Promoly

Author: pete

  • Why Businesses Should Make Use of Podcast Marketing

    Why Businesses Should Make Use of Podcast Marketing

    The cost of starting an internet business is far cheaper than it was in the past, making it a popular option for new entrepreneurs. You may operate your business entirely online without the need for physical storefronts and huge staff or the high costs associated with traditional advertising. 

    With this new manner of conducting business, there are new ways to expand and sell them as well. You may want to consider digital audio advertising.

    You can do this through podcast marketing, which we will cover in this article.

    Using Podcast Marketing for Your Business

    Many different marketing methods and strategies are needed to reach a broad audience. While websites are considered the finest tools for advertising and conversion, some people will never discover you because of the inconsistencies of search engines. 

    Additionally, you need to keep in touch with potential consumers regularly to encourage them to buy. If you want to get the most out of your podcast marketing, you need to employ various methods and channels, including podcast marketing. These are some of the advantages your business will get if you add creating a quality podcast to your audio marketing strategy.

    Creating a Conversation

    Using podcasts to communicate with your consumers is a new and exciting method to do it. Many individuals like listening to music while they do errands or carry out their daily tasks. 

    They get the impression that someone is there with them. With this, you may use your voice as a way to link clients to your brand and your business. In the end, this becomes your substitute for interacting with people in person.

    You don’t want to come across as someone who is just trying to pitch your product; you must create relationships, interact, and become the live proof of your product’s efficacy through interviews and other guests on your show. 

    Better Rankings

    Anyone familiar with search engine optimization (SEO) knows how crucial it is to incorporate keywords into content creation. Rather than stuffing blogs and websites with keywords, you may use podcasts to boost your company’s website’s search engine rankings.

    While you’re working on your podcast, you can use social media and PPC advertising to grow your audience and get them to your website, where they may make a purchase or sign up for your newsletter. You’ll be able to reach a larger audience and gain more listeners this way.

    Establishing an Authoritative Presence

    Using podcasts as a platform to talk about particular subjects is an intelligent move. As the topic changes, your voice projection and manner may also shift. 

    Podcasts are a great way to show listeners that you’re reputable and trustworthy while also presenting valuable and relevant information.

    Brand Recognition and Awareness

    Hundreds of thousands of people listen to podcasts while driving, eating, showering, doing chores, and working. As a result, you may reach a large audience who can listen to your podcast while they do their daily routines. 

    While some of your listeners may be intensely preoccupied, this isn’t a significant loss. In the long term, your brand will be ingrained in the listener’s brain, which will aid enhance brand awareness and retention.

    Conclusion

    Podcasting is much more than entertainment. It’s a fun, new way to advertise and network. With the help of podcast marketing, you can reach a wider audience, develop a more human and informative presence, rank higher on search engine results, and establish authority in your niche.

    Are you looking for digital audio advertising in the US? Promoly helps brands promote their audio content through email and social media. Sign up with us today!

     
  • Common Indications That You Need to Revamp Your Podcast

    Common Indications That You Need to Revamp Your Podcast

    Being a popular means of digital audio advertising, many people have ventured into podcasting. However, you’ll need to take a breather from podcasting at some point in your journey. This might be due to several factors, including a lack of enthusiasm for your podcast, stale material, or a lack of downloads. If any of these seem familiar, it’s time to give your podcast some TLC. 

    Taking action to refresh your podcast sooner rather than later is much easier if you know what to look for.

    We will go through some of the most typical warning signals that your podcast requires some additional love and care.

    Experiencing a Rut

    If you feel like you’re caught in a rut, it’s time to give your podcast a revamp. You may be doing the same thing repeatedly, which isn’t always a negative thing, but it gives people the impression that you’ve hit a wall. 

    A format switch or a fresh episode concept may be all that’s needed. For example, you may record in a new location or find a new cafe where you can compose your material instead. You can get out of a rut and become passionate about your presentation again with only a minor modification.

    Changing Your Niche

    Keep in mind that all the aspects of your podcast should represent the niche you have selected. In the beginning, this may have been true, but as your podcast has progressed, you may have made changes to your subject matter, so check to see whether your podcast still accurately reflects your current thinking. 

    Your podcast bio is an area that is often disregarded. On Day 1, you may have used the same bio, but does it still accurately represent your show? Is it a good fit for your business? If not, how does it describe your existing sound to prospective listeners? It’s time to give your podcast a makeover if the answer is no to the earlier questions.

    Needing to Rework Your Artwork

    Has it been a while since you gave your artwork a new coat of digital paint? As your artwork is what your listeners use to distinguish your podcasts, we’re not advocating a complete redesign. However, a few cosmetic changes may go a long way toward giving your program a new lease on life. 

    If your program has several seasons, you may want to consider changing your artwork for each new season. Your program doesn’t need to be radically reworked, but a few tweaks each season might keep it fresh and engaging. 

    When it comes to putting on a display, it’s important to remember that your artwork is frequently the first thing people see. Ensure that it is constantly engaging and enticing to listeners.

    Having A Bored Audience

    Although you may have a dedicated following, even the most ardent supporters may find it tough to remain around if your episodes aren’t exciting! 

    How can you tell whether your audience is becoming tired of your content? We all know how it goes: You’re bored, and you’re not alone! However, there are additional indicators to watch for. 

    If you’re using Podchaser or GoodPods, watch your ratings and reviews sections on iTunes, Stitcher, or any other podcast-focused site. It’s a good indicator if your numbers drop or you start to receive some less-than-stellar reviews. This may mean that your audience isn’t getting the high-quality episodes they’ve expected from your show. 

    However, this may also indicate that you need to invest more in your audio marketing strategy. It helps to check the engagement in each podcast episode you upload.

    Conclusion

    A podcast is like any other hobby, relationship, or business. It requires tending to and maintenance to ensure it is successful and rewarding for the long term. When you give your podcast TLC, it will be more enjoyable and rewarding for both you and your listeners.

    Do you need help with your podcast and digital audio advertising in the US? Promoly helps brands promote their audio and track their engagement or sales. Start by signing up today!

     
  • Why Digital Music Marketing Is So Valuable for Your Brand

    Why Digital Music Marketing Is So Valuable for Your Brand

    No matter how much effort you put in recording your music, releasing it without effort into marketing will ultimately end in disappointment. Here we explore the critical digital music marketing strategies that will give you the best chance of success.

    Now that you have spent months writing, recording, mixing, and mastering your music, it’s time to bring it to the masses. Artists and brands reach this point and assume that their job is over and done, so they sit back and wait for release day to make their music available. Their friends buy it as they promised, but no one else does. 

    But when only a handful of people show up to see a band play live, it is not surprising that they stop putting in the effort altogether. A lack of marketing has made these promising bands give up instead of pushing forward.

    Without sufficient digital music marketing, we see musicians releasing great music left feeling disheartened at the lack of buzz around their brand-new tracks. They end up sitting on powerful platforms with minimal plays and interaction, gathering virtual dust. Unfortunately, the current musical landscape means that your music won’t benefit anyone’s ears but your own without good marketing and promotion. So how can we change that?

    Digital music marketing doesn’t need to involve vast teams of people and cost your annual salary. All you need are a solid social media presence and the suitable approaches to get your latest album or EP off the ground!

    Before taking this step, it’s essential to build a solid foundation. Below is a checklist of no-cost actions to ensure the possibility of success when you take more specified promotion routes:

    Claim Your Artist Profiles

    All is good and well when all of your music is on Spotify or other streaming platforms. But don’t stop there. Claim your artist profile to get behind-the-scenes access to your account. You can regularly update your pic, bio, and—for Spotify— pitch your music to playlists. You may not be able to get into a comprehensive playlist pitching campaign if you’re on a lower budget, but it’s an option available to artists on this platform.

    Social Media Presence

    You don’t need thousands or millions of social media followers to make an impact. Setting up a Facebook, Instagram, and YouTube account is a good starting point. You can consider TikTok, but only if their niche suits your group.

    Regular Content Posting

    Don’t leave your online presence empty once you’ve set up your band’s social media account. Post relevant photos and videos there! Though your cat is cute or that lunch was delicious, and we’ve seen plenty of posts like this on our newsfeed, building a significant following for your craft means posting music-related content as part of your digital music marketing plan! 

    It may seem like it’s good practice to post regularly, but if your audience isn’t engaging with what you’re posting, the point is moot. You don’t want to waste an opportunity to connect with fans by posting something that they don’t want to see.

    Conclusion

    You have now taken care of some of the initial steps. Your social media pages are ready, and you have some experience performing in public. Promoting and marketing your music can help you reach an audience even farther than your local scene, getting your music heard worldwide. Your first release received 25 plays, but you can double that number of plays by following the simple promotional steps discussed above.

    Improve your digital music marketing with Promoly today! Our platform enables users to track recipient engagement and drive more features across email and social media! Check out our features online and sign up now!

     
  • Here’s How To Know If Podcasting Is the Right Platform for You

    Here’s How To Know If Podcasting Is the Right Platform for You

    With the rise of internet use today, people can do almost everything with just a little online search here and there. This fact also enables many people and businesses to have platforms to reach their audience better. 

    This article, in particular, will look into podcasting—one of the rising means of content creation online nowadays. If you and your brand are considering getting into digital audio advertising for a change, you know that you are on the right path if you can resonate with the following reasons:

    You Have a Knowledgeable Opinion About a Certain Topic

    A podcast is an excellent idea if you have knowledge about a particular topic. You don’t have to be a qualified expert.

    What counts is if you have the knowledge and can come up with an engaging story that can capture your listeners’ attention. You only need to be willing to showcase what you know, put yourself out there, and learn from your mistakes.

    You Want to Expand Your Reach

    Podcasting is one of the best ways to expand your reach and grow your brand, whether you are a business or an individual. Consider podcasting as an existing opportunity that you can use to your advantage.

    Doing so means that you don’t just have to sit back and wait for an audience to come to you. Instead, you can go out there and create content appealing to them. Perhaps the audience will feel the same way about you and your brand.

    By way of podcasting, you can bring your audience closer to you. You can have a better sense of how your business is doing, what your audience is interested in, what kind of questions they have, how they think, and how they gather information.

    You Want to Connect With People Better

    If you wish to connect with your audience better and make your brand appealing to them, you might achieve that through podcasting.

    If you have a good idea, compelling content, and a passion for bringing them closer to you, you can be assured that podcasting can be a great tool to assist you in making a lasting impression.

    You Want to Share Information

    Podcasting is a great way to share information. In fact, even non-profit organizations can utilize podcasting to get their messages across. When you have the right content, like an interview with a respected figure in your industry, you can turn it into a podcast to spread awareness.

    You Want to Enhance Your SEO

    Podcasting is a great way to increase your SEO and ranking on Google. If you know how to find the right keywords for your podcast and have strong content to offer your listeners, you can be sure that you will have a successful podcast.

    Podcasts are also one of the best sources of user-generated content. User-generated content is the kind of content that has the highest chance of getting picked up by search engines.

    You Want to Improve Brand Awareness

    When you have a good podcast, your brand will have better chances of getting recognized, especially if you are into innovations. You might be able to get your brand name out there to the people interested in your industry. Not only that, but you can also get links and mentions on other sites and blogs.

    Conclusion

    Podcasting has a lot of potential. It’s great that many people are willing to discover and create a way to give their audience a better experience. However, you should know that podcasting is not easy. You will have to put in a lot of work and utilize the right audio marketing strategy to experience its full benefits. With the proper dedication, motivation, and help from the right people, you can achieve the results you want.

    If you plan to venture into digital audio advertising, Promoly can help you promote your audio content over email and social media by using an effective audio marketing strategy. Using our dashboard, you can quickly and simply track your promo campaign’s performance and more. Start your seven-day trial today!

     
  • The Common Podcasting Myths That Are Needed to Be Debunked

    The Common Podcasting Myths That Are Needed to Be Debunked

    Some individuals get addicted to podcasts after discovering them. Others are so enamored with it that they think about giving it a shot. However, most people are also worried about the things that aren’t going your way—your lack of experience. While this can be a considerable setback, you’re not alone in thinking this.

    This article will discuss some common myths about podcasting that you need to be aware of. In addition, this article will discuss the importance of podcasting in today’s world.

    Importance of Podcasting Today

    Aside from entertaining and educating the masses, podcasting helps people share their personal experiences. This means that you will get to learn so much from other people.

    Not only that, podcasting helps people to make money. It is a medium where you can promote a business and get paid for it simultaneously. This makes it a viable business model if you have the right perseverance and charm for it.

    Myths About Podcasting that Needs To be Debunked

    1. Podcasting Is Too Complicated

    This is the most common myth of all since some people think it’s a complicated thing to do. In reality, podcasting is simple and easy. You only need to have the right tools and proper techniques.

    In addition, you need to be open to the things that you lack to take action to solve the problem. If you are having a hard time podcasting, you can always ask for help from an individual who has experience in podcasting.

    2. Podcasting Would Only Take One Individual to Do a Podcast

    Podcasting is a team effort. If you do not have a team that supports you, then it is best to postpone your podcasting endeavor until you have a team that supports you. Generally, podcasting is a two-person job—a host and a co-host.

    As a host, you need to inform the listener about your podcast and the goal you want to accomplish. On the other hand, your co-host can drive the conversation while complementing or contrasting your points.

    Besides someone next to the table, you may also consider getting a sound engineer, a producer, and an editor if you don’t have one. This streamlines your publishing process and ups your podcast’s production value.

    3. Podcasting Is Expensive

    The most expensive thing about podcasting is the equipment. These expenses include a microphone, computer, software, internet connection, etc. However, if you are one of those individuals with a startup budget, this business is the right one to choose.

    4. Podcasting Is Only for People Who Have Many Followers

    Some individuals have no followers at all. They still have a podcast, and they became popular in no time. The reason behind it is that they have an excellent podcasting website.

    In addition, they are consistent in doing their podcast. To be noticed, you need to put more effort into your podcast. When people see that you are a hard worker, they will be interested in it.

    Conclusion

    Through podcasting, you can have a great time and earn money simultaneously. If you are interested in doing it, you need to get the right tools, do your research and go for it. Finally, you have to consider reaching out for help from professionals for your podcasting journey.

    Promoly is here to help you get noticed by successfully promoting it across social media platforms and other digital features if you need an audio marketing strategy provider. Contact us today!

     
  • Need to Promote Your Podcast? Here Are Five Ways to Do So

    Need to Promote Your Podcast? Here Are Five Ways to Do So

    Starting a new podcast is an exciting venture, but it does come with its share of worries. For one, you need to build your fanbase, which isn’t always easy. Sure, it takes luck, but you can make up for that luck by being diligent in promoting your podcast.

    If this is your first rodeo, don’t fret. Here are some ways you can promote your podcast and build your fanbase.

    1. Create A Website for Your Podcast

    A functional website is a critical component of your audio marketing strategy. Now, creating a website involves a lot of work, but you’ll find the process worth it in the long run. After all, a website is a great way to promote your podcast, especially if you employ other digital marketing techniques, like search engine optimization (SEO).

    A website is also a platform you can direct listeners to, making it easy for them to subscribe, download and rate episodes, and more. It’s also possible for non-listeners to stumble into your website and give your podcast a try.

    2. Get Creative on Social Media

    The next component of your audio marketing strategy is social media. Having an active social media presence is a great way to connect with your audience. You can share your podcast episodes, announce upcoming shows, post giveaways, and more. Keep your social media feeds fresh by constantly adding new content.

    Not sure what to post? Here are some ideas:

    • Share interesting, entertaining or educational links, podcasts, and videos.
    • Share funny memes and gifs that relate to your content.
    • Create polls and ask your followers to click their favorite option.
    • Offer chances to win giveaways, like signed books and albums.
    • Share your podcast-related achievements, like awards, press coverage and so on.

    3. Collaborate with Other Podcasters

    Collaborating with other podcasters is another great audio marketing strategy that allows you to gain exposure for your podcast. After all, the more you collaborate, the more your name and podcast will be out there. Plus, collaborating with others can help you find inspiration for new topics to cover.

    Collaborate on episodes with one host each and consider having both hosts host an episode of a different podcast.

    4. Submit Your Podcast to Review Sites

    Review sites can help you find new listeners, and they’re a great way to make backlinks, which can help promote your podcast. Try to get featured on reputable sites, and once you capture that spot, make sure you have a link to your website in your show notes.

    Review sites can also help you with SEO since you’ll be able to get links to your website with high-quality backlinks.

    Final Note

    Building and growing a fanbase takes time, but you can make that process easier by being diligent in your podcasting. Aside from improving the quality of your podcast, you also need to put great focus on your audio marketing strategy since it can help you gain more listeners for your podcast.

    If you’re looking for a platform to assist you with your audio marketing strategy online, you need not look further than Promoly. Promoly endeavors to help brands promote their audio through email and social media. Start your seven-day trial today.

     
  • How You Can Utilize Podcasting to Promote Your Brand

    How You Can Utilize Podcasting to Promote Your Brand

    You might have heard about digital marketing, but how about audio marketing strategy? It is like how we associate podcasts with mere ways to enjoy or learn. However, this audio file can drive sales.

    Does this mean that you should launch your podcast? This move will help launch your product or services. However, you should plan carefully for this project to maximize the benefits. 

    This article will tackle the different ways to promote your product or services through podcasting. Kindly take this chance to study more about this particular audio marketing strategy. 

    Target a Specific Audience

    You need to identify your target audience. It is vital for the success of your audio marketing strategy. Think about your audience’s age, gender, ethnicity, and income. If you plan to sell some goods or services to this target audience, you need to involve them in this podcasting project.

    You have to make sure that your podcast convinces the prospects to buy your products or avail of your services. You should also know your target audience well. It will help you identify the kind of information that they want to learn or listen to.

    To achieve this, you should conduct surveys, read forums, and analyze the product or service reviews. You can also buy products or avail services of your competition to understand the target audience.

    Differentiate Your Format

    It is a good thing that there are many podcasts to the market. However, this is a challenge for you to stand out from the rest. You can do this by tailoring your podcast to the target audience’s preferences.

    For this, you should consider the topics and the format of your podcast. If you want to promote your business, you need to know the type of information that your target audience would like to learn.

    It would be better if you considered the length of your podcast. Just make sure that you do not have long talks that bore the listeners. You can feel the method to attract listeners to your podcast. It can be achieved through the introduction and how you pitch your product or service.

    Develop a Strong Brand Identity

    Once you have your podcast uploaded on the website, you need to develop a strong brand identity for your product or services. You will have the chance to associate your brand with a podcast.

    You might find this audio marketing strategy easy because people are already familiar with your brand name. 

    For sure, you have to provide helpful information. Your podcast should contain valuable tips and advice on different topics. You need to be careful because people will not tune in to your podcast if you have nothing to offer.

    Conclusion

    Have you chosen podcasting as your audio marketing strategy? If you have, you need to assess your plan. First, you should target your audience. Differentiate your format and struggle to establish your brand. You will develop an effective audio marketing strategy.

    Whether you will have a podcast for your audio marketing strategy or not, you should reach out to Promoly. We will help you promote your brand, so call us now to learn how to do this!

     
  • Building Your Music Promotion Strategy With Single Releases

    Building Your Music Promotion Strategy With Single Releases

    Everything begins with a song. You make a song or discover one; it moves you, and you want it to move the rest of the world. So, you record a single and release it on services like Spotify, Apple Music, and YouTube.

    Anything might happen after the music is released. The song has the potential to transform the world, impress a few individuals, or go utterly unnoticed. Of course, chance plays a role, but you have some control over the outcome. 

    Does a single release help in strategizing your digital music marketing? Read on to know more. 

    The Advantages and Disadvantages of Releasing Singles

    The fantastic news is that we live in an era of singles, which means there are many ways to put one song to use.

    The bad news is that every other artist has a new single to promote, so you can’t just throw a song out there and expect it to go viral without some effort and forethought.

    To summarize, releasing a single entails far more than simply uploading it to SoundCloud or Bandcamp. There’s more to it than publishing your single internationally through CD Baby.

    Evaluate The Plan Behind Your Single’s Release

    When planning your release strategy, you’ll want to answer each of these questions — and probably a few more—as thoroughly as possible.

    • How will you entice listeners, encourage streaming, and encourage downloads?
    • How will the release of this single help you build a stronger relationship with your target market?
    • How would this song help you advance in your musical career?
    • How can a single assist you in revealing a little more about yourself as an artist?
    • How will you position your song such that it can benefit from streaming technology and algorithmic traction?

    So, look at some single-release best practices. I’m not sure if these all qualify as “strategy,” but they’re all crucial factors.

    It Would Help If You First Released A Single

    In most circumstances, release a single first if you’ve never released music under your current artist’s name! Why?

    Most streaming providers won’t let you claim your artist profile or use their marketing tools unless you have music on their platforms. 

    So, start with a single. Set up your flag. Claim your accounts. Also, be prepared to go all out for the follow-up release.

    Because social media videos are so popular, the correct music could mean the right 15 seconds.

    If the song is bad, none of your ideas will matter. Obvs. As a result, don’t release singles solely to satisfy an algorithm. The music must still be captivating! That may mean a snappy hit tune to entice new fans or a challenging artistic odyssey to entice long-time fans. However, SOMEONE must be satisfied.

    However, a musical moment can exist alone from the song, just as a song can stand alone from an album.

    Definitely, you don’t have to make all of your videos the length of the full track on TikTok, IG Stories, IGTV, YouTube, Facebook, Snapchat, and other platforms where consumers are eager for short videos.

    Not every music video has to be professionally produced, but professional digital audio advertising would help you maximize results. 

    Find The Best Part Of Your Song And Then Ask Yourself:

    • How might this moment motivate listeners to create their films (such as TikTok challenges, dance competitions, caption competitions, duets, response videos, and other hashtag-driven community engagement)?
    • Is it okay to create a short original video for this 15-second piece of music?
    • Is it possible to find good royalty-free or public domain footage to complement this 15-second piece of music?
    • Can I reinforce the hook by posting different video content for the same 15 seconds?
    • What will entice individuals to participate in a poll or answer questions on Instagram Stories?

    You could find a distinction between a song that’s excellent for your existing followers and a moment perfect for viral attention after you look more into this. The single shouldn’t be bad in either instance. Not every song, however, needs to be a completely crafted masterpiece. We’ll go through this in further detail later.

    Conclusion 

    Before and after EP & LP releases, time your singles wisely. Unless you’re an EDM or pop artist, focus on EPs or LPs (for the reasons stated above) and then strategically release singles before and after the larger release. If you need the best strategies for promoting your music, it is best to find a record label marketing to help you out. 

    Promoly helps innovative brands promote their audio over email and social media. We track recipient engagement, drive more features, push more sales and get your brand noticed. Start your digital audio advertising now; no credit card is required! 

     
  • Everything You Need to Know About Podcast Analytics

    Everything You Need to Know About Podcast Analytics

    Podcasts are a fun way to create content and share opinions with a global audience from the comfort of your own home. However, if you’re looking to pursue it as a career and produce one that earns, it will take more than recording conversations. 

    Innovations in podcasting services have created many opportunities to optimize your content creation, and one that you should pay the most attention to is podcast analytics.

    What Are Podcast Analytics?

    Podcast analytics are the numbers you get from your podcasting services that tell you important statistics about your podcast and the people listening to it. It’s more than just how much your iTunes or Spotify rating has gone up. It also includes data like how many people are listening, how far they’re getting in the episode, and when they are listening.

    When it comes to podcast analytics, there are three main categories of stats that you’ll want to know about:

    1. Listenership Stats

    Listenership stats are the most obvious type of podcast analytics. They measure the overall listenership numbers, as well as the audience demographics. These statistics can help you realize when and how your podcast is most popular. This insight can then help you figure out what to do more of and what to do less of.

    2. Audience Engagement

    Audio analytics lets you know how people are engaging with your content. It can tell you how far in your episode your listeners are getting when they are dropping off or speeding through the podcast. 

    As you can imagine, this information is important because it can help you figure out what parts of your podcast are resonating with your audience, as well as what parts are falling flat.

    3. Monetization Stats

    These stats are probably the least understood of all podcasting analytics. They can be tricky to interpret, and they can be misleading if you’re not comparing them to other metrics, which can make it harder to figure out what parts of your show are driving direct revenue. 

    For example, if your direct ad read-throughs are high, that might be a sign that you need to improve the quality of your ad reads or break up the content into smaller chunks. 

    How to Access Podcast Analytics

    Podcast analytics are available from all of the top podcasting services. Podcasting services like Apple, Spotify, Overcast, and many more give you access to podcast analytics. The industry standard is to use the tools provided by your service of choice with the added option of using third-party analytics to get more specific stats that you won’t get otherwise.

    Why Should You Pay Attention to Podcast Analytics

    Podcast analytics can be very valuable for improving your podcast. It’s important to be aware of the problems in your podcast that you might not even realize are there. Trying to make it in the podcast world without analytics is like driving with no headlights on. If you want to succeed, you’ll need to illuminate all your blind spots.

    Develop an audio marketing strategy that will improve your podcast and entice audiences from all over! Collaborate with us, and we’ll help you promote your podcast over email and social media. Start now to get your podcast noticed and begin building a community!

     
  • Things You Need to Plan before Starting Your New Podcast

    Things You Need to Plan before Starting Your New Podcast

    When starting a podcast, you can’t just hurriedly jump into it and say whatever. To be more efficient, you need to plan for the podcast ahead of time. So, how exactly does one plan for a podcast? Well, there are a few things that you need to consider. Read on to learn more. 

    1. Theme and Motif

    What is your podcast going to be about? Are you just going to talk about movies, sports, or tech? Will your podcast be about a particular character or event? Will it be more serious or more lighthearted? These are the questions that you need to consider first. Even if you’re doing more than one theme, you need to consider a central theme so that your listeners are not confused.

    2. Topics to Cover

    Once you’ve established your theme and motif, you need to determine the specific topics you will be covering in your podcast. While you may have varying topics with each session, it is best to plan ahead of time and know what you will cover. You can be as general or as specific with your topics.

    For example, one episode may focus on the history of horror movies, while another may talk about the latest Batman film. Planning topics ahead takes out a lot of the stress and allows you to plan for diversity.

    3. Target Audience

    Your podcast’s audience could be as narrow as specific people who have watched a particular movie or as large as people who like the topic you’re talking about. Your podcast may also be for a specific group of people (for example, people who love a Disney Princess or like the Cleveland Cavaliers).

    4. Length of Podcast

    You also need to take into account the length of your podcast. Some podcasts can be only 15 minutes long, while others last hours. When deciding the length, think about the topic and how you can talk about it in different ways. Additionally, you have to consider your audience—some may not have all the time to listen to your podcasts and prefer shorter episodes.

    5. Format

    How you format your podcast is also important. Some may have different segments tackling other topics, while others focus on one topic. You can even have guests come over, or you can talk by yourself. When selecting the format, consider your audience and the goal of your podcast. Some people may prefer just one person hosting throughout, while others enjoy back and forth quips.

    6. Branding

    Branding your podcast is important, especially if you want to make your podcast a success. You should create a brand that encapsulates the podcast. You should have a specific logo and a specific color scheme (even if it’s just a variation of a single color). You should also have a particular font. This will be associated with your podcast, and if someone sees your podcast, they should automatically be able to identify it. You can brand your podcast by its theme, motif, and color/fonts.

    7. Title and Artwork

    Once you’ve branded your podcast, you want to add the title and artwork. Your podcast cover is one of the first things people will see when you post your podcast. Thus, it should represent the podcast very well. Meanwhile, your title should be catchy. It should resonate with people while also being aligned with your brand.

    Conclusion

    As you can see, a lot goes into planning for a podcast. It’s not as simple as just saying something into a microphone. However, when you know what you’re doing, and you prepare for your podcast, you can have better podcasts in the future.

    When creating a podcast or your own album, you will need an audio marketing strategy. Lucky for you, Promoly has made it easier to promote your podcast and albums by giving you the stats, campaigns, and everything you need to know in real-time with just one platform. Contact us to get started.