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Author: pete

  • The Best Audio Marketing Strategy: Album, Ep or Single?

    The Best Audio Marketing Strategy: Album, Ep or Single?

    Still on the fence regarding your audio marketing strategy? We’ve got you covered. Today, we’ll discuss how EPs are becoming more popular than albums reflected in sales data and why this should be your next approach to launching your music.

    What Is an EP, album, and single?

    Short for extended play, an EP is a collection of songs, usually between two and six tracks, and usually released on digital platforms such as Spotify and Apple Music. It’s also shorter than an album and has fewer songs. An EP typically features between 4–6 tracks and has a running time of roughly 15–22 minutes. However, some EPs can be up to 30 minutes in length. They are generally released on their own or with another artist.

    On the other hand, an album (or LP; long play) is a collection of songs (usually between eight and 12 tracks), often released on physical formats such as CDs and vinyl, as well as on digital platforms. It’s a full-length body of work with a running time of approximately 35 to 60 minutes. 

    A single is the shortest type of musical release, typically featuring 1–3 tracks and running less than 10 minutes. They may also include b-sides, instrumental, or other versions of the main song.

    The Best Audio Marketing Strategy

    So, which one is best for new artists to release in 2022? Let’s look at it from an objective and subjective standpoint.

    Based on reliable research from Ditto Music, the number of albums released each year has decreased steadily for the past five years. In 2016, albums accounted for 35 percent of all releases, but that figure dropped to 9.7 percent in 2021—a decrease of more than 25 percent.

    The number of single and EP releases has increased dramatically over the past five years, making up 90.3 percent of all releases in 2021!

    In general, people seem to prefer singles and EPs over albums. This is likely because singles and EPs are shorter and usually contain the artist’s most popular songs, so people feel they’re getting more bang for their buck. Additionally, singles and EPs are usually cheaper than albums, so people are likely to purchase them on a whim. And with over 60 percent of music listeners between the ages of 16–34 (a combination of gens Z and Y), their lower attention spans make sense with the research data.

    Now, if you’re a new artist with a limited budget, then an EP might be the best option as it’s cheaper to produce and market. However, if you want to make a big splash and get your music heard by as many people as possible, then an album might be the way to go.

    Of course, there are no hard and fast rules regarding releasing your music. The final decision is always entirely up to you since it’s your project! So, if you’re still undecided, why not try releasing both an EP and an album and see which one gets the better response from your fans?

    Work with the Best to Release in the Best Way

    Need the right audio marketing strategy for your new material? Reach out to Promoly today! We help brands innovate their promotions using social media and email marketing. Start now by visiting our website; no credit card is needed!

     
  • Tips to Help You Promote Your Music Independently in 2026

    Tips to Help You Promote Your Music Independently in 2026

    The internet has completely changed the music industry. While this has been a great thing for independent artists who can now promote and sell their music more easily, it has also made it more difficult to stand out from the crowd and make a living with your music.

    Below are just a few tips to help you independently promote your music in 2026.

    1. Acquire Press and Blog Coverage

    If well-known publications feature your music, it can help you become more successful. Hiring a professional PR person is usually the best way to get good coverage, but this might not be possible for new artists who have limited money.

    There are many ways to get your music out there, and one of them is through do-it-yourself PR. This is a great option for artists who don’t have a large budget for marketing and promotion. When approaching bloggers and journalists, it’s important to do it in the right way. The first step is to create an electronic press release. This should include all the essential information about you and your music. The resources below offer advice for musicians who want to take PR into their own hands.

    2. Establish a Website and a Mailing List

    A mailing list is a collection of email addresses that you can use to send out information about your band or website. A mailing list allows you to send out information to a large group of people at once without having to email each person individually. Mailing lists are a great way to keep your fans up-to-date on what’s going on with your band, and they can also be used to promote your music and tour dates.

    This means that if a fan gives you their email address, they want to hear from you directly about your latest release or upcoming tour. A message sent directly to their inbox is much more likely to reach them than a social post that a platform’s limited reach can restrict.

    3. Establish an Engaging Social Presence

    A well-executed social media marketing strategy can be extremely powerful and help you reach a large audience. It is important to be consistent with your content and make sure that your profile is easily searchable.

    There is an endless supply of tips and tricks for managing your social media platforms. However, things are always changing on every platform, so it is important to stay up-to-date. Check out some helpful resources for more information on making the most of your social media presence.

    4. Get Playlisted

    If you’re an artist, you need to make sure your music is on streaming and playlisting platforms. Playlists are extremely popular and can help you get your music heard by millions of people. Getting your music on a popular playlist can help you earn a lot of money from royalties.

    Being placed on algorithmic playlists like Discover Weekly can help increase your stream count significantly. It’s definitely worth looking into all possibilities to get your music heard.

    5. Identify and Focus On Your Audience

    It’s important to market your music to the right audience. There are music subcultures all over the world, and finding the one that fits your style can help you get your music out there. Knowing your niche and how to exploit it is key to promoting your music.

    This means that if you want to be successful in the music industry, you need to focus on a specific genre or type of music. Find the venues, communities, and fans that are into that type of music and focus your efforts on winning them over.

    Conclusion

    Overall, suppose you want to be successful as an independent musician in 2026. In that case, you need to focus on creating a strong online presence, networking with other independent artists and music industry professionals, and regularly releasing new music. By following these tips, you’ll be well on your way to success in the music industry.

    If you are looking for a platform that provides digital music marketing services, look no further than our expertise here at Promoly. We help innovative brands promote their audio over email and social media. Call us today for more information about our platform and its helpful marketing features.

     
  • Why Record Labels Should Be Media-First Companies

    Why Record Labels Should Be Media-First Companies

    The music industry is in a state of flux, and record labels are struggling to keep up. One way they can adapt is by becoming media-first companies. Media-first companies are those that prioritize creating and distributing content over everything else. This shift would allow labels to better connect with fans, and generate more revenue through content marketing and sponsorship deals. There are many reasons why record labels should make this shift, let’s look at them one by one.

    What is a Media-First Company?

    A media-first company is defined as a company that places content creation and distribution at the forefront of its business model. This type of company prioritizes creating and distributing content over everything else. In other words, they are focused on creating and distributing content that will help them connect with their audience and generate more revenue.

    The music industry is in a state of flux, and record labels are struggling to keep up. One way they can adapt is by becoming media-first companies.

    Why Make the Jump to Becoming Media-First Companies?

    There are many reasons why record labels should make this shift, let’s look at them one by one.

    1. Record Labels Can no Longer Rely on Album Sales

    In the past, record labels could rely on album sales to generate revenue. However, that is no longer the case. Album sales have been in decline for years, and they show no signs of stopping. In fact, album sales are expected to decline by another 50% in the succeeding years. This decline is due to a number of factors, including streaming, piracy, and the changing way that people consume music.

    Because of this decline in album sales, record labels can no longer rely on this revenue stream to generate income. They need to find new ways to generate revenue, and content marketing is one way they can do that.

    2. Content Marketing is More Effective than Traditional Advertising

    Record labels have traditionally relied on advertising to generate awareness for their artists. However, advertising is becoming less and less effective. In fact, a recent study found that only 26% of people trust advertising. This is due to the fact that people are becoming more and more immune to traditional advertising methods.

    Content marketing is a much more effective way to generate awareness for artists and music. This is because content marketing is based on creating valuable content that people want to consume. When done correctly, it can help to build trust and credibility with fans. As a result, they are more likely to become interested in the artist or music being promoted.

    3. Record Labels Can Monetize Their Content

    Record labels can also monetize their content by using various methods such as sponsorships, affiliate marketing, and lead generation forms. This can help them to generate additional revenue that can help offset the decline in album sales.

    4. Record Labels Need to Build Their Brand

    In the past, record labels could rely on their artists to build their brand for them. However, that is no longer the case. With the decline in album sales, artists are no longer able to generate the same level of income they once were. This means that they are less likely to be able to invest in building their brand. As a result, record labels need to find new ways to build their brand, and content marketing is one way they can do that.

    Conclusion

    It’s clear that record labels need to change their business models in order to stay relevant in the digital age. They need to become media-first companies in order to better promote and sell their artists’ music. This shift will allow them to better control their own growth rather than relying on third-party platforms such as radio and television. It will also allow them to connect directly with fans and build deeper relationships with them. In the end, this will lead to more sales and a stronger bottom line.

    If you want to promote your artist’s music or a new podcast, Promoly is the answer you’re looking for. We give you a comprehensive tool for creating, tracking, and analyzing promo campaigns as well as promoting music and other digital audio. It’s the perfect digital audio advertising platform for record labels, artists, and podcast hosts. Sign up today to start your seven-day trial!

     
  • Music 101: What to Know About Releasing a Single

    Music 101: What to Know About Releasing a Single

    You’ve composed a great song and want everyone else to hear it. Indeed, music acts as the starting point and you will realize that music has the potential to either change the world, impress merely a few individuals, or go undetected. How you release a single may dictate your future.

    In this day and age, a single can make or break a musician’s career. You can’t just release a song and expect fans to find it without any effort or planning, especially because every other artist has a new single to promote at the same time. It is not enough to merely submit a track on a streaming platform and to consider it released.

    Thus, you must prepare preparations for the release of your single. When establishing your product introduction strategy, you will need to address some concerns regarding marketing your song and how your audience will benefit from it, how the single will impact your career, and if it will say anything at all about you as an artist, among others things.

    Read on to discover everything you need to know about releasing a single.

    What You Might Love about Releasing a Single

    The harsh reality is that you can’t expect people to still support you after disappearing for three years to work on an album. If you want to succeed in a culture where people have short attention spans, you should release music more frequently.

    After all, musicians that constantly post new content or regularly release singles on their Spotify and YouTube platforms are rewarded. As such, you shouldn’t just release an album every two or three months, and you also shouldn’t release an album that regularly.

    Here’s what else you might love about releasing a single:

    • Production of a single song is less expensive.
    • When fresh releases are made often, the efficiency of algorithmic streaming improves.
    • Singles and playlists are popular among today’s listeners.
    • Each single has the potential to become its own event by focusing on only one song at a time.
    • You can reconnect with your current audience or attempt to expand it.
    • It is a low-risk way of determining the effectiveness of various marketing strategies.

    The First Step: The Release

    If you’ve never released music under your current artist name previously, you should do so. This is because if you do not upload any music to their service, the great majority of streaming platforms will not allow you to claim your artist profile or use the promotional tools. You should definitely employ these powerful tools for your most crucial launches (like an EP or LP).

    With that being said, make your mark by releasing a single. This will help you be known in the industry, set up your own accounts, and prepare for the soon-to-be-released new release.

    Social Media and Your 15 Seconds of Fame 

    Of course, never release a single just for the purpose of feeding it to a computer program. The music must be enjoyable to listen to and great for videos. This might be an infectious hit song for new listeners or an artistic journey for existing fans, which can go viral on social media. There is no such thing as too much material, and as the popularity of platforms such as TikTok, Instagram Stories, IGTV, YouTube, Facebook, and Snapchat grows, consumers desire short videos.

    Get the Timing Right

    Unless you are a performer of electronic dance music (EDM) or pop, you should start with EPs or albums, followed by singles both before and after. In other words, release singles both before and after the release of the EP and album.

    Follow-up singles keep fans interested after they’ve moved on to other artists, but lead-up songs build audience anticipation and increase the excitement for the album.

    Conclusion

    Nobody wants their art or music to go unnoticed. This is why we believe in reinforcing certain practices when it comes to releasing music (or a single) in today’s fast-paced digital world. Now that you know more about releasing your next single, keep all of these tips in mind to gain your audience and keep them coming back for more.

    Are you interested in digital music marketing? Promoly is here to help launch talented artists like you. Contact us and get to work today!

     
  • What Is an EP—How to Promote and Market Your Own EP

    What Is an EP—How to Promote and Market Your Own EP

    Extended plays, or EPs, are musical releases with more tracks than singles but are typically too brief to be considered full-length albums. Unlike albums, which are “more expensive and time-consuming” to manufacture, EPs generally have between three and six tracks.

    The format of an EP can be diverse, containing anything from new versions of existing songs (known as “remixes”), live recordings, or brand-new material written specifically for the release. EPs are generally released on CD, vinyl, or digital download for music marketing strategies.

    EP sales have declined recently due to the increasing popularity of digital music formats such as MP3s and streaming services such as Spotify. 

    However, EPs remain an important part of an artist’s release strategy, particularly in the early stages of their career.

    Learn more about EP and where to find one of the best music promotion companies. 

    Why Use An EP?

    EPs are created by musicians for a variety of reasons, although they are usually utilized as marketing strategies to expand their fan bases. 

    Between full-length albums, EPs are frequently used for advertising tours, introducing new bands, and maintaining fans’ interest in a performer. 

    Artists frequently give away EPs as rewards for signing up for mailing lists or to promote their live performances.

    Additional factors that influence a band’s choice to release EPs include:

    • EPs might be a decent option for musicians who want to release something longer than just one song but cannot devote the necessary studio time to create a full-length album that typically has between 10 and 12 tracks.
    • Some performers use EPs to experiment with less well-liked sounds than those on their full-length albums or to explore new musical genres.
    • On occasion, EPs are used to share unpublished songs from the sessions for a full-length album and the B-side of a popular single.

    Marketing and Promotion

    Working with a publisher like Promoly, an independent digital music distribution, publishing, and licensing business with offices, is one option for dissemination. 

    The advantage of Promoly is that it provides musicians with all the resources they need to market their music globally, expand their fan base, and maintain control of their careers. A record typically costs $20. But if you’re tech-savvy, you can avoid dealing with a third-party distributor.

    Website 

    Suppose your website is polished and updated often, even if it isn’t the most cutting-edge. In that case, it’s an excellent location to upload your EP, especially if you drive people there from your social media profiles.

    Social Media

    Any artist’s success depends heavily on social media usage, making advertising and promoting an EP simpler. 

    In addition to fans, those in the music industry and music bloggers frequently utilize social networking sites. Your social media network, including Twitter, Facebook, and Instagram, is permitted. 

    Remember to avoid being excessively commercial, dull, or repetitive to keep your audience interested. 

    Additionally, keep search engines in mind when creating your tags by starting each tag field with those essential terms and phrases. Use evocative words when describing your music, especially if you’re experimenting with a different style or genre.

    YouTube

    Not to be forgotten is YouTube, the first widely utilized music streaming service worldwide with millions of subscribers. Just be sure to link to all your social media accounts and have presentable channels and cover images.

    Conclusion 

    A musical recording known as an extended play (EP) is longer than a single but not lengthy enough to be categorized as a full-length album. EPs typically include four or five songs and are often released as a digital download or on a compact disc.

    EPs are a great way for musicians to get their music out to the public without committing to a full-length album. They also allow fans to taste an artist’s music before deciding whether to purchase a full-length album. If you need to promote an EP, you can hire one of the best music marketing companies.

    Innovative businesses may use Promoly to spread their audio content via email and social media. Work with Promoly, one of the best music promotion companies, by tracking recipient interaction, encouraging the use of more features, increasing revenues, and increasing company awareness. Start right away; no credit card is required.

     
  • A Guide to Measuring Podcast Listener Engagement Part 1

    A Guide to Measuring Podcast Listener Engagement Part 1

    As the popularity of podcasts continues to grow, so does the need for effective ways to measure listener engagement. While there are many ways to do this, we will focus on nine of the most common metrics in this two-part series.

    It’s important to understand how engaged your listeners are with your podcast content so that you can build an audience and grow your show over time. Without knowing how your audience is receiving your content, it’s difficult to determine what your next move should be.

    In the first half of this series, we’ll cover the first five key metrics of measuring listener engagement. Let’s get started.

    1. Subscriptions and Followers

    Subscriptions is a metric that measures the number of people who have subscribed to your entire show. This means they will receive a notification when a new episode comes out. You can use this metric to track the popularity of your show by looking at any spikes or dips in subscribers.

    2. Downloads

    Downloads are an important metric to track when understanding how engaged listeners are with a podcast. By looking at which episodes are getting the most downloads, podcasters can get an idea of what kind of content is most popular with their audience. 

    If certain topics, guests, or episode formats seem to be a hit with listeners, podcasters can adjust their content strategy accordingly to produce more of this type of content. On the other hand, if an episode falls flat in terms of downloads, podcasters may want to reconsider that particular format or topic in future episodes.

    3. Direct Feedback

    The easiest way to gauge your audience’s level of engagement with your podcast is to ask them. You can ask them for feedback on the podcast, social media, or your newsletter. As your show grows, you may also get some unsolicited feedback, which can be helpful if it is respectful.

    4. Unique Listeners

    Looking at the number of people who listen to each episode of your podcast can give you an idea of which episodes are popular and which ones aren’t. This metric differs from the number of downloads because it counts the number of people who listen to the episode, even if they don’t download it. This number can help you determine which topics are interesting to your audience and which aren’t.

    5. Audience Analytics

    To increase audience engagement, you need to understand the identity of your listeners. This includes knowing their location, age, gender, interests, and other demographics. Additionally, it’s important to know what kind of device they use to listen to your show. This information will help you determine what type of content to produce and how to market your show.

    The more data you have about your listeners, the better you will be able to understand their needs, desires, and preferences. This will allow you to create new content tailored to them and help you build a better relationship with your listeners.

    Conclusion

    Podcast listener engagement can be measured in many ways, including download numbers, time spent listening, and whether or not listeners subscribe to a show. By understanding how to measure and improve podcast listener engagement, podcasters can increase the chances that their show will be successful. 

    Read on to the second half of this series to understand other listener engagement metrics and how to improve them.

    Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want a better digital audio advertising strategy, we can help. Get in touch with us today!

     
  • Engaging Ideas for Instagram Stories from Podcasters

    Engaging Ideas for Instagram Stories from Podcasters

    Many podcasters prefer Instagram because it provides their show with a visual component and allows them a chance to interact with their audience outside of the podcast. Using hashtags relating to your show and the subjects you discuss on Instagram is a terrific way to get noticed organically.

    Many people have trouble drawing in their audience. A lot of podcasters create social media accounts for their show, but they only use them to advertise new episodes. The audience isn’t really given anything to interact with.

    And if you know how algorithms work, you already know that engagement on a post can cause Instagram to push your post in front of more users, leading to more engagement and more views, and so on.

    Ask your audience questions and solicit their opinions if you don’t want to merely show them the experience without inviting them to participate. 

    When your audience engages, Instagram knows that your account and posts are interesting and will move you up in the algorithm’s rankings, putting you in front of more users.

    One of the most well-liked strategies to increase engagement is Instagram Stories, especially for podcasters who want to ensure that something they’re announcing or posting will receive many more views.

    Below are helpful tips to get you going and maybe motivate you to think of more that are particular to your program and your audience.

    Poll Stickers

    People want to express their opinions, especially if it’s as easy as pressing a button, which is why this sticker is so popular. Podcasters prefer to use the Quiz sticker with a remark that reads, “No wrong answers,” if there are more than two alternatives.

    Question Stickers

    Unless they already have a very vocal audience, podcasters shouldn’t ask for pages and paragraphs of text because it takes more effort for their listeners to interact with this sticker. Most people will respond best to questions with a one- or two-word rapid answer.

    Add Your Sticker

    This sticker is so much fun to use to learn more about your audience. Take note of the stickers your audience seems to enjoy interacting with and the subjects they seem to respond to most as you use these various stickers. 

    If you host a fitness podcast, your podcast typically generates the majority of your Instagram followers. Almost certainly, your audience will enjoy offering their opinions on anything involving food and health.

    Benefits of Independent Podcasting

    Getting to know your audience well, especially when it’s a small and intimate audience, is one of the advantages of being an independent podcaster. It could take some time for your audience to become comfortable with the idea of interacting with your stickers. 

    It can be difficult to receive any feedback on these stickers, so if you submit a sticker for the first time and receive none, don’t give up! Like anything else in podcasting, give it a shot for a bit and watch your listeners’ reactions.

    Conclusion

    Your audience may be more likely to engage if they already frequently use Instagram. If you discover that your audience feels more comfortable conversing on Twitter or Facebook, go there rather than attempting to herd them to a social media site they don’t usually use.

    Let Promoly do wonders for your podcast’s digital audio advertising. We help you track recipient engagement, drive more features, push more sales, and get your brand noticed. Call us now to learn more!

     
  • What is Digital Audio Advertising and Why Do You Need It?

    What is Digital Audio Advertising and Why Do You Need It?

    Audio advertising is transforming how brands connect with their audiences. With the rise of podcasts, streaming services, and smart speakers, advertisers have a unique opportunity to reach consumers more personally and engagingly. You might be surprised to learn how effective audio can capture attention and drive conversions.

    Imagine the power of a well-crafted audio ad that resonates with listeners while they’re commuting, exercising, or simply relaxing at home. This medium allows for creativity and storytelling that traditional advertising often lacks. As you discover the area of audio advertising, you’ll discover strategies that can elevate your marketing game and foster deeper connections with your target audience.

    What Is Digital Audio Advertising?

    Digital audio advertising involves inserting ads into various forms of digital audio content to effectively reach target audiences. This advertising format capitalizes on the growing consumption of audio content via streaming services, podcasts, and live broadcasts, creating unique opportunities for brands to connect with listeners.

    Types of Digital Audio

    Digital audio consists of several distinct forms of audio content accessed through the Internet:

    • Downloaded Audio: Music tracks, complete albums, and podcasts that users can download for offline listening.
    • Live-Streaming Audio: Real-time broadcasts from radio stations and live conversations on platforms such as Spotify Greenroom.
    • On-Demand Audio: A wide array of content, including music playlists, podcasts, talk shows, radio programs, audio clips, and voiceovers that listeners can access anytime.

    Platforms for Digital Audio Advertising

    You can find digital audio ads delivered across various popular platforms, enabling brands to strategically reach their audiences. Key platforms include:

    • Music Streaming Services: Services like Spotify, YouTube Music, Apple Music, SoundCloud, and Amazon Music provide spaces for audio ads woven into user experiences.
    • Streaming Radio: Platforms such as iHeartRadio, SiriusXM, and TuneIn.com allow advertisers to reach audiences through traditional radio formats delivered digitally.
    • Podcasts: Major podcast platforms like Apple Podcasts and Spotify host numerous podcasts where advertisers can place engaging audio ads directly within content.

    Digital audio advertising facilitates brand engagement and allows for measurable insights and targeted reach. By taking advantage of the unique environments offered by digital audio formats, advertisers can craft immersive experiences that resonate with listeners on a personal level. As this world continues to evolve, digital audio advertising stands poised to play a critical role in the future of brand communication and consumer interaction.

    Benefits of Digital Audio Advertising

    Digital audio advertising presents unique advantages that enhance brand marketing strategies. Its ability to connect, engage, and provide measurable results positions it as a powerful tool in today’s advertising world.

    1) Cost-Effective

    Digital audio advertising often proves more cost-effective than traditional media. Programmatic audio advertising streamlines resource allocation, minimizing wasted impressions. Automated systems optimize budgets by targeting the most relevant listeners, ensuring maximum impact without excessive spending. With the right approach, you can reach your audience affordably, which enhances overall advertising efficiency.

    2) Targeted

    Targeted advertising is at the heart of digital audio’s effectiveness. Advertisers use data on demographics, preferences, and behaviors to reach specific audience segments. This precision enables you to craft tailored messages that resonate deeply rather than broadcasting generic content. You foster a more engaging ad experience that drives higher conversion rates by zeroing in on your ideal customers.

    3) Measurable

    Measurable results set digital audio advertising apart. With advanced analytics and tracking tools, you access real-time data on listener engagement, ad performance, and audience demographics. This information helps refine your advertising strategies and adjust campaigns based on performance metrics. Such insights enhance your ability to allocate resources strategically, improving overall ad effectiveness.

    4) Flexible

    Flexibility characterizes digital audio advertising, allowing you to adapt campaigns quickly based on audience reactions and trends. You can experiment with different ad formats, from short, catchy snippets to longer storytelling pieces. Also, digital platforms provide extensive options for scheduling and frequency, letting you optimize your message delivery. This responsiveness enables you to stay relevant in a rapid market, ensuring your brand remains top-of-mind for your audience.

    Conclusion

    Embracing audio advertising can transform your marketing strategy and deepen connections with your audience. By leveraging the unique strengths of audio platforms, you can craft compelling narratives that resonate on a personal level. The flexibility and targeted nature of digital audio allow you to adapt your campaigns swiftly while maximizing engagement.

    With the right approach, audio advertising can enhance brand visibility and drive measurable results that contribute to your overall success. It’s time to harness the power of sound and elevate your advertising efforts to new heights.

     
  • When Should You Promote Your Old Podcast Episodes

    When Should You Promote Your Old Podcast Episodes

    First of all, should you promote old podcast episodes? The answer is: it depends. If you have a large and loyal following, they will probably appreciate any new content you share with them, no matter when it was originally published. But if you’re just starting or your podcast isn’t that well-known yet, you might want to focus on promoting your newer episodes and save the old ones for a rainy day.

    Promoting your old episodes to new listeners is important because the more they listen, the more likely they will subscribe to your show. A higher subscriber count and online engagement will make you more attractive to potential advertisers if you’re looking for sponsors.

    With that said, how and when should you promote old podcast episodes? This article covers what you need to know.

    1. When You Have a Follow-Up Episode in Store

    If you’re posting about a follow-up episode to a previous podcast episode, promote the older episode on your social media before and after posting about the new episode. This will help new listeners catch up on the older episode, so they’re up to date before diving into the new one. Your dedicated fans may also revisit your old work this way.

    2. When You’re Finishing Up the End of a New Episode

    Make sure to mention your last podcast episode in the microphone before wrapping up your latest episode. This shoutout can go a long way, especially for newer audiences that have just stumbled upon your show. You can promote your older episodes without relying on social media this way.

    3. When an Anniversary is Coming Up

    Podcasts are a great way to share information and stories with a wide audience. If you have a favorite episode you released a year ago, let your audience know so they can enjoy it too. You can also use anniversaries and holidays to promote your podcast and feature guests on your show. Keep records of these important dates so you can use them in the future.

    4. When You Have a Throwback to Share

    You don’t need a good reason to promote an old podcast episode. You can do so any time. There’s nothing wrong with posting about the same thing more than once. As long as you make your posts about it slightly different, your audience won’t care.

    5. When Current Events are Ripe

    Paying attention to current events is important for podcasters to relate their episodes to what is happening in the world. This will make their episodes more relevant and engaging for listeners. Podcasters should also stay up to date with pop culture trends to find ways to connect their episodes to trending topics.

    Conclusion

    There are a few things to consider when deciding whether or not to promote your old podcast episodes. Promoting old episodes can help bring in new listeners if your podcast is still relevant and popular. However, if your podcast is no longer relevant or popular, promoting old episodes is likely to waste time.

    Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want a better digital audio advertising strategy, we can help. Get in touch with us today!

     
  • Guidelines for Social Media Promotion of Your Podcast

    Guidelines for Social Media Promotion of Your Podcast

    As a podcaster, you know the benefits of using social media as a stream for digital audio advertising for your show. But it can be tough to determine where to start with many platforms.

    Regarding social media tactics for your radio station, we’ve already covered a lot of ground. We also enjoy the audio show format of podcasts, so today, we’re providing you with a brief tutorial on how to advertise your podcast on social media.

    Because social media marketing and podcasting go together like peanut butter and jelly, you can use some strategies to increase the audience for your podcast. 

    Here are some guidelines for using social media to promote your podcast:

    Make A Social Media Profile Just For Your Podcast

    Nowadays, everyone, as they say, has a podcast. Make sure your show has its social media accounts and doesn’t just use your personal Instagram, Facebook, or Twitter for promotional images and posts if you aspire to host your show.

    For two reasons, it’s better to have a separate social media account for your podcast than to just post announcements on the one you’ve had since you were twelve.

    It makes it simpler for strangers to find your work online, which is the first advantage. You have more freedom to use marketing techniques like hashtags, turning the account into a business account, or uploading daily promotional posts because the account you use for your podcast differs from the one where you post pictures of your family.

    Second, giving your podcast its social media accounts enhances its authority. If you only share updates on your personal Instagram account, your podcast might be a hobby rather than something you’re willing to grow. 

    Instead, as an audio marketing strategy, you can demonstrate to your current audience that your podcast is something to be taken seriously by setting up a separate page for it and telling your friends and family about it on your personal social media accounts.

    Post On Social Media A Fresh Episode

    Touring artists’ posters are displayed in public spaces or on billboards. Every time a brand-new movie is released, the film industry makes a trailer, uploads it to YouTube, and ensures that viewers see it before it is screened in a theater.

    Similarly, you should employ the same tactic each time a brand-new podcast episode becomes available.

    Do you want more people to listen to the most recent episode of your podcast? Spread the word! You don’t have to go into detail in your posts; you can provide a summary and a link for people to access the episode.

    Post A Teaser 

    To pique interest in an upcoming episode and introduce your podcast to people who have stumbled across your page on social media, post-behind-the-scenes pictures and videos, quotes, sound bites, and other types of previews on your social media pages. They all function as interactive promotional tools for upcoming releases and may elicit feedback from your audience.

    Use only enticing and practical illustrations, sayings, and audio clips. For instance, your audience should be interested in why podcast hosts laugh in this picture. 

    Never Undervalue a Hashtag’s Power

    The most useful and underused social media tool is indeed the hashtag. Say you convinced Taraji P. Henson to participate in a unique podcast episode. 

    After your social media post about it, including her name in the hashtag. Will you discuss the subject of your most recent episode again? Employ a hashtag. Is your show’s upcoming episode featuring two former podcast guests the season finale? The use of hashtags is common.

    Start using hashtags in your podcast social media posts if you haven’t already. If used properly, hashtags can serve as little online doors that direct people to your content. 

    You must choose the appropriate hashtags to use with your posts if you want to expand the size of your audience. Who knows, perhaps all it takes is one hashtag to gain popularity for a post.

    Conclusion 

    You can advertise your podcast on social media in a variety of ways. Although some methods are more efficient, all of them can assist you in expanding your audience. Utilizing all of the tools and being creative is crucial. If you really want to get the best results, it’s also best to look for social media marketing for record labels. You can achieve success with your podcast with a little work.

    Utilizing Promoly, creative businesses can share their audio content on social media and via email. Keep tabs on recipient engagement, promote the use of more features, boost sales, and raise brand recognition. Get in touch if you’re looking for social media marketing for record labels.