Category: Podcast Marketing

Whether you’re brand new to podcasting or a seasoned podcast veteran, it is never too late to start tracking your podcast success the right way. While there is an extensive list of important metrics that can help you understand your audience and focus your methods, we’ve narrowed our list down to the top five key performance indicators (KPIs) for tracking your podcast success.

1. Unique Listeners

The number of specific individuals or devices that have listened to one of your episodes are referred to as unique listeners. This figure accurately depicts the number of individuals listening to your podcast—no interpretations, just one number. While comparable, this number differs from “total listens,” which displays how many times the play button is clicked, including multiple plays on the same device. While both are significant, unique listeners will better reflect your podcast’s reach, and most podcast streaming providers will be able to offer you this number.

2. Subscribers and Downloads

Subscribers and downloads are two similar metrics that are dependent upon one another. When you grow your subscribers and downloads at a more rapid pace, it means that more people are listening to your podcast consistently. Still, it does not necessarily address whether or not they are listening to new episodes. This is why these metrics are important, but should not be treated as the sole indicators of your podcast’s success. Your subscribers and downloads should be measured over the long term, not in short bursts—you want to see consistent growth.

3. Social Sharing

Social sharing is a great way to measure how your audience is engaging with you and your podcast. Social sharing should be tracked over the long term, especially since it is very easy to share your content on social media platforms. The number of social shares is a great way to measure your audience’s trust in your brand, and it can give you a better understanding of topics your audience is interested in.

4. Retention Rate

Retention rate is a metric that describes the percentage of your listeners who listen to your entire episode after downloading. This is an important metric to track because it indicates whether or not your listeners are engaged with your podcast. A low retention rate will also tell you that there is room for improvement. You can then look at a specific episode to see where your listeners are giving up, and improve that part of your podcast.

5. Reviews

Reviews are an indicator of your podcast’s quality and your audience’s satisfaction. Podcast streaming platform users are encouraged to leave reviews, but it is not required. Podcasts with a high number of reviews are more likely to be ranked higher on streaming platforms. This shows that your audience is listening to your podcast and is motivated enough to take action by leaving you a review.

Conclusion

Podcasting is becoming more and more popular, and it is important for you to do everything in your power to track your podcast success in the right way so you can gain a better understanding of your audience. While each of these five KPIs offers a glimpse into how your podcast is doing, you should look at it to identify your strengths and weaknesses and make the necessary improvements to your podcasting methods.

Should you need help with your audio marketing strategy for your podcast, contact Promoly. We help innovative brands promote their audio over email and social media. Track recipient engagement, drive more features, push more sales and get your brand noticed. Start now; no credit card required.

If you’re new to the podcast scene and aren’t sure how to grow your listener base, or if you’re looking for some extra tips to improve your podcast, you’re in the right place. Read on to find out the best tips to help more potential listeners find you.

Effective Tips That Help Increase Podcast Listeners

1 – Create an Eye-Catching Podcast Trailer

Some podcasters believe that a podcast episode needs no introduction, but most listeners subscribe to a podcast without listening to any episodes first. The podcast cover art and podcast trailer are the first impressions a listener has of your show. These elements should give them a reason to tune in and should make your show stand out from the crowd.

2 – Use Social Media to Your Advantage

Use social media to share your podcast episode with potential listeners. This might be as simple as sharing your podcast artwork via Twitter and Facebook. Or, if you have a large Twitter following, you can ask them to share your show with their followers.

3 – Don’t Forget About Email

Even though you have social media accounts, don’t ignore the power email still holds. Email subscribers are more likely to listen to your podcast than your social media followers, so don’t neglect them.

4 – Make it EASY to Subscribe

If you’re trying to encourage listeners to sign up for your podcast, make it easy. Don’t make them visit a webpage and type out their email address. Instead, put a simple sign-up form on your website or blog that they can fill in with a single click.

5 – Use Call To Action

It’s unlikely that anyone will hit play on your podcast episode without knowing what it’s about. So, be clear about what they can expect to hear. Tell listeners to ‘press play now’ or ‘listen in to this episode.’

6 – Encourage Listeners to Share

Nobody wants to feel like their work is going to waste. Give your podcast listeners the opportunity to share your show. Tell them to send your podcast episode to their friends and family or to write a review of your show.

7 – Try a Teaser Episode

To get people interested, try releasing a short teaser episode before your first full episode. This teaser episode can be less than 7 minutes long and will give potential listeners a chance to hear one of your previous episodes as a sample.

8 – Make Your Show Easy to Access

Don’t make your listeners search around to find your show. Make sure that your show is easy to find, either on your website or on your social media accounts.

9 – Don’t Be Shy

Don’t be afraid to let people know that you have a podcast. You might think that being too ‘in your face’ will drive people away, but the opposite is true. If you’re confident in what you’re doing and don’t mind being upfront, people will be more likely to check out your podcast, if only just to see what you’re all about.

Conclusion

Building your podcast audience is all about giving people a reason to tune in. Be creative and find ways to get people interested. Once you absorb these tips, you’ll be ready to start increasing your podcast listeners. As with all aspects of podcasting, it takes time and patience to see your hard work pay off. But, these tips are a great place to start.

If you need help with your audio marketing strategy, contact Promoly. We help innovative brands promote their audio over email and social media.

Being a popular means of digital audio advertising, many people have ventured into podcasting. However, you’ll need to take a breather from podcasting at some point in your journey. This might be due to several factors, including a lack of enthusiasm for your podcast, stale material, or a lack of downloads. If any of these seem familiar, it’s time to give your podcast some TLC. 

Taking action to refresh your podcast sooner rather than later is much easier if you know what to look for.

We will go through some of the most typical warning signals that your podcast requires some additional love and care.

Experiencing a Rut

If you feel like you’re caught in a rut, it’s time to give your podcast a revamp. You may be doing the same thing repeatedly, which isn’t always a negative thing, but it gives people the impression that you’ve hit a wall. 

A format switch or a fresh episode concept may be all that’s needed. For example, you may record in a new location or find a new cafe where you can compose your material instead. You can get out of a rut and become passionate about your presentation again with only a minor modification.

Changing Your Niche

Keep in mind that all the aspects of your podcast should represent the niche you have selected. In the beginning, this may have been true, but as your podcast has progressed, you may have made changes to your subject matter, so check to see whether your podcast still accurately reflects your current thinking. 

Your podcast bio is an area that is often disregarded. On Day 1, you may have used the same bio, but does it still accurately represent your show? Is it a good fit for your business? If not, how does it describe your existing sound to prospective listeners? It’s time to give your podcast a makeover if the answer is no to the earlier questions.

Needing to Rework Your Artwork

Has it been a while since you gave your artwork a new coat of digital paint? As your artwork is what your listeners use to distinguish your podcasts, we’re not advocating a complete redesign. However, a few cosmetic changes may go a long way toward giving your program a new lease on life. 

If your program has several seasons, you may want to consider changing your artwork for each new season. Your program doesn’t need to be radically reworked, but a few tweaks each season might keep it fresh and engaging. 

When it comes to putting on a display, it’s important to remember that your artwork is frequently the first thing people see. Ensure that it is constantly engaging and enticing to listeners.

Having A Bored Audience

Although you may have a dedicated following, even the most ardent supporters may find it tough to remain around if your episodes aren’t exciting! 

How can you tell whether your audience is becoming tired of your content? We all know how it goes: You’re bored, and you’re not alone! However, there are additional indicators to watch for. 

If you’re using Podchaser or GoodPods, watch your ratings and reviews sections on iTunes, Stitcher, or any other podcast-focused site. It’s a good indicator if your numbers drop or you start to receive some less-than-stellar reviews. This may mean that your audience isn’t getting the high-quality episodes they’ve expected from your show. 

However, this may also indicate that you need to invest more in your audio marketing strategy. It helps to check the engagement in each podcast episode you upload.

Conclusion

A podcast is like any other hobby, relationship, or business. It requires tending to and maintenance to ensure it is successful and rewarding for the long term. When you give your podcast TLC, it will be more enjoyable and rewarding for both you and your listeners.

Do you need help with your podcast and digital audio advertising in the US? Promoly helps brands promote their audio and track their engagement or sales. Start by signing up today!

Some individuals get addicted to podcasts after discovering them. Others are so enamored with it that they think about giving it a shot. However, most people are also worried about the things that aren’t going your way—your lack of experience. While this can be a considerable setback, you’re not alone in thinking this.

This article will discuss some common myths about podcasting that you need to be aware of. In addition, this article will discuss the importance of podcasting in today’s world.

Importance of Podcasting Today

Aside from entertaining and educating the masses, podcasting helps people share their personal experiences. This means that you will get to learn so much from other people.

Not only that, podcasting helps people to make money. It is a medium where you can promote a business and get paid for it simultaneously. This makes it a viable business model if you have the right perseverance and charm for it.

Myths About Podcasting that Needs To be Debunked

1. Podcasting Is Too Complicated

This is the most common myth of all since some people think it’s a complicated thing to do. In reality, podcasting is simple and easy. You only need to have the right tools and proper techniques.

In addition, you need to be open to the things that you lack to take action to solve the problem. If you are having a hard time podcasting, you can always ask for help from an individual who has experience in podcasting.

2. Podcasting Would Only Take One Individual to Do a Podcast

Podcasting is a team effort. If you do not have a team that supports you, then it is best to postpone your podcasting endeavor until you have a team that supports you. Generally, podcasting is a two-person job—a host and a co-host.

As a host, you need to inform the listener about your podcast and the goal you want to accomplish. On the other hand, your co-host can drive the conversation while complementing or contrasting your points.

Besides someone next to the table, you may also consider getting a sound engineer, a producer, and an editor if you don’t have one. This streamlines your publishing process and ups your podcast’s production value.

3. Podcasting Is Expensive

The most expensive thing about podcasting is the equipment. These expenses include a microphone, computer, software, internet connection, etc. However, if you are one of those individuals with a startup budget, this business is the right one to choose.

4. Podcasting Is Only for People Who Have Many Followers

Some individuals have no followers at all. They still have a podcast, and they became popular in no time. The reason behind it is that they have an excellent podcasting website.

In addition, they are consistent in doing their podcast. To be noticed, you need to put more effort into your podcast. When people see that you are a hard worker, they will be interested in it.

Conclusion

Through podcasting, you can have a great time and earn money simultaneously. If you are interested in doing it, you need to get the right tools, do your research and go for it. Finally, you have to consider reaching out for help from professionals for your podcasting journey.

Promoly is here to help you get noticed by successfully promoting it across social media platforms and other digital features if you need an audio marketing strategy provider. Contact us today!

With the rise of internet use today, people can do almost everything with just a little online search here and there. This fact also enables many people and businesses to have platforms to reach their audience better. 

This article, in particular, will look into podcasting—one of the rising means of content creation online nowadays. If you and your brand are considering getting into digital audio advertising for a change, you know that you are on the right path if you can resonate with the following reasons:

You Have a Knowledgeable Opinion About a Certain Topic

A podcast is an excellent idea if you have knowledge about a particular topic. You don’t have to be a qualified expert.

What counts is if you have the knowledge and can come up with an engaging story that can capture your listeners’ attention. You only need to be willing to showcase what you know, put yourself out there, and learn from your mistakes.

You Want to Expand Your Reach

Podcasting is one of the best ways to expand your reach and grow your brand, whether you are a business or an individual. Consider podcasting as an existing opportunity that you can use to your advantage.

Doing so means that you don’t just have to sit back and wait for an audience to come to you. Instead, you can go out there and create content appealing to them. Perhaps the audience will feel the same way about you and your brand.

By way of podcasting, you can bring your audience closer to you. You can have a better sense of how your business is doing, what your audience is interested in, what kind of questions they have, how they think, and how they gather information.

You Want to Connect With People Better

If you wish to connect with your audience better and make your brand appealing to them, you might achieve that through podcasting.

If you have a good idea, compelling content, and a passion for bringing them closer to you, you can be assured that podcasting can be a great tool to assist you in making a lasting impression.

You Want to Share Information

Podcasting is a great way to share information. In fact, even non-profit organizations can utilize podcasting to get their messages across. When you have the right content, like an interview with a respected figure in your industry, you can turn it into a podcast to spread awareness.

You Want to Enhance Your SEO

Podcasting is a great way to increase your SEO and ranking on Google. If you know how to find the right keywords for your podcast and have strong content to offer your listeners, you can be sure that you will have a successful podcast.

Podcasts are also one of the best sources of user-generated content. User-generated content is the kind of content that has the highest chance of getting picked up by search engines.

You Want to Improve Brand Awareness

When you have a good podcast, your brand will have better chances of getting recognized, especially if you are into innovations. You might be able to get your brand name out there to the people interested in your industry. Not only that, but you can also get links and mentions on other sites and blogs.

Conclusion

Podcasting has a lot of potential. It’s great that many people are willing to discover and create a way to give their audience a better experience. However, you should know that podcasting is not easy. You will have to put in a lot of work and utilize the right audio marketing strategy to experience its full benefits. With the proper dedication, motivation, and help from the right people, you can achieve the results you want.

If you plan to venture into digital audio advertising, Promoly can help you promote your audio content over email and social media by using an effective audio marketing strategy. Using our dashboard, you can quickly and simply track your promo campaign’s performance and more. Start your seven-day trial today!

Starting a new podcast is an exciting venture, but it does come with its share of worries. For one, you need to build your fanbase, which isn’t always easy. Sure, it takes luck, but you can make up for that luck by being diligent in promoting your podcast.

If this is your first rodeo, don’t fret. Here are some ways you can promote your podcast and build your fanbase.

1. Create A Website for Your Podcast

A functional website is a critical component of your audio marketing strategy. Now, creating a website involves a lot of work, but you’ll find the process worth it in the long run. After all, a website is a great way to promote your podcast, especially if you employ other digital marketing techniques, like search engine optimization (SEO).

A website is also a platform you can direct listeners to, making it easy for them to subscribe, download and rate episodes, and more. It’s also possible for non-listeners to stumble into your website and give your podcast a try.

2. Get Creative on Social Media

The next component of your audio marketing strategy is social media. Having an active social media presence is a great way to connect with your audience. You can share your podcast episodes, announce upcoming shows, post giveaways, and more. Keep your social media feeds fresh by constantly adding new content.

Not sure what to post? Here are some ideas:

• Share interesting, entertaining or educational links, podcasts, and videos.
• Share funny memes and gifs that relate to your content.
• Create polls and ask your followers to click their favorite option.
• Offer chances to win giveaways, like signed books and albums.
• Share your podcast-related achievements, like awards, press coverage and so on.

3. Collaborate with Other Podcasters

Collaborating with other podcasters is another great audio marketing strategy that allows you to gain exposure for your podcast. After all, the more you collaborate, the more your name and podcast will be out there. Plus, collaborating with others can help you find inspiration for new topics to cover.

Collaborate on episodes with one host each and consider having both hosts host an episode of a different podcast.

4. Submit Your Podcast to Review Sites

Review sites can help you find new listeners, and they’re a great way to make backlinks, which can help promote your podcast. Try to get featured on reputable sites, and once you capture that spot, make sure you have a link to your website in your show notes.

Review sites can also help you with SEO since you’ll be able to get links to your website with high-quality backlinks.

Final Note

Building and growing a fanbase takes time, but you can make that process easier by being diligent in your podcasting. Aside from improving the quality of your podcast, you also need to put great focus on your audio marketing strategy since it can help you gain more listeners for your podcast.

If you’re looking for a platform to assist you with your audio marketing strategy online, you need not look further than Promoly. Promoly endeavors to help brands promote their audio through email and social media. Start your seven-day trial today.

Podcasts are a fun way to create content and share opinions with a global audience from the comfort of your own home. However, if you’re looking to pursue it as a career and produce one that earns, it will take more than recording conversations. 

Innovations in podcasting services have created many opportunities to optimize your content creation, and one that you should pay the most attention to is podcast analytics.

What Are Podcast Analytics?

Podcast analytics are the numbers you get from your podcasting services that tell you important statistics about your podcast and the people listening to it. It’s more than just how much your iTunes or Spotify rating has gone up. It also includes data like how many people are listening, how far they’re getting in the episode, and when they are listening.

When it comes to podcast analytics, there are three main categories of stats that you’ll want to know about:

1. Listenership Stats

Listenership stats are the most obvious type of podcast analytics. They measure the overall listenership numbers, as well as the audience demographics. These statistics can help you realize when and how your podcast is most popular. This insight can then help you figure out what to do more of and what to do less of.

2. Audience Engagement

Audio analytics lets you know how people are engaging with your content. It can tell you how far in your episode your listeners are getting when they are dropping off or speeding through the podcast. 

As you can imagine, this information is important because it can help you figure out what parts of your podcast are resonating with your audience, as well as what parts are falling flat.

3. Monetization Stats

These stats are probably the least understood of all podcasting analytics. They can be tricky to interpret, and they can be misleading if you’re not comparing them to other metrics, which can make it harder to figure out what parts of your show are driving direct revenue. 

For example, if your direct ad read-throughs are high, that might be a sign that you need to improve the quality of your ad reads or break up the content into smaller chunks. 

How to Access Podcast Analytics

Podcast analytics are available from all of the top podcasting services. Podcasting services like Apple, Spotify, Overcast, and many more give you access to podcast analytics. The industry standard is to use the tools provided by your service of choice with the added option of using third-party analytics to get more specific stats that you won’t get otherwise.

Why Should You Pay Attention to Podcast Analytics

Podcast analytics can be very valuable for improving your podcast. It’s important to be aware of the problems in your podcast that you might not even realize are there. Trying to make it in the podcast world without analytics is like driving with no headlights on. If you want to succeed, you’ll need to illuminate all your blind spots.

Develop an audio marketing strategy that will improve your podcast and entice audiences from all over! Collaborate with us, and we’ll help you promote your podcast over email and social media. Start now to get your podcast noticed and begin building a community!

When starting a podcast, you can’t just hurriedly jump into it and say whatever. To be more efficient, you need to plan for the podcast ahead of time. So, how exactly does one plan for a podcast? Well, there are a few things that you need to consider. Read on to learn more. 

1. Theme and Motif

What is your podcast going to be about? Are you just going to talk about movies, sports, or tech? Will your podcast be about a particular character or event? Will it be more serious or more lighthearted? These are the questions that you need to consider first. Even if you’re doing more than one theme, you need to consider a central theme so that your listeners are not confused.

2. Topics to Cover

Once you’ve established your theme and motif, you need to determine the specific topics you will be covering in your podcast. While you may have varying topics with each session, it is best to plan ahead of time and know what you will cover. You can be as general or as specific with your topics.

For example, one episode may focus on the history of horror movies, while another may talk about the latest Batman film. Planning topics ahead takes out a lot of the stress and allows you to plan for diversity.

3. Target Audience

Your podcast’s audience could be as narrow as specific people who have watched a particular movie or as large as people who like the topic you’re talking about. Your podcast may also be for a specific group of people (for example, people who love a Disney Princess or like the Cleveland Cavaliers).

4. Length of Podcast

You also need to take into account the length of your podcast. Some podcasts can be only 15 minutes long, while others last hours. When deciding the length, think about the topic and how you can talk about it in different ways. Additionally, you have to consider your audience—some may not have all the time to listen to your podcasts and prefer shorter episodes.

5. Format

How you format your podcast is also important. Some may have different segments tackling other topics, while others focus on one topic. You can even have guests come over, or you can talk by yourself. When selecting the format, consider your audience and the goal of your podcast. Some people may prefer just one person hosting throughout, while others enjoy back and forth quips.

6. Branding

Branding your podcast is important, especially if you want to make your podcast a success. You should create a brand that encapsulates the podcast. You should have a specific logo and a specific color scheme (even if it’s just a variation of a single color). You should also have a particular font. This will be associated with your podcast, and if someone sees your podcast, they should automatically be able to identify it. You can brand your podcast by its theme, motif, and color/fonts.

7. Title and Artwork

Once you’ve branded your podcast, you want to add the title and artwork. Your podcast cover is one of the first things people will see when you post your podcast. Thus, it should represent the podcast very well. Meanwhile, your title should be catchy. It should resonate with people while also being aligned with your brand.

Conclusion

As you can see, a lot goes into planning for a podcast. It’s not as simple as just saying something into a microphone. However, when you know what you’re doing, and you prepare for your podcast, you can have better podcasts in the future.

When creating a podcast or your own album, you will need an audio marketing strategy. Lucky for you, Promoly has made it easier to promote your podcast and albums by giving you the stats, campaigns, and everything you need to know in real-time with just one platform. Contact us to get started.

You can find tons of tips out there on creating podcasts, but some of them are just rules that you need to follow in order to have a legal and engaging podcast. Creating podcasts is a creative process, so you have a lot of say over what you want to do, but you do need to follow some rules. If you are eager to get started, read this article through to the end. Here, you will learn the best rules to follow to ensure success for your podcast. 

Hard and Fast Rules for Podcasting You Need to Know

1 – Keep Your Audience in Mind

Before you start creating a podcast for yourself, you should first figure out who you want to reach with it. Think about your audience members, the demographics, and the format of your podcast. The best way to do this is to discover the podcast that appeals to you and then get started with your own podcast.

Once you know for sure who you want to reach with your podcast, you can start to determine what you want to talk about and what kind of topics you want to cover.

2 – Plan Your Podcast

Planning a podcast is the most important step in creating a good podcast. This will really keep you on track and help you create a podcast that has a consistent tone and flow. Your podcast should be easy to follow, with short segments and a clear-cut topic per episode. Your podcast should also have a specific theme and tone and be filled with interesting content.

3 – Set a Schedule

Setting a schedule for your podcast is another important step for creating a good podcast. You should know when you are going to record each episode, when you are going to post it, and when you are going to create new episodes.

You should also create a schedule for yourself to keep you on track. For example, you could decide that you will post one episode a week on Friday.

4 – Choose Your Format

Once you have set your schedule, you can decide what format your podcast will take. You have lots of options to consider, but it is always a good idea to stick with a popular podcast format that works for you. You could choose a format that is similar to formats that you know and love. You should also consider the format that you think will engage you the most.

A few popular podcast formats are a roundtable format, a solo format, or a variety format. You should read about these formats and figure out which one you prefer.

5 – Choose a Name

The name of your podcast is the first thing that people will hear about it. You should make sure that your name is unique and easy to remember. Think of a name that reflects the content of your podcast in some way.

Conclusion

Podcasting is a lot of fun and can provide you with a lot of creative freedom. When you are creating a podcast, you need to follow the right steps to make it a success. If you follow the steps in this article, you will have the information you need to create a successful podcast.

Should you need help with your audio marketing strategy for your podcast, contact Promoly. We help innovative brands promote their audio over email and social media. Track recipient engagement, drive more features, push more sales and get your brand noticed. Start now; no credit card required.