So you just started your podcast, and you have made a great list of topics to talk about. The problem is you don’t have a big audience to talk to. You try everything in your power to garner a bigger audience, but nothing you do seems to be working.
Truth is, it may take some time before you can grow your audience podcast. It also takes a lot of dedication, strategy, and patience to achieve the audience you want.
If you are still unsure what to do and where to start, don’t worry. In this article, we will discuss different strategies you can use to grow your podcast audience. Try and follow them to the best of your abilities, and you will gain a mass audience in no time.
1. Social Media Promotion
This is the most basic and first step you should take in promoting your podcast. Social media is essentially free, and you only have to pay if you want to. Also, since most people are on social media, you will have a wide reach.
Depending on your content, some platforms may be more appropriate than others to reach your target audience. You can try experimenting which ones work if you are not sure.
The best way for social media promotion to work is consistency and engagement. You must regularly post something for your audience and interact with them. Try to be as active as possible for most people to see you.
2. Guest Networking
If you know someone that may be interested in being your guest, invite them. They can then promote the episode they are on using their own platform and network.
This one would work best with a guest who may already have a following of some sort. It is a free way to promote your own podcast while making for a fun episode that everyone can enjoy.
If your guest is busy, they may not be able to find time to promote your podcast episode with them. This is why you will need to let them know beforehand and make a deal out of it. You can also plan out any promotional strategies with them.
3. Partnering With Another Podcast
You need to think about other podcasts not as your competitors, but as possible partners. Try and collaborate with other podcasts by being a guest and asking the hosts to be a guest on yours. This way, they can promote your podcast to their listeners, and you can do the same.
Try to work with a podcast that talks about a similar industry to yours. For example, if you are a music podcast, you may want to work with someone who talks about the entertainment industry or artists. This will help you ensure that you are still reaching out to the target audience of your podcast.
4. Paid Ads
This will require you to spend some money, as the name suggests. There are different ways to pay for an ad—you may pay for ads to appear on social media, on YouTube, on search engines, or even on other podcasts.
While this may require you to shell out some money, this is a good way to get results. As long as it is done right, you will most likely get a good audience with this.
Conclusion
It may take you weeks or even months to grow your podcast audience. You have to be dedicated and make an effort for it to work. If you have no experience in doing this, just follow our tips above and you will find yourself with a bigger audience soon!
If you need some digital audio advertising, Promoly will be glad to help you. With us, not only can you promote, but you can also keep track of your campaign. Contact us today and get an audience for your podcast!
Independent musicians have more opportunities to build their careers without relying on the support of major labels, producers, or a large budget.
While witnessing an increasing number of unsigned musicians breakthrough on their own, many great new artists are unsure where to start. Along with that, they do not know how to run a successful digital music marketing campaign and generate money from making music.
First, your main focus should be on producing fantastic music. If your song, EP, or album isn’t well-written, instrumentally tight, and professionally produced, you’ll fall short right away.
Fortunately, in this article, you’ll find the best ways to market your music independently in the current music environment.
Surround Yourself with a Competent Team
You can promote your music on your own, but there are many perks to surrounding yourself with a strong team of like-minded people. Navigating the music industry with well-connected individuals passionate about your music improves your chances of success.
If you can put together a group who will support you for free or for a percentage of your grand revenue, that’s fantastic! However, to get an advantage in the very competitive music business, you may hire professionals. There’s nothing wrong with receiving support from a publicist, a radio plugger, or a promoter or booker.
Create a Website and a Mailing List
Building an extensive and committed mailing list is arguably more crucial than creating a clean, professional website as the foundation for your online presence.
You should include links to your music, biographies, photographs, and tour dates on your website, but don’t forget to add a sign-up form for your mailing list. Email marketing allows you to send your music directly to the inboxes of those most inclined to listen to it.
Grow an Engaging Online Presence
It’s no secret that a brilliant social media marketing plan may help you grow your business. Creating and maintaining a consistent, captivating, and engaging presence across social media channels is vital.
Also, to help people quickly search you online, keep your profile handles consistent and up-to-date. It will guarantee they remain on the lookout for new stuff you put out for your listeners to enjoy.
Acquire Press and Blog Coverage
Suppose your music is included in music publications. In that case, whether they are popular media or specialized blogs and webzines, they may help create buzz and provide you with the credentials you need to further your music career.
The easiest method to achieve fantastic publicity is to hire an experienced PR executive to oversee your campaign. However, this isn’t always viable or economical for a young artist on a tight budget. In that case, a DIY PR is possible for artists without a large enough budget.
However, it’s critical to contact bloggers and journalists properly. You’ll need to start by writing an electronic press release. It should include pertinent information about you and your music.
Target Playlists
Streaming and playlisting are two things you shouldn’t neglect. Millions of people listen to playlists on Apple Music, Deezer, Spotify, and other platforms, resulting in billions of streams.
Having your song included in a favorite playlist might help you gain thousands of streams. While being a part of curated playlists is beneficial for exposure and credibility, being featured on algorithmic playlists like Discover Weekly may significantly increase your stream count.
Conclusion
How do you get your music heard? Understand that today’s music advertising encompasses far more than producing good music. Videos, photographs, interviews, essays, playlists, sample packs, studio visits, live events, and anything else that might help tell your sound’s narrative are all welcome. Even a single meme or witty Tweet may help you grow your audience and story. Keep in mind that you need to make your voice heard as a budding artist, so make sure to advertise your music correctly.
Promoly is a digital music marketing company that helps innovative brands promote their audio over email and social media. We track recipient engagement, drive more features, push more sales, and get your brand noticed. Start your free trial today!
If you’re a musician, record label or producer, you’ll likely want to show off your freshest tracks and upcoming music release. And what better way than to use a link page showcasing where your music is available to buy and stream.
Link pages are great for music promotion, as you can funnel fans through the link and direct them to where they can buy and stream your music.
What is a smart music URL page?
A music links page is a sleek landing page advertising your new music, bio and shop links, like Spotify and Deezer. The page is set up to tempt fans to click on the link you have provided.
With a music link page, instead of just providing a single option for people to stream your songs online, you offer several different options so they can choose whichever works best for them.
Customise it how you like. For example, if one of your fans isn’t using Apple Music, they can switch to Spotify. Or, if they don’t use Tidal, they can click through to Deezer. Or maybe you only want to drive traffic to Juno Download – that’s fine too, and it’s your links page.
Most music link pages will include widgets, music players and links to point people towards where they can buy or stream your music.
This is the guide if you’re a musician, label owner, or producer.
How do I make a music link page?
First of all, you’ll need to decide which service you’ll use to create your links page. You can do a quick Google search for a service, or since you’re on the Promoly blog, we’ll talk about Promoly’s music links page creator. We call these Links Page in our app.
Here are a few benefits of using Promoly for your smart links:
One-click links campaign creation (seriously!) – no more tedious manual setups.
Fetch your music shop links by providing one link, like SoundCloud, Apple Music, Spotify or Beatport, or barcode, ISRC or URI.
Automatically pull in the music players from the digital shops and add them to your links page.
Unlimited links
Real-time analytics – you’ll always know what’s happening with your marketing.
Creating the campaign in Promoly
First of all, head to mailer.promo.ly (if you’re not a customer, you’ll need to start a trial) and log in. Press’ create new campaign’. Click the links page option, and name your links page appropriately.
Promoly makes campaign creation super simple by only requiring 1 URL or barcode to your music – provide the link, and Promoly will use its powers and populate the campaign for you. Promoly fetches shop links, metadata, album art, and an embeddable player.
Manual creation is possible too, but who wants extra work?!
For example, I want to import the release information from this Bandcamp URL https://bay6recordings.bandcamp.com/album/pieces-of-my-life-space-cadet , copy the link from Bandcamp and paste it into Promoly’s import field. Like the image below.
On pressing search, Promoly will find all available shop links which you can import into your campaign – This means you no longer have to go wading through every single DSP and streaming service to find your links, which is super convenient.
Press the confirm button on the input form if the music looks correct, and Promoly will build your campaign.
Once finished, here’s how a simple links campaign looks on an iPhone 12.
What’s incredible is that Promoly built this landing page without me doing any manual setup – copy a URL, import into Promoly, press save – that’s it, now I can focus on promoting.
Promoly also pulled in and embedded the Bandcamp player, which means any stream will go towards your royalties.
What is a Spotify pre-save campaign link?
A Spotify pre-save campaign link allows your fans to pre-save your new music on Spotify before release. And on the release date, your music is automatically added to their Spotify library.
Think back to when you to used to pre-order albums – it’s precisely the same principle. There’s a theory that if you get enough people to pre-save your music on Spotify, the algorithm will favour your music, pushing it into their charts and playlists. However, that theory remains open to debate, and only the Spotify team really know.
When the time comes to promote your music towards the upcoming release date, you’ll already have many people who already have the music in their library. This gives you a chance to build excitement and interest among your target audience. Hopefully, when you drive more people to Spotify, you’ll start to see traction.
How to use build Spotify pre-save campaigns in Promoly?
Your music must be available on Spotify and not yet released to use this feature.
I know that’s a contradictory sentence, but what I mean is your music distributor must have delivered the music. Spotify is waiting to make it available for streaming on the release date.
If you log in to Spotify for Artists, you should see your forthcoming music – from there, you can grab the URI (as well as submit it to editorial playlists). Also, here’s a nifty URL to URI converter you can use.
To set up a pre-save campaign in Promoly, you’ll need to use the above steps, but instead of providing any URL to your music, you must input a UPC, EAN or Spotify URI/URL.
And like how the previous campaign was built automatically, Promoly will create the pre-save campaign autonomously.
Where can I share my music links?
The great thing with music link pages is that you can share them anywhere. Once the link page is set up, you’ll know the links will always work as you have overall control if you’re using an app like Promoly.
Here are ten places where you can share your link page or pre-save campaigns:
Include the campaign link under your new track when you upload music to SoundCloud.
If you upload a new YouTube video, include the pre-save link in the video description.
Create a Telegram group for your music fans and pin your campaign link to the top of the conversation.
You could share your new music on Reddit and direct people to your pre-save link.
Add the link to your Twitter bio and create a Tweet and pin to your feed.
Build an email list, and the next time you email your fans, drive them to a pre-save link – you can deliver pre-saves via email with Promoly.
Go on an old-school forum and paste your link in the new releases section.
Get involved in music groups on Facebook. Often they have a new music Friday’s thread.
You could run a Facebook ad to your link to start pushing traffic to their favourite shop – don’t forget to include your tracking pixels and retarget your audience.
Last but not least, send it to your Mum for her approval.
Conclusion
Music link campaigns and pre-save campaigns are crucial pieces of the puzzle for marketing your new release.
The way the music industry is shifting and the streaming platforms are becoming more prominent, and you’ll need to figure out a robust way of generating an album link for your fans. The best way is by link campaigns – start your free Promoly trial today and start driving fans to your music!
Also, if you’ve benefited from this article, feel free to share it with your favourite artists and friends.
There are many different platforms that musicians can use to market their music. However, before you start planning your music marketing campaign, here are some important tips to help ensure that everything goes smoothly.
A Quick Guide to Music Marketing for Indie Musicians
1 – Set the right budget for your music marketing campaign
With a limited budget, it’s important to spend your money wisely. Make sure that your social media marketing on Facebook and Twitter, for example, is well managed. Ensure you have a clear, detailed plan for your marketing strategy.
2 – Set your music and story apart from other artists
Try to think of ways to make your music and story stand out. Make it easy for people to remember you. This can help to build your reputation and popularity. Whether it is your music, stage show, or your band, find that unique aspect that defines you. Your audience can be sure to enjoy something that not many other artists can provide.
3 – Your music marketing should capture your listeners’ attention
Track how many people are clicking on your music, videos, and other content. Monitor how your music is being received by those who listen to your music, whether it is a live show or simply a digital download. Your goal should be to effectively market and promote your music. Find a way to connect with both new and existing fans. Be sure to make it as easy as possible for your fans to find you.
4 – Use a clear CTA
Make it as easy as possible for your fans to help you promote your music. If you want your fans to share your music on social media, make a clear call to action. This will help you connect with more people who are interested in what you have to offer. For example, instead of asking a fan to help you promote your music on their social media, ask them to share your music. You can still use the word “share,” but it might be a better option for you to use something like “share on Facebook.” This will give you more opportunities to connect with new people who may not be your fan yet. Reaching a wider audience is the key to establishing yourself as an indie musician.
5 – Know what your marketing goal is
Take some time to think about what kind of outcome you want from your music marketing campaign. You may have several goals. For example, you may want to establish your reputation as an indie musician. You could also want to help grow your fan base. You might have a goal that touches on both of these aspects. It’s also important to think about what you want your fans to do. Do you want your fans to purchase more of your music? Do you want them to share your music with their friends? Do you want them to attend your shows? Thinking about your goals will bring you one step closer to achieving them.
Conclusion
Music marketing does not have to be difficult. If you have a clear plan in place, you will be more likely to succeed. Spend some time thinking about all the aspects that need to be in place before you start planning your music marketing campaign. It’s important to take the time to think about the goals you have and the things that you want your fans to do.
If you want to have higher chances of getting noticed as an artist, Promoly can help! We are a digital music marketing company that helps innovative brands promote their audio over email and social media. Track recipient engagement, drive more features, push more sales and get your brand noticed. Start now; no credit card required.
Email marketing is a great way to engage your audience on a consistent basis. Send your subscribers updates on your latest shows, promote new episodes, drive traffic to your podcast, ask for feedback from your audience, promote your products, and much more. This blog post will tell you all about the benefits of email marketing with a podcast.
The Beginner’s Guide to Email Marketing for Podcasters
1 – Connect with your loyal listeners
Your podcast is like a conversation with your audience. You share your content with them, and your audience gives you feedback. Because of this, it’s important to stay connected with your audience. Email is one of the best ways to do so.
2 – Grow your revenue
Email marketing is a convenient way to grow your revenue, and a podcast is a great way to grow your revenue. So, if you grow your revenue with a podcast, you can then grow your revenue with email marketing.
3 – Control your messages
One great thing about marketing through email is that you can control what you say. You can create your email templates using your best content (or the most recent episodes). You can send out content with your voice (your podcast) or with someone else’s voice (like your host). You can send out content with the podcast’s logo or without it. You can also sell your products directly through email.
Tips to Turn Loyal Listeners into Eager email Subscribers
1 – Create a simple, short, memorable URL
You want your audience to remember where to go to subscribe, and you want it to be easy for them to type. A great way to accomplish this is to use a short and memorable URL. Use a word and a number (example: podcast.com/v5j). If you don’t like your podcast’s name, or if it’s too long, you can always create a subdomain. For example, if you want to turn www.example.com/podcast into www.example.com/podcast, just create a subdomain like podcast.example.com and use it as your email address.
2 – Create a clear call-to-action, and use it a lot!
If you want your listeners to subscribe to your show, you’re going to have to ask them. You need to be very clear about what you want, and you also need to repeat it. You can’t just ask once and then assume that everyone will remember. Use different wording and imagery as much as possible. Make sure that the link is obvious, and make sure it’s easy to type.
3 – Use your social media following or existing audience
Use your social media following and existing email list to grow your email list. Updating your Twitter and Facebook accounts to tell your audience about your new email subscription is a great way to grow your list. You may also consider sending out a personal tweet or Facebook message to your followers and fans asking them to sign up.
Conclusion
Email marketing and podcasting go together like peanut butter and jelly. It’s an easy way to grow your podcast and its following, and it’s an easy way to grow your revenue. There are a lot of ways to market your podcast through email, and if you use them all, it could easily be one of your most profitable marketing channels.
If you need help growing your following, get started in using Promoly! We aim to help innovative brands promote their audio over email and social media. Let us help you with your audio marketing strategy today!
Sometimes, your company’s branding can become stuck for reasons you don’t understand. Understand that this is normal for most people, but it is something that you must not overlook. If you believe your branding is falling behind the competition, you should always consider rebranding.
With day-to-day business operation issues piling up, it may be difficult for you to think of better rebranding strategies. The only way to solve it is to look at it from a different angle, identify the problem, and solve it.
It’s easier said than done, right? Well, read on for more information on identifying branding red flags that you need to address right away.
Your Business Isn’t Being Discovered
The most difficult challenge for businesses is a lack of brand awareness. This is a red flag when your potential customers are unaware of your existence. You’re having a lot of trouble with branding because your target audience can’t find you online.
You must act quickly to develop better marketing strategies or partner with marketing agencies that can assist you in building a stronger digital presence and reaching a more significant number of potential customers. Good planning of social media strategies and a reliable audio marketing strategy or word-of-mouth are all strategies.
Consider also ensuring that you focus on the correct audience. Your branding can be very poor because your target audience is not the right one for your business.
Your Clients Are Not Aware of Your Products or Services
Another red flag, and perhaps the most telling sign, that your marketing is failing is when your target audience does not understand your company. Your brand is the focal point of your identity. It embodies who you are, what you offer, and how you conduct business. Your company may be the best solution for your target audience, but your branding will be the one that introduces it to them.
Furthermore, while your branding strategy may work at first, business demands change quickly. You should know how to keep up with the changes and immediately apply solutions to your branding.
Your Brand Identity Is Not Appealing
Examine your branding and its distinctiveness if you’re losing business to the competition. Apply your branding to show your audience why they should choose you over your competitors if you want to set yourself out from the competition. An appealing brand is unique and exciting.
Bear in mind that if you do not distinguish yourself from your competitors, you will be compelled to compete on price. If you do not provide a good enough reason for your audience to choose you, they may opt for the less expensive option.
Conclusion
Creating a captivating brand is one of the most important things you can do to ensure your company’s long-term success. A brand is the soul of your company; what it stands for, how it looks, how it sounds, and, most importantly, how it distinguishes itself from the competition. Developing a new brand identity requires time, thought, and planning. Whether you go in-house or hire a design firm, make sure you have a clear vision for the result.
Promoly is a digital audio advertising company specializing in assisting innovative brands in boosting online interaction through music marketing and other cutting-edge tactics. Additionally, we can guide you in tracking recipient engagement, eenhancing feature adoption, increasing sales, and improving brand recognition. Contact us immediately!
Nimrod Azoulai is Co-Founder and CEO of Mysphera, a music promotion business that connects new music to content creators. Mysphera’s tailor-made solutions have helped thousands of artists reach new audiences and fans. In this episode, Nimrod talked about launching Mysphera, growing the company, and building an algorithm for connecting new music with playlisters, DJs, bloggers, and more. Nimrod also shares cutting edge techniques about how you can promote your music and build new audiences.
When it comes to digital marketing, videos and photos are the go-to media for advertisers. While they are indeed good content types, there is another currently thriving medium that companies should not overlook―audio marketing.
Now that people are becoming busier each day, their free time is more limited than ever. For that reason, these people are on the lookout for activities they can do that do not require much attention.
That is where audio marketing becomes advantageous. People can listen to audio materials anytime and anywhere. They play an audiobook while doing household chores, listen to a podcast while they take a shower or travel from place to place, or put on their favorite tunes while they work or exercise. Overall, these audio materials help people double up their productivity.
In the US, Spoken Word Audio reported that almost half (43 percent) of the US population at the age of 13 and up listen to audio content daily. If you are looking for more marketing opportunities, this is a medium you should explore and include in your marketing strategy. If not, you’re missing out on a huge opportunity.
How Powerful Is Audio Marketing?
The world is getting more technologically advanced each day. Nowadays, people can get what they need by simply commanding voice-activated devices. There are also emerging applications that are highly focused on audio and voice communication, such as Alexa and Amazon’s Audible.
Tech giants like Google and Apple are also building their home automation system activated by voice, and apps like Google Maps also utilize the same medium. There is no denying audio’s contribution to the advancing world.
Podcasts also provide the perfect medium for those looking for advertisement placement in an online audio broadcast. They come in long episodes, but the loyalty of listeners is high, with a high average retention rate. Thanks to this format, advertisers can reach out to their target audience with more in-depth and compelling messaging.
Benefits of Adding Audio Marketing Strategy to Your Content Marketing
Helps You Gain More Leads
Doesn’t an audio material appeal more than the other usual lead-generating pop-ups, landing pages, or forms? Audio posts on blogs can successfully increase your lead generation efforts by 20 percent and more. That is according to the experience of RD Station, which used the same strategy and achieved excellent results in the process. Audio advertising is refreshing, as people do not always have the time to watch or read on the internet.
Brings User a Better Experience
Audio content is relatively new that you can try. It can also allow users to just listen anytime to your audio content, which helps improve their experience. Add text support to the experience, and you sandwich your audience with a text and sound that can keep their attention longer. That is always better than just reading the long text version only. Plus, it helps strengthen your website’s SEO and the audience’s average time spent on the page.
Human Voice Makes Your Content More Humane
Nothing makes your content more sensible and approachable than letting people read and communicate with other people. You get to engage people who have no time to read or do other activities while listening to your audio content.
Conclusion
The digital platform is fast-changing every time, and those who are always ahead of the game survive. If you have not tried to include an audio marketing strategy in your content plan, it is time you consider it. If it fits your brand and there are unique ideas you can do, why not start implementing them soon? You could reach your goals faster if you continue to discover and own great content.
Once you have it, Promoly can help companies promote that audio content over email and social media through an effective audio marketing strategy. Our dashboard can help you track your promo campaigns on a simple and readily accessible platform. Start your seven-day trial today!
Just like consumer brands, your music career also requires sound marketing strategies to succeed. You need to get people to listen to your songs, and you can’t do that without advertising. To broaden your reach and open more doors of opportunity, you must invest resources into promotion and marketing.
To reach more listeners, you can develop a marketing and sales funnel, which is a customer-focused marketing approach that goes through the journey a listener would go through towards purchasing your music. The reason it’s called a funnel is because people get out of the process along the way and fall into particular stages of marketing.
However, before you design a marketing and sales funnel, you have to take into account a few crucial considerations. Keep on reading for the prerequisites you need to make your marketing campaign a success.
1. Focus On Creating Amazing Music
Before you think about how to market your music, you need to deliver a great product. To build a career in this industry, it’s important to build up a solid foundation first—write and produce music that your target audience will adore.
2. Define Your Brand
Accordingly, it is important to establish your brand before you rise to fame. What do you want people to think about when they hear your name? Think about how you want to show the world who you are and the type of music you want to make. People will be captivated by your personality, so think about merging it with your public persona.
3. Design an Attractive Website
One way to express who you are is by launching an aesthetically pleasing, fully functional, and optimized website. This is the very first stage of your marketing journey, and it will be the primary objective for your marketing efforts. Make sure you focus on web design, navigation, and user-friendliness to keep your target customers satisfied.
4. Be Active on Social Media
When people hear your music and become interested in what else you’ve created, they will look for you on social media. Make sure you have profiles on Facebook, Twitter, Instagram, and YouTube. Post new content regularly and engage with the fans that find you.
5. Utilize Tracking Tools and Prepare Analytics
To measure success in your marketing ventures, you need some specific tools and analytics.
Social Media Analytics – You can use tools that allow you to do content research, curation, brand monitoring, collaboration, and post scheduling.
Music Brand Engagement Analytics – If you can, you should sign up for tools that offer data integration across sources like streaming, radio, and social media.
Lead Generation Analytics – Work on email marketing campaigns and designing effective landing pages to gain leads and convert them to listeners and even paying customers.
Music Distribution Analytics – You should be able to access a dashboard of your music performance on streaming platforms and digital storefronts like Spotify for Artists.
Final Thoughts
As a musician, you should treat your career like a business startup. Aside from offering unique products (your songs), you should also be strategic in marketing to reach business success. Remember to target your actions toward your chosen demographic and build relationships to get loyal customers (your fans!).
If you are looking to build your music marketing strategies, check the solutions offered by Promoly. Promoly is an audio content promotion tool to help you promote an album release or anything related to your music. Go through our pricing packages today to learn more.
Just because a podcast is mostly audio doesn’t mean there aren’t any visuals involved. You still need to create a stellar podcast cover art to help users identify your podcast. And if you’re not sure how to make one, we’ve gathered some tips that will hopefully help you make the best cover art for your podcast.
Use Your Cover Art to Tell Your Podcast’s Story
Think of your podcast cover art as a cover of a book. Yes, it’s what’s on the inside that matters and you should never judge a book by its cover. But the book cover is often what draws people in, making them curious enough to check what the book is all about.
So in this sense, your podcast cover art should be able to clearly show what your podcast is about. Think about the main topic or main themes of your podcast. And use those elements to create your cover art.
For example, if it’s a true-crime podcast, you may want to go with a darker theme. You can also use some true-crime elements, such as case files and magnifying glasses, in your art. But if, let’s say, your podcast is a comedy podcast, then maybe you would want to use more vibrant colors and have your photo in the cover art.
Identify Your Audience
One of the most important things when starting a podcast is correctly identifying your audience. This can help you make your decisions moving forward, such as what type of cover art you want to make.
For example, if you’re hosting a podcast all about finance, then your audience is likely to be more serious. So, you probably want to make a podcast cover art that looks more professional.
Don’t Use Too Many Fonts
One of the basics of graphic design is to never go overboard with the fonts. Yes, it can be overwhelming with all the cool fonts available out there. But you need to stick to just one or two, so it won’t look like such a mess.
You should also be careful about the type of font you use. Remember, your end goal with the fonts is to ensure that it is clear and readable. So, going with an overly complicated font may not be what’s best for you. You also have to consider how small cover arts can look on a mobile device. So, fonts that are too thin may not exactly be readable all the time.
Consider Whether to Use Photos Or Drawings
For podcast cover arts, you can go with a photo or an illustration. There is also the option to have a combination of photos and graphic illustrations.
The choice ultimately comes down to what vibe you want your podcast cover art to give off. For example, photos give a podcast cover art a more realistic feel. So, it may be better for more serious topics. But that doesn’t necessarily mean you can’t use drawings for those types of topics. You just have to be more careful about what art style to go with.
Final Thoughts
Your podcast cover art reflects your podcast. It gives the audience a sense of what your podcast is about before they start listening. And when you have good cover art, you are more likely to attract the attention of new listeners.
Get more people to listen to your podcast with the help of Promoly. We are a digital audio advertising company that helps innovative brands promote their audio over email and social media. Start your seven-day trial now!
