Promoly

Author: pete

  • How to Effectively Boost Your Brand through Audio Marketing

    How to Effectively Boost Your Brand through Audio Marketing

    These days, brand owners have multiple options at their disposal to promote their business. With the onslaught of technological developments, almost anything is possible to get your business out there.

    One of the most popular ways people have been enjoying different brands’ content has been through digital audio advertising. The appeal that audio marketing has comes from the ability to multitask while consuming this kind of content. Out of all the options available to brand owners, audio remains to be the most flexible.

    Reports in 2019 have predicted that more consumers will be listening to audio marketing in 2021. Over three-quarters of internet users already listen to digital audio content, especially podcasts. As a result, many brands invest bigger budgets for audio marketing strategies, and it’s not too late for you to do the same.

    In fact, here’s what you can do to boost your brand:

    Turn Your Blog Posts into Audio Content

    While you’re gearing up to create other forms of audio content, it’s a good idea to use what you’ve already got in your archive. Through repurposing what already exists, it involves turning your written content into audio.

    Changing your blog posts into audio content isn’t to say you should stop making written outputs entirely. Some people still prefer readable content, but it’s good to offer an alternative audio option. That way, your brand is catering to a broader audience.

    Look Into Investing in Some Podcasts

    These days, podcasts are all the rage, and they’re the perfect audio marketing strategy to practice. They’re informational, entertaining, and flexible, all while being an excellent way to boost your brand’s online presence.

    Podcast awareness grew from 122 million in 2010 to 212 million in 2020, and it’s been predicted that it’ll only continue to grow to 252 million in the next three years. Now is the perfect time to get your brand involved in this kind of audio marketing strategy.

    If the idea of starting your podcast sounds intimidating, you don’t have to worry. You can always begin slowly by sponsoring someone else’s podcast or being a guest speaker. While it doesn’t have the same commitment as managing your own podcast, it still gives your brand good exposure to the existing audience of the brand you’re collaborating with.

    Stream Your Advertisements through Live Audio

    Many social media platforms these days offer their users to stream live audio content. These include Facebook, Twitter, HearMeOut, Listen, and AudList, to name a few. Some of them allow you to create long and short audio pieces, providing flexibility in the advertisements you make. These soundbites are helpful as they’re usually free to create, and they can go with images or text you’d want to include.

    Take Advantage of Growing Advancements in Voice Technology

    Studies have shown that about 50 percent of online searches will be voice searches by 2020. This can be an excellent opportunity for digital audio marketing. Optimize your brand’s advertising by focusing on common phrases or search questions instead of using specific keywords. You can even create short soundbites that answer common questions.

    Conclusion

    There are many kinds of advertising you can choose for your brand, and digital audio marketing is one. It’s a flexible form of advertising for both you and the consumer, and it’s one of the fastest-growing ways people are getting their content across to their target audience.

    Promoly offers different audio marketing strategies to help brands promote their audio over multiple platforms. Visit our website now to see which services fit perfectly with your brand.

     
  • How to Boost Podcast Promotions via Email Marketing

    How to Boost Podcast Promotions via Email Marketing

    Podcasting is a time-efficient form of communication. Listeners can tune in to podcasts while multitasking at work, commuting, or doing chores at home. They can even replace specific meetings, saving time and increasing efficiency.

    Simply put, it is another method to entertain, humor, and educate people. Since it’s all sound, users get fewer distractions, and you can easily convert them to loyal followers because listening to podcasts is a more reliable way of consuming content. It means that it’s quicker to get high-quality leads through podcasting. 

    This is where email marketing enters. The long-time method is still a reliable and time-tested effective digital marketing strategy with the most significant conversion rates, among other ways. 

    Adding email marketing to podcast promotions will get you the results you need more efficiently. You can update your audience and easily tap into new listeners, establish loyalty with them, and consistently deliver all types of podcast-related content directly to them.

    Here are some other benefits of using email marketing for podcasts:

    1. Successfully Nurture Less Active Audiences

    Your podcast channel will have a mix of listeners, from the most active to those who occasionally tune in to your podcast. 

    Email marketing can help you keep engaging with them after signing up for your newsletter or subscribing to your channel. Even if they don’t always listen to your show, they can still receive updates on the latest episodes and promos you may have. 

    If you write your content well, they will click through links you provide in your email to episodes that pique their interest. They will also not get left out, even if they listen to your show casually, since they regularly receive a summary of your updates via email. 

    2. Convert Audiences into Paying Customers

    Whenever you are releasing a promotion, say for brand new merchandise, service, or affiliates, you need to double up advertisements on the email drips you send. That way, you can inform the majority of your subscribers and give them a chance to participate. 

    Create email campaigns that provide a compelling copy that moves your subscribers to action, converting them into paying customers. 

    Best of all, listeners can quickly broaden your reach by wearing or using your items, promoting your podcast channel on social media, and recommending your podcast to their inner circle. That’s free promotion for your podcast!

    3. Increase Website Traffic

    Email marketing can be a powerful strategy to boost traffic to your podcast website. More online visitors means a better chance of appearing in relevant search results. If you add links in your emails, new listeners can locate your platform better, which is the goal every podcast marketer should aim for from the start. 

    Sending content routinely encourages your listeners to visit your website and get your newest or most trending episodes. Include clickthrough links to your blogs as well and any other running campaign you may have. 

    4. Optimize Lead Generation to Acquire New Leads

    You can promote your podcast further by using effective lead magnets through email marketing. It can provide free content or discounts that aim to “give back” to your audience. 

    Suppose you prioritize serving what your customers need instead of hard-selling your content and your product offers. In that case, you are more likely to make loyal followers and customers of your audience. 

    When you offer something for free, listeners who want to participate will not be bothered to give you their name and email address. It allows you to compound consumer data crucial to improving podcast content, keep it relevant, and add value to your listeners. 

    The Popularity of Podcasts Is Only Increasing

    With more time spent at home and screens being less of a delight but more of a distraction, the popularity of podcasts continues to grow. Consumers seek greater connection and variety, so there has never been a better time to be a podcaster than today.

    If you wish to reach a massive audience that is highly mobile, social, engaged, and loyal, you need to start podcasting soon. Further improve your digital marketing strategies with email marketing, a great way to kickstart promotions to your target audience. 

    At Promoly, we are a record label marketing platform assisting brands in promoting their audio content through email marketing strategies and social media platforms. We effectively track recipient engagement, drive more features, and ultimately increase your sales and put your brand out there. You don’t require a credit card to start now. We also offer flexible pricing for your creative brand, so contact us today! 

     
  • How Tasha Baxter launched her career, had an album produced by Noisia, and started her record label, Polyoto.

    How Tasha Baxter launched her career, had an album produced by Noisia, and started her record label, Polyoto.

    Tasha Baxter is a singer-songwriter from South Africa whose voice is synonymous with Drum & Bass. Tasha’s career is diverse; she has had an album produced by Noisia, worked with the likes of Feed Me, and sang for Camo & Krooked as part of Red Bull Symphonic, composed by Christian Kolonovits.

    This interview with Tasha is incredible – she goes into the depths of how her career began, the struggles involved and how she created her record label, Polyoto, off the back of the pandemic.

     
  • How Scott Orr grew as an independent artist, launched a record label and now teaches others to do the same.

    How Scott Orr grew as an independent artist, launched a record label and now teaches others to do the same.

    Scott Orr is a Canadian musician and owner of Other Songs, a label he created as a launchpad for his music. Scott also runs Other Record Labels, a YouTube channel and podcast series, where he teaches other aspiring businesses owners to start and improve record labels. This episode goes into depth about perseverance, marketing skills and how storytelling can help you build a better brand. 

    Teaser

    “I think the blessing out of that is that you just keep your head down. You do what makes you passionate, and you focus on what excites you. If you try to create music for playlists. And I’ve done that. I’ve thought, oh, this song did well on a playlist. So I’ll recreate, I’ll do another one to try to get the same success. And that feels really gross on the inside. That’s not something I would recommend, and I’ve tried it, and it doesn’t work. You know, it’s, it’s silly. That’s not how that song took off in the first place.”

    Listen

    Find out more about Other Record Labels here.

    Find out more about Promoly here.

     
  • Efficient Audio Marketing Strategies for Startup Businesses

    Efficient Audio Marketing Strategies for Startup Businesses

    Startup businesses often have a hard time establishing their brand in today’s very saturated market. Aside from dealing with the everyday problems of the modern industries, they also have to contend with the more significant ventures, which may have more traction and pull with their marketing efforts.

    While this may sound grim for small businesses, the truth is that there will always be ways to surpass the challenges of being a smaller fish in the pond. One of the most efficient ways that they may break through the competition would be by utilising audio marketing strategies and methods. 

    Understandably, not everyone is familiar with them all, which is why we have listed down a couple of them below for your reference. Take note of them and understand how they are executed effectively. 

    By familiarising yourself with the following methods, you may just boost your brand’s sales and visibility in the long run.

    Through Podcast

    Podcasts are the new radio programs. While the prominence of traditional mediums such as radios has been dwindling in recent years due to the internet, everyone’s enthusiasm in listening in on interesting audio discussions hasn’t died down one bit. 

    Some are currently utilising the power of online streaming platforms to make their voices heard through their podcasts, the modern version of radio talk shows. You can take advantage of this trend and establish a podcast for your brand as well. 

    This may seem unnecessary until you realise that you can merge this with your PR strategies to better promote your products and services without sounding too blunt.

    Through Message-on-Hold

    Businesses that have their hotline may incorporate message-on-hold audio clips to their advantage. Instead of the typical elevator music, they may invest in recordings that promote their new products and services. 

    They may also voice out reminders or tips regarding their brand’s payment methods and communication channels. Aside from that, you may even promote the official podcast of your brand—the possibilities are endless!

    Through Background Music

    This may probably be one of the most familiar aspects of establishing a brand identity. If you happen to visit a clothing store that mainly offers skater apparel, you would know what we’re talking about. You may even experience this marketing strategy while visiting your local grocery store. 

    By picking the correct type of playlist for your branch, you will let your target market know what your products and services are all about. Just be sure to coordinate with the music labels to avoid coming across any copyright claims along the way.

    Through Overhead Announcements

    When was the last time you had visited your local grocery store and heard an announcement from one of the personnel? Do you recall what the announcement was all about? Usually, it is done to require the assistance of another cashier. That may be the typical use of overhead announcements, but you may spice it up by adding new scripts for your personnel to read on air. 

    For example, they may announce upcoming promos or sales for the store. They may even advise safety precautions in emergencies, which is both valuable and helpful in branches located in states that are usually ploughed by typhoons and tornadoes.

    Conclusion

    Audio marketing is as vital as the other marketing tools for your business. While modern companies mostly focus on establishing their presence online, you may still use audio recordings and methods to promote your products and services without sounding too obvious. 

    Creating your podcast, utilising message-on-hold, picking the right playlist, and adding helpful scripts to your overhead announcements are just some of the ways for you to accomplish this. Invest in these marketing strategies and watch your startup business bloom over the bigger industries in no time.

    If you need help with your audio marketing strategy, look no further than our comprehensive tool—Promoly. Our audio and content promotion software provides various features to help you make the most of your audio strategies, ranging from email marketing to smart audio sending. Start your journey today!

     
  • Get Your Music Heard: 5 Areas to Focus on Music Marketing

    Get Your Music Heard: 5 Areas to Focus on Music Marketing

    Being a musician in the digital age requires more than just simply making music. At this time, where everyone is fighting to get noticed, you need to stand out to be truly successful. This means you should learn how to promote your music, including research and development, music marketing strategy, design, and publicity. 

    Music marketing sounds intimidating, but getting started is actually simple. To begin mastering the basics, here are some of the most important areas to focus on:

    1. Screen Name

    Whether you are an independent musician or in a band, the first thing listeners will hear about you is your name. If you don’t want to use your legal name, consider making up one. 

    Coming up with a band or musician name is probably one of the hardest decisions you will ever make in your career since it will be part of your identity. You might be stuck with it for a long time, which is why it must be catchy and creative. It should also give off a similar feeling to your music. Keep in mind that there are many people in the industry, so make sure it is unique to avoid sharing the same name as others.

    2. Branding

    Your branding is one of the best ways to be noticeable. Besides your name, your artwork, logo, and typography serve as your identifier. For this reason, they must be eye-catching and memorable to make you recognizable. Partner with a professional marketing agency or designer to come up with the right design and branding.

    3. Merchandise

    Another way to stand out is to release your official merchandise. T-shirts, hoodies, and posters with your logo or photos on them can attract potential and existing fans to get intrigued about your music and show your support to you. 

    4. Social Media Feeds

    People tend to discover new music through social media. Additionally, social media acts as the modern-day business card. Use these facts to your advantage by strengthening your social media presence. 

    Use the right social media platforms and curate the feeds with intention. To do this, create a unique hashtag to help make your posts easier to find or use a color scheme to make your feed look more memorable or cohesive. 

    It’s also important to participate in social media trends to stay relevant, but be careful of looking or sounding just like everyone else. Set yourself apart from others by creating your own take on these trends. 

    Don’t forget that a single viral post can change your life for the better (or worse). Take the time to discover what works with your audience and stay consistent with it.

    5. Engagement with Fans

    Part of social media marketing is fan engagement. This means connecting and communicating with your listeners. Make your interactions with them inspiring and meaningful by staying approachable while establishing healthy boundaries at the same time. 

    Conclusion

    Everyone is looking for a fresh sound. Don’t miss the opportunity to make it big in the industry and showcase your talent to the world. These music marketing strategies may be easier said than done, but you can rise through mediocrity and get people to listen to you by mastering them. 

    To learn more about how to market your music properly, use Promoly. Our audio and content promotion tool promotes your music and grows your audience. Start your seven-day trial today!

     
  • How Lewis Sinclair started Cygnus Music and now distributes for 1500 record labels

    How Lewis Sinclair started Cygnus Music and now distributes for 1500 record labels

    Lewis Sinclair is the Founder and CEO of Cygnus Music, a leading electronic music distributor from the United Kingdom. Lewis talked in-depth about starting and growing Cygnus Music in 2009, running record labels, and pitching to Spotify to get in those needed playlists. If you’re looking at starting a record label or music business, this episode is for you. 

    Teaser

    Here’s a transcript teaser when Lewis arranged started setting up Cygnus: “We’ll contact iTunes, and we’ll say, “I’d like to set up an agreement with you. We’re a distributor,” and they’ll say, “Great. Okay. How many record labels have you got?” I respond, “Well, just a one for myself,” and they’ll say, “all right, so you’re not really a distributor. Come back when you’ve got some more labels.” And so you’ll go back with 10 labels, and they’re like, “no, you, you need to have a hundred labels to get on board,” – you go “Right. Okay.” And then you build things up to a hundred labels. And then by that point, as the industry has grown, their criteria for what they will allow has grown, and they’re like, “no, actually you need 500.”

    Listen

    Find out more about Cygnus Music here.

    Find out more about Promoly here .

     
  • How Can Your Business Get a Boost From Podcast Guestings?

    How Can Your Business Get a Boost From Podcast Guestings?

    Marketing is important for companies and organisations. This is particularly true when a company or organisation isn’t getting as much traction as it used to. There’s a point wherein you’ll need to think outside the box aside from the usual promotional affairs with sales representatives and boosting digital efforts like SEO and social media ads.

    Did you know that when you become a guest on a podcast, you’re basically promoting your business for free? What’s more is that not too many people realise the marketing benefits that come with this and just how helpful it can be.

    What Is a Podcast?

    A podcast, by definition, is a series of digital audio files involving spoken word that comes out in episodes that can be downloaded for easy listening. Podcasting services have been around for a while, but they only really began to take off in recent years. Nowadays, there are more streaming applications that host a wide plethora of podcasts. Streaming giants Spotify and Apple Music both have dedicated categories as well as podcasts that are exclusive to their platforms only.

    The topics a podcast can cover are endless: there are serious podcasts dedicated to business, finance, stocks, and more. On the other side, there is also a wide plethora of podcasts solely dedicated to various facets of pop culture. Educational podcasts are on the rise as well, with subjects for kids all the way to adults taking specific courses of study or research.

    Read on to learn more about how your business can get a boost when you go on podcasts:

    It Gives You a Spotlight in Front of Your Intended Audience

    Chances are, your target demographic isn’t solely yours. You likely share that audience with a number of companies or organisations. A good way to cut through the noise and stand out is to get right in front of them when. And you can do that when you become a podcast guest. Joining podcasts is a great way to expand and reach new audiences that may fall outside your target. 

    It Improves Brand Awareness 

    No matter what podcast you guest on, you will be able to promote your business. The hosts will likely ask you about it as well. You can share your insights and tie things back to your own business. That way, your company or organisation’s name will be top of mind when it comes to your particular product or service.

    It Means Going Beyond Networking

    Yes, of course networking is important no matter the industry. It can open new doors, lead to connections that wouldn’t have otherwise occurred, and even bring about surprising new contracts. Guesting on a podcast is a fantastic way to do networking on a deeper level. Connect with industry leaders from the get-go; successful podcasters already have a name for themselves in their niche. It can even bring you new investments from big names in your industry.

    Conclusion

    Marketing in both the traditional and digital sense is very important for businesses. Digital marketing, in particular, has gotten more important given recent events. A free, highly effective way to do this is by going on podcasts. It helps you go beyond networking, improves your brand awareness, and gives you a spotlight in front of your intended audience.

    Do you need to get your digital audio advertising going? Check out Promoly today! There’s no credit card required to start your innovative brand’s audio promotion with us.

     
  • How Jay Cunningham launched his DJ career in 1995 and moved to Marketing Manager for Denon DJ in 2021

    How Jay Cunningham launched his DJ career in 1995 and moved to Marketing Manager for Denon DJ in 2021

    Jay Cunningham launched his DJ career in 1995 and is now working as a Marketing Manager for Denon DJ. This episode talks about his awesome journey as a DJ, starting a 360 music promotion business, label ownership and flying to Boston to meet Denon DJ. Don’t miss this incredible show. 

    Teaser

    Here’s a transcript teaser: “And we ended up just chatting one day and, you know, we were talking, he mentioned this role, and I was like, “you know what? That’s, that sounds interesting.” So I went in and had a chat with him. And he was like, “This is great. Like when are you available to fly to Boston, to meet Jack who owns the company?” 

    Listen

    Listen to Jay’s mixes here.

    Find out more about Promoly here .

     
  • Essential Tips when Launching a Successful Podcast

    Essential Tips when Launching a Successful Podcast

    Podcasts have gained massive popularity because they are convenient ways to listen to a good story and relax their mind after a, particularly tiring or stressful day. The popularity of podcasts has many people wanting to get into it themselves. However, launching a successful podcast is not an easy task. It takes time, effort, and the knowledge of the right systems and tools to set your podcast up for success.

    If you are seriously looking into starting a podcast, this blog post is for you! Read on to find valuable tips and advice to help you grow your audience and gain a lead over other podcasters. 

    Essential Tips when Launching a Successful Podcast

    A successful podcast will have loyal listeners and is ahead of others of its kind. Here are five essential secrets to success if you are thinking about starting a podcast of your own!

    1 – Invest in Good Equipment

    Keep in mind that the only thing your audience will be able to perceive is your voice. Using top-notch equipment will properly modulate your voice and ensure that each word you utter is clear. 

    2 – Use an Authentic, Natural Tone of Voice

    Your voice will be your tool to keeping your listeners engaged. There is no need to alter your voice and use a higher or lower pitch than what you are used to. It is best to use your natural speaking voice while telling your story. Make sure to stay away from using a monotone tone and add emotion to your voice.

    3 – Don’t Be Afraid of Using Humor

    When you tell your stories, don’t be afraid to add a little humor. Funny tidbits added into the context of your podcasts will ensure that listeners will remain interested and captivated, on the edge of their seats until the next episode. 

    4 – Find Interesting Topics

    This is already probably a given, but it is crucial that you release content that focuses on engaging, relevant topics that your target audience will be able to relate to. Podcasters who know how to capture the attention of their listeners will know how to make their chosen topic sound fascinating.

    5 – Release New Episodes on a Schedule

    Lastly, to be able to amass a following and grow your community of listeners, you need to ensure that you will never be late when you release new episodes. Keep in mind that listeners who religiously tune in to your podcasts will be expecting you to release content on the schedule you promised them. Adhering to your release schedule is crucial in building trust between you and your listeners. 

    Conclusion

    Now that you have this information, you are now ready to start your podcast! Aside from all the tips mentioned above, it pays to have fun with it! Remember that your listeners can hear the emotion in your voice, and they will be much more engaged with the stories you tell if they can tell that you are having a good time yourself. Also, using a reliable promotion tool will help your podcast get the attention it deserves.

    If you are looking for promotional tools to help get the word out on your new podcast, Promoly has everything you need! We make it a point to help innovative brands promote their audio over email and social media. Track recipient engagement, drive more features, push more sales and get your brand noticed. Start now; no credit card required. Let us help you with your audio marketing strategy today!