags is all that separates some big names from the artists wallowing in obscurity. It’s not an instant path to success, but the artist who uses tags in the right way will beat the one who doesn’t, all else being equal.

One thing though, don’t spam tags but hit the significant features of your sound: the genre, a sub-genre, the mood it creates, instrumentation. Think about what you expect people to be looking for when they come to find your music.

Promoly · How Nick Sadler gave himself 5 years to succeed in the music industry

Tools for the Job

What’s the best way to speed up a laborious job? Use the right tools.

It’s no different for promoting your music. There are stacks of promotion platforms and tools out there to help you automate your social media or keep your marketing organised. If there’s something about promoting your tracks you’d rather skip, there’s probably a tool out there to help you out.

Tools won’t take the hard work out of music promotion, but they can help you do more faster and squeeze extra juice from your marketing plan. Getting known will always be an uphill struggle, but climbing equipment will make it easier.

In Promoly, we have a ‘links campaigns’ tool, which generates a remarkable landing page to showcase your music.

We can automatically pull in your shop and stream links for you, which saves you a ton of work. Once the links campaign is ready, you can share your music online, over social media, or anywhere that makes sense, which over time will help grow your fan base.

Here’s a section snippet of a links campaign showcasing our podcast.

Big Data for Big Sounds

Don’t let the word “analytics” send you to sleep. Boring data might seem like the opposite of creating art, but it would amaze you to know how often they go hand in hand.

SoundCloud features its own analytics panel that you can access by signing up for SoundCloud Pro. It’ll cost you, but it’ll also give you insight into who’s listening and how your marketing efforts shape your target audience over time.

Use the analytics provided by your social media accounts for similar data. You don’t have to dive deep into the statistics, but you can get a sense of what’s working and what’s not. And when it is working, do more of it!

Get Someone in Your Corner

So, you’re not making enough progress on your own, and you’re happy to pay a little more. Perhaps it’s time to work with a promo firm.

There’s a massive number of companies out there who will help you with marketing and PR for your art. This isn’t like working with a traditional label, and they won’t own the rights to your music or anything like that.

Instead, you’ll pay them a fee, and they’ll take on some of the things we’ve already discussed — and more. They’ll make it their mission to get you out there.

With a promo firm, you’ll probably achieve results you couldn’t have alone. The trade-off is the cost. You’ll need deep pockets to make the most of this kind of service.

How to Get More Plays on SoundCloud the Easy Way

If you’ve been wondering how to get more plays on SoundCloud, these tips will help bring some new ears to your music.

The best part is that this becomes easier over time. As you develop fans, they’ll become ambassadors for your music, and the whole thing will snowball.

Looking for more info on how to promote your music? Make sure to follow our blog.

November 10, 2021
Branding 101: Why Podcasts Are Great for Growing Businesses

If you are looking for ways to enhance your digital audio advertising and diversify your audiences, podcasts are a great way to do that. Podcasts can provide a lot of value to your followers while keeping up with their fast-paced lifestyles.

You can extend your blog content and social media promotions through a podcast. Through it, you can offer practical advice and insights, interviews with individuals your audiences know and like, and so forth. Offering genuine value is, in the end, one of the most effective strategies you can use as a business to develop confidence in your brand. If you want to maintain your business’s value, podcasting offers you the opportunity to get there.

Here are other reasons podcasting is perfect for your growing business:

1. Increases Online Engagement

When you use podcasts, you have a great probability of engaging with a new audience. If a topic or subject interests your listeners, they generally subscribe to the series, listen to it again, and will want to follow future episodes. Furthermore, your listeners may refer it to their peers, resulting in increased traffic.

2. Enhances Online Credibility

The podcast is a one-sided communication platform, but you could still get the sense of speaking directly to your audience. As a result, your listeners feel more connected to you, as they feel you are directly speaking to them.

You will know if your podcast connects well with your audience with an increase in listeners, social shares and mentions, and feedback. A podcast is also a great way to share corporate news. With podcasting, you may also establish a sense of authority that is absent in printed form.

3. Provides Inexpensive Marketing Avenues

Compared to video production and other extensive and expensive content marketing strategy, it is much simpler to start a podcast. For example, It is a great alternative to video marketing when your budget constraints it.

The resources you need for the podcast are simply accessible and inexpensive. The finest business podcasts only require a high-quality microphone, headphones, and a laptop, and you are good to go. You may even use a high-quality smartphone to get started.

There are also a lot of free editing programs, and all you need is a strong Wi-Fi connection. Podcasts can also be sent via email marketing and a variety of distribution platforms through which to market your podcasts.

4. Stands Out against Other Online Media

There is a lot of content on the internet, which is causing content-weariness among internet users. For this reason, podcast content is usually a pleasant break. Launching regularly scheduled podcasts might be enticing to your audiences and reinvigorate your marketing initiatives.

5. Builds Listener Interest

Regular podcast sessions will also build listener interest in your products and services, especially when you podcast consistently. A well-executed podcast will help your business become well-known.

Conclusion

Podcasts are now more widely available than ever before. People are highly mobile, and as a result, there are more and more platforms offering podcast content. On-demand podcasts are just more consumable; that’s why its audience continues to grow.

Nothing can stop the growth of podcasts since on-demand listening is the preferred way of communication globally. There is a clear market, with over 800,000 active podcasts and over 54 million episodes available internationally.

You may leverage this trend and reach your target audience by starting a podcast. There is a lot to learn about starting a podcast for your company, whether you’ve never done it before or have had the itch to start one but never got the go-ahead.

Promoly is a digital audio advertising company offering music marketing strategies and other innovative techniques to help innovative brands get better engagement online. We also help you track recipient engagement, drive more features, push more sales and get your brand noticed. Contact us today!

November 2, 2021
Easy & Effective Email Marketing Tips for Music Artists

If you are an independent artist, building your email list is a vital step in creating a reliable network. It’s not an easy process, but it will definitely help you manage your fanbase and keep in constant communication.

Don’t be intimidated by the length of the process. Here are a few easy-to-follow tips that will help improve your email marketing strategies and build your list.

Collect Emails at Your Shows

Some artists have collected emails during live shows. You can leave a piece of paper, like a sign-up sheet, or even a tablet or laptop where people can input their email addresses. Make sure to leave it somewhere you know that people will flock to during the show. Something like a merch stall, for instance.

Before or after your set, make sure to let your audience know what they’ll get if they sign up for your mailing list. Make it enticing! Something that will push them to sign up, knowing that they will get something out of it. It could be exclusive content, a chance to win merchandise or even free downloads of your EP, mixtape or single.

Make sure you assign someone to collect the sign-up sheets after the set.

Create a Sign-Up Form on Your Website

Many brands are integrating email sign-up forms on their websites. If they enter your website and see all of the cool deals you have to offer on your email list immediately upon viewing, they will be more motivated to sign up for your list.

Of course, this will depend on the website platform you may use as well.

To keep better track of those who sign up for your email list, it helps to integrate email automation into your process. This could have a set template that sends automatically to new subscribers and includes any freebies you might promise them.

Host a Giveaway

No one can resist free things. A great way to market your email list is to hold giveaways or contests. Not only will this boost fan engagement, but it is a great way to entice your audience to sign up.

It may take some careful planning. You will need to find a prize that is relevant to your fans. It could be exclusive merch, VIP tickets and more. When done right, you should be able to not only grow your email list but improve your social media following as well.

When hosting a giveaway, you are communicating to your audience that they have a chance to win these valuable things, and all they have to do is sign up. Seems easy, right?

Utilise Facebook Features

Facebook has a lot of features that you can use to help you build your email list. For instance, depending on your email list service, you can use Facebook Tab to integrate a sign-up form of your Facebook Page.

There is also a Call to Action Button that lets you add a customised URL that will direct your fans to the sign-up sheet.

Conclusion

Email marketing is a crucial marketing strategy that will help any music artist engage with their fans. This will help you get a feel for what your audience wants, and it will help you interact with them on a more personal level.

Learn more about how to market your music independently with Promoly! We aim to provide email marketing and social media services to innovative brands and help them boost engagement. Make artist management much easier and sign up for a 7-day trial today.

October 27, 2021
How Josh Simons launched Vampr and grew to 1.1 million users

Josh Simons is Co-Founder and CEO of Vampr, the No.1 network for musicians. In today’s show, Josh talked us through Vampr’s inception, growing to the first 1000 users, raising money, and what it took to hit the milestone of 1,000,000 musicians using their network. Josh is very generous with his time and information shared – if you’re looking to start and grow a business, this episode is for you!

Find out more about Vampr here.

Here are all the streaming links.

October 27, 2021
Podcast Marketing Mistakes You Might Be Making

Podcasts provide you the opportunity to talk directly to your audience and prospects. In comparison to blogs or other written pieces, your voice has the potential to create a more personal, more profound connection with your audience. However, there is a problem: you will be selling a podcast to use a podcast to promote your organization.

Podcasting is similar to blogging in that you must generate traffic to your articles to sell your products or earn advertising money from visitors’ views and clicks. If you aren’t getting the exposure you need, it won’t be a viable marketing avenue.

Maintaining a podcast is a long-term marketing strategy that can gain traction over time, so don’t expect instant success. You may, however, run into some difficulties along the road, so be prepared. Here are some hurdles that you might face when doing promotional activities for your podcast:

Your Ads Are Placed on the Wrong Platform

Are you paying hundreds of dollars on a Facebook ad yet seeing little-to-no return on your investment? Even if you complete your research and spend hours selecting the most appropriate audience for your adverts, it is possible that they may not be successful in their efforts. This is because the platform isn’t the most appropriate medium for promoting your program.

If your podcast talks about making a business thrive, LinkedIn might be a good platform to start with since it is where most people go for professional and work-related material. Your business development podcast would feel right at home here, and you would get far more ad interaction than you had anticipated. When it comes to podcasts about the newest fashion trends for teenagers, LinkedIn will get you no listeners, but a brief Instagram video may close the deal.

You’re Releasing Episodes at the Wrong Time

Making the most of your engagement statistics is essential. Be sure to plan your postings properly, taking into account the day of the week and holidays. Some of the most popular periods for your material may not be the most appropriate for it. Take into account that, even if user engagement on social media platforms is stronger during the late hours, there are a much greater number of posts with which yours would have to fight.

Another thing to remember is that people are more conscious of what they see and absorb information more clearly in the morning. That’s also when your prospective listeners go to school or to work, which makes it an excellent time for your podcast to find its way into their daily commute.

You’re Excessively Ambitious

Even though it makes perfect sense to be inspired by well-known innovators, it may sometimes be challenging to determine how they achieved their fame. What worked for them may not always work for you, even if you are successful in your endeavours. Check out a wide range of themes. Identify podcasters that provide material similar to yours and niche producers who produce audio on wholly different topics than you. Whatever they do, you may be able to glean something beneficial from their approach and incorporate some of it into your plan.

You Don’t Have a Conversion-forward Website

It isn’t uncommon for podcasters to launch their program without first putting any thought into developing a web presence. After all, you can get your podcast out to the world without a site at all simply by submitting your program to well-known podcast directories. While this is a possible solution, it will ultimately limit you from taking your podcasting game to the next level. A website gives your program a more professional appearance, and it allows you to give listeners more opportunities to convert into customers such as by purchasing products you produce or merch you made.

Final Thoughts

Success is seldom easy to come by. It is generally the result of many tough months spent implementing your marketing strategy. Often, the most challenging part of launching a podcast isn’t the actual production process but rather the marketing that comes with it. It is impossible to skip it unless you want to keep your material to yourself indefinitely. There is also no need to refrain from doing so. Statistical data and marketing jargon are merely another opportunity to communicate with your audience and channel your creativity in the proper direction.

At Promoly, we will make sure you will get past the marketing hurdles and have effective digital audio advertising strategies. We will help drive downloads, grow your audience, and impact your niche industry through your podcasts. Contact us today to learn more!

October 27, 2021
Promoly Tutorial – Viewing real-time activity on promo campaigns

It’s difficult to determine who is engaging with your promotional campaigns when you’re promoting music. Especially when delivering music promos via email.

When sending promos to email lists in Promoly, viewing real-time activity in Promoly is super simple.

Login to your dashboard by going to mailer.promo.ly and then in the left-hand menu, click activity.

Activity displays everything that is happening in real-time with your campaigns. So if you send out a promo campaign, all of the engagement information and data will be there in time order.

Filtering promo campaigns

Without filtering, it’s organized chaos because Promoly is displaying everything happening with your promo campaigns- so you’ll need to get really specific and tell Promoly what information you want to see.

So, for example, if I sent a campaign out to myself, I can search for myself as a recipient in the activity log. I can either do it by name or email address or filter by campaign name.

Searching for me by my email address, you can see here a month ago, I checked out a campaign ‘Your Demo of Promoly’, and then a month ago, I downloaded a WAV file.

If I just want to view how many files I’ve downloaded, I can do that as well.

In the next filter box, you can set the filter to display download only.

So you can see here, I’ve only downloaded one campaign in the last month, and that was called your demo of Promoly, but that’s only in the previous 30 days.

Using real-time activity data and filtering that information is a powerful way to determine how your audience engages with your music.

Here’s a whole video on using the activity log in Promoly.

October 27, 2021
Promoly Tutorial – How to create and send a music promo campaign

I’m going to show you how to create a new music promo and send it to your mailing list using Promoly.

By the way – if watching videos is more your thing, there’s a video at the very bottom of this guide.

First of all, you’ll need to log in to mailer.promo.ly If you’re a customer. If you’re brand new to this, you need to start a free trial – no strings attached!

Once logged in, click on create ‘new campaign.’

For this tutorial, I will concentrate on the promo, which is deliverable by email.

You’ll need to give the new promo a name, and Promoly will create a new promo card.

Once done, you need to click on edit on the new campaign to start creating the promo.

If you’re used to sending emails, Promoly’s editor should be very familiar to you.

Writing subject lines

We’re sending this promo via email, so like any other email, we need a subject line. Marketing is all about clicks and how to get more of them – without someone clicking on your content, it’s challenging to get them to your destination.

In this case, we want to deliver a promo to someone’s inbox, get them to open the email, click on the promo and THEN check out your music. If we get more clicks by writing a catchy subject line, the rest will fall into place much more straightforward.

The subject line has to be catchy. Think about the last time you opened an email – what made you click it?

We’ll call this one ‘My music is incredible‘ for now.

To help you write better and get more people clicking, Promoly scores the subject line out of 100. You can see in the screenshot ‘My music is incredible‘ is pretty hard to scan and not the easiest to read.

This subject line scores 85%. Remember what I said earlier?

“With email marketing, the hardest part is getting someone to open your email.”

Once the email is open, the rest of it should follow suit (in theory). So the more clicks you can get in the inbox, the more people will play and listen to your music.

Uploading album release artwork

Adding artwork is very straightforward – press the orange ‘update cover’ button.

Then choose your artwork and press ‘use this image.’

Uploading music to Promoly

I now need to upload some music.

On the campaign editor, press ‘update tracks.’ Then select ‘add track‘ and ‘upload audio‘ – choose the appropriate format. Promoly supports WAV, MP3, AIFF & FLAC.

For this example, I will choose an MP3; I need to give it a track, artist, name and track title. I haven’t got any metadata in this file, and it’s just called Promoly.mp3.

I’m going to call the track artist Pete and the track title New Tune.

Once done, press ‘confirm’ on the upload window, and Promoly will save your music to the campaign.

Adding music release information

Promoly accepts press release information – like you’d include when writing an email to someone trying to promote your music.

Along with the press release, Promoly allows you to set a release date displayed on the promo landing page and the email to the recipient.

My release is going to come out on the 20th of this month.

So far, I’ve written an incredible subject line, uploaded audio, added press release information and set a release date – I’m nearly ready to send to my email list. Before I do, I need to put in a few more parameters.

I have the options of catalogue numbers, genres and need to determine which sending profile I’m delivering the promo emails from.

I’ve set the sending profile as Made Up Records, genre as ‘breakcore’ and the cat number as 001.

In Promoly, you can change the Call To Action button (the button someone will see on your promo email – see the example below) text and colour. I’ve chosen the colour yellow and the text of ‘Tune!’ for mine.

CTA button setup

Email metadata preview

When someone opens my email, they’ll see everything I’ve just set up. When the recipient clicks on ‘Tune!’, they’ll be taken to a private audio landing page, where they can play and download the music.

Promo email reminders

Promoly has promo email reminders. If I send you a promo campaign and you don’t check it within four days, four days later, Promoly will automatically follow up without you having to do anything.

Promoly sends a simple reminder through email, and it will just let you know that you’ve got a new promo that you haven’t checked out.

Enabling forced feedback

If you need to collect recipient feedback on the sent music, enabling ‘require feedback’ is the option for you. This means when someone clicks through to your promo landing page from the promo email, the recipient must leave a comment, thought, or feedback before they can download it.

Sending the promo campaign

To send it. I need to go back to the campaign menu and press ‘send’ on the appropriate campaign.

I’m going to send it to myself for this tutorial. In the To: field, I can type in an email address or select from my email list in Promoly. There are also options to send to all or to send to a select group – if you’re sending to a group, I recommend spending time segmenting your email list.

That’s it – Promoly will schedule the promo and deliver it to the recipient inbox.

If you want further clarification, please check out this video below where I create a promo.

October 27, 2021
How Jesper Skibsby launched WARM, and now building an algorithm to predict radio airplay success.

Jesper Skibsby is an entrepreneur living in Copenhagen – he founded World Airplay Radio Monitor in 2016, which now monitors 30,000 radio stations worldwide. Jesper talks in-depth about starting companies, the struggles involved, raising capital to grow, and the future of WARM. Don’t miss this incredible show; you’ll learn a ton!

Find out more about WARM here .

Find out more about Promoly here.

October 16, 2021
Why Are Podcasts Becoming More Significant These Days?

You may not even realize it, but podcasts are the trending form of media nowadays. In a world full of social media sites and audiobooks, people are flocking towards a platform or medium that still holds water, even when traditional radio talk programs are going off-air. You may have even heard a few episodes in the past few years, all tackling your favourite past times and topics in an hour or so.

Indeed, they are the modern replacement of traditional radio programs, so much so that even various industries are sponsoring their content just to get a piece of the earnings.

If you are surprised by the sudden boom of this platform, chances are, you are curious to know how they were able to do it and what made them have a surge in followers over the recent years. If that’s the case, look no further than our examples below.

While not all podcasts can follow such methods, the critical thing to remember is that most of these are generalized workarounds that any podcaster may attempt and experiment with in any way they please. The only difference maker is whether or not their efforts paid off by the end.

1. They Are Very Accessible

To tune in to your favourite radio programs back then, you must have a radio device near you. The same principle does not apply to podcasts, as you may be able to listen in using your mobile device, computer, and even smartwatch. So as long as you have an internet connection, you will be able to access all the available episodes.

The problem with traditional radios is that the radio waves per region often limit them, so if you happen to live in the middle of nowhere, chances are, you will miss all your favourite programs. The same can’t be said about podcasts, where wifi connections are a trend even in the world’s most remote regions.

2. They Enable You to Listen to All the Episodes without Waiting

There used to be a time when being a fan of your favourite radio programs would mean that you had to wait each week for new episodes. While some podcasts may apply the same format to their schedules, most of them upload a whole season in one go.

This means that you can spend the whole day just listening to all the episodes, from beginning to end. You no longer have to wait for a week or two, and neither would you have to miss any more episodes just because you had worked for the day.

3. They Are More Intimate and Relatable

Old radio programs are all about selling something that many may not find endearing to their taste. Of course, they are all sponsored in nature. The thing about podcasts is that they are also sponsored, but they have certain limitations about the creative control of their financial backers.

This means that they still have the freedom to deliver their content without being hindered by corporations, making them more relatable and easy to connect with.

Conclusion

Podcasts have been making the waves for the past few years, and for good reasons. Aside from applying the same techniques that made radio programs such a hit back then, they are more accessible, relatable, and complete with their episodes.

If you want to create your podcasts, now may probably be the right time to do it, as it is one of the trendiest ways of connecting to people worldwide. Let your voice be heard, and deliver some of the most relatable content on the airwaves today!

If you are looking for an agency that offers digital music marketing for your podcast, look no further than our expertise here at Promoly. We specialize in innovating brands to promote their audio over email and social media. Contact us today—let us help you make your voice heard across the world!

October 12, 2021