Author: pete

Our Top 13 Marketing Strategies for Your Music Promotion

Music promotion is an essential part of being a successful musician. With the right strategies in place, you can reach more people, get more listeners, and ultimately make more money from your music. That’s why it’s essential to understand the different marketing strategies available to you to help promote your music.

This blog will cover the top 13 digital music marketing strategies you should consider. From the basics of social media marketing to the more advanced methods of leveraging influencers, these strategies will help you reach more people and get your music heard. Let’s get started!

1. Utilize Social Media

Social media is one of your most potent digital music marketing tools. With an effective strategy in place, you can reach many potential listeners. Post regularly on your social media profiles, share your music, and engage with your followers.

2. Create an Email List

Building and preparing your email list is a great way to keep your fans up to date with your latest music and activities. You can easily create an email list using an email marketing service like MailChimp.

3. Leverage Influencers

Influencers can be an acceptable means to reach a larger audience. Reach out to influencers in your genre and ask them to promote your music.

4. Start a Podcast

Starting a podcast, let’s share your music and build a loyal fanbase. You can use it to discuss your theme, interview other musicians, and more.

5. Create Music Videos

Music videos are a great way to promote your music and reach a wider audience. You can create videos for your songs and upload them to YouTube or other video streaming services.

6. Use Paid Advertising

Paid advertising is an effective digital music marketing that can help you extend a larger audience with your music. You can use services like Facebook Ads and Google Ads to target potential listeners.

7. Build an Online Presence

Building an online presence is essential for any musician. Make sure you have a website and social media accounts that you can use to promote your music.

8. Release Singles

Releasing singles is a great way to build hype around your music. You can release singles as part of an album or as standalone tracks.

9. Release Music on Streaming Services

Music streaming services, including Spotify and Apple Music, are essential for any musician. Make sure your music is available on these services and that you’re actively promoting it.

10. Perform Live Shows

Live shows are a great way to promote your music and engage with fans. Ensure you get the word out about your shows and promote them online. Participating in music festivals can help you gain exposure and establish yourself in the music industry.

11. Network with Other Musicians

Networking with other musicians can be a great way to promote your music. Reach out to other artists in your genre and collaborate on projects.

12. Utilize Influencers

Influencers can be a great way to get your music out there. Reach out to influencers in your genre and have them promote your music.

13. Merchandise

Selling merchandise like t-shirts, stickers, and other items can help you make money and build a fanbase.

Conclusion

The top 13 digital music marketing tools for any musician wishing to increase their reach and audience. From social media to live shows and radio, each option has its advantages and appeals to different types of listeners. Understanding which methods will work best for you and your music is essential. Utilizing a combination of these top 13 marketing strategies for music promotion can help you reach a larger audience and get the recognition you deserve.

Promoly is an innovative digital music marketing platform that can help your brand reach new heights by promoting audio over email and social media. It allows you to track recipient engagement, drive more features, increase sales, and get noticed. Not to mention, it’s free to get started, and you don’t need a credit card. So, if you’re looking for an easy and cost-effective way to promote your brand and its audio, Promoly is perfect. Contact us today to get started!

January 3, 2023
Top 8 Microphone Etiquette Tips to Do for Your Podcast

Podcasts have become a popular way to consume content, whether for entertainment, education, or both. A big part of what makes podcasts so great is that they’re usually free and easy to find online. And, with the rise of smartphones, podcasts are more portable than ever.

But, in order to create a podcast, you need two things: a microphone and some software to record and edit your audio.

What Are the Different Types of Microphones

There are a few different types of microphones that can be used for podcasting. The most popular type is the dynamic microphone. Dynamic microphones are great for podcasts because they’re relatively inexpensive and they don’t require any extra equipment (like a preamp).

Another type of microphone that can be used for podcasting is a condenser microphone. Condenser microphones are more expensive than dynamic microphones, but they offer a few advantages. First, they tend to have better sound quality. Second, they’re more sensitive, which means they can pick up a wider range of sounds.

If you’re just starting out, we recommend using a dynamic microphone. They’re more affordable, and they’re easy to use. As you get more experience, you can upgrade to a condenser microphone if you want to.

What Are the Top Microphone Etiquette Tips You Should Know

Microphone etiquette is often overlooked, but it is essential to know the basic tips to get the most out of your microphone. If you’re planning on starting a podcast, there are a few things you should know about microphone etiquette. Here are the top 8 tips to follow:

1. Always Test Your Microphone before Recording

It’s important to test your microphone before recording to ensure it is working properly. This can be done by recording a short clip and then listening to it. If you notice any static or other issues, try adjusting the position of the microphone or moving to a different location.

2. Hold the Microphone Close to Your Mouth

When speaking into a microphone, it is important to hold it close to your mouth. This will help to ensure that your voice is being picked up clearly. Avoid speaking too close to the microphone, as this can cause distortion.

3. Speak in a Clear Voice

When recording, speak in a clear voice. This will help to ensure that your podcast is easy to understand. Avoid mumbling or speaking too quickly, as this can make it difficult for listeners to follow.

4. Avoid Making Noise during Recording

It can be difficult to avoid making noise when recording, but it is important to try. Background noise can distract listeners and make your podcast difficult to hear. If possible, record in a quiet room or use a soundproof booth.

5. Avoid Moving the Microphone

When recording, it is important to avoid moving the microphone. This can cause the sound to become distorted. If you need to move, do so slowly and carefully.

6. Always Proofread Your Script before Recording

As a voice actor, one of the most important things you can do is proofread your script before recording. This will help ensure that you are delivering the lines as intended and that there are no errors.

7. Take Breaks as Needed

If you find yourself getting tired, take a break. It is important to be well-rested when recording. This will help to ensure that your podcast is clear and easy to understand.

8. When Editing Your Recording, Be Mindful of the Levels

If the levels are too low, your recording may sound quiet and difficult to hear. If the levels are too high, your recording may sound distorted and difficult to understand.

Conclusion

If you’re looking to start a podcast, or if you’re already podcasting and want to up your game, remember these microphone etiquette tips! they’ll help you sound your best and avoid any awkwardness or frustration. By following these simple tips, you can ensure that you get the most out of your microphone and avoid any potential sound issues.

Promoly offers digital audio advertising that can ensure that your podcast is heard by the people who are most likely to be interested in what you have to say. We also offer targeted advertising, so you can specifically target your audience with laser precision. Let us help you get your message out there. Contact us today to learn more about our services.

October 28, 2022
A 2022 Guide on How Music Producers Can Make More Money

If you’ve pondered pursuing a career in music, perhaps you should try being a music producer. In case you don’t know, a music producer is someone who oversees the recording process, including the negotiation of contracts and collaboration with artists to get the best possible recordings.

You can do many things to market yourself as a music producer, aside from creating unique beats and selling them to your customers. In fact, these activities can make you more money than you think. The secret is to have an open mind, go out, and use your skills and knowledge to get as many profitable chances as possible.

Produce Songs for Other Artists

Music production is a broad topic that encompasses all aspects of making music, from beat-making and songwriting to recording and mixing. It’s an excellent idea to start by writing songs for other artists if you want to go into music production. This will allow you to understand the ropes and develop your production skills.

In addition, producing songs for other artists can be a very profitable business. Many artists always look for producers to help them create the best possible music and will pay good money for quality production. So if you can produce high-quality songs, you can make a lot of money by partnering with artists and helping them create hit records.

Earn From Royalties

When you produce a song, you automatically earn royalties from that song. These royalties are paid to you by music streaming services, such as Spotify and Apple Music, whenever someone streams your song.

This can be a great approach to generating money from your music production skills and marketing yourself as a music producer. The more songs you produce, the more royalties you’ll earn. And if your songs become popular, you can make money from streaming royalties.

Charge for Services

Did you know ghost producers are prevalent in the music industry? This is because ghost production services are in high demand. You can easily charge for your services if you have the skills to produce high-quality music.

There are a lot of music producers who offer their services for a fee, and you can easily join them.

You can start by creating a pricing guide on your website or online portfolio. You can also offer discounts to clients willing to sign a long-term contract.

Start a Record Label

You may want to start your record label if you’re a good producer. A record label is a great way to promote your music and find new artists to work with.

You can start a record label with a few friends, or you can start it on your own. The important thing is to have a good marketing strategy and find artists willing to work with you. If successful, you can market yourself as a music producer and make your label known to more people.

Final Thoughts

Music producers can do a few things to make more money in the music industry. They can create beats for rappers, produce music for commercials and movies, and create their music. Overall, music producers can make a good living in the music industry by being creative and diversifying their skills.

Promoly teaches you how to market yourself as a music producer. We help innovative brands promote their audio through social media and connect them with the right people to get their music heard. Get in touch with us today for more information!

October 18, 2022
Music 101: What to Know About Releasing a Single
You’ve composed a great song and want everyone else to hear it. Indeed, music acts as the starting point and you will realize that music has the potential to either change the world, impress merely a few individuals, or go undetected. How you release a single may dictate your future.

In this day and age, a single can make or break a musician’s career. You can’t just release a song and expect fans to find it without any effort or planning, especially because every other artist has a new single to promote at the same time. It is not enough to merely submit a track on a streaming platform and to consider it released.

Thus, you must prepare preparations for the release of your single. When establishing your product introduction strategy, you will need to address some concerns regarding marketing your song and how your audience will benefit from it, how the single will impact your career, and if it will say anything at all about you as an artist, among others things.

Read on to discover everything you need to know about releasing a single.

What You Might Love about Releasing a Single

The harsh reality is that you can’t expect people to still support you after disappearing for three years to work on an album. If you want to succeed in a culture where people have short attention spans, you should release music more frequently.

After all, musicians that constantly post new content or regularly release singles on their Spotify and YouTube platforms are rewarded. As such, you shouldn’t just release an album every two or three months, and you also shouldn’t release an album that regularly.

Here’s what else you might love about releasing a single:
- Production of a single song is less expensive.
- When fresh releases are made often, the efficiency of algorithmic streaming improves.
- Singles and playlists are popular among today’s listeners.
- Each single has the potential to become its own event by focusing on only one song at a time.
- You can reconnect with your current audience or attempt to expand it.
- It is a low-risk way of determining the effectiveness of various marketing strategies.
The First Step: The Release

If you’ve never released music under your current artist name previously, you should do so. This is because if you do not upload any music to their service, the great majority of streaming platforms will not allow you to claim your artist profile or use the promotional tools. You should definitely employ these powerful tools for your most crucial launches (like an EP or LP).

With that being said, make your mark by releasing a single. This will help you be known in the industry, set up your own accounts, and prepare for the soon-to-be-released new release.

Social Media and Your 15 Seconds of Fame

Of course, never release a single just for the purpose of feeding it to a computer program. The music must be enjoyable to listen to and great for videos. This might be an infectious hit song for new listeners or an artistic journey for existing fans, which can go viral on social media. There is no such thing as too much material, and as the popularity of platforms such as TikTok, Instagram Stories, IGTV, YouTube, Facebook, and Snapchat grows, consumers desire short videos.

Get the Timing Right

Unless you are a performer of electronic dance music (EDM) or pop, you should start with EPs or albums, followed by singles both before and after. In other words, release singles both before and after the release of the EP and album.

Follow-up singles keep fans interested after they’ve moved on to other artists, but lead-up songs build audience anticipation and increase the excitement for the album.

Conclusion

Nobody wants their art or music to go unnoticed. This is why we believe in reinforcing certain practices when it comes to releasing music (or a single) in today’s fast-paced digital world. Now that you know more about releasing your next single, keep all of these tips in mind to gain your audience and keep them coming back for more.

Are you interested in digital music marketing? Promoly is here to help launch talented artists like you. Contact us and get to work today!
September 25, 2022
What Is an EP—How to Promote and Market Your Own EP
Extended plays, or EPs, are musical releases with more tracks than singles but are typically too brief to be considered full-length albums. Unlike albums, which are “more expensive and time-consuming” to manufacture, EPs generally have between three and six tracks.

The format of an EP can be diverse, containing anything from new versions of existing songs (known as “remixes”), live recordings, or brand-new material written specifically for the release. EPs are generally released on CD, vinyl, or digital download for music marketing strategies.

EP sales have declined recently due to the increasing popularity of digital music formats such as MP3s and streaming services such as Spotify.

However, EPs remain an important part of an artist’s release strategy, particularly in the early stages of their career.

Learn more about EP and where to find one of the best music promotion companies.

Why Use An EP?

EPs are created by musicians for a variety of reasons, although they are usually utilized as marketing strategies to expand their fan bases.

Between full-length albums, EPs are frequently used for advertising tours, introducing new bands, and maintaining fans’ interest in a performer.

Artists frequently give away EPs as rewards for signing up for mailing lists or to promote their live performances.

Additional factors that influence a band’s choice to release EPs include:
- EPs might be a decent option for musicians who want to release something longer than just one song but cannot devote the necessary studio time to create a full-length album that typically has between 10 and 12 tracks.
- Some performers use EPs to experiment with less well-liked sounds than those on their full-length albums or to explore new musical genres.
- On occasion, EPs are used to share unpublished songs from the sessions for a full-length album and the B-side of a popular single.
Marketing and Promotion

Working with a publisher like Promoly, an independent digital music distribution, publishing, and licensing business with offices, is one option for dissemination.

The advantage of Promoly is that it provides musicians with all the resources they need to market their music globally, expand their fan base, and maintain control of their careers. A record typically costs $20. But if you’re tech-savvy, you can avoid dealing with a third-party distributor.

Website

Suppose your website is polished and updated often, even if it isn’t the most cutting-edge. In that case, it’s an excellent location to upload your EP, especially if you drive people there from your social media profiles.

Social Media

Any artist’s success depends heavily on social media usage, making advertising and promoting an EP simpler.

In addition to fans, those in the music industry and music bloggers frequently utilize social networking sites. Your social media network, including Twitter, Facebook, and Instagram, is permitted.

Remember to avoid being excessively commercial, dull, or repetitive to keep your audience interested.

Additionally, keep search engines in mind when creating your tags by starting each tag field with those essential terms and phrases. Use evocative words when describing your music, especially if you’re experimenting with a different style or genre.

YouTube

Not to be forgotten is YouTube, the first widely utilized music streaming service worldwide with millions of subscribers. Just be sure to link to all your social media accounts and have presentable channels and cover images.

Conclusion

A musical recording known as an extended play (EP) is longer than a single but not lengthy enough to be categorized as a full-length album. EPs typically include four or five songs and are often released as a digital download or on a compact disc.

EPs are a great way for musicians to get their music out to the public without committing to a full-length album. They also allow fans to taste an artist’s music before deciding whether to purchase a full-length album. If you need to promote an EP, you can hire one of the best music marketing companies.

Innovative businesses may use Promoly to spread their audio content via email and social media. Work with Promoly, one of the best music promotion companies, by tracking recipient interaction, encouraging the use of more features, increasing revenues, and increasing company awareness. Start right away; no credit card is required.
September 25, 2022
A Guide to Measuring Podcast Listener Engagement Part 1

As the popularity of podcasts continues to grow, so does the need for effective ways to measure listener engagement. While there are many ways to do this, we will focus on nine of the most common metrics in this two-part series.

It’s important to understand how engaged your listeners are with your podcast content so that you can build an audience and grow your show over time. Without knowing how your audience is receiving your content, it’s difficult to determine what your next move should be.

In the first half of this series, we’ll cover the first five key metrics of measuring listener engagement. Let’s get started.

1. Subscriptions and Followers

Subscriptions is a metric that measures the number of people who have subscribed to your entire show. This means they will receive a notification when a new episode comes out. You can use this metric to track the popularity of your show by looking at any spikes or dips in subscribers.

2. Downloads

Downloads are an important metric to track when understanding how engaged listeners are with a podcast. By looking at which episodes are getting the most downloads, podcasters can get an idea of what kind of content is most popular with their audience.

If certain topics, guests, or episode formats seem to be a hit with listeners, podcasters can adjust their content strategy accordingly to produce more of this type of content. On the other hand, if an episode falls flat in terms of downloads, podcasters may want to reconsider that particular format or topic in future episodes.

3. Direct Feedback

The easiest way to gauge your audience’s level of engagement with your podcast is to ask them. You can ask them for feedback on the podcast, social media, or your newsletter. As your show grows, you may also get some unsolicited feedback, which can be helpful if it is respectful.

4. Unique Listeners

Looking at the number of people who listen to each episode of your podcast can give you an idea of which episodes are popular and which ones aren’t. This metric differs from the number of downloads because it counts the number of people who listen to the episode, even if they don’t download it. This number can help you determine which topics are interesting to your audience and which aren’t.

5. Audience Analytics

To increase audience engagement, you need to understand the identity of your listeners. This includes knowing their location, age, gender, interests, and other demographics. Additionally, it’s important to know what kind of device they use to listen to your show. This information will help you determine what type of content to produce and how to market your show.

The more data you have about your listeners, the better you will be able to understand their needs, desires, and preferences. This will allow you to create new content tailored to them and help you build a better relationship with your listeners.

Conclusion

Podcast listener engagement can be measured in many ways, including download numbers, time spent listening, and whether or not listeners subscribe to a show. By understanding how to measure and improve podcast listener engagement, podcasters can increase the chances that their show will be successful.

Read on to the second half of this series to understand other listener engagement metrics and how to improve them.

Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want a better digital audio advertising strategy, we can help. Get in touch with us today!

September 25, 2022
A Guide to Measuring Podcast Listener Engagement Part 2

With podcasts, measuring and understanding how your listeners engage with your podcast content is essential. This allows you to build an audience and grow your reach. Planning your next move is more challenging when you don’t understand how your audience receives your content.

In the second half of this series, we’ll cover four equally important metrics that you should be measuring for listener engagement. Read on to find out what they are.

6. Ratings and Reviews

Ratings and reviews from listeners can give insight into whether or not your content is successful. If you see a lot of positive ratings and reviews, that’s a good sign that people are enjoying your podcast. On the other hand, if you see mostly negative feedback, that’s a sign that you might need to make some changes. Either way, paying attention to what your listeners say and using that feedback to improve your podcast is important.

If you’re not getting enough ratings and reviews to help you understand your audience’s preferences, ask your listeners for their opinion. You can add a call for ratings and reviews at the end of each episode on your website, social media, or other show materials. To encourage listeners, you could offer a free gift for those who leave a review, such as an e-book, products from your advertisers, or show-themed swag.

7. Listening Time and Drop-Off Rate

You can improve your podcast engagement by looking closely at when people stop listening to your episodes, i.e., the drop-off rate. Try to identify patterns in the average listening time to avoid having content that makes people lose interest.

If most listeners are dropping off during a specific episode segment, it could indicate that the segment needs to be rethought. Or, if most listeners are dropping off right at the beginning of the episode, it may be time to re-evaluate the sound quality, editing, or other factors that could leave a less than a stellar first impression.

8. Website Data

Your podcast’s website can give you insights into what content is resonating with your audience. You can get a clear picture of what people want to see more of by tracking website metrics like pageviews, clicks, and bounce rate. You can also look at backlinks to other sites that link back to your content to see where your podcast fits into the online landscape, what people are saying about your content, and the overall sentiment surrounding your show.

9. Social Media Engagement

Social media platforms can offer useful data to help you understand your audience’s engagement. For example, you can track your engagement rate on posts promoting a new episode launch and take a closer look at any other content you share that’s doing well or poorly. This can help you understand what kind of content your audience is most interested in.

This means you can start tracking who is engaging with your social media posts or sharing your podcast on their own accounts. This way, you can start to identify a loyal fanbase and measure their engagement. You can even reach out to them to connect further.

Conclusion

Podcasting is all about creating content that your listeners will find value in. But it’s also important to be true to your own goals and mission as a podcaster. Sometimes you have to give the people what they want.

Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want a better digital audio advertising strategy, we can help. Get in touch with us today!

September 25, 2022
What is Digital Audio Advertising and Why Do You Need It?
Audio advertising is transforming how brands connect with their audiences. With the rise of podcasts, streaming services, and smart speakers, advertisers have a unique opportunity to reach consumers more personally and engagingly. You might be surprised to learn how effective audio can capture attention and drive conversions.

Imagine the power of a well-crafted audio ad that resonates with listeners while they’re commuting, exercising, or simply relaxing at home. This medium allows for creativity and storytelling that traditional advertising often lacks. As you discover the area of audio advertising, you’ll discover strategies that can elevate your marketing game and foster deeper connections with your target audience.

What Is Digital Audio Advertising?

Digital audio advertising involves inserting ads into various forms of digital audio content to effectively reach target audiences. This advertising format capitalizes on the growing consumption of audio content via streaming services, podcasts, and live broadcasts, creating unique opportunities for brands to connect with listeners.

Types of Digital Audio

Digital audio consists of several distinct forms of audio content accessed through the Internet:
- Downloaded Audio: Music tracks, complete albums, and podcasts that users can download for offline listening.
- Live-Streaming Audio: Real-time broadcasts from radio stations and live conversations on platforms such as Spotify Greenroom.
- On-Demand Audio: A wide array of content, including music playlists, podcasts, talk shows, radio programs, audio clips, and voiceovers that listeners can access anytime.
Platforms for Digital Audio Advertising

You can find digital audio ads delivered across various popular platforms, enabling brands to strategically reach their audiences. Key platforms include:
- Music Streaming Services: Services like Spotify, YouTube Music, Apple Music, SoundCloud, and Amazon Music provide spaces for audio ads woven into user experiences.
- Streaming Radio: Platforms such as iHeartRadio, SiriusXM, and TuneIn.com allow advertisers to reach audiences through traditional radio formats delivered digitally.
- Podcasts: Major podcast platforms like Apple Podcasts and Spotify host numerous podcasts where advertisers can place engaging audio ads directly within content.
Digital audio advertising facilitates brand engagement and allows for measurable insights and targeted reach. By taking advantage of the unique environments offered by digital audio formats, advertisers can craft immersive experiences that resonate with listeners on a personal level. As this world continues to evolve, digital audio advertising stands poised to play a critical role in the future of brand communication and consumer interaction.

Benefits of Digital Audio Advertising

Digital audio advertising presents unique advantages that enhance brand marketing strategies. Its ability to connect, engage, and provide measurable results positions it as a powerful tool in today’s advertising world.

1) Cost-Effective

Digital audio advertising often proves more cost-effective than traditional media. Programmatic audio advertising streamlines resource allocation, minimizing wasted impressions. Automated systems optimize budgets by targeting the most relevant listeners, ensuring maximum impact without excessive spending. With the right approach, you can reach your audience affordably, which enhances overall advertising efficiency.

2) Targeted

Targeted advertising is at the heart of digital audio’s effectiveness. Advertisers use data on demographics, preferences, and behaviors to reach specific audience segments. This precision enables you to craft tailored messages that resonate deeply rather than broadcasting generic content. You foster a more engaging ad experience that drives higher conversion rates by zeroing in on your ideal customers.

3) Measurable

Measurable results set digital audio advertising apart. With advanced analytics and tracking tools, you access real-time data on listener engagement, ad performance, and audience demographics. This information helps refine your advertising strategies and adjust campaigns based on performance metrics. Such insights enhance your ability to allocate resources strategically, improving overall ad effectiveness.

4) Flexible

Flexibility characterizes digital audio advertising, allowing you to adapt campaigns quickly based on audience reactions and trends. You can experiment with different ad formats, from short, catchy snippets to longer storytelling pieces. Also, digital platforms provide extensive options for scheduling and frequency, letting you optimize your message delivery. This responsiveness enables you to stay relevant in a rapid market, ensuring your brand remains top-of-mind for your audience.

Conclusion

Embracing audio advertising can transform your marketing strategy and deepen connections with your audience. By leveraging the unique strengths of audio platforms, you can craft compelling narratives that resonate on a personal level. The flexibility and targeted nature of digital audio allow you to adapt your campaigns swiftly while maximizing engagement.

With the right approach, audio advertising can enhance brand visibility and drive measurable results that contribute to your overall success. It’s time to harness the power of sound and elevate your advertising efforts to new heights.
September 25, 2022
When Should You Promote Your Old Podcast Episodes

First of all, should you promote old podcast episodes? The answer is: it depends. If you have a large and loyal following, they will probably appreciate any new content you share with them, no matter when it was originally published. But if you’re just starting or your podcast isn’t that well-known yet, you might want to focus on promoting your newer episodes and save the old ones for a rainy day.

Promoting your old episodes to new listeners is important because the more they listen, the more likely they will subscribe to your show. A higher subscriber count and online engagement will make you more attractive to potential advertisers if you’re looking for sponsors.

With that said, how and when should you promote old podcast episodes? This article covers what you need to know.

1. When You Have a Follow-Up Episode in Store

If you’re posting about a follow-up episode to a previous podcast episode, promote the older episode on your social media before and after posting about the new episode. This will help new listeners catch up on the older episode, so they’re up to date before diving into the new one. Your dedicated fans may also revisit your old work this way.

2. When You’re Finishing Up the End of a New Episode

Make sure to mention your last podcast episode in the microphone before wrapping up your latest episode. This shoutout can go a long way, especially for newer audiences that have just stumbled upon your show. You can promote your older episodes without relying on social media this way.

3. When an Anniversary is Coming Up

Podcasts are a great way to share information and stories with a wide audience. If you have a favorite episode you released a year ago, let your audience know so they can enjoy it too. You can also use anniversaries and holidays to promote your podcast and feature guests on your show. Keep records of these important dates so you can use them in the future.

4. When You Have a Throwback to Share

You don’t need a good reason to promote an old podcast episode. You can do so any time. There’s nothing wrong with posting about the same thing more than once. As long as you make your posts about it slightly different, your audience won’t care.

5. When Current Events are Ripe

Paying attention to current events is important for podcasters to relate their episodes to what is happening in the world. This will make their episodes more relevant and engaging for listeners. Podcasters should also stay up to date with pop culture trends to find ways to connect their episodes to trending topics.

Conclusion

There are a few things to consider when deciding whether or not to promote your old podcast episodes. Promoting old episodes can help bring in new listeners if your podcast is still relevant and popular. However, if your podcast is no longer relevant or popular, promoting old episodes is likely to waste time.

Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want a better digital audio advertising strategy, we can help. Get in touch with us today!

September 25, 2022
Engaging Ideas for Instagram Stories from Podcasters

Many podcasters prefer Instagram because it provides their show with a visual component and allows them a chance to interact with their audience outside of the podcast. Using hashtags relating to your show and the subjects you discuss on Instagram is a terrific way to get noticed organically.

Many people have trouble drawing in their audience. A lot of podcasters create social media accounts for their show, but they only use them to advertise new episodes. The audience isn’t really given anything to interact with.

And if you know how algorithms work, you already know that engagement on a post can cause Instagram to push your post in front of more users, leading to more engagement and more views, and so on.

Ask your audience questions and solicit their opinions if you don’t want to merely show them the experience without inviting them to participate.

When your audience engages, Instagram knows that your account and posts are interesting and will move you up in the algorithm’s rankings, putting you in front of more users.

One of the most well-liked strategies to increase engagement is Instagram Stories, especially for podcasters who want to ensure that something they’re announcing or posting will receive many more views.

Below are helpful tips to get you going and maybe motivate you to think of more that are particular to your program and your audience.

Poll Stickers

People want to express their opinions, especially if it’s as easy as pressing a button, which is why this sticker is so popular. Podcasters prefer to use the Quiz sticker with a remark that reads, “No wrong answers,” if there are more than two alternatives.

Question Stickers

Unless they already have a very vocal audience, podcasters shouldn’t ask for pages and paragraphs of text because it takes more effort for their listeners to interact with this sticker. Most people will respond best to questions with a one- or two-word rapid answer.

Add Your Sticker

This sticker is so much fun to use to learn more about your audience. Take note of the stickers your audience seems to enjoy interacting with and the subjects they seem to respond to most as you use these various stickers.

If you host a fitness podcast, your podcast typically generates the majority of your Instagram followers. Almost certainly, your audience will enjoy offering their opinions on anything involving food and health.

Benefits of Independent Podcasting

Getting to know your audience well, especially when it’s a small and intimate audience, is one of the advantages of being an independent podcaster. It could take some time for your audience to become comfortable with the idea of interacting with your stickers.

It can be difficult to receive any feedback on these stickers, so if you submit a sticker for the first time and receive none, don’t give up! Like anything else in podcasting, give it a shot for a bit and watch your listeners’ reactions.

Conclusion

Your audience may be more likely to engage if they already frequently use Instagram. If you discover that your audience feels more comfortable conversing on Twitter or Facebook, go there rather than attempting to herd them to a social media site they don’t usually use.

Let Promoly do wonders for your podcast’s digital audio advertising. We help you track recipient engagement, drive more features, push more sales, and get your brand noticed. Call us now to learn more!

September 25, 2022