Author: pete

  • How Can Your Business Get a Boost From Podcast Guestings?

    How Can Your Business Get a Boost From Podcast Guestings?

    Marketing is important for companies and organisations. This is particularly true when a company or organisation isn’t getting as much traction as it used to. There’s a point wherein you’ll need to think outside the box aside from the usual promotional affairs with sales representatives and boosting digital efforts like SEO and social media ads.

    Did you know that when you become a guest on a podcast, you’re basically promoting your business for free? What’s more is that not too many people realise the marketing benefits that come with this and just how helpful it can be.

    What Is a Podcast?

    A podcast, by definition, is a series of digital audio files involving spoken word that comes out in episodes that can be downloaded for easy listening. Podcasting services have been around for a while, but they only really began to take off in recent years. Nowadays, there are more streaming applications that host a wide plethora of podcasts. Streaming giants Spotify and Apple Music both have dedicated categories as well as podcasts that are exclusive to their platforms only.

    The topics a podcast can cover are endless: there are serious podcasts dedicated to business, finance, stocks, and more. On the other side, there is also a wide plethora of podcasts solely dedicated to various facets of pop culture. Educational podcasts are on the rise as well, with subjects for kids all the way to adults taking specific courses of study or research.

    Read on to learn more about how your business can get a boost when you go on podcasts:

    It Gives You a Spotlight in Front of Your Intended Audience

    Chances are, your target demographic isn’t solely yours. You likely share that audience with a number of companies or organisations. A good way to cut through the noise and stand out is to get right in front of them when. And you can do that when you become a podcast guest. Joining podcasts is a great way to expand and reach new audiences that may fall outside your target. 

    It Improves Brand Awareness 

    No matter what podcast you guest on, you will be able to promote your business. The hosts will likely ask you about it as well. You can share your insights and tie things back to your own business. That way, your company or organisation’s name will be top of mind when it comes to your particular product or service.

    It Means Going Beyond Networking

    Yes, of course networking is important no matter the industry. It can open new doors, lead to connections that wouldn’t have otherwise occurred, and even bring about surprising new contracts. Guesting on a podcast is a fantastic way to do networking on a deeper level. Connect with industry leaders from the get-go; successful podcasters already have a name for themselves in their niche. It can even bring you new investments from big names in your industry.

    Conclusion

    Marketing in both the traditional and digital sense is very important for businesses. Digital marketing, in particular, has gotten more important given recent events. A free, highly effective way to do this is by going on podcasts. It helps you go beyond networking, improves your brand awareness, and gives you a spotlight in front of your intended audience.

    Do you need to get your digital audio advertising going? Check out Promoly today! There’s no credit card required to start your innovative brand’s audio promotion with us.

     
  • How Jay Cunningham launched his DJ career in 1995 and moved to Marketing Manager for Denon DJ in 2021

    How Jay Cunningham launched his DJ career in 1995 and moved to Marketing Manager for Denon DJ in 2021

    Jay Cunningham launched his DJ career in 1995 and is now working as a Marketing Manager for Denon DJ. This episode talks about his awesome journey as a DJ, starting a 360 music promotion business, label ownership and flying to Boston to meet Denon DJ. Don’t miss this incredible show. 

    Teaser

    Here’s a transcript teaser: “And we ended up just chatting one day and, you know, we were talking, he mentioned this role, and I was like, “you know what? That’s, that sounds interesting.” So I went in and had a chat with him. And he was like, “This is great. Like when are you available to fly to Boston, to meet Jack who owns the company?” 

    Listen

    Listen to Jay’s mixes here.

    Find out more about Promoly here .

     
  • Essential Tips when Launching a Successful Podcast

    Essential Tips when Launching a Successful Podcast

    Podcasts have gained massive popularity because they are convenient ways to listen to a good story and relax their mind after a, particularly tiring or stressful day. The popularity of podcasts has many people wanting to get into it themselves. However, launching a successful podcast is not an easy task. It takes time, effort, and the knowledge of the right systems and tools to set your podcast up for success.

    If you are seriously looking into starting a podcast, this blog post is for you! Read on to find valuable tips and advice to help you grow your audience and gain a lead over other podcasters. 

    Essential Tips when Launching a Successful Podcast

    A successful podcast will have loyal listeners and is ahead of others of its kind. Here are five essential secrets to success if you are thinking about starting a podcast of your own!

    1 – Invest in Good Equipment

    Keep in mind that the only thing your audience will be able to perceive is your voice. Using top-notch equipment will properly modulate your voice and ensure that each word you utter is clear. 

    2 – Use an Authentic, Natural Tone of Voice

    Your voice will be your tool to keeping your listeners engaged. There is no need to alter your voice and use a higher or lower pitch than what you are used to. It is best to use your natural speaking voice while telling your story. Make sure to stay away from using a monotone tone and add emotion to your voice.

    3 – Don’t Be Afraid of Using Humor

    When you tell your stories, don’t be afraid to add a little humor. Funny tidbits added into the context of your podcasts will ensure that listeners will remain interested and captivated, on the edge of their seats until the next episode. 

    4 – Find Interesting Topics

    This is already probably a given, but it is crucial that you release content that focuses on engaging, relevant topics that your target audience will be able to relate to. Podcasters who know how to capture the attention of their listeners will know how to make their chosen topic sound fascinating.

    5 – Release New Episodes on a Schedule

    Lastly, to be able to amass a following and grow your community of listeners, you need to ensure that you will never be late when you release new episodes. Keep in mind that listeners who religiously tune in to your podcasts will be expecting you to release content on the schedule you promised them. Adhering to your release schedule is crucial in building trust between you and your listeners. 

    Conclusion

    Now that you have this information, you are now ready to start your podcast! Aside from all the tips mentioned above, it pays to have fun with it! Remember that your listeners can hear the emotion in your voice, and they will be much more engaged with the stories you tell if they can tell that you are having a good time yourself. Also, using a reliable promotion tool will help your podcast get the attention it deserves.

    If you are looking for promotional tools to help get the word out on your new podcast, Promoly has everything you need! We make it a point to help innovative brands promote their audio over email and social media. Track recipient engagement, drive more features, push more sales and get your brand noticed. Start now; no credit card required. Let us help you with your audio marketing strategy today!

     
  • How Nick Sadler grew his email list to over 100K subscribers

    How Nick Sadler grew his email list to over 100K subscribers

    Nick Sadler is an established music industry entrepreneur with experience in the record label and artist management worlds. His most recent success has been publishing his book, The Label Machine. In this book, he teaches readers how to succeed in the music industry as an independent label owner. He generously offered his advice for readers on how to succeed.

    In this Creative Cookbook podcast episode, Nick talks about launching Never Say Die Records with Co-Founder Tom Petais. He speaks about growing their email list to 100K subscribers by giving away music in return for an email address and giving himself 5 years to become a successful music entrepreneur.

    Teaser

    Here’s a transcript teaser: “That was how we built a list to over a hundred thousand email addresses because every single release we did, we picked out what we thought would be the number one track. And we gave it away for free in return for an email leading up to the release of that track. And this is when you know, this is when all the music was hot AF. So, you know, and it was a growing scene. So, we just had thousands of people like lining up to give their email address and get the music and the odd thing as well, was that that the track that we gave away for free usually did the best, which you’d think doesn’t make sense, because you could just Google that track name and at the very top, there’d a link to download for free yet, somehow it’s still did really well.”

    Nick’s book ‘The Label Machine’ can be purchased here.

    Listen

     
  • What Brands Need to Know about Digital Audio Advertising

    What Brands Need to Know about Digital Audio Advertising

    In today’s digital age, we get to listen to various forms of content, all provided for by streaming apps, news programs, talk shows, and even audiobooks, to name a few. This just goes to show that there’s an abundance of things we can listen to, and we won’t be running out of them anytime soon.

    Many people don’t know that they unknowingly listen to audio pieces that can be considered unimportant, such as audio advertisements. Audio advertisements are commonly heard on the radio, but who listens to the radio nowadays when you’re not in a car? As a solution, even audio advertisers started to use other listening mediums to get the word out regarding their brand.

    What is there to know about when it comes to digital audio advertising? Here’s a quick guide for you:

    Understanding the Digital Audio Landscape

    Audio consumption can be defined into two broad categories: active and passive. There are many ways that people can listen to whatever type of audio content they want. For new mediums, though, it became a hit to specific age groups such as Millennials and Gen Z because it allowed them to multitask. They do it by listening to audio content while cleaning, cooking, or doing other similar activities.

    The Types of Digital Audio

    Digital audio is the second most consumed type of media. In the US alone, 204 million people spend their time listening to digital audio media. It also encompasses various content, such as streaming apps (music or otherwise), live audio talk shows, sports audio shows, radio, and even podcasts. 

    With a lot of these digital audio mediums on the horizon, advertisers are following because there’s a considerable sum of profit that can be obtained there.  As stated earlier, radio is the original medium for digital audio advertisers. This is because radio stations provide actual rates that allow advertisers to allocate their budgets appropriately. 

    For music streaming apps such as Spotify, users will have no choice but to listen to audio ads unless they pay for a premium service. Here’s an overview of each:

    #1: Online AM/FM Radio

    Radio is conventionally heard on a physical radio. However, like most things, even radio has shifted towards a more digital approach. This comes in the form of online AM/FM radio streams.

    Radio may sound like a thing of the past, but it’s still a surefire way to reach prospective customers because most radio listeners are captive audiences. They can always switch radio stations, but the outcome is always the same: they can’t escape audio ads.

    #2: Audio Streaming Apps

    Many audio streaming apps are currently available. Their business models are essentially the same with a few slight differences from each other:

    Spotify

    Spotify is considered the leader in today’s audio streaming market, as it caters to both consumers and creators. Creators go to Spotify to upload their audio content, be it songs or podcasts. Consumers choose Spotify because their customer service is considered exceptional. For this reason alone, advertisers flock to the scene. 

    Pandora

    Pandora is an older service since it was launched in 2000. The platform currently faces extreme competition, but the good thing is that it has adapted to changes in the industry.

    Pandora offers different kinds of services for advertisers. One prominent example is that they have interactive voice ads which users can engage by answering. This allows advertisers to target specific audiences through their devices.

    Amazon Music

    Amazon Music was first launched in 2007, but the platform’s moves toward audio advertising only started in 2019.

    Amazon Echo users received an ad-supported version of Amazon Music regardless of whether they have a Prime or Amazon Music Unlimited subscription. Much like Spotify, this allowed them to listen to audio content with ad breaks in-between.

    Conclusion

    There are many ways to advertise your brand, but you shouldn’t overlook digital audio advertising. Many people willingly listen to audio content despite the dominance of video, so there’s always a chance that they grow interested in whatever you’re selling if your ads reach them.

    For digital audio advertising, you have to make sure that all bases are covered for success,  such as the platform and the right advertising package. Promoly makes sure that all your audio ads are well-heard of in any medium that you choose through our comprehensive content promotion platform. Consult with us today to learn more!

     
  • How to Improve Your Podcast for Search Engine Optimization

    How to Improve Your Podcast for Search Engine Optimization

    Despite the rise of social media channels and video streaming material, podcasts remain a popular form of digital media. In fact, in 2020, 55 per cent of US consumers were listening to podcasts.

    With the debut of the iPod, iTunes made podcasts immensely popular. You may listen to the news, music, audio commentary, business ideas, and self-help material everywhere you go, whether you’re driving, working, or relaxing. Now, however, podcasts can be accessed anywhere. 

    As more consumers resort to informational audio content, the demand for podcasts grows significantly year after year. Google and Spotify also produce podcast content, aside from Apple. 

    Podcasts have turned into a trendy option for content consumption, which is why podcast SEO is slowly rising in popularity. Simply put, podcast content is becoming a serious SEO asset to expand reach, boost expertise, and network with other professionals in the field.

    Here are ways of improving your podcast content for search engine optimisation (SEO):

    Construct a Web Presence for Your Podcast

    Although you do not need a website to start your podcast, having one may benefit your SEO. A website makes it simpler for search engines to find and index your episodes, resulting in increased traffic to those episodes. 

    You can use it to create an email list of your most devoted listeners, which will help you expand your business. You may also produce blog material to go along with the publication of your podcasts on a website to help you promote them. 

    Including Keyword Phrases in Your Episodes

    Even in podcasts, keywords are essential. Keywords make your podcast content discoverable on search engines and the podcast platforms themselves. Include keywords in the title, podcast description, and metadata. 

    Make sure to tag your podcasts properly, carefully considering your target audience and the terms they will use to find your podcast. Choose keywords with an extensive search volume yet minimal competition, which you can find via keyword research tools such as Semrush, Ahrefs, and Google Keyword Planner. 

    Include a Transcript of the Meeting

    Although Google’s natural language processing skills have improved, they are still far from flawless. Therefore, a transcription of your episode may aid search engines in better understanding your podcast in depth. 

    Transcription may also make your podcast more accessible to listeners by providing an apparent, legible reference to everything discussed in the episode, which can be helpful for new listeners. There are many programs available for converting your audio recordings to text. Just be sure to read over them and edit out unintelligible words and pauses before posting your content. 

    Share Your Podcasts on Social Media 

    Social shares of your podcast content can increase its popularity and success. Surprisingly, podcasts are the most popular form of entertainment among millennials, who consequently are the most significant consumers of social media content.

    If you want to optimise your podcasts, better share them on social media for a more significant impact. Use UTM links so you can adequately track which platforms are the most effective in acquiring leads and improving conversions.

    Encourage Reviews from Your Audience

    User-generated content such as reviews encourages more leads because users tend to trust user content more than what brands say about themselves. The same goes for podcasts. The more people listen to you and recommend your content, the more likely you’ll attract new listeners

    Google places great importance on customer evaluations, particularly when they come from well-known third-party websites. Encourage your listeners to write a review on your podcast if they liked listening to it. Begin with your most dedicated supporters and make the procedure as easy, quick, and straightforward as possible for them to participate.

    Conclusion

    The rise of the mobile app also launched podcasts into mainstream media. The fact that Google is making changes to its algorithm to give greater weight to podcast SEO suggests that this is a content format that is anticipated to continue to expand in the coming years. It is high time to integrate podcasting into your SEO strategies so you can keep boosting your brand or business.

    At Promoly, we help you with record label marketing, podcast content promotion, and other types of audio content. We also specialise in email and social media marketing for record labels, with recipient engagement monitoring. We aim to drive more features, push more sales, and get your brand noticed. Contact us today!

     
  • Influencer Outreach: The Ultimate Guide in 2026

    Influencer Outreach: The Ultimate Guide in 2026

    Influencer Outreach: The Ultimate Guide in 2026

    Social platforms have catalyzed the evolution of business like nothing else. But the flip side of this is – unoccupied “space” on the Web becomes subject to savage competition, with companies investing thousands and millions in their brands’ promotions. The amount of information produced may impress even fervent futurists – 2.5 quintillion bytes of data every single day! So, to be discovered, businesses need to somehow incorporate into that info flow and act “harder, better, faster” than peers. And influencer outreach may be one of the ways out.

    Influencers are public opinion makers. Their audience can be innumerable – one only has to look at Taylor Swift, Beyonce, or JLo Instagram profiles. Celebs have millions of fans, however, ordinary people, say, physicians or makeup artists, can be treated as influencers, as well. Providing that they have at least some dedicated followers, of course.

    Bloggers and superstars can turn into spokespersons for your brand if you engage them smartly. And to do so, you need a powerful influencer strategy.

    Outstanding Influencer Outreach Direct Message Templates

    Direct messages should be brief yet meaningful, polite yet not too formal, notably when you’re going to reach out to Gen Z influencers. Use this all-purpose formula:

    {self introduction} + {appreciation of influencers’ recent achievements} + {the matter of contact} +{the win-win benefit, in case of cooperation} + {how to follow up}.

    Influencer Outreach: The Ultimate Guide in 2026

    “Direct message template”

    If you write on behalf of an organization, mention your position and try to fascinate the influencer by mentioning revolutionary or exclusive products, fundraisings or charity activities, sustainability policies, etc.

    Influencer Outreach: The Ultimate Guide in 2026 - image 2

    “Direct message on behalf of a company”

    Opinion makers may receive dozens of cooperation inquiries per day, so mention the reward, especially if it’s monetary. Don’t specify the exact sum – let this little intrigue be a cause to continue the dialogue with you.

    Outstanding Influencer Outreach Email Templates

    Although an email provides more space for details, compared to direct messages, bulky emails repel recipients. To increase the chances for success of your outreach attempt, follow these tips:

    • cut self and company introduction to 1-2 sentences
    • don’t use ceremonious greetings
    • get to the point right away
    • clearly outline benefits for the influencer
    • speak the recipient’s language
    • mention how to follow up.
    Influencer Outreach: The Ultimate Guide in 2026 - image 3

    “Influencer outreach email template”

    Also, make sure the subject line looks neither impersonal nor too tempting. Avoid using cliches, like “collaboration offer”, “partnership opportunity”, or spam-trigger words, e.g “instant reward”, “big deal”, “call me now”, etc. It’s better to add the name to the headline and catch the attention with the wish, for example:

    Jack, I liked your recent video about…

    Sarah, need your expert advice on…

    Reward your subscribers with a…

    Influencer Outreach Strategy

    Your strategy vastly depends on how methodically and consistently you act. Before any further actions, work out the overall plan. Say, you have compiled the list of music influencers. Next:

    • define criteria for comparing performers

    These may be – elderliness of the audience, genres or vibes they broadcast, expensiveness of cooperation, or – all these at once.

    • segment musicians

    Writing style, arguments, and offered benefits may differ, depending on a persona, agree. For outreach purposes, define homogenous groups, e.g. “top-priority”, “nice to have”, or “plan B” musicians.

    • decide on collaboration type

    Gifts, giveaways, cross-mentions, affiliate or discount codes, guest posting – choose what fits your aim best.

    • work out outreach plan

    The plan may include a schedule, messages, statuses, and follow-up templates.

    Influencer Outreach Best Practices

    Every marketer keeps a magic formula for outreach, but several infallible recommendations for everyone:

    1. Once you’ve earned profits from cooperation with an influencer, search for similar audiences. You can use Alexa’s Audience Overlap or other tools, and reach out to even more people.
    2. Establish connections with influencers early before you contact them with a proposal because people may want to see that you genuinely admire what they do. Show some attention – subscribe to a channel, donate on Patreon, share music videos in your profile, etc.
    3. If you have guidelines or requirements for cooperation, make them crystal clear at the very beginning.
    4. Don’t ignore inquiries or complaints after the cooperation ends because you may need to renew it in the future.

    How to Choose the Right Influencers for Your Brand

    Celebrities or “million-dollar bloggers” are in sight, but a few companies can afford to contract for them. Besides, reaching out to a broad audience doesn’t necessarily result in many leads or deals obtained. To find a proper influencer, you need to assess its audience location, interests, level of engagement, estimated posts’ prices, etc. To collect all these data, use tools:

    • Heepsy
    • GRIN
    • Tubesift
    • Upfluence.

    If you want to engage music influencers, you can supplement the above instruments with the following:

    • Influence.co (browse the “Music” category)
    • TikTok
    • Kolsquare.com (find who is popular on YouTube and Facebook)
    • Songfluencer.com or Intellifluence.com (to promote their own music).

    The 4 Best Influencer Outreach Tools

    Snov.io

    The tool is popular among salespeople, marketers, or everyone in charge of continuous mailings. Snov.io is one of the email searching tools with extended functionality – email verifier, drip campaigns builder, checker for websites technologies, and emails tracker. You can use Snov.io to plan email sequences, personalize headlines and body text, and control outreach campaigns performance.

    Buzzsumo

    Use this for exploring trending content: broadcasters, articles, videos, and more. You can browse topics by categories or perform a search by keywords or domain and see the company or person-related information. 

    Pitchbox

    This is an all-in-one software for webmasters. Pitchbox provides tools for SEO, link building, contact discovery, outreach personalization, email automation, and performance analysis.

    Heepsy

    This is a “search engine” to find YouTube, TikTok, and Instagram bloggers. Heepsy shows hundreds of relevant profiles upon your search criteria and enhances each with a brief description: topics, % of engagement, the total number of followers, and link to the profile. 

    Putting it All Together

    To define influencers, start with a deep understanding of your target audience and its interests. Combine manual data scraping and influencer marketing tools – to find opinion-makers that can potentially become brand advocates. After, elaborate the strategy: define the overall budget and benefits that you can reach out with, cooperation requirements, schedule, and content for emails or messages. Also, measure your results, for example, by monitoring the open ratio, the % of responses, etc.

    Frequently Asked Questions

    What is the role of influencer marketing?

    Influencer marketing definition stands for collaboration with opinion-makers to promote a company’s brands among potential buyers.

    How to approach an influencer?

    Perform prior research and assume the influencer’s nature, interests, maybe – problems or wants. Then offer something, with an eye out for findings.

    How much does influencer outreach cost?

    Price is a result of many variables, including the number of followers and the platform, but average opening figures are as follows:

    • Facebook – $25+ per publication
    • Instagram – $10+ per post
    • YouTube – $20+ per video
    • Twitter – $2 per Tweet.

    How to ask for an influencer rate?

    You can find approximate prices on Influencer MarketingHub, but it’s better to ask directly in the message or email. Professional bloggers are businessmen – if they perceive your offer as beneficial, they won’t deny disclosing the price.

    For many companies, influencer outreach has already stopped being exotic curiosity and turned into a marketing routine. So it can become for you – the only point is to know whom to engage and what incentives to mention.

     
  • Sound Check: How Podcasts Aid Businesses in Online Marketing

    Sound Check: How Podcasts Aid Businesses in Online Marketing

    The podcasts we know today started in 2004 as an iPod application that let users download radio broadcasts to Apple iPods. 17 years later, podcasts have become a staple form of content on the internet.

    Aside from Apple devices, podcasts can now be heard through Spotify, Apple Music, SoundCloud, and other streaming platforms. They are easy to access and people have a choice on which tracks to listen to. They’re multi-tasking friendly and can allow you to create an instant community.

    Businesses started capitalizing on the trend. As consumers gain more interest in audio, having a podcast to aid your brand seems like a chance to leverage your business against competitors. Creating something essential and valuable that people can listen to can improve sales and ramp up an online presence.

    Builds Communities

    An essential part of business success is creating a community of the people you serve. It can be joined by your customers, clients, guests, and other people who can support your business’s growth. A community that supports your podcast will regularly engage with your brand, which helps build a dedicated group.

    The loyalty your listeners offer can be beneficial to your business. It can attract other people to listen and eventually become potential customers in the future. A podcast is an effective tool to communicate with your audience and build personal relationships with them.

    Creates Useful Content

    Podcasts provide a venue for businesses to be discoverable and visible online. Quality podcast episodes make your brand relevant and can catch the attention of your audience. Keep in mind that Google rewards companies and brands that create helpful content for its users. You not only build visibility but also gain something in return from podcasting.

    Builds Authority

    If you want to build authority over your competitors, podcasting is the easiest way to do that. Podcasts require their speakers to have adequate knowledge of specific topics in the industry. Showcasing that knowledge to many people makes them think that you and your brand are credible. 

    Through authority building, partnerships, speaking gigs, and collaborations will be accessible to the brand. People will also likely support your brand since they know a lot about what you’re doing.

    Widens the Network

    Networking is always beneficial for businesses. Podcasts can provide opportunities to build connections beyond how brands used to do it. Inviting guests and co-hosts over for an episode may mean much more than a single guesting. It can launch several opportunities that can lead to your company’s growth. You’ll never know what happens after a simple collaboration on a podcast.

    Generates Traffic

    With many changes in search engine algorithms, it has become tricky to gain a decent amount of traffic on websites these days. However, podcasts can quickly generate traffic for websites. Let your podcast find a new audience for you instead of looking for them yourself. 

    Ensure that your podcasts are free of charge, and make sure they are easy to listen to and available on common platforms. Indeed, your podcasts will generate the viewership you need before you know it.

    Conclusion

    Podcasts are great tools for businesses. However, as business owners, make sure to invest in quality topics to get more people engaged. Also, consider making a schedule for you to develop an instinct to listen at specific times within a week. 

    Last, make sure to get people involved. Have weekly polls to ask your audience what topics would they like to hear on air for the next episodes. It’s a give-and-take setup that you wouldn’t want to miss out on.

    It helps to get help from another company that knows how things work. Promoly offers record label marketing services for businesses that need help in promoting their content online. Sign up and learn to promote your podcasts today.

     
  • How P0gman grew as a successful artist, sought advice from SKisM, and went on launching his label, I Am Audio.

    How P0gman grew as a successful artist, sought advice from SKisM, and went on launching his label, I Am Audio.

    Chris Eddowes, better known as P0gman, has grown his social audience to over 200K fans and rakes in over 20K streams per month. In this episode, Chris talked about starting his career, seeking advice from SkisM and growing as an artist, running labels, and how you can do the same.

    Teaser

    Here’s a transcript teaser: “One person who’s always really good at giving feedback was SkisM at Never Say Die as he would always give very, very good feedback. It never felt like Tommy (SkisM) was telling you to change your song because he wanted it to sound a certain way. It always felt like it was actually just trying to help you out. You know, a few times over the years Tommy said, look, oh yeah, what about doing this?”

    Listen

    Listen to P0gman here on Spotify.

    Find out more about Promoly here.

     
  • Make a Social Impact With a Podcast: Start Your Own Today!

    Make a Social Impact With a Podcast: Start Your Own Today!

    Today, you might have noticed new podcasts being released almost every day. It seems like every artist, personality, and even your friend has their own podcast. 

    Podcasts have paved the way for today’s generation to make a bigger impact on society. The availability and high accessibility of social platforms allow individuals to reach out to anyone they want, making podcasts a valuable venue to convey a message out there. 

    One of the reasons podcasts are so popular today is because they can raise awareness and create a more significant social impact. If you’re still on the fence about starting your own podcast, here are reasons why you should:

    They’re Convenient

    There are only a few things you need to launch a podcast—a quiet area to work on, a mic, a laptop, some content ideas, a script, and software for editing. 

    Besides, it’s also a convenient way for people to catch up on the latest topics they’re interested in. Podcasts come in digital formats that can be downloaded and listened to anywhere and anytime. People can listen to podcasts on the way to work, while washing the dishes, or before they go to bed. 

    Another great thing about podcasts is that they’re so easy to fit into daily schedules because they allow us to do other things. 

    They Let You Explore Complex Topics

    Since podcasts are so convenient, a lot of people have time for them compared to articles and videos. Therefore, you can really dive deep into a specific issue you care about and get them to understand. 

    This is a crucial step to spread awareness. When people are more informed, they can engage more with society and make better decisions for the greater good. 

    They’re Approachable

    If you want to make a social change, you need to be approachable—and podcasts can do that. This is because a podcast is more relatable, and it’s easy to convey messages through audio. What you need is the right strategy to make it interesting and fun, and you’ll get your listeners hooked. 

    They Can Help Create a Sense of Community

    Podcasts continue to build communities worldwide due to the growing number of engaged and active listeners. Most of the podcast listeners want to connect with like-minded people, which drives these communities. 

    In these communities, people can continue conversations—from there, you build social impact as you raise awareness. 

    They Can Be Personal

    Have you noticed that listening to podcasts can be an intimate experience? It’s because when you listen to it, you feel as if you’re having a conversation with the speaker. Hearing someone talk creates a personal connection, and then you start to understand them in a new way. 

    Conclusion

    If you’re looking to raise awareness and make an impact in today’s technologically advanced world, a podcast is an excellent solution. It’s approachable, and it helps build communities that will bring people closer to promote activism towards a specific subject. Many lives can change with a podcast, and all you need to do is start today.

    Want to make a mark with a powerful podcast? Promoly can provide you with an audio marketing strategy that can help you achieve your podcast goals. Contact us today!