Author: pete

In a digitally-driven age where there are creative ways to enjoy media, and one of the booming crafts that have been dominating the internet includes podcasts. Whether you want to talk about passions, ideas, or want to discuss the latest let’s play of your favorite video game, there’s a podcast for that. But while it’s easier to set up your own podcast with the right tips, confidence, and starting gears, it’s not as easy to grow a following. 

As with every other kind of online business, you have to know how to increase your podcast listeners or you’ll be in a digital wasteland. You might have tons of followers on your Facebook and Instagram, but if your podcast is growing at a snail’s pace, it’s time to think about growing your listenership. With that in mind, here are some ways you can increase your audience: 

Tip #1: Get to Know and Adjust Your Target Listeners

The first thing you need to know is, who do you want to reach out to? The answer to this question will help you craft your podcast so that you can have a defined audience that’s already into what you’re doing. 

You don’t have to know your target listeners in detail, but you should have a general idea based on the topics of your podcast. If your podcast is about discussing the games you’ve been playing lately, then it’s safe to say that most of your listeners will be gamers. If you’re ranting about the latest trends in the movies and television, then chances are you’ll have a lot of film buffs listening to your show.

But don’t be limited in your listenership by just having one target listeners. It’s a good thing to have one specific target listeners, but you also have to adjust your podcast so that it can have a wider appeal.

Tip #2: Market Your Podcast Using Social Media

Social media is undeniably the easiest way to reach out to a wide range of audiences. By uploading your podcast episodes on your social media accounts, you get the word out more easily and exponentially. You’ll be able to connect with your target listeners, and you can also reach out to a new listenership that you didn’t know was out there.

The only thing you have to watch out for is to not be too pushy or overly promotional. You want listeners to know about your podcast, but you don’t want to sound like a commercial for your podcast the whole time you’re engaging them. Your social media accounts should be a place where you engage your target listeners and talk about other things that have nothing to do with your podcast.

Tip #3: Engage with Your Listeners and Join the Growing Podcast Community

There are a lot of podcasts out there, and if you want your podcast to stand out, you have to make sure that you engage with your listeners. You don’t have to post regularly, but make sure that you have something to say every once in a while. 

It’s always a good idea to respond to comments left by your listeners, and you should join community groups and forums where they post. Engaging with your listeners is the best way to grow your podcast community. It’s also the way to get people talking about your podcast.

The Bottom Line: Increasing Your Podcast’s Popularity 

There are a lot of podcasts out there, and each of them has its own target audience. These podcasts are not standalone, and they can’t exist without their loyal listeners. A growing podcast community is a key to your success, and you can build more meaningful relationships by simply engaging with your listeners and opening your ears for more improvements down the line.

How Can We Help You?

If you’re thinking of boosting your audio marketing strategy, you’ve come to the right place. 

Here at Promoly, we help innovative brands promote their audio in a saturated digital landscape through email and social media. With our audio and content promotion tool, you’ll get to drive downloads, grow your audience, track recipient engagement, push sales, and more. 

Learn more about our tool and boost your strategy today!

When it comes to marketing efforts, podcasts aren’t really the first things to come into mind. Generally, people attribute advertisements more to video content or traditional and digital posters. In fact, most people would wonder what podcasts have to do with marketing in the first place. 

Not many people realize the potential podcasts hold as a marketing tool. In reality, podcasts can be a great tool for growing brand awareness when used for the right intents and purposes.

Podcasts Help You Reach New Audiences and Get Better Conversions

The first thing to know about podcast marketing is that it gives you the ability to reach out to new audiences. This is because people who listen to podcasts are typically interested in specific topics. Since a targeted demographic will listen to a specific podcast show, you’ll have a greater opportunity to reacht he right audiences.

For example, if a certain podcast is about fitness, it is most likely that people who listen to it are athletes or fitness enthusiasts. By putting your brand in front of these listeners, you can start to establish brand awareness.

Podcasts Increase Brand Awareness

There are other benefits to this approach as well. For one, the people who listen to your podcast are likely to be more engaged with it. They are personally invested in it, so if you put a brand mention in there, they are more likely to pay attention to it.

Not only that, but podcast listeners are also more likely to visit your website and convert. After all, such a person is already familiar with you, so there’s no need for additional research.

Podcasts Can Help You Build Trust with Your Target Audience

It is also worth noting that by having a podcast, you can start to build a connection with your target audience. After all, podcasts allow people to get to know you better.

Have you ever listened to a podcast and then decided to visit the person’s website to learn more about them? If so, you get the idea. With a podcast, you give people more opportunities to know who you are and what you stand for.

Plus, you can use the podcast as a platform to showcase your personality. In fact, it can be a great way to get people to get to know you.

Podcasts Are an Excellent Form of Engaging Content

Podcasts are also a good way to get people to engage with your content. For example, they can help you with search engine optimization (SEO) and social media engagement.

In the past, podcasts have been able to rank in search engines. When you create a podcast and embed it on your website, for example, it can rank for relevant keywords.

But that’s not all. Podcasts can also help you get more social media engagement. This can be because people often share the podcast episodes that they like. As a result, the more popular your podcast becomes, the more people will listen to it, and the more social media engagement you’ll get as a result.

In Summary

Podcasts may not seem like they’re related to marketing at first, but they can be a versatile marketing tool. They allow you to reach out to new audiences, build a connection with your target audience, and engage them with the content that you publish.

Grow brand awareness through podcasts with the help of Promoly. We are a digital audio advertising company that can promote your podcast episodes via email and social media. Our goal is to help you achieve maximum results with minimal time. Start your trial with us now!

Podcasts have become more prevalent in recent years simply because they’re widely available. You can find them on various platforms such as Spotify, and the best thing is all you have to do is listen, meaning you can do something else while it’s playing in the background. If you create your own podcasts, you understand the importance of audience engagement.

Sure, you can take a look at download and stream numbers, but that’s not enough. The podcasting scene is rife with various content and topics, meaning you’re essentially competing for listeners. For this reason, you need to measure your podcast’s engagement beyond numbers.

This article lists down ways that can help you measure your podcast’s audience engagement better. Read on below to get started.

#1 – Survey Your Audience

Just like the saying goes: “If you don’t know, ask.” Surveying your audience is a great way to know what you’re doing right and what needs improvement.

If you don’t have a specific goal for your podcast, you have to have a general idea of what you want to achieve to drive your survey questions to a specific purpose.

For your listening audience, you want to know their perceptions, experiences, and expectations. This can help you determine essential elements or topics you should cover and learn how to improve your podcast’s content to your listeners.

You can send a survey to your podcast listeners via your website, email newsletters, or social media. You can ask them questions such as:

• What do you want to learn or get from my podcast?
• What topics do you want me to cover?
• What can I do to make your podcast experience better?

#2 – Ask For Reviews

In asking for reviews, the key is to be genuine. Don’t ask for reviews if you’re just trying to fill a quota. Asking for honest feedback is essential to your podcast’s longevity. You can use this as a chance to hear what your audience thinks of your podcast so that you can improve it accordingly.

Reviews are a great way to measure engagement. You will get a sense of how your podcast is perceived and how you can improve it. If you ask for reviews nicely, you’ll get honest answers because your reviewers want to help you get better.

#3 – Hold a Live Audio Stream

If you want to get your listeners’ attention, you should hold a live audio stream. This can help you go into a deeper level of engagement with your audience.

Live streams are not just limited to interviews with your podcast guests. You can also invite your listeners to participate. This approach can make them feel involved with your podcast, as they get to share their thoughts.

If you do this, be sure to have an excellent audio setup before you start broadcasting.

#4 – Utilize Crowdfunding

Podcasting is an expensive affair. Aside from the recording equipment, hosting, and bandwidth, you also need to pay for your podcast’s graphic and logo design, among many other things.

If you want to get the word out about your podcast, you can use crowdfunding. If you’re not familiar with how crowdfunding works, it’s a concept where you ask your audience to donate to support your podcast. If you can reach your target goal successfully, it will help you host your podcast.

Not only that, but you can also use it to fund your podcast’s business expenses, such as advertising, marketing, and research.

#5 – Have an Email List

Of course, if you want to measure your podcast’s audience engagement successfully, then you need to have an email list. If you’re going to increase the number of subscribers to your email list, then you should do several things, such as sending newsletters and providing value to them (so they’re interested in what you have to say).

Also, you need to understand that it’s not easy to grow an email list. You have to give proper value to your listeners so they’ll subscribe to your podcast’s email list.

#6 – Monetization

Earnings from your podcast can indicate how engaging your podcast is. You need a certain number of listeners who will listen to your podcast and click advertisements, to generate revenue.

If you want to make your podcast successful, you need to profit from it. Remember that you don’t need to earn money from your podcast overnight. As long as you have an engaged listening audience, you can use it as an extra income source, which can help you pay for your podcast’s necessities.

Conclusion

Podcasting may be considered a new medium, but its popularity is increasing, even in the United States. If you want to stand out from the crowd, you should measure your podcast’s engagement and improve it by putting these tips into action.

Promoly can help you with your audio marketing strategy if you want your podcast to reach a wider audience.  We have helped various brands in the past to promote their audio media through email and social media, and you could be the next. Simply go to our website to learn more!

In the beginning, podcasts were used mainly by amateur and independent broadcasters who wanted to talk about their niche. For example, if you wanted to talk about a specific topic, you would set up a website and podcast for the discussion. Today, with the rise of digital and the increasing accessibility of the internet, there are thousands of podcasts everywhere. You can even find them on platforms such as Spotify and Audible. Because there is a diverse range of podcast content, many podcasters turn to podcasting in seasons.

Podcasting in seasons works the same way as seasons in a TV show. We listen to a podcast regularly, and then there is a long break before the next one is released. Season podcasting is an excellent way for podcasters to give their listeners some time to digest the podcast’s content without worrying about a regular posting schedule.

This article will walk you through the basics of podcasting in seasons. Read on below to get started.

More about Podcasting in Seasons

Let us make one thing clear: any podcast can adopt the podcasting in seasons approach. A season is an interval where podcast episodes are usually released. The seasons typically last for a long time and are from two to three months. During this time, podcast episodes are not released. Then, after the season has ended, a new season starts.

Season podcasting does not mean that every episode will only be released during a specific season. There are usually a few standalone episodes that are just released randomly. These standalone episodes can be released anytime but don’t necessarily have to be part of a season.

When to Release Episodes

Episode releases don’t vary between podcasting in seasons and podcasting without seasons. But instead, it’s solely based on the availability of its creators. An episode is not released until it is done with its production and editing. However, there are a few differences when podcast seasons are used.

When a season is used, it serves as a marker for listeners. Listeners can expect to see a new episode whenever a season is released. It also allows podcasters to concentrate on writing a new episode instead of the delivery.

When there are no seasons, podcasters can release a new episode anytime they want. This makes it challenging to track when an episode is released. They are also forced to put a strict posting schedule. There is a notable preference change between releasing episodes randomly or in a specific order.

Adopting Podcasting in Seasons

As you can see, podcasting seasons can be great for podcast creators. They can set their schedule, focus on the writing, and listeners can expect to see a new episode every time a season is released. Podcasting seasons can also be a great way to help listeners stay engaged with the podcast. It keeps them going and waiting to see what the next season will be like.

The ideal season length for most podcasts is anywhere from two to three months. However, some podcasts do not follow this rule. Some shows are evergreen and are released on a regular schedule. Some notable episodes are released every once in a few months. Usually, a season of a podcast can be anywhere from two months to six months. It all depends on the show.

Before you create your podcast, plan how many seasons you want to make. Also, decide whether or not you will be introducing any new seasons. If you are, you need to set these seasons ahead of time. Otherwise, it will be challenging to have a season after season podcasting schedule.

Conclusion

The podcasting in seasons approach is a great way to showcase your podcast to the public. It lets listeners know that you are still active and still creating new episodes for them. If you want to keep the hype of your podcast alive, it may just be the solution you need.

Promoly is a digital marketing platform that can help you with your audio marketing strategy. Our mission is to help brands be known through their creative content, and yours could be the next. Contact us today to learn more!

Podcasting used to be a pretty simple thing. You’d record an episode, upload it to your web server, and you were done. Today, many more steps are involved and quite a few more variables to keep in mind. Today, many podcasts dabble in extensive audio editing, podcasting in seasons, and various topics to talk about. You can even find them on various platforms such as Spotify, Audible, and Google Podcasts.

Because of the abundance of podcasts today, it’s no secret that many podcasters often commit mistakes without knowing it. If you’re an aspiring podcaster, you’d do well to avoid making the mistakes we listed down below.

#1 – Using the Wrong Podcast Broadcasting Equipment

The best podcasts are the ones that are well produced. Choosing the right equipment for your podcast is essential for recording the best audio quality possible. If you have a limited budget, you can go with cheap microphones. These microphones are affordable and can help you record the best quality possible.

However, if you have the money to spend, you can go with the best high-end microphones. These microphones are designed explicitly for recording podcasts. As a result, they can deliver outstanding audio quality.

#2 – Not Relying on Available Support

Even if you have the best podcast equipment, you’d have to do a lot of work to get your podcast up and running. This is why many podcasters rely on podcast consultants to help them. These consultants will help you choose a great name and logo to promote and promote your marketing.

When building trust for your podcast, you need to go the extra mile. This is why you should rely on podcast consultants to help you achieve what you want. Just make sure to be smart about choosing the right one.

#3 – Not Considering Podcast Length

Many new podcasters make many mistakes when it comes to podcast length. Whether you’re aiming for short or long podcasts, you’d be doing your podcast a disservice if the length is inconsistent.

Being consistent in terms of length helps the audience become accustomed to the idea they have to be committed to listening to the end of the podcast. If you’re going for a long podcast, you should limit it to a 2-hour limit. Anything longer than that is just too long for anybody to listen to. If you’re going for a short podcast, you should keep it to 15–20 minutes.

#4 – Not Having a Script

In podcasting, everything you say affects your listeners. This includes the flow of your podcast. If you don’t have a script prepared in advance, you’re more likely to get out of your routine and let your emotions take over. This can cause you to bore your listeners. As a result, they might not want to listen to your podcast.

On the other hand, if you have a script prepared, you can bounce from topic to topic. As a result, your listeners will be more interested in what you have to say.

#5 – Neglecting to Promote

One of the best things about podcasting is becoming your own boss. However, this independence comes at a steep price. This is why you should be an active promoter of your podcasts. You should also enlist the help of podcast consultants for this.

One of the biggest mistakes you can make is neglecting to promote your podcast. As a podcast host, your audience is your product. Without an audience, you have nothing to sell. On the other hand, you can have tons of listeners but no one to sell to.

#6 – Having Uninteresting Topics

Many new podcasters are more focused on being funny than interesting topics. While being funny is essential, it is way more important to have interesting topics to talk about. Having interesting topics allows you to connect with your audience deeper. They also let listeners relate to you more.

Conclusion

Podcasting can be extremely rewarding. However, you can’t reap the full benefits of making mistakes. Of course, there are other mistakes you can make when it comes to podcasting. But as long as you avoid the ones discussed above, you’re on the right track to creating a great podcast.

Promoly has comprehensive ways to help you with your audio marketing strategy. We use real-time analytics and other platforms such as email and social media to ensure your audience will grow and more and more listeners will notice your podcast. Contact us today to learn more!

Podcasting is one of 2020’s hottest trends. Although broadcasting recordings through streaming platforms isn’t a new practice, its popularity catapulted over the last year, making listening to podcasts one of the best hobbies people can do while being stuck at home.

But even if podcasting is a hit for most people, it still needs a bit of help in effective advertising and marketing. Since growing, an audience who would listen to a podcast show, immerse in its topics, and generate an exchange of thoughts about it can sometimes be a challenge, growing an audience might be the most effective way to sustain a show. But how can podcasters grow their show’s audience more? Here are some of the best practices.

1. Using a Catchy or Unique Title

A unique podcast title is quite powerful in the league of podcast listening. As many shows compete for the same audience, standing out means proving that you can deliver them something more. For example, naming your show “The First Podcast” would be a pretty generic name to listen to. It’s not a wrong title, but it’s not the title you would remember.

2. Leverage the Use of Influencers

Influencers can be a great addition to your podcast because they can help promote your podcast. It can be a good idea to get influencers on board before the podcast is up and running. They can help you with marketing and even word-of-mouth promotion.

More and more podcasts are starting to have prominent hosts with widely-popular YouTube channels or active participation in various online communities. These individuals can often bring a ton of attention to their podcasts, which can be incredibly beneficial in drawing the ears of audiences.

3. Maximize Social Media

Most people use social media to entertain themselves while not doing work. It is a platform with endless possibilities. Sharing your podcast on social media can help you grow your podcast’s audience, especially if you share a clip of your podcast’s latest episode.

4. Utilize Advertisements

It’s a common thing to promote your podcast through ad networks. Some podcasts go for a podcast network like the Podcast Movement, which can help you connect with other podcasts that showcase your show’s best features. Podcast ads can be a great way to help you create more of a buzz about your performance, attract new listeners, and keep your podcast’s listeners coming back for more.

5. Do Guest Podcasts

Guest podcasting is another excellent way to grow your podcast’s audience. Whether you’re interviewing a thought leader in your niche or simply talking with someone who has a terrific background story to share, podcast guests can build your audience and help you gain exposure in your place.

Conclusion

Creating a podcast to help you connect with your audience is one thing, but growing your audience is a different topic in this case. But always remember that podcasters can accomplish their goals by making the correct choices and approaches to promote their show. As a result, the podcast should stand out from its competition and rise from the charts.

Marketing is one of the best ways to grow your show’s audience. Getting the word out about your podcast is a must because your podcast won’t have a chance to become famous without the proper amount of promotion.

Promoly is an effective way to conduct digital audio advertising for rising podcast shows. Our clients can grow their target audience without doing much work through our systematized record label and digital music marketing techniques. Engage with us today by setting up an appointment through our website.

So you just started your podcast, and you have made a great list of topics to talk about. The problem is you don’t have a big audience to talk to. You try everything in your power to garner a bigger audience, but nothing you do seems to be working.

Truth is, it may take some time before you can grow your audience podcast. It also takes a lot of dedication, strategy, and patience to achieve the audience you want.

If you are still unsure what to do and where to start, don’t worry. In this article, we will discuss different strategies you can use to grow your podcast audience. Try and follow them to the best of your abilities, and you will gain a mass audience in no time.

1. Social Media Promotion

This is the most basic and first step you should take in promoting your podcast. Social media is essentially free, and you only have to pay if you want to. Also, since most people are on social media, you will have a wide reach.

Depending on your content, some platforms may be more appropriate than others to reach your target audience. You can try experimenting which ones work if you are not sure.

The best way for social media promotion to work is consistency and engagement. You must regularly post something for your audience and interact with them. Try to be as active as possible for most people to see you.

2. Guest Networking

If you know someone that may be interested in being your guest, invite them. They can then promote the episode they are on using their own platform and network.

This one would work best with a guest who may already have a following of some sort. It is a free way to promote your own podcast while making for a fun episode that everyone can enjoy.

If your guest is busy, they may not be able to find time to promote your podcast episode with them. This is why you will need to let them know beforehand and make a deal out of it. You can also plan out any promotional strategies with them.

3. Partnering With Another Podcast

You need to think about other podcasts not as your competitors, but as possible partners. Try and collaborate with other podcasts by being a guest and asking the hosts to be a guest on yours. This way, they can promote your podcast to their listeners, and you can do the same.

Try to work with a podcast that talks about a similar industry to yours. For example, if you are a music podcast, you may want to work with someone who talks about the entertainment industry or artists. This will help you ensure that you are still reaching out to the target audience of your podcast.

4. Paid Ads

This will require you to spend some money, as the name suggests. There are different ways to pay for an ad—you may pay for ads to appear on social media, on YouTube, on search engines, or even on other podcasts.

While this may require you to shell out some money, this is a good way to get results. As long as it is done right, you will most likely get a good audience with this.

Conclusion

It may take you weeks or even months to grow your podcast audience. You have to be dedicated and make an effort for it to work. If you have no experience in doing this, just follow our tips above and you will find yourself with a bigger audience soon!

If you need some digital audio advertising, Promoly will be glad to help you. With us, not only can you promote, but you can also keep track of your campaign. Contact us today and get an audience for your podcast!