Category: Podcast Marketing

Podcasts need a good trailer. These trailers give your audience a small taste of what’s to come. They could be an excellent way to showcase your content, your cast, or even just your podcast’s overall vibe. Don’t take the opportunity to introduce your podcast to potential listeners for granted.

If you’re ready to put your voice out there, try these seven tips to make a good podcast trailer:

1. Start with Your Theme

What do you want to convey about your podcast? Some elements will just naturally make their way into your podcast, while other features might be more abstract. Think about what you want to get across with your podcast: what feelings do you want the world to associate with it?

2. Narrow Down Your Podcast’s Objective

Ask yourself: what is the point of my podcast? Is it to entertain? To inform? To promote a specific idea? Consider what you want your listeners to walk away with after listening, and then try and make that the focal point of your trailer.

3. Review Your Podcast’s Content

Your trailer should show off the podcast. Are there certain parts of your show that you want to be highlighted? Do you want to show a certain character’s personality? Do you want to demonstrate the natural flow of a conversation as it unfolds within your global and larger network?

4. Try to Simplify Your Podcast’s Essence

Start with the basic idea of your podcast, and try to boil it down to a one or two-sentence description. This will make it easier to develop a cohesive narrative with audio that reinforces your idea.

5. Keep It Quick

Keep your trailer to no more than 2 minutes in length. If you want to include clips from your podcast, make them short, relevant, and to the point. There’s no reason to include a clip that’s not going to engage your audience.

6. Highlight Your Cast’s Personality

Is your podcast a scripted series, a talk show, or anything else involving characters? All of these offer different options for what your podcast’s voice will sound like. Over the course of the series, you’ll reveal different aspects of your cast members’ personalities. Make sure you’re using your trailer to shed light on them!

7. Have Fun!

This should be an opportunity to get creative! Get your cast involved. Look into sound effects and background music. Don’t forget to include your podcast’s title and episode number in the trailer.

8. Start Over if You Need to

Even if your original trailer just wasn’t right, feel free to start over. It’s not what’s on the outside that counts, it’s what’s on the inside. You can always make edits or even start your trailer over entirely. Just make sure it’s a trailer that highlights how awesome your podcast actually is!

Conclusion

At the end of the day, the contents of your podcast trailer will depend on you. There’s no one way to make good art, and you know your work better than anyone. Try keeping these tips in mind to help you find your way. It’s best to put up something you believe in, just like your podcast.

Develop an audio marketing strategy that will entice audiences from all over! Collaborate with us and we’ll help you promote your podcast over email and social media. Start now to get your podcast noticed and start building a community!

 

One of the rising media channels in recent years is podcasting. This audio blogging platform started in the early 2000s, so it has a short history, but it has gone so popular that you won’t believe they haven’t been here for a long time. If you’re curious about how it all began, here are some interesting facts you should know about podcasts.

1. Twitter Was Created Because of a Failed Podcast Platform

Before Twitter was created, Evan Williams, one of the co-founders of the popular microblogging network and a developer of Blogger, tried to develop a podcasting platform. He called it Odeo. It was supposed to be a speech-to-podcast converter. However, the project struggled and failed, so Williams and the rest of the team decided to start something new.

2. Sweden Is the Top Country in Terms of Podcast Consumption

Sweden is the number one country in the world regarding podcast consumption. Out of all the respondents, 47 percent claim they listened to a podcast at least once in 12 months. Sweden has a 25% podcast audience share and is followed by Ireland and Brazil.

3. British Comedian Ricky Gervais Helped in Popularizing Podcasts

In 2005, the British comedian Ricky Gervais hosted the original podcast channel called The Ricky Gervais Show. During its first month, the show enjoyed over 260,000 downloads a week. In fact, The Ricky Gervais Show is cemented as the most-downloaded podcast in 2007 in no less than the Guinness Book of World Records.  

4. Microsoft Wasn’t Happy That the iPod Inspired the Name Podcast

When Apple introduced the iPod in the early 2000s, one of its main features was its ability to download podcasts. The name of this feature was Podcast. However, Microsoft didn’t like that the new technology was now associated with their rival. The Redmond-based company tried to make “blogcasting” mainstream, but the term “podcast” stuck more.

5. Truckin by The Grateful Dead Is One of the First Podcasts with an MP3 Feature

According to various sources, Truckin by The Grateful Dead was one of the first podcasts that you could download from the Internet. One of the pioneers of podcasting, Dave Winer, discovered how to aggregate MP3 files into RSS. And the first MP3 played was Truckin.

6. People Spend an Average of Six Hours a Week Listening to Podcasts

There are several reasons why people listen to podcasts. Some use it to learn about new things, keep themselves entertained, or stay in touch with the latest news. According to a study conducted by Edison Research, the average American spends about six hours a week listening to podcasts. The same research shows that a typical podcast listener listens to five episodes a week.

Final Thoughts

Podcasts are a great way to learn new things, expand your knowledge, gain more information about the news, and spend some time with friends and family. Many popular podcasts are simply incredible, and they are one of the reasons why the podcasting industry is on the rise.

For your audio marketing strategy, including podcasting, check out Promoly. Promoly is a quick and easy way to market music, audio, podcast to social networks, direct contacts, and email lists. Sign up with a 7-day free trial today.

 

Podcasts may seem easy to build. Many people believe it’s all about simply recording conversations about any topic. However, there’s more to the work than just having fun. So if you want to finally begin your podcast journey, then you’ve come to the right place.

For now, we’ll be covering the basics with you. At the same time, we’ll discuss the fundamentals of a podcast as well as the details necessary for you to succeed as a podcaster this year. 

Begin with the Basics 

For many years to come, launching a podcast will likely remain simple. Unless someone invents a way to transmit your thoughts directly from your brain to the ears of the world. Until then, here are the fundamentals of podcasting: 

The Personal Microphone 

A microphone will be required to begin a podcast. You can opt for premium models such as the Shure SM7B. However, if you’re just starting out, there are less expensive alternatives. 

ATR2100, Blue Yeti, and Rode’s NT-USB are all popular microphones. They’re ideal for podcasters of all genres. They’re popular due to their simplicity of use. Simply connect it to a power source and you’re good to go. 

The Quality Headphones 

While some may argue that headphones are superfluous, we strongly advise you to incorporate them into your podcasting toolkit. They make monitoring your sound during recording significantly easier, resulting in high-quality episodes. 

Additionally, high-end models such as the Audio Technica M40x are available. However, the Audio Technica ATH-M30x and the Sony MDR-7506 are both excellent alternatives.

The Quiet Studio

Another necessary component of your podcast is a private recording space. When first starting out, clocking in studio time may not always be possible due to a lack of time or funding. Therefore, if you want good audio, find a quiet area to record. 

The Podcast Host 

A podcast host can make or break the show, such as Libsyn, Podbean, Blubrry, Spreaker, and Buzzsprout. Your podcast host makes your audio files and metadata available online for download by listeners. Its main function is to spread the word about your content. 

The Niché 

Your niche is the segment of the podcasting industry in which you and your podcast will excel. Your niche is what distinguishes you from every other podcast in your category. It refers to your show’s distinct angle or approach. 

Finding your niche is critical for the success of your podcast. And once you’ve identified your niche, you must ‘niche-down’ to truly differentiate yourself from other podcasts. 

The Podcast Name 

The name of a podcast is another critical element that cannot be overlooked when getting started. Your podcast’s title should be an effective communicator. It is “the thing” that will serve as an identifier for your show. 

Finding the ideal podcast name is not always straightforward. You want a memorable name. Additionally, it must encapsulate the podcast’s focus and tone. Additionally, you want your podcast to have a unique name! It’s a tall order, but necessary for the successful launch of a podcast. 

The Captivating Cover Art 

A podcast cover art your show’s first visual impression, and thus your brand. Therefore, ensure that your cover art accurately conveys who you are and what you stand for. 

Take your time refining your artwork. If you lack artistic abilities, there are platforms such as Fiverr that can assist you. However, apps such as Canva make it incredibly simple for anyone, regardless of artistic ability, to create visually appealing designs. 

Regardless of how you do it, ensure that your podcast features eye-catching artwork!

Conclusion

From start to finish, launching a podcast means being hands-on. From choosing your equipment, your podcast name, your niched topic, as well as the cover art, know that building your show and your brand is a huge responsibility. And now that you have this list in mind, you can finally begin to make your podcast dreams come true!

If you’re in need of a music and podcast PR company, Promoly helps get artists noticed by successfully promoting their music across social media platforms and other digital features. Start your 7-day trial today!

 

Analyzing podcast metrics is not easy – not even for seasoned showrunners. In fact, this task is one of the things that beginner podcast hosts fear and complain about.

Even with all the data and metrics, you have access to, like the number of downloads, the number of starts vs. streams, and average consumption, it’s still hard to see a complete picture. They don’t exactly answer the questions you are most curious about – who listens to your podcast? Why is it not growing?

In this post, digital audio advertising experts from Promoly shares some of the reasons you’re not seeing as much growth from your podcast as you want:

The Premise of Your Podcast Is Unclear or Irrelevant

A lot of podcasters, who haven’t started a podcast before, may have a hard time identifying the core message of their show. This, in turn, will lead them to focus on producing lots of episodes rather than coming up with a few good ones.

What’s more, there’s a good chance that you’re not simply passionate about your podcast’s core message but that your podcast’s premise is built around something you’re passionate about.

Think of a few topics and areas you’re genuinely passionate about. Then, choose the one you can talk about the most (and most interestingly) during the time you’re looking to invest in your podcast.

Your Intros Are Not Good

Your podcast intros should be short, engaging, and to the point. Remember to introduce your podcast the same way each time so that listeners know what to expect. After all, consistency always helps. Withholding information from your listeners is an excellent way to keep them from lingering around.

You’re Not Doing Enough to Market Your Podcast

A lot of podcasters worry about creating compelling content but forget about the importance of marketing their podcasts. It goes hand in hand with creating content. If your podcast has a good concept, you need to make sure that you get the word out.

You Focus on the Wrong Metrics

Sure, growing your audience is essential. But, the problem is that the number of page views and downloads does not tell you much about your audience itself.

You want to focus on goals that will improve your podcast metrics. For example, a few of these goals include:

• Increasing the quality of your podcast episodes

• Increasing the frequency of your podcast episodes

• Increasing your podcast downloads

• Increasing your podcast subscriptions

If you have a good quality show, you have a good chance of increasing your downloads and subscriptions, which will lead to a good number of page views over time.

You’re Rushing Things and Measuring Too Soon

It’s common for people to want a quick win. But, podcasting is different. It can take weeks to build an audience, and there’s no quick way of doing it.

So, if you’re new to podcasting, it’s a good idea to start now and measure your podcast growth in a month or so.

This will allow you to concentrate on building your audience, who will remember you over time.

Conclusion

These are just some of the reasons your podcast is not performing as well as you expected. As you can see, all of these can be fixed. You can think of a relevant premise for your podcast, improve your intro, and nail your marketing strategies. A reputable digital audio advertising company can help you with that. 

Promoly can provide you with a sound audio marketing strategy that can help take your podcast to the next level. Contact us today to learn how our content promotion tool can help you!

 

With the abundance of online technology and social media today, it’s easy for anyone to start a podcast from their desktop, laptop, or mobile device! You don’t need clout beforehand. You build that from scratch using these handy tips:

Tip 1: Use Podcast Hosting Sites

The first step in your audio marketing strategy is to have a website that hosts or broadcasts your channel. There are dozens of podcast hosting sites you can find online, and it can be a challenge to find the perfect one for you. One way to get started is to find one that publishes directly to Spotify, the world’s largest audio streaming media service provider!

By that connection alone, you’ll be able to build a following since there were approximately 355 billion Spotify users worldwide in 2021!

Tip 2: Spread Your RSS

Once you’ve set up your podcast on a site, the site will automatically generate an RSS feed, a format that allows other websites to read your data and broadcast it on other platforms.

Your RSS is another crucial part of your audio marketing strategy because it makes your podcast available on all the other streaming platforms out there, such as:

• Apple Podcasts
• Google Podcasts
• Listen Notes
• PocketCasts
• RadioPublic

The fantastic thing about your RSS distribution is that it automatically updates your index once you upload a new episode on the site. Thus, it’s a one-stop-shop of podcasting since it does the work for you across the board!

Tip 3: Create Social Media Accounts

While the podcast platforms above are excellent resources to get your show up and running, those are only half of the equation. You need to get the word out, and what better way to do that through social media!

Create a Facebook Page and Instagram account for your podcast. Start with teaser posts of the following collaterals:

• Official show logo
• A teaser video from the host(s)
• A profile of the host
• A poster for the first episode

Once you’ve published the first episode, post subsequent teaser videos of the next episode to your accounts’ stories and publish only the following episode posters and repost them on your stories. This keeps your timeline looking clean and organized.

You can also choose to post static and video clips from previous episodes to invite audience members to rewatch previous episodes. Still, we leave the decision up to you because it involves more back-end work.

YouTube is also a fantastic tool for podcasting since you can upload your full audio or video for on-demand consumption. While it also means a bit more work on the back end, it’ll give viewers another accessible site to listen or watch if the only media platform they use is YouTube.

Tip 4: Promote Organically

Another critical part of your audio marketing strategy is posting and reposting your content consistently. Your feed will drown out current broadcasts or posts, or people will miss out on them because they’re too busy with work or other online activities. Resharing them on your wall will give your podcast the attention it deserves.

You can also join relevant groups to share updates or ask your close friends to post your podcast’s links on their walls.

Tip 5: Stream Regularly

Starting a podcast takes commitment, so don’t take it lightly. If you want to grow your audience base, stream once a week at most, so you don’t lose traction. The more often people see or hear you, the better.

Start Podcasting

With the technology and steps in this guide, you can start podcasting with ease! You don’t need a formal setup to do so. Make sure your topics are relevant, unique, or quirky enough for people to tune in weekly and spread the word to their friends.

But to get the most out of your audio marketing strategy, contact Promoly right now! We help innovative brands promote their audio over email and social media by tracking recipient engagement, driving more features, pushing more sales, and getting your brand noticed. Start now; no credit card required!

 

If you’ve been told that starting a podcast is easy, well, they’ve told you the truth. It is quite easy to start one. All you need is a laptop or a computer, a microphone, perhaps a pair of headphones, a recording software, and start your effort. However, the challenge comes in trying to achieve success with it and maintaining that success.

So, what is required of you to create a successful podcast? Apart from good content, marketing is what’s essential! Here’s how you can properly and effectively promote your podcast:

1. Podcasting on Social Media

You probably already have a Facebook page and a Twitter account. If you’re not active on these pages, then you need to start as soon as possible. The great thing about podcasts is you can easily create hashtags for them and have people search for these hashtags on Twitter to find you and follow you. It is also wise to put your website link in all your social media accounts for users to easily access your podcast and subscribe to it.

2. Email Marketing

Trying to promote your podcast through email blasts is another way to get more listeners. You need to send out a huge email to your contacts and tell them about your podcast. You can even send out a message to your followers on different networks and ask them to subscribe to your podcast.

3. Encourage Your Audience to Review Your Podcast

You should also work on your audience to answer their questions and have them review your podcast. Once you have their podcast reviews, post them online on various websites. This way, when people are looking for podcasts, they will see reviews about your podcast and become interested in what you have to offer.

4. Write Guest Posts

Another way to get more exposure for your podcast is to write guest posts for sites related to your podcast’s subject matter. You can write about your podcast, or you can do a podcast interview with someone you know, or you can do a podcast review of a product.

5. Podcasting Conferences

Podcasting conferences are a great way to network with other podcasters and potential audiences that could become listeners for your podcast. If you’re planning to attend a conference, make sure you have a way to share your podcast’s information with those attending the conference and definitely work on podcast promo cards and giveaways.

6. Get a Press Release

Podcasting has become popular, and many people are trying to start a podcast. A press release will help you get your name and your podcast’s name in front of many people looking for podcasts. Don’t forget to include links for them to easily and conveniently subscribe to your podcast.

7. Write Articles

Writing articles on websites, online magazines, and newspapers where you can promote your podcast is a great way to get people interested in it. You can write about how you started your podcast, why you started it, or whatever else you like.

Conclusion

Don’t be afraid to promote your podcast and start playing around with different ideas. Podcasting is a fun and interesting way to start making money, and you’ll be able to find a whole community of podcasters who will support and help you grow. You just have to be willing to put in the effort and do some marketing!

Promoly offers assistance to help brands promote their audio through social media and email. If you need help developing an audio marketing strategy, work with us today!

 

So, you decided to start a podcast, right? Now you embark on the journey of finding what’s fit for your podcast. While that may sound like a simple task, it requires a lot of effort and consideration before you arrive at the perfect title. Read on as we continue our discussion on selecting a good podcast title.

Podcast Title Considerations

First and foremost, let’s discuss the things you’ll want to consider when coming up with the name of your podcast. Most importantly, you want to keep your listeners engaged, excited, and in suspense. This is why the title of the podcast is so important. With a great podcast title, people will be intrigued, which will keep them listening. So what kind of title should you use? Here are some quick tips:

1. Keep It Short and Simple

Be sure to keep your podcast title short–and preferably under ten words. The reason for this is pretty simple: the shorter it is, the easier it is for your listener to remember. Making your podcast title too long might make your listener feel confused or excited about the topic, which could cause him to hesitate to listen to it. 

2. Don’t Rush Your Viewer Into Anything

Just because you have a short title, don’t feel like you have to cram as many words into that title as possible. Remember that your listeners need to feel intrigued and excited to listen to your podcast. Don’t give them a title you feel is too short, and they might lose interest, but don’t overload your podcast title with too much information. Remember, your goal is to give the listener a reason to listen, not overwhelm him.

3. Make Your Title Relatable

When coming up with a podcast title, you have to make it relatable to your listeners. With the popularity of social media and podcasting, it’s essential to create a title that will connect with your listeners on a personal level. If they feel they can relate to your podcast, they’ll be more likely to stay with you as your podcast grows and grows.

4. Make It Eye-Catching

A podcast title shouldn’t only have relatable content. It also needs to catch people’s attention. A title like “My podcast title” is not eye-catching nor relevant to your vernacular. You want your listeners to be engaged and want to listen to your podcast. Make your podcast title mean something and really draw listeners in so you can deliver on your title’s promise.

5. Use Keywords

If you’re hoping to have your podcast online and found through any online search engines, you may want to consider using keywords in your title. A good title will consist of at least a few of the keywords you want your podcast to be found under. If you’re unsure of keywords to use, check out Google’s AdWords Keyword Planner. Type in the keyword you want your podcast to be found under, and they’ll give you suggestions based on Google’s database of keywords. You will also be able to see how many people have searched for that keyword in the last month and how much money you could make from that keyword.

Conclusions

Remember, when coming up with a podcast title, it’s important to think about the potential listener. Make sure your podcast title is short, simple, compelling, and, most importantly, relatable. After all, your podcast title is your brand.

Starting your own podcast would be useless without a means to introduce it to your listeners. This is where Promoly comes into play. We offer you a platform that gets your audio content noticed. Basically, Promoly gives you the easiest way to market your music or your podcast through an audio marketing strategy. Contact us today to start your free trial.

 

To gain an audience for your podcast, you must first capture the listener’s interest. The most effective way to do this is to create an intriguing intro to your show. When listeners hear it and understand what your show is about, they’ll want to continue listening.

Here is some sound advice for making a podcast intro listeners will love:

Listeners Will Love Podcast Introductions That Are Clearly Prepared Well

Writing your introduction ahead of time is a good idea in order to reduce the time required to introduce the podcast while ensuring that you will not ramble or forget what you wanted to say. Practice reading the introduction aloud before hitting the record button.

Listeners Will Love Podcast Introductions That Have Appropriate Disclaimers

Let your listeners know this from the beginning if the podcast involves: 

• Disturbing subject matter
• Explicit language
• Sensitive topics
• Triggering topics

Otherwise, someone may be uncomfortable and need to stop listening. It’s very important to set the proper tone. Most of all, unexpected surprises will definitely turn listeners off of your podcast-especially if it’s their first time.

Listeners Will Love Podcast Introductions That Have the Right Music

Music tags and a recognizable jingle will help introduce your podcast to listeners. Pick something catchy that can be associated with your podcast easily. Most of all, it can act as a great support system for a witty tagline.

Listeners Will Love Podcast Introductions That Start With A Question

You can start with a question, which is an intriguing way to open your podcast. 

Another option for an interesting way to open your podcast that people will love is to give listeners key takeaways. If you do that, you can also ask questions to keep the conversation going. 

Other options for interesting ways to open your podcast include to advertise an advertisement that’s later in the podcast, pose a problem you’ll be trying to work out, relate relatable scenarios, share statistics, and tell stories that paint pictures.

Listeners Will Love Podcast Introductions With A Tagline

What better way to share your mission and describe your podcast in one swift move than to have a tagline? Aside from that, a catchy tagline can also help to shape marketing materials down the line. It can also go a long way to spread brand awareness.

Listeners Will Love Podcast Introductions With Call to Action or Website Mentions

The intro is the perfect place for a well-placed call to action. It’s like a promotion for your podcast, so you can use the short time wisely to pique the listener’s interest. Invite people to subscribe, mention the official website if there is one, ask people to follow your social media accounts. Listeners usually decide if they’re going to keep on listening to a podcast within the first 5 minutes.

Conclusion

Podcasts have been around for some time, but have grown in popularity over the last few years in particular. It’s important to bring in more listeners; introductions are a great way to achieve this. Listeners will love podcast introductions that have the right music, appropriate disclaimers and a tagline.

Need help with creating an effective audio marketing strategy? Check out Promoly! Our platform is the easiest way to market your music, audio or podcast. Start your free trial today, no credit card required!