Promoly

Author: pete

  • Music 101: What to Know About Releasing a Single

    Music 101: What to Know About Releasing a Single

    You’ve composed a great song and want everyone else to hear it. Indeed, music acts as the starting point and you will realize that music has the potential to either change the world, impress merely a few individuals, or go undetected. How you release a single may dictate your future.

    In this day and age, a single can make or break a musician’s career. You can’t just release a song and expect fans to find it without any effort or planning, especially because every other artist has a new single to promote at the same time. It is not enough to merely submit a track on a streaming platform and to consider it released.

    Thus, you must prepare preparations for the release of your single. When establishing your product introduction strategy, you will need to address some concerns regarding marketing your song and how your audience will benefit from it, how the single will impact your career, and if it will say anything at all about you as an artist, among others things.

    Read on to discover everything you need to know about releasing a single.

    What You Might Love about Releasing a Single

    The harsh reality is that you can’t expect people to still support you after disappearing for three years to work on an album. If you want to succeed in a culture where people have short attention spans, you should release music more frequently.

    After all, musicians that constantly post new content or regularly release singles on their Spotify and YouTube platforms are rewarded. As such, you shouldn’t just release an album every two or three months, and you also shouldn’t release an album that regularly.

    Here’s what else you might love about releasing a single:

    • Production of a single song is less expensive.
    • When fresh releases are made often, the efficiency of algorithmic streaming improves.
    • Singles and playlists are popular among today’s listeners.
    • Each single has the potential to become its own event by focusing on only one song at a time.
    • You can reconnect with your current audience or attempt to expand it.
    • It is a low-risk way of determining the effectiveness of various marketing strategies.

    The First Step: The Release

    If you’ve never released music under your current artist name previously, you should do so. This is because if you do not upload any music to their service, the great majority of streaming platforms will not allow you to claim your artist profile or use the promotional tools. You should definitely employ these powerful tools for your most crucial launches (like an EP or LP).

    With that being said, make your mark by releasing a single. This will help you be known in the industry, set up your own accounts, and prepare for the soon-to-be-released new release.

    Social Media and Your 15 Seconds of Fame 

    Of course, never release a single just for the purpose of feeding it to a computer program. The music must be enjoyable to listen to and great for videos. This might be an infectious hit song for new listeners or an artistic journey for existing fans, which can go viral on social media. There is no such thing as too much material, and as the popularity of platforms such as TikTok, Instagram Stories, IGTV, YouTube, Facebook, and Snapchat grows, consumers desire short videos.

    Get the Timing Right

    Unless you are a performer of electronic dance music (EDM) or pop, you should start with EPs or albums, followed by singles both before and after. In other words, release singles both before and after the release of the EP and album.

    Follow-up singles keep fans interested after they’ve moved on to other artists, but lead-up songs build audience anticipation and increase the excitement for the album.

    Conclusion

    Nobody wants their art or music to go unnoticed. This is why we believe in reinforcing certain practices when it comes to releasing music (or a single) in today’s fast-paced digital world. Now that you know more about releasing your next single, keep all of these tips in mind to gain your audience and keep them coming back for more.

    Are you interested in digital music marketing? Promoly is here to help launch talented artists like you. Contact us and get to work today!

     
  • The Best Audio Marketing Strategy: Album, Ep or Single?

    The Best Audio Marketing Strategy: Album, Ep or Single?

    Still on the fence regarding your audio marketing strategy? We’ve got you covered. Today, we’ll discuss how EPs are becoming more popular than albums reflected in sales data and why this should be your next approach to launching your music.

    What Is an EP, album, and single?

    Short for extended play, an EP is a collection of songs, usually between two and six tracks, and usually released on digital platforms such as Spotify and Apple Music. It’s also shorter than an album and has fewer songs. An EP typically features between 4–6 tracks and has a running time of roughly 15–22 minutes. However, some EPs can be up to 30 minutes in length. They are generally released on their own or with another artist.

    On the other hand, an album (or LP; long play) is a collection of songs (usually between eight and 12 tracks), often released on physical formats such as CDs and vinyl, as well as on digital platforms. It’s a full-length body of work with a running time of approximately 35 to 60 minutes. 

    A single is the shortest type of musical release, typically featuring 1–3 tracks and running less than 10 minutes. They may also include b-sides, instrumental, or other versions of the main song.

    The Best Audio Marketing Strategy

    So, which one is best for new artists to release in 2022? Let’s look at it from an objective and subjective standpoint.

    Based on reliable research from Ditto Music, the number of albums released each year has decreased steadily for the past five years. In 2016, albums accounted for 35 percent of all releases, but that figure dropped to 9.7 percent in 2021—a decrease of more than 25 percent.

    The number of single and EP releases has increased dramatically over the past five years, making up 90.3 percent of all releases in 2021!

    In general, people seem to prefer singles and EPs over albums. This is likely because singles and EPs are shorter and usually contain the artist’s most popular songs, so people feel they’re getting more bang for their buck. Additionally, singles and EPs are usually cheaper than albums, so people are likely to purchase them on a whim. And with over 60 percent of music listeners between the ages of 16–34 (a combination of gens Z and Y), their lower attention spans make sense with the research data.

    Now, if you’re a new artist with a limited budget, then an EP might be the best option as it’s cheaper to produce and market. However, if you want to make a big splash and get your music heard by as many people as possible, then an album might be the way to go.

    Of course, there are no hard and fast rules regarding releasing your music. The final decision is always entirely up to you since it’s your project! So, if you’re still undecided, why not try releasing both an EP and an album and see which one gets the better response from your fans?

    Work with the Best to Release in the Best Way

    Need the right audio marketing strategy for your new material? Reach out to Promoly today! We help brands innovate their promotions using social media and email marketing. Start now by visiting our website; no credit card is needed!

     
  • Why Record Labels Should Be Media-First Companies

    Why Record Labels Should Be Media-First Companies

    The music industry is in a state of flux, and record labels are struggling to keep up. One way they can adapt is by becoming media-first companies. Media-first companies are those that prioritize creating and distributing content over everything else. This shift would allow labels to better connect with fans, and generate more revenue through content marketing and sponsorship deals. There are many reasons why record labels should make this shift, let’s look at them one by one.

    What is a Media-First Company?

    A media-first company is defined as a company that places content creation and distribution at the forefront of its business model. This type of company prioritizes creating and distributing content over everything else. In other words, they are focused on creating and distributing content that will help them connect with their audience and generate more revenue.

    The music industry is in a state of flux, and record labels are struggling to keep up. One way they can adapt is by becoming media-first companies.

    Why Make the Jump to Becoming Media-First Companies?

    There are many reasons why record labels should make this shift, let’s look at them one by one.

    1. Record Labels Can no Longer Rely on Album Sales

    In the past, record labels could rely on album sales to generate revenue. However, that is no longer the case. Album sales have been in decline for years, and they show no signs of stopping. In fact, album sales are expected to decline by another 50% in the succeeding years. This decline is due to a number of factors, including streaming, piracy, and the changing way that people consume music.

    Because of this decline in album sales, record labels can no longer rely on this revenue stream to generate income. They need to find new ways to generate revenue, and content marketing is one way they can do that.

    2. Content Marketing is More Effective than Traditional Advertising

    Record labels have traditionally relied on advertising to generate awareness for their artists. However, advertising is becoming less and less effective. In fact, a recent study found that only 26% of people trust advertising. This is due to the fact that people are becoming more and more immune to traditional advertising methods.

    Content marketing is a much more effective way to generate awareness for artists and music. This is because content marketing is based on creating valuable content that people want to consume. When done correctly, it can help to build trust and credibility with fans. As a result, they are more likely to become interested in the artist or music being promoted.

    3. Record Labels Can Monetize Their Content

    Record labels can also monetize their content by using various methods such as sponsorships, affiliate marketing, and lead generation forms. This can help them to generate additional revenue that can help offset the decline in album sales.

    4. Record Labels Need to Build Their Brand

    In the past, record labels could rely on their artists to build their brand for them. However, that is no longer the case. With the decline in album sales, artists are no longer able to generate the same level of income they once were. This means that they are less likely to be able to invest in building their brand. As a result, record labels need to find new ways to build their brand, and content marketing is one way they can do that.

    Conclusion

    It’s clear that record labels need to change their business models in order to stay relevant in the digital age. They need to become media-first companies in order to better promote and sell their artists’ music. This shift will allow them to better control their own growth rather than relying on third-party platforms such as radio and television. It will also allow them to connect directly with fans and build deeper relationships with them. In the end, this will lead to more sales and a stronger bottom line.

    If you want to promote your artist’s music or a new podcast, Promoly is the answer you’re looking for. We give you a comprehensive tool for creating, tracking, and analyzing promo campaigns as well as promoting music and other digital audio. It’s the perfect digital audio advertising platform for record labels, artists, and podcast hosts. Sign up today to start your seven-day trial!

     
  • 5 Tips to Ensure That Your Album Release Is a Success

    5 Tips to Ensure That Your Album Release Is a Success

    There is a sense of accomplishment and satisfaction that comes with finishing an album and sharing it with the world. It’s the result of all your dedication and effort, and you want as many people as possible to hear it.  

    An effective album promotion plan will make use of a variety of channels to reach potential fans, including social media, email marketing, and even traditional media outlets like radio and print. By taking the time to create a comprehensive plan, you can ensure that your album gets the attention it deserves and reaches the widest possible audience.

    Here are some helpful tips for a successful album release.

    1) Release a Single

    Building engagement with fans is key, and releasing singles is a great way to do it. By releasing a few singles before your full album comes out, you can create a buzz and get people excited about your music. This can help you attract new listeners and build momentum leading up to your album release.

    When you release your single, be sure to promote it heavily. Get the word out there however you can, whether that’s through social media, online ads, or good old-fashioned word of mouth. The more people who know about your song, the more likely it is to be a success.

    2) Set Up a Pre-Order System

    Setting up a pre-order system can be a great way to generate interest and excitement for a new product release. It can also help you gauge customer interest and get feedback on your product before it hits the market.

    There are a few different ways to set up a pre-order system. You can use an online service like Kickstarter or Indiegogo, or you can set up a pre-order system on your own website.

    3) Launch a Social Media Campaign to Promote Your Album

    As an artist, one of the most important things you can do is to get your music out there and promote it to as many people as possible. One of the best ways to do this is to launch a social media campaign around your album.

    Once your platforms are all set up, you need to start creating content. This can be anything from promoting individual songs to giving fans a behind-the-scenes look at the making of the album. Whatever you do, make sure that your content is engaging and that it gives fans a reason to check out your album.

    4) Put Together a Mailing List

    Emailing your fans and followers about your new album is a great way to generate interest and sales.

    Your album is coming out soon, and you want to make sure everyone knows about it! You can create a series of promotional emails to send to your mailing list, stagger them throughout your promotion period, and make sure everyone is kept up-to-date on your latest release.

    5) Put Together an Album Release Show

    An album release show is an excellent way to promote and sell your album to fans in person, as well as generate more excitement and buzz around the album. It’s also a great chance to perform your entire album live, the way it was meant to be played.

    Hosting a release show in the same city or area where you promoted your album can help maintain the momentum of excitement and sales.

    Conclusion

    It is important to have a plan for distributing your new album release. You should consider all of your options and what will work best for you and your music. There are many ways to distribute music these days, so do your research and figure out what will work best for you. 

    Promoly can help you boost awareness for your new release. We provide digital music marketing that will elevate promotion for your album. Get in touch with us today to get started.

     
  • Tips and Strategies to Successfully Market Your Music Online

    Tips and Strategies to Successfully Market Your Music Online

    Music is more than simply an artistic medium. It’s an industry that’s constantly changing in terms of style and technology. The ways we discover, listen to, and discuss music are evolving from streaming to social media.

    This expansion provides a fantastic potential for individuals who operate in this industry—solo musicians, bands, DJs, and producers. With a music website, it’s never been easier to access, produce, and promote your art. However, this presents a considerable challenge: How can you stand out and create a winning approach in the more congested current music world?

    The solution may be found in music marketing.

    Understanding Music Marketing

    Music marketing strategies are tactics that may be used to establish the artist’s brand, advertise that music product or service, and develop a loyal link with the intended audience (e.g., your fans or customers).

    When promoting your music, the tactics and objectives are not dissimilar to those of traditional marketing. In a commercial sense, music is the product, and fans are the consumers.

    Historically, large record labels handled much of the promotion for performers and bands. However, many independent artists and bands must now undertake their own marketing to attract new followers. If you’re seeking tips on how to improve your music marketing, this post is for you.

    Creating a Music Marketing Strategy

    You must follow these guidelines as part of a successful music marketing strategy:

    Creating Brand Tone and Voice

    A brand is a name, word, sign, symbol, design, or combination that identifies a seller’s product or service and distinguishes it from its rival. Even though music products and services are tied to an art form and so strongly affect the consumer’s emotions, this assertion may also apply to the world of music.

    Whether you are a single artist, a member of a band, a DJ, or work in music production, the first step is to create your personality.

    Identifying Audience

    The second stage in creating an audio marketing strategy is identifying and fully comprehending your target market and audience. You must be clear about who you are attempting to reach.

    Outlining the character of your ideal fan is a wonderful place to start. It’s helpful to answer the following questions:

    • Who are your existing and prospective supporters?
    • What draws them to your music?
    • What are their hobbies and interests?
    • What websites, blogs, and publications do they visit to learn about new music?
    • What platforms are they listening to your music on? Are they on BandCamp seeking fresh music? Are they discussing and sharing music on SoundCloud? Do they make Spotify playlists of their favorite music?

    You may be asking where you can get this type of information. If you have a professional profile on Facebook or Instagram, you may use the analytics tools to discover more about your followers’ gender, age, geography, and other pages/profiles they like. You may also learn about what other music they enjoy.

    Suppose you have a website or store linked to your Google Analytics account. In that case, you may use this free tool to acquire all the essential information you need about the individuals who visit your pages, who are most likely present or future followers.

    Conclusion

    There are a variety of music marketing tips and strategies that can be used to promote and sell music successfully. Some of the most effective marketing techniques include using social media platforms, creating a solid online presence, and using targeted marketing campaigns.

    Are you in need of digital audio advertising? Promoly helps innovative brands promote their audio over email and social media. Start your 7-day trial today!

     
  • Best Music Platforms for Independent Artists in 2026 (Ranked by Royalties & Reach)

    Best Music Platforms for Independent Artists in 2026 (Ranked by Royalties & Reach)

    If you’re looking for a platform to share your music, you’ve probably come across a few options, like Soundcloud. We’ve gone through all the best music-sharing platforms, so you know what sets each one apart.

    Top Music Platforms for Independent Musicians in 2024

    1 – Spotify

    Spotify might not be the best choice for new artists because it’s such a popular platform, so you need to make your music stand out from 107 million other songs.

    However, Spotify is a great tool for getting your name out there if you already have a following. If you have a large audience on social media, on your website, or if you’ve taken your music to live appearances, you have an audience to get your music onto Spotify. If you don’t have a following, you’re going to have to find a way to build an audience.

    2 – Soundcloud

    Soundcloud is a great tool for getting your name out there to the world, but it’s important to realize that it’s a much tougher platform for independent artists to get traction on. They offer an excellent publishing tool for sharing your music.

    3 – Bandcamp

    Bandcamp is a great platform to build a personal brand and share your music. The platform is unique because it’s very artist-centric. You create an artist profile, choose how much you want to charge for music, and release your music for sale.

    4 – YouTube Music

    YouTube Music is a viable option for music sharing, but it certainly doesn’t have all the features that a music streaming service features. You can implement your own audio ads in between songs, and there are audio options in between your songs during playlists.

    YouTube Music is more for getting your music out there for fans to find and listen to. You can try and make money by adding a custom Google Ad to your videos, and you can earn money off of music sales.

    5 – Tidal

    Tidal is the most artist-friendly platform, but it’s also the most expensive. Tidal is best suited for the independent artist who’s already given the music a lot of time and energy.

    It’s good for nurturing your music and building your personal brand. It’s a great platform for promoting your music and selling music.

    6 – Amazon Music

    Amazon Music is growing in popularity because of its low cost and the fact that Amazon Prime features free music streaming. It’s not a good platform for indie artists if you want to make money because you don’t get paid for music streaming. It’s good for getting your music out there and into the hands of fans, but if you want to make money from your music, this isn’t the platform to use.

    Conclusion

    If you want to make money from your music, you have to find a platform where you can connect with your audience and make money from. It’s hard, but there are platforms out there that can help you do this, like the ones mentioned above. As far as you go, you need to evaluate your goals and what you want to get out of your music. Once you know why you’re making music, you’ll be able to find the platform that best suits your needs.

    Should you need digital audio advertising, Promoly has you covered! Promoly helps innovative brands promote their audio over email and social media.

    Related reading: how to upload your music to Spotify, best music distribution services, which platform pays artists the most.

     
  • Excellent SEO Pointers to Expand Your Podcast’s Audience

    Excellent SEO Pointers to Expand Your Podcast’s Audience

    It’s not enough to complete your podcast’s recording, upload it to your podcast host, and leave it be. You always want to spread the word about your podcast and draw listeners. 

    Because of this, you must have both a marketing strategy and SEO optimization for your podcast, just like you would for your website.

    You speed up your website, make it mobile-friendly, and incorporate keywords and meta descriptions. Some of the advice for optimizing websites for search also applies to podcasts.

    Here are helpful SEO techniques to help you rise in the search engine results, increase the visibility of your podcast, and draw in more listeners and prospective customers.

    Consider the Site Speed

    An important ranking factor in technical SEO is uptime and page load speed. Your website won’t appear first in the search results if it takes a long time to load.

    You need a quick-loading website to avoid damaging your rating and the listeners’ opinion of you. You can speed up your website by making progressive web applications with Magento 2 PWA Studio or other tools. Depending on your platform, this is one method for speed optimization.

    You must save large media files if you want to listen to podcasts. Although it needs a lot of server resources, you can use your website hosting to achieve it.

    The hosting service will simply rewind the broadcast if the number of your listeners exceeds its capacity. Therefore, you should always check that your platform can distribute podcasts to users without any interruptions.

    Use Podcast Listening Apps

    Encourage others to promote your podcast on their blogs, websites, social media platforms, and podcasts. Your podcast will rank higher on Google the more it is shared and referenced.

    Additionally, be sure to make your episodes available on podcast listening apps. It’s best to use as many apps as possible. It increases your chances of connecting with as many individuals as you can on different websites.

    Determine the Episode’s Keywords

    Keywords will draw in a target demographic that uses specific search terms. As your main topic, choose one brief phrase. You may add a few more crucial keywords as well. 

    For instance, enter the word “podcast trends” into the Apple Podcast search field. A list of the shows and episodes that correspond to this phrase will be displayed. You will also see that the podcast’s title, summary, and timeline all contain a keyword phrase.

    Post Your Episodes on a Blog

    Blog entries simplify Google searches for your podcast. The title and text are two other places where you can include pertinent keywords to improve the SEO of your podcast.

    Additionally, the language explains what to expect, making it simpler for people to determine how relevant the podcast is to their inquiries. Include a link to the necessary resources such as the landing page, and list any pertinent information about the guests that weren’t covered in the audio.

    If you already have a blog that relates to your podcast’s subjects, utilize your current blog’s on-page SEO to attract more visitors and potential podcast subscribers.

    Conclusion

    Get reviews and ratings for your show to improve your podcast’s SEO. Positive comments establish your reputation with your listeners and help you rank higher than your rivals.

    With strong calls to action, ask your viewers to rate, comment, or like your episodes. However, ask gently to avoid upsetting your audience.

    Reach more listeners with your personalized digital audio advertising! Promoly helps you track recipient engagement, drive more features, push more sales, and get your brand noticed. Contact us today to get started!

     
  • The Importance of Digital Audio Advertising & Ways To Use It

    The Importance of Digital Audio Advertising & Ways To Use It

    When starting a new marketing campaign, it’s common to wait and see how it goes, especially if money is tight. So, it makes sense that some marketers haven’t looked into digital audio advertising in depth.

    However, now is the time to embrace this strategy. People don’t just think that this type of ad is shorter; they also believe that digital audio ads are more relevant, engaging, and catchy. Since people are responding to digital audio, you should too.

    Read on as we discuss further the importance of digital audio advertising and ways to use it.

    What Is Digital Audio Advertising?

    Digital audio advertising is an audio-based online ad that people can listen to on their computer, smartphone, or tablet. These ads are usually a few seconds to one minute. They’re also typically short and sweet and less annoying than traditional ads.

    How Important Is Digital Audio Advertising?

    People can broadcast audio from any location, but this is not the case for video. (Imagine attempting to stream and view a video advertisement while strolling along a crowded sidewalk. Not optimal.) Audio advertising broadens your audience due to its accessibility.

    Digital audio advertising can be the ultimate way to stand out from the competition. If you want to get your message across, digital audio ads are a great way to do that.

    Also, people are more likely to remember a radio advertising campaign than any other. This is because there’s something uniquely stirring about the human voice and the suggestion of being in the presence of another, personal connection.

    How To Use Digital Audio Advertising Effectively?

    1. Choose the Right Voice

    The voice you choose for your digital audio ad can make or break your ad. A voice that feels natural and authentic will be listened to and engaged with. On the other hand, a voice that sounds stilted, strange, and unlike the person speaking will have listeners running for the fast-forward button.

    2. Get the Length Right

    In most cases, the ideal length for a digital audio ad is 30 or 60 seconds. But, there are times when a digital audio ad will be better off with a longer running time. For example, a long-running ad could effectively tell a complicated story.

    When it comes to radio, podcast ads are pretty short. However, when it comes to digital audio ads, longer ads tend to convert better.

    3. Keep It Simple and Clear

    When creating a digital audio ad, keep it short and straightforward. Speak clearly and concisely; don’t go into unnecessary detail. Make sure that your digital audio ad’s call to action is easy to understand.

    Why Invest in Digital Audio Advertising?

    When you invest in digital audio advertising, you’re investing in your brand. This is to create the best impression possible. The right digital audio ad will lift your brand out of the sea of competing brands.

    So, if you’ve not yet considered digital audio advertising, now is the time to start. Today, people are more likely to listen to digital audio than any other medium. So, why not take advantage of this opportunity and get the most out of digital audio advertising.

    Conclusion

    Digital audio is one of the best and fastest advertising formats out there. With this type of advertising, you can get your message across quickly and easily. You can create a message that people will respond to, click on, and convert.

    Digital audio advertising is an effective way to reach your target audience. It allows you to get the attention you need to promote your brand or product.

    If you are looking for ways to market your music, Promoly is here to help you. We aid brands in promoting their music via email and social media. Work with us today!

     
  • Effective Tips That Help Increase Podcast Listeners

    Effective Tips That Help Increase Podcast Listeners

    If you’re new to the podcast scene and aren’t sure how to grow your listener base, or if you’re looking for some extra tips to improve your podcast, you’re in the right place. Read on to find out the best tips to help more potential listeners find you.

    Effective Tips That Help Increase Podcast Listeners

    1 – Create an Eye-Catching Podcast Trailer

    Some podcasters believe that a podcast episode needs no introduction, but most listeners subscribe to a podcast without listening to any episodes first. The podcast cover art and podcast trailer are the first impressions a listener has of your show. These elements should give them a reason to tune in and should make your show stand out from the crowd.

    2 – Use Social Media to Your Advantage

    Use social media to share your podcast episode with potential listeners. This might be as simple as sharing your podcast artwork via Twitter and Facebook. Or, if you have a large Twitter following, you can ask them to share your show with their followers.

    3 – Don’t Forget About Email

    Even though you have social media accounts, don’t ignore the power email still holds. Email subscribers are more likely to listen to your podcast than your social media followers, so don’t neglect them.

    4 – Make it EASY to Subscribe

    If you’re trying to encourage listeners to sign up for your podcast, make it easy. Don’t make them visit a webpage and type out their email address. Instead, put a simple sign-up form on your website or blog that they can fill in with a single click.

    5 – Use Call To Action

    It’s unlikely that anyone will hit play on your podcast episode without knowing what it’s about. So, be clear about what they can expect to hear. Tell listeners to ‘press play now’ or ‘listen in to this episode.’

    6 – Encourage Listeners to Share

    Nobody wants to feel like their work is going to waste. Give your podcast listeners the opportunity to share your show. Tell them to send your podcast episode to their friends and family or to write a review of your show.

    7 – Try a Teaser Episode

    To get people interested, try releasing a short teaser episode before your first full episode. This teaser episode can be less than 7 minutes long and will give potential listeners a chance to hear one of your previous episodes as a sample.

    8 – Make Your Show Easy to Access

    Don’t make your listeners search around to find your show. Make sure that your show is easy to find, either on your website or on your social media accounts.

    9 – Don’t Be Shy

    Don’t be afraid to let people know that you have a podcast. You might think that being too ‘in your face’ will drive people away, but the opposite is true. If you’re confident in what you’re doing and don’t mind being upfront, people will be more likely to check out your podcast, if only just to see what you’re all about.

    Conclusion

    Building your podcast audience is all about giving people a reason to tune in. Be creative and find ways to get people interested. Once you absorb these tips, you’ll be ready to start increasing your podcast listeners. As with all aspects of podcasting, it takes time and patience to see your hard work pay off. But, these tips are a great place to start.

    If you need help with your audio marketing strategy, contact Promoly. We help innovative brands promote their audio over email and social media.

     
  • 5 Important B2B Podcast KPIs You Need to Keep Track Of

    5 Important B2B Podcast KPIs You Need to Keep Track Of

    Whether you’re brand new to podcasting or a seasoned podcast veteran, it is never too late to start tracking your podcast success the right way. While there is an extensive list of important metrics that can help you understand your audience and focus your methods, we’ve narrowed our list down to the top five key performance indicators (KPIs) for tracking your podcast success.

    1. Unique Listeners

    The number of specific individuals or devices that have listened to one of your episodes are referred to as unique listeners. This figure accurately depicts the number of individuals listening to your podcast—no interpretations, just one number. While comparable, this number differs from “total listens,” which displays how many times the play button is clicked, including multiple plays on the same device. While both are significant, unique listeners will better reflect your podcast’s reach, and most podcast streaming providers will be able to offer you this number.

    2. Subscribers and Downloads

    Subscribers and downloads are two similar metrics that are dependent upon one another. When you grow your subscribers and downloads at a more rapid pace, it means that more people are listening to your podcast consistently. Still, it does not necessarily address whether or not they are listening to new episodes. This is why these metrics are important, but should not be treated as the sole indicators of your podcast’s success. Your subscribers and downloads should be measured over the long term, not in short bursts—you want to see consistent growth.

    3. Social Sharing

    Social sharing is a great way to measure how your audience is engaging with you and your podcast. Social sharing should be tracked over the long term, especially since it is very easy to share your content on social media platforms. The number of social shares is a great way to measure your audience’s trust in your brand, and it can give you a better understanding of topics your audience is interested in.

    4. Retention Rate

    Retention rate is a metric that describes the percentage of your listeners who listen to your entire episode after downloading. This is an important metric to track because it indicates whether or not your listeners are engaged with your podcast. A low retention rate will also tell you that there is room for improvement. You can then look at a specific episode to see where your listeners are giving up, and improve that part of your podcast.

    5. Reviews

    Reviews are an indicator of your podcast’s quality and your audience’s satisfaction. Podcast streaming platform users are encouraged to leave reviews, but it is not required. Podcasts with a high number of reviews are more likely to be ranked higher on streaming platforms. This shows that your audience is listening to your podcast and is motivated enough to take action by leaving you a review.

    Conclusion

    Podcasting is becoming more and more popular, and it is important for you to do everything in your power to track your podcast success in the right way so you can gain a better understanding of your audience. While each of these five KPIs offers a glimpse into how your podcast is doing, you should look at it to identify your strengths and weaknesses and make the necessary improvements to your podcasting methods.

    Should you need help with your audio marketing strategy for your podcast, contact Promoly. We help innovative brands promote their audio over email and social media. Track recipient engagement, drive more features, push more sales and get your brand noticed. Start now; no credit card required.