Promoly

Author: pete

  • 7 Ways To Properly And Effectively Promote Your Podcast

    7 Ways To Properly And Effectively Promote Your Podcast

    If you’ve been told that starting a podcast is easy, well, they’ve told you the truth. It is quite easy to start one. All you need is a laptop or a computer, a microphone, perhaps a pair of headphones, a recording software, and start your effort. However, the challenge comes in trying to achieve success with it and maintaining that success.

    So, what is required of you to create a successful podcast? Apart from good content, marketing is what’s essential! Here’s how you can properly and effectively promote your podcast:

    1. Podcasting on Social Media

    You probably already have a Facebook page and a Twitter account. If you’re not active on these pages, then you need to start as soon as possible. The great thing about podcasts is you can easily create hashtags for them and have people search for these hashtags on Twitter to find you and follow you. It is also wise to put your website link in all your social media accounts for users to easily access your podcast and subscribe to it.

    2. Email Marketing

    Trying to promote your podcast through email blasts is another way to get more listeners. You need to send out a huge email to your contacts and tell them about your podcast. You can even send out a message to your followers on different networks and ask them to subscribe to your podcast.

    3. Encourage Your Audience to Review Your Podcast

    You should also work on your audience to answer their questions and have them review your podcast. Once you have their podcast reviews, post them online on various websites. This way, when people are looking for podcasts, they will see reviews about your podcast and become interested in what you have to offer.

    4. Write Guest Posts

    Another way to get more exposure for your podcast is to write guest posts for sites related to your podcast’s subject matter. You can write about your podcast, or you can do a podcast interview with someone you know, or you can do a podcast review of a product.

    5. Podcasting Conferences

    Podcasting conferences are a great way to network with other podcasters and potential audiences that could become listeners for your podcast. If you’re planning to attend a conference, make sure you have a way to share your podcast’s information with those attending the conference and definitely work on podcast promo cards and giveaways.

    6. Get a Press Release

    Podcasting has become popular, and many people are trying to start a podcast. A press release will help you get your name and your podcast’s name in front of many people looking for podcasts. Don’t forget to include links for them to easily and conveniently subscribe to your podcast.

    7. Write Articles

    Writing articles on websites, online magazines, and newspapers where you can promote your podcast is a great way to get people interested in it. You can write about how you started your podcast, why you started it, or whatever else you like.

    Conclusion

    Don’t be afraid to promote your podcast and start playing around with different ideas. Podcasting is a fun and interesting way to start making money, and you’ll be able to find a whole community of podcasters who will support and help you grow. You just have to be willing to put in the effort and do some marketing!

    Promoly offers assistance to help brands promote their audio through social media and email. If you need help developing an audio marketing strategy, work with us today!

     
  • Common Music Marketing Mistakes Musicians Should Avoid

    Common Music Marketing Mistakes Musicians Should Avoid

    The improvements in technology have drastically changed the music landscape. Music production technology is now more accessible to more people, allowing multiple artists to debut their songs every week. Because of this, we have seen rapid growth and tighter competition in the music industry these past years.

    Without a proper audio marketing strategy, it may be hard to get your music known to the public. This article will run you through the common marketing mistakes musicians make and how you can avoid them.

    Mistake #1: Not Having a Target Audience

    Having a niche and specific target audience is essential when it comes to music, as everyone has a set preference. You cannot create music that will appeal to everybody.

    Having a target audience will determine what kind of approach you will use in marketing your music. This means that you need to know who your ideal customer is before even developing your marketing strategy.

    If you’re targeting teenagers, you’ll want to use a different approach to marketing your music than if you’re targeting an older demographic.

    Mistake #2: Lack of a Marketing Plan

    Marketing is not only about getting your music heard by the public. It’s about getting it heard by the right crowd. An excellent digital music marketing plan will have clear objectives. It will also provide a clear path on how to achieve those goals.

    Having these set objectives can also help you determine the success of your promotion.

    Mistake #3: Not Being Original

    Making an original track is challenging. It takes time to develop your own style and sound. But the more authentic your music is, the greater your chances of making a lasting impression on listeners.

    You could be one of the best songwriters in the world, but without the ability to be unique, you’ll never get recognized. While it helps to have a set target audience, don’t be afraid to get creative and unconventional with your music.

    Mistake #4: Not Having an Online Presence

    With the internet taking over the entertainment industry, having a solid online presence is now a requirement for every musician. Having an online presence for your music is more than just having a profile in SoundCloud or ReverbNation. It’s more than just music streaming sites too.  

    Your online presence also depends on an active social media account and a website where people can find out more information about you and your music. Having a website will also allow you to be viewed as a serious musician.

    Mistake #5: Lack of Branding

    Having a distinct and memorable brand for your music is a massive advantage for musicians. This allows your brand to be recognizable and stand out to your target audience. It can also help ensure long-term success and popularity.

    Mistake #6: Not Making Use of Video Promotions

    Videos are proven to be one of the best ways to market your music. People are more likely to share video content that they enjoy. This allows you to put your music in front of more people and be more memorable.

    Conclusion

    These are just a few of the many market mistakes musicians make. There are other ways to promote your music that we may not have mentioned in this article. Keep an open mind when trying out new ways to promote yourself and your music. With the help of social media and the internet, you are just a few steps away from making your music heard by the public.

    Do you need help with promoting an album release in the U.S.? Promoly offers flexible plans to help you conveniently promote your music. Start your 7-day free trial today!

     
  • Starting a Podcast 101: Selecting a Title – Part 2

    Starting a Podcast 101: Selecting a Title – Part 2

    So, you decided to start a podcast, right? Now you embark on the journey of finding what’s fit for your podcast. While that may sound like a simple task, it requires a lot of effort and consideration before you arrive at the perfect title. Read on as we continue our discussion on selecting a good podcast title.

    Podcast Title Considerations

    First and foremost, let’s discuss the things you’ll want to consider when coming up with the name of your podcast. Most importantly, you want to keep your listeners engaged, excited, and in suspense. This is why the title of the podcast is so important. With a great podcast title, people will be intrigued, which will keep them listening. So what kind of title should you use? Here are some quick tips:

    1. Keep It Short and Simple

    Be sure to keep your podcast title short–and preferably under ten words. The reason for this is pretty simple: the shorter it is, the easier it is for your listener to remember. Making your podcast title too long might make your listener feel confused or excited about the topic, which could cause him to hesitate to listen to it. 

    2. Don’t Rush Your Viewer Into Anything

    Just because you have a short title, don’t feel like you have to cram as many words into that title as possible. Remember that your listeners need to feel intrigued and excited to listen to your podcast. Don’t give them a title you feel is too short, and they might lose interest, but don’t overload your podcast title with too much information. Remember, your goal is to give the listener a reason to listen, not overwhelm him.

    3. Make Your Title Relatable

    When coming up with a podcast title, you have to make it relatable to your listeners. With the popularity of social media and podcasting, it’s essential to create a title that will connect with your listeners on a personal level. If they feel they can relate to your podcast, they’ll be more likely to stay with you as your podcast grows and grows.

    4. Make It Eye-Catching

    A podcast title shouldn’t only have relatable content. It also needs to catch people’s attention. A title like “My podcast title” is not eye-catching nor relevant to your vernacular. You want your listeners to be engaged and want to listen to your podcast. Make your podcast title mean something and really draw listeners in so you can deliver on your title’s promise.

    5. Use Keywords

    If you’re hoping to have your podcast online and found through any online search engines, you may want to consider using keywords in your title. A good title will consist of at least a few of the keywords you want your podcast to be found under. If you’re unsure of keywords to use, check out Google’s AdWords Keyword Planner. Type in the keyword you want your podcast to be found under, and they’ll give you suggestions based on Google’s database of keywords. You will also be able to see how many people have searched for that keyword in the last month and how much money you could make from that keyword.

    Conclusions

    Remember, when coming up with a podcast title, it’s important to think about the potential listener. Make sure your podcast title is short, simple, compelling, and, most importantly, relatable. After all, your podcast title is your brand.

    Starting your own podcast would be useless without a means to introduce it to your listeners. This is where Promoly comes into play. We offer you a platform that gets your audio content noticed. Basically, Promoly gives you the easiest way to market your music or your podcast through an audio marketing strategy. Contact us today to start your free trial.

     
  • Starting a Podcast 101: Selecting a Title – Part 1

    Starting a Podcast 101: Selecting a Title – Part 1

    Starting your own podcast isn’t as complicated as it was before. You can practically use whatever you have at home right now to record and publish your own podcast. However, one aspect of podcast-making can be quite challenging for some–selecting a title. This is basically your brand and will literally be seen and heard in every episode of your podcast. So, it only makes sense to think of a podcast title very carefully and make sure you choose one that will help your listener recognize and remember your podcast. Here’s a little guide to help you select your podcast title and make the process a bit easier for you.

    Know Your Listeners

    Before you really get into the process of selecting a title, it’s essential to understand who your podcast is for. Your podcast audience should be at the forefront of your mind when you’re making any decision about your episodes.

    It’s helpful to think about your podcast as a conversation. You want to understand who the people are that are going to be listening to you and try to speak to them as best you can. That’s what’s going to make your podcast successful, after all.

    For example, if you’re creating a podcast about running, you need to think about the type of people who are going to be listening to your show. You can probably guess that the listeners are going to be people who want to run. There will likely be information in your podcast that will be useful to that type of person.

    The Importance of a Podcast Title

    A title, of course, is the name of your podcast that you display on every episode. When inviting people to listen to your show, that’s the first thing they’re going to see. That means the title you choose is important for several reasons.

    For one thing, a good title makes it easier for people to find a podcast, which means it can lead to more listens. Your podcast title also helps listeners develop an expectation of what your show is about. It’s essentially one of the first things people see when considering whether to download or listen to your podcast.

    A title can also be an identifier for what your podcast is about without even having to listen to it. It’s also important to remember that a title can be used as a tagline for your podcast, which makes it easier for search engines to find your podcast. After all, you don’t want a potential listener to find your podcast when they search for something else.

    The Lesson from Unpopular Media

    Off the top of your head, you might think, “What if my podcast is about something that isn’t popular?” People are going to share and listen to popular podcasts, right? The truth is, there are podcasts about all sorts of niche subjects, and they’re doing just fine.

    The most popular podcast in the world, Serial, didn’t get popular because it was trendy. Instead, it got popular because it was a great show. It was something that people wanted to be on the lookout for, and they wanted to share with their friends.

    Not all of your listeners are going to be die-hard fans of your podcast. But that doesn’t mean they can’t be interested in what you have to say. So, don’t let your podcast title be a reflection of the latest trend. Instead, let it reflect something that’s true to why you’re creating your show.

    Conclusion

    When you find the right podcast title, you’re on the right track to creating a great podcast. The right title can make it easier for people to find your show, but it also helps them develop expectations. Ultimately, it gets you closer to creating a successful podcast that you can be proud of.

    Promoly is the perfect platform for you to promote your podcast and let your listeners know you’re there. Whether you want to promote your music or podcast to your target audience, we offer you a complete path to audio marketing. Start your digital audio advertising journey today with Promoly!

     
  • Sound Advice for Making a Podcast Intro Listeners Will Love

    Sound Advice for Making a Podcast Intro Listeners Will Love

    To gain an audience for your podcast, you must first capture the listener’s interest. The most effective way to do this is to create an intriguing intro to your show. When listeners hear it and understand what your show is about, they’ll want to continue listening.

    Here is some sound advice for making a podcast intro listeners will love:

    Listeners Will Love Podcast Introductions That Are Clearly Prepared Well

    Writing your introduction ahead of time is a good idea in order to reduce the time required to introduce the podcast while ensuring that you will not ramble or forget what you wanted to say. Practice reading the introduction aloud before hitting the record button.

    Listeners Will Love Podcast Introductions That Have Appropriate Disclaimers

    Let your listeners know this from the beginning if the podcast involves: 

    • Disturbing subject matter
    • Explicit language
    • Sensitive topics
    • Triggering topics

    Otherwise, someone may be uncomfortable and need to stop listening. It’s very important to set the proper tone. Most of all, unexpected surprises will definitely turn listeners off of your podcast-especially if it’s their first time.

    Listeners Will Love Podcast Introductions That Have the Right Music

    Music tags and a recognizable jingle will help introduce your podcast to listeners. Pick something catchy that can be associated with your podcast easily. Most of all, it can act as a great support system for a witty tagline.

    Listeners Will Love Podcast Introductions That Start With A Question

    You can start with a question, which is an intriguing way to open your podcast. 

    Another option for an interesting way to open your podcast that people will love is to give listeners key takeaways. If you do that, you can also ask questions to keep the conversation going. 

    Other options for interesting ways to open your podcast include to advertise an advertisement that’s later in the podcast, pose a problem you’ll be trying to work out, relate relatable scenarios, share statistics, and tell stories that paint pictures.

    Listeners Will Love Podcast Introductions With A Tagline

    What better way to share your mission and describe your podcast in one swift move than to have a tagline? Aside from that, a catchy tagline can also help to shape marketing materials down the line. It can also go a long way to spread brand awareness.

    Listeners Will Love Podcast Introductions With Call to Action or Website Mentions

    The intro is the perfect place for a well-placed call to action. It’s like a promotion for your podcast, so you can use the short time wisely to pique the listener’s interest. Invite people to subscribe, mention the official website if there is one, ask people to follow your social media accounts. Listeners usually decide if they’re going to keep on listening to a podcast within the first 5 minutes.

    Conclusion

    Podcasts have been around for some time, but have grown in popularity over the last few years in particular. It’s important to bring in more listeners; introductions are a great way to achieve this. Listeners will love podcast introductions that have the right music, appropriate disclaimers and a tagline.

    Need help with creating an effective audio marketing strategy? Check out Promoly! Our platform is the easiest way to market your music, audio or podcast. Start your free trial today, no credit card required!

     
  • The Pros and Cons of the 3 Different Types of Podcast

    The Pros and Cons of the 3 Different Types of Podcast

    Podcasts are now popular among many people. Before recording your podcast, make sure you have all of the necessary equipment. You should also be aware of the various types of podcasts and their benefits and drawbacks.

    Here are the three types of podcasts as well as their pros and cons:

    1. The Solo Podcast

    Solo podcasts typically feature a host who tells stories or comments on a specific topic. It is usually someone who has a lot of knowledge and wants to share it with others. If you want to launch a solo podcast, all you have to do is speak up and share your knowledge.

    Even though there are no guests, listeners find this type of podcast entertaining and informative. This is why it’s vital to make your listeners captivated by unique and compelling stories.

    Advantages

    The main advantage of solo podcasts is that you can go at your own pace and do whatever you want because you are only reliant on yourself. As a result, you can devote less time to producing these podcasts.

    Furthermore, solo podcasts allow listeners to get to know you better. They’ll begin to believe they know you personally after spending the entire show with you. This is the podcast to listen to if you want to hear it in a more intimate setting.

    Disadvantages

    If you are not a thought leader in your field, it will be challenging to persuade your listeners to believe you right away. Some listeners may think your podcast lacks credibility because there are no guests to professionally back-up your subjects.

    In addition, solo podcasts contain no audio elements other than a single voice. As a result, your listeners may easily lose interest if you don’t have the personality to spice things up.

    2. The Narrative Storytelling Podcast

    Narrative podcasts help tell the business brand stories or promote your record label. It is recommended that you work with a team of professionals to make it work. You can enlist the help of editors, producers, and journalists to help you decide on a format for this type of podcast.

    Advantages

    This podcast has the potential to be highly entertaining. Your task is to find an exciting topic and think about presenting it to your audience. To enhance the experience, you can include anything – movie clips, news broadcasts, and so on. You can add more audio elements to your podcasts if you like to. 

    Disadvantages

    Since research is required, this type of podcast takes longer to produce. In addition, narrative podcasts require music and sound effects, interviews, and extensive editing. As a result, some companies disregard them in favor of other formats.

    3. The Co-hosted Podcast

    This type of podcast features two people conversing about a specific topic. These two people are the hosts of this format, and they play different roles throughout the show. The hosts may decide to invite a guest and interview them on a specific topic.

    Advantages

    The most important advantage of this podcast format is that you are not alone. When you’re at a loss for words, your co-host will find ways to keep the conversation going. Moreover, because of the welcoming atmosphere, your audience will also feel as if they are a part of the club.

    Disadvantages

    Conflict may arise if you and your co-host cannot reach an agreement. You must select topics you and your partner can engage with equally. Furthermore, because editing two voices is complicated, you may spend more editing during post-production.

    Conclusion

    Remember that your podcast’s success is all in choosing the right format. Once you have the right formula for your podcast style, people will be sure to pay attention to what you have to say.

    Track recipient engagement, push more features, increase sales, and get your brand noticed. Promoly assists forward-thinking brands in promoting their audio via email and social media. We help you find music promotion services to assist you and many more services. 

     
  • What Can Make Your Podcast Listener’s Experience Better?

    What Can Make Your Podcast Listener’s Experience Better?

    Being a podcaster can be quite a fulfilling experience, as you get to share your thoughts and opinions to other people through audio. Especially with strong advocacy and a concise message, you can truly make quite a difference. 

    However, it’s important to think about the recipients’ experience from side to side. While you’re speaking, someone is listening to what you have to say. Make sure that it’s worth their while by making it much easier and better. There are a few improvements that you can make, and here are just a couple of suggestions on improving the podcast listeners’ experience.

    1) Be Descriptive With Your Words

    Your listeners wouldn’t have the visual aid or cues that help them figure out what you’re talking about, relying only on audio. Plus, there’s nothing more frustrating than listening to somebody who’s incoherently describing what they’re seeing or experiencing.

    Practice being more descriptive with your words. It can help to have a script from time to time if you want to avoid winging topics and discussions, but just be more cohesive about what you want to say. By giving more detail and precision, you can stimulate your listeners’ imagination.

    2) Work on Delivery When Storytelling 

    Podcasting talents are so interesting and great at retaining their audience because their delivery of the lines and stories are perfect. They know how to lay out the facts and go on the journey with their listeners while sharing information bit by bit. 

    If you want to have a more conversational tone when storytelling, try to be more conscious about it and practice once more. Talk with friends and ask for feedback about how you can convey the information a little better for your listeners.

    3) Provide Accessibility and Promotions

    The listening experience can be different from platform to platform and person to person. Some may cater more to listeners who are deaf, hard of hearing, or those who are just learning the English language for the first time. Provide accessibility by having transcripts ready at the helm.

    Plus, you can use that text when you’re working on promoting your podcast. Copy and paste them into messages. Link prospective listeners and share where your show is, how they can listen, and the efforts made to make it as accessible as possible to many groups of people.

    4) Invest in Both Quality and Quantity

    Sometimes, making the listening experience better is just a case of having to improve the production of the audio. By making the sound quality better and clearer, it wouldn’t be too hard for your listeners to continue and listen. They might even seek more podcast episodes, so be sure to create plenty for them to stick around and listen to.  

    5) Make a Habit of Sign-Posting

    Many podcast hosts have adopted the signposting technique, which essentially means adding emphasis on important details that you wouldn’t want listeners to miss. Making use of pauses and tone changes can help make the listening experience better as people will be drawn to pay attention a little more eagerly.

    Conclusion

    Audio can be quite powerful, but always consider how listeners receive what you’re putting out. There’s always room for improvement, whether it’s with the show’s promotion, production, or overall accessibility. 

    Looking for an audio marketing strategy? Promoly helps innovative brands promote their audio over email and social media, pushing more sales to get your brand or show noticed. No credit card required. Start now!

     
  • How to Enhance Your Music’s Reach on Multiple Platforms

    How to Enhance Your Music’s Reach on Multiple Platforms

    Streaming platforms transformed the music industry and most strategies for getting your music out there. Physical and digital sales are no longer the primary way to spread your tracks. Now there are numerous ways for distributing your music to new listeners. This post will show you how to use each platform to its maximum potential.

    1. Youtube

    Youtube has become a major content creator in its own right. With new video creators being added to the site every day, it’s hard to stand out from the crowd. Just being good won’t cut it. You have to be better than great to succeed on Youtube. 

    You have to have a unique point of view, excellent content quality, and a targeted marketing plan to promote the videos. It’s not easy. But youtube has a search algorithm that will help if you play your cards right.

    2. Soundcloud

    Soundcloud is a little different from the others. It’s not a streaming platform, like Spotify or Apple Music. It’s more of a community dedicated to the exchange of music. People use Soundcloud to find new sounds and share their favorite tracks with the community. 

    This lets them know if a track is worth making a playlist or just a personal favorite hit. People can also connect with other content creators and critics. This is a great place to start networking and building your brand if you utilize the platform.

    3. Spotify

    Spotify is a streaming platform that gives users access to millions of songs available for free or premium cost. Spotify relies on a system called “preferred status” to optimize its service. This means that the music you want to hear, the more people want to hear. 

    By using preferred status and listening data, Spotify can increase the number of people who hear your music. This is one of the best ways to get your music in front of new listeners.

    4. Apple Music

    Apple Music is another streaming service like Spotify. Like Spotify, it’s free to try and at a premium cost to access all the songs. You’ll also be able to access exclusive content that Spotify doesn’t offer. Apple Music is best used as an extension of your marketing campaign. 

    You can create playlists and share them with the service, further spotlighting your music to new audiences. Just like the others, Apple Music also has a preferred status. This will serve to promote your music to more listeners.

    5. Soundcloud

    Soundcloud is a great place to start building your brand. While the platform is mostly used to share music and connections, it has a massive community of users who can become your fans. Your account will have a profile, which you can use to share your personal information. 

    You can also use your profile to add links to your social media accounts and website. You can access your profile settings to add a bio and post more links.

    Conclusion

    Using these platforms together can help you build a solid promotion plan. You can use them to grow your audience and reach new fans. You can also use other methods to promote your music, like radio and physical sales. Always remember that the best promotion is a good song. Make sure your music is of professional quality. Also, remember that marketing can be difficult, so your best bet is to consult a music promotion expert.

    Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want to know more about how to market your music, we can help. Get in touch with us today!

     
  • Taking Advantage of Social Media to Market Your Music

    Taking Advantage of Social Media to Market Your Music

    A few short years ago, the music industry suffered from the degradation of physical sales. However, the invention of trackable, digital music sales has changed that trend. 

    Music sales are on the rise, but what does this mean for musicians? It means you need to shift your plan from marketing physical CDs to digital music marketing. Email, SMS, Facebook, and other social media sites are all at your disposal for reaching out to customers. 

    In this digital age, it’s crucial to know that you can sell your music without leaving home.

    How You Can Use Social Media to Market Your Music

    Through digital marketing, you are not solely reliant on music marketing companies. Facebook, Twitter, YouTube, and many other sites are all out there, waiting for you to make them work for you. The trick is identifying the places where your audience hangs out.

    Here are some ways for you to tap into your digital audience:

    Putting Videos Online

    People love to watch videos. Even if you’re not putting together a full-on music video, you can post clips of your music to sites that are popular with your demographic.

    Videos are easy to find, and they’re easy to share. This is a great way to get your work out to people. Best of all, they’re a great source of entertainment.

    You can also add links to stores on iTunes and other digital music distributors so that people can check out the rest of your work if they enjoyed your videos.

    If you’re just starting, this is a great way to get your music out there for the first time.

    Running Contests and Giveaways

    Everyone loves a freebie. Offering your fans something extra can make them not only more interested in your work but also more willing to share it with others. Let them snag a free download of your music, read free lyrics, or offer signed merchandise for contest winners.

    You can find out where your audience hangs out and offer freebies to the people there. It can introduce people to your work and get you good word-of-mouth advertising.

    Direct Interaction

    There’s no substitute for personal interaction. Social media sites are a great place to connect with fans. Build up a base of followers, and you have a ready-made list of potential customers. Keep your fans on your side by responding to their comments and engaging with them.

    You can talk to them, share interesting articles, and get to know them as individuals.

    Direct interaction can help you feel more connected to your fan base, and it can also help you to better understand the people who are supporting you.

    Running an Email Newsletter

    Running a newsletter is a great way to show off your personality and connect with people on a more personal level.

    You can send out notifications of new releases, talk about current events, and reach out to them on a more personal level.

    Email newsletters can be sent to your entire fan base, or they can be sent to a smaller group of more frequent buyers.

    Conclusion

    The music industry is evolving and turning into a virtual business. If you’re not already taking advantage of these digital outlets, you need to get started. There’s no reason you can’t pull in more fans than you would with a physical CD. If you have an internet connection, you have access to the whole world.

    Are you interested in marketing your music independently in the US? Promoly is an all-in-one audio marketing platform that can help you promote your work over email and social media. Start your free trial today!

     
  • How to Put Your Music Out There and Be Heard in 2026

    How to Put Your Music Out There and Be Heard in 2026

    No longer can you rely on your songs alone to gain a following, get your music to people online, and spread your tunes. Changes in the music industry have altered the playbook for bands and artists hoping to spread their songs. 

    You have three options to get your music out there.

    1. Rely on the Strategy That Built the Music Industry 

    Play everywhere, meet people, make friends, be a nice guy, and it will work out. The careers of many artists and bands were built on this philosophy. It helps if you live in a big city and go to many shows. It works better if you play the right kind of music, and it’s easier if you have connections. The problem is not everyone can do it. 

    It’s harder than ever to get radio airplay, most DJs play the same music, and the pay for live shows is not enough to live on. That said, this method still works for many acts and will probably continue to be an essential strategy for years to come.

    2. Build an Audience and Spread Your Music Yourself

    This works best when you have a way to reach your fans and keep them engaged.

    The days of get famous and then get a record deal are over. In the past, record labels signed bands and artists before they had big followings, treated them like stars, and were willing to promote them. 

    Today, record labels know that they will have to spend a lot of money promoting you if they sign you. The internet has dramatically lowered the cost of promotion and created more opportunities, but you have to do it yourself to reach your fans.

    3. Create an Online Following and Dominate the Music Charts

    These new tools include digital media and online video, music sharing apps and websites, social media, and online advertising. With these tools, you can build your fan base, connect with your fans, and make money.

    While you still need to make music people want to hear, your tools and strategies to get those songs out have changed. Here are three things to consider as you decide how to get your music out there.

    4. Establish a Brand Around Your Sound

    In the past, most listeners judged an artist’s talent by the quality of their songwriting, singing, and playing. Today that is no longer the case. Great songwriting and singing are required, but listeners are underwhelmed by the quality of music they hear. Today, it is also essential to have a brand.

    It is crucial to find a way to distinguish yourself. That usually entails a well-defined brand that reflects your songwriting and style and that fans can identify with. This can take many forms. For example, you can have a brand that reflects a particular style, makes fun of your genre, is built around a theme, is evocative of a place, reflects an attitude, uses a visual element, or has some other characteristic.

    Conclusion

    There are many ways to get your music out there. The problem for most artists is that there is more music than ever before. Most people hear music has changed, and you need a new strategy to get your music out there and heard. Hopefully, this article has given you some ideas to consider creating and distributing your music.

    Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want to know more about how to get your music heard, we can help. Get in touch with us today!