Category: Podcast Marketing

Podcasting used to be a pretty simple thing. You’d record an episode, upload it to your web server, and you were done. Today, many more steps are involved and quite a few more variables to keep in mind. Today, many podcasts dabble in extensive audio editing, podcasting in seasons, and various topics to talk about. You can even find them on various platforms such as Spotify, Audible, and Google Podcasts.

Because of the abundance of podcasts today, it’s no secret that many podcasters often commit mistakes without knowing it. If you’re an aspiring podcaster, you’d do well to avoid making the mistakes we listed down below.

#1 – Using the Wrong Podcast Broadcasting Equipment

The best podcasts are the ones that are well produced. Choosing the right equipment for your podcast is essential for recording the best audio quality possible. If you have a limited budget, you can go with cheap microphones. These microphones are affordable and can help you record the best quality possible.

However, if you have the money to spend, you can go with the best high-end microphones. These microphones are designed explicitly for recording podcasts. As a result, they can deliver outstanding audio quality.

#2 – Not Relying on Available Support

Even if you have the best podcast equipment, you’d have to do a lot of work to get your podcast up and running. This is why many podcasters rely on podcast consultants to help them. These consultants will help you choose a great name and logo to promote and promote your marketing.

When building trust for your podcast, you need to go the extra mile. This is why you should rely on podcast consultants to help you achieve what you want. Just make sure to be smart about choosing the right one.

#3 – Not Considering Podcast Length

Many new podcasters make many mistakes when it comes to podcast length. Whether you’re aiming for short or long podcasts, you’d be doing your podcast a disservice if the length is inconsistent.

Being consistent in terms of length helps the audience become accustomed to the idea they have to be committed to listening to the end of the podcast. If you’re going for a long podcast, you should limit it to a 2-hour limit. Anything longer than that is just too long for anybody to listen to. If you’re going for a short podcast, you should keep it to 15–20 minutes.

#4 – Not Having a Script

In podcasting, everything you say affects your listeners. This includes the flow of your podcast. If you don’t have a script prepared in advance, you’re more likely to get out of your routine and let your emotions take over. This can cause you to bore your listeners. As a result, they might not want to listen to your podcast.

On the other hand, if you have a script prepared, you can bounce from topic to topic. As a result, your listeners will be more interested in what you have to say.

#5 – Neglecting to Promote

One of the best things about podcasting is becoming your own boss. However, this independence comes at a steep price. This is why you should be an active promoter of your podcasts. You should also enlist the help of podcast consultants for this.

One of the biggest mistakes you can make is neglecting to promote your podcast. As a podcast host, your audience is your product. Without an audience, you have nothing to sell. On the other hand, you can have tons of listeners but no one to sell to.

#6 – Having Uninteresting Topics

Many new podcasters are more focused on being funny than interesting topics. While being funny is essential, it is way more important to have interesting topics to talk about. Having interesting topics allows you to connect with your audience deeper. They also let listeners relate to you more.

Conclusion

Podcasting can be extremely rewarding. However, you can’t reap the full benefits of making mistakes. Of course, there are other mistakes you can make when it comes to podcasting. But as long as you avoid the ones discussed above, you’re on the right track to creating a great podcast.

Promoly has comprehensive ways to help you with your audio marketing strategy. We use real-time analytics and other platforms such as email and social media to ensure your audience will grow and more and more listeners will notice your podcast. Contact us today to learn more!

 

So you just started your podcast, and you have made a great list of topics to talk about. The problem is you don’t have a big audience to talk to. You try everything in your power to garner a bigger audience, but nothing you do seems to be working.

Truth is, it may take some time before you can grow your audience podcast. It also takes a lot of dedication, strategy, and patience to achieve the audience you want.

If you are still unsure what to do and where to start, don’t worry. In this article, we will discuss different strategies you can use to grow your podcast audience. Try and follow them to the best of your abilities, and you will gain a mass audience in no time.

1. Social Media Promotion

This is the most basic and first step you should take in promoting your podcast. Social media is essentially free, and you only have to pay if you want to. Also, since most people are on social media, you will have a wide reach.

Depending on your content, some platforms may be more appropriate than others to reach your target audience. You can try experimenting which ones work if you are not sure.

The best way for social media promotion to work is consistency and engagement. You must regularly post something for your audience and interact with them. Try to be as active as possible for most people to see you.

2. Guest Networking

If you know someone that may be interested in being your guest, invite them. They can then promote the episode they are on using their own platform and network.

This one would work best with a guest who may already have a following of some sort. It is a free way to promote your own podcast while making for a fun episode that everyone can enjoy.

If your guest is busy, they may not be able to find time to promote your podcast episode with them. This is why you will need to let them know beforehand and make a deal out of it. You can also plan out any promotional strategies with them.

3. Partnering With Another Podcast

You need to think about other podcasts not as your competitors, but as possible partners. Try and collaborate with other podcasts by being a guest and asking the hosts to be a guest on yours. This way, they can promote your podcast to their listeners, and you can do the same.

Try to work with a podcast that talks about a similar industry to yours. For example, if you are a music podcast, you may want to work with someone who talks about the entertainment industry or artists. This will help you ensure that you are still reaching out to the target audience of your podcast.

4. Paid Ads

This will require you to spend some money, as the name suggests. There are different ways to pay for an ad—you may pay for ads to appear on social media, on YouTube, on search engines, or even on other podcasts.

While this may require you to shell out some money, this is a good way to get results. As long as it is done right, you will most likely get a good audience with this.

Conclusion

It may take you weeks or even months to grow your podcast audience. You have to be dedicated and make an effort for it to work. If you have no experience in doing this, just follow our tips above and you will find yourself with a bigger audience soon!

If you need some digital audio advertising, Promoly will be glad to help you. With us, not only can you promote, but you can also keep track of your campaign. Contact us today and get an audience for your podcast!

 

Email marketing is a great way to engage your audience on a consistent basis. Send your subscribers updates on your latest shows, promote new episodes, drive traffic to your podcast, ask for feedback from your audience, promote your products, and much more. This blog post will tell you all about the benefits of email marketing with a podcast.

The Beginner’s Guide to Email Marketing for Podcasters

1 – Connect with your loyal listeners

Your podcast is like a conversation with your audience. You share your content with them, and your audience gives you feedback. Because of this, it’s important to stay connected with your audience. Email is one of the best ways to do so.

2 – Grow your revenue

Email marketing is a convenient way to grow your revenue, and a podcast is a great way to grow your revenue. So, if you grow your revenue with a podcast, you can then grow your revenue with email marketing.

3 – Control your messages

One great thing about marketing through email is that you can control what you say. You can create your email templates using your best content (or the most recent episodes). You can send out content with your voice (your podcast) or with someone else’s voice (like your host). You can send out content with the podcast’s logo or without it. You can also sell your products directly through email.

Tips to Turn Loyal Listeners into Eager email Subscribers

1 – Create a simple, short, memorable URL

You want your audience to remember where to go to subscribe, and you want it to be easy for them to type. A great way to accomplish this is to use a short and memorable URL. Use a word and a number (example: podcast.com/v5j). If you don’t like your podcast’s name, or if it’s too long, you can always create a subdomain. For example, if you want to turn www.example.com/podcast into www.example.com/podcast, just create a subdomain like podcast.example.com and use it as your email address.

2 – Create a clear call-to-action, and use it a lot!

If you want your listeners to subscribe to your show, you’re going to have to ask them. You need to be very clear about what you want, and you also need to repeat it. You can’t just ask once and then assume that everyone will remember. Use different wording and imagery as much as possible. Make sure that the link is obvious, and make sure it’s easy to type.

3 – Use your social media following or existing audience

Use your social media following and existing email list to grow your email list. Updating your Twitter and Facebook accounts to tell your audience about your new email subscription is a great way to grow your list. You may also consider sending out a personal tweet or Facebook message to your followers and fans asking them to sign up.

Conclusion

Email marketing and podcasting go together like peanut butter and jelly. It’s an easy way to grow your podcast and its following, and it’s an easy way to grow your revenue. There are a lot of ways to market your podcast through email, and if you use them all, it could easily be one of your most profitable marketing channels.

If you need help growing your following, get started in using Promoly! We aim to help innovative brands promote their audio over email and social media. Let us help you with your audio marketing strategy today!

 

Just because a podcast is mostly audio doesn’t mean there aren’t any visuals involved. You still need to create a stellar podcast cover art to help users identify your podcast. And if you’re not sure how to make one, we’ve gathered some tips that will hopefully help you make the best cover art for your podcast.

Use Your Cover Art to Tell Your Podcast’s Story

Think of your podcast cover art as a cover of a book. Yes, it’s what’s on the inside that matters and you should never judge a book by its cover. But the book cover is often what draws people in, making them curious enough to check what the book is all about.

So in this sense, your podcast cover art should be able to clearly show what your podcast is about. Think about the main topic or main themes of your podcast. And use those elements to create your cover art.

For example, if it’s a true-crime podcast, you may want to go with a darker theme. You can also use some true-crime elements, such as case files and magnifying glasses, in your art. But if, let’s say, your podcast is a comedy podcast, then maybe you would want to use more vibrant colors and have your photo in the cover art. 

Identify Your Audience

One of the most important things when starting a podcast is correctly identifying your audience. This can help you make your decisions moving forward, such as what type of cover art you want to make. 

For example, if you’re hosting a podcast all about finance, then your audience is likely to be more serious. So, you probably want to make a podcast cover art that looks more professional.

Don’t Use Too Many Fonts

One of the basics of graphic design is to never go overboard with the fonts. Yes, it can be overwhelming with all the cool fonts available out there. But you need to stick to just one or two, so it won’t look like such a mess. 

You should also be careful about the type of font you use. Remember, your end goal with the fonts is to ensure that it is clear and readable. So, going with an overly complicated font may not be what’s best for you. You also have to consider how small cover arts can look on a mobile device. So, fonts that are too thin may not exactly be readable all the time.

Consider Whether to Use Photos Or Drawings

For podcast cover arts, you can go with a photo or an illustration. There is also the option to have a combination of photos and graphic illustrations. 

The choice ultimately comes down to what vibe you want your podcast cover art to give off. For example, photos give a podcast cover art a more realistic feel. So, it may be better for more serious topics. But that doesn’t necessarily mean you can’t use drawings for those types of topics. You just have to be more careful about what art style to go with.

Final Thoughts

Your podcast cover art reflects your podcast. It gives the audience a sense of what your podcast is about before they start listening. And when you have good cover art, you are more likely to attract the attention of new listeners.

Get more people to listen to your podcast with the help of Promoly. We are a digital audio advertising company that helps innovative brands promote their audio over email and social media. Start your seven-day trial now!

 

Launching a podcast isn’t a walk in the park. But since podcasting is one of the newer forms of media available to the public, most people use it to discuss topics that may be relevant to others. Therefore, you may want to consider putting out audio files for others to listen to and hopefully learn something from.

Similarly, many things could go wrong when launching a website where you plan to showcase your podcast. Fortunately, through the experience of others, you can avoid some common mistakes newbies make to ensure a seamless listening experience. 

Here are some best practices new podcasters should incorporate into their podcast launch.

1. Choose a Simple Name

If people want to succeed with podcasting, they should choose a simple yet catchy name for the show. Although complexity isn’t discouraged, naming a podcast show shouldn’t be difficult as listeners would need to recall and identify it at a single glance.

Some podcasts may contain valuable content but lack the simplicity of the show’s name. As a result, people often forget about them and continue listening to other podcasts whose titles have been recalled and built for the general public.

2. Implore an Audio Marketing Strategy

Similar to other forms of media, podcasts may also need help from various advertising or marketing campaigns to boost audience engagement and visibility. An excellent audio marketing strategy should help introduce the show to the general public, especially for those starting.

As a result, more people will be tuned in to the show. Podcast shows can depend on organic audience growth as well. However, if you’re in a rush and want to share the content immediately with your listeners, it’s best to use specific advertising and marketing campaigns to get people interested.

3. Use Sophisticated and Fitting Graphics

Graphics play a significant role in podcasting. Some people base their attention on podcasts that use creative graphic art on their covers for each episode or series on streaming platforms.

Like album art, the graphics used on podcast covers should entice people and convince them to listen to the show’s content. Although judging a book by its cover isn’t good, some people rely on compelling graphics, encouraging them to engage or interact with the media format.

4. Launch a Complimentary Website

A website is an essential tool for most businesses nowadays. If you’re planning to monetize your podcast in the future, it’s best to launch it with a complimentary website that listeners could visit.

In turn, the website grows its reputation and online authority while the podcast establishes its place in the public’s eyes. In the end, both platforms should support the goal of informing people about how they can reach out to the podcast creators for more information on the content released.

5. Select a Specific Niche

Selecting a niche is the most critical part of launching a website. Podcasts can’t be a general-themed show—people wouldn’t think of it as a reliable source of information unless it focuses on one topic and branches out to relevant themes around it.

Conclusion

Launching a podcast isn’t a walk in the park. However, because of people who have found their shows first, mistakes have been made and can now guide future podcasters into establishing their presentations on an excellent note.

Promoly is a digital music marketing platform for creators, helping clients build and grow their audience online. Our goal is to establish digital content creators through systematized audio marketing strategies while getting the audience interested. Instead of hiring expensive music PR companies, work with us by starting your seven-day free trial on our website today!

 

After months of careful planning and countless brainstorming sessions, you finally launch your podcast. However, there are more tasks to do besides preparing for the launch itself.

Most creators think they can rest right after their podcast goes live on various streaming platforms. But the truth is, it’s only the beginning—people have made mistakes about laying low after launching a website. But some people live to teach other newbies the mistakes to avoid after the much-awaited release.

1. Not Investing in the Podcast

Everybody has to start somewhere. It is acceptable to launch a podcast that doesn’t have the best audio quality and content possible. But as the community grows and the podcast sees an opportunity to upgrade or become better, it’s time to invest in the materials to produce the podcast.

It takes money to make money—the pieces of equipment used in a podcast aren’t cheap. If you’re investing in something for the podcast for the first time, make sure to invest in the show’s audio quality. As it is an audio-only media format, most listeners will rely on the podcast’s audio quality. It may be best to invest in making a small recording space at home for better audio quality.

2. Not Having an Email List

Another form of audio marketing strategy is the use of an email subscriber list. You can legally acquire your listeners’ email addresses after letting them sign up on a subscription platform.

From there, you can let them know about the latest developments or updates the podcast may have in the future. An email list should also help content creators establish their relationship with their listeners by writing a note or a letter addressed to them.

3. Over-Editing

The goal of every content creator is to produce and upload near-perfect content. However, over-editing isn’t an excellent quality to have in a podcast. One of the reasons why people listen to podcasts is because they want to hear from real people. A podcast may become unrealistic to the ears of listeners, making them quit listening to the show.

Instead, try to edit out only the unnecessary parts. Leave some elements that make the show more exciting and realistic. For example, if the topic is funny, include the times the hosts laugh. Maybe, if the subject is more serious, have as many dialogues among the hosts as possible. Do the type of editing that highlights the show, not diminishes it.

4. Going Rogue

The best way to run a podcast is to have a concrete plan for it. The role of setting up a plan for the show is to help direct or redirect the goals that the content may have. For example, set up a goal for the entire year after the podcast’s launch. Try to plan what happens in the following months, including the type of content released in every episode. In a way, content creators should make their itinerary more organized to ensure a seamless workflow.

5. Delaying Episode Release

There’s nothing more disappointing to listeners than a delayed podcast episode. Therefore, to ensure that there will be no delayed podcast episode releases in the future, make sure to schedule an upload once a week. Keep your listeners on their toes with a weekly dose of their favorite podcast.

Conclusion

The journey of creating a podcast doesn’t stop in the show’s launch. Instead, there is more work to do right after publishing the show on the internet. As there is a market for podcasts on various streaming platforms, it’s vital to stay ahead of the potential competitors by avoiding the most common mistakes in the beginning.

Promoly is a digital music marketing platform for creators, helping clients build and grow their audience online. Our goal is to establish digital content creators through systematized audio marketing strategies while keeping the audience hooked. Instead of hiring expensive music PR companies, work with us by starting your seven-day free trial on our website today!

 

If you are looking for ways to enhance your digital audio advertising and diversify your audiences, podcasts are a great way to do that. Podcasts can provide a lot of value to your followers while keeping up with their fast-paced lifestyles. 

You can extend your blog content and social media promotions through a podcast. Through it, you can offer practical advice and insights, interviews with individuals your audiences know and like, and so forth. Offering genuine value is, in the end, one of the most effective strategies you can use as a business to develop confidence in your brand. If you want to maintain your business’s value, podcasting offers you the opportunity to get there.

Here are other reasons podcasting is perfect for your growing business:

1. Increases Online Engagement

When you use podcasts, you have a great probability of engaging with a new audience. If a topic or subject interests your listeners, they generally subscribe to the series, listen to it again, and will want to follow future episodes. Furthermore, your listeners may refer it to their peers, resulting in increased traffic.

2. Enhances Online Credibility

The podcast is a one-sided communication platform, but you could still get the sense of speaking directly to your audience. As a result, your listeners feel more connected to you, as they feel you are directly speaking to them.

You will know if your podcast connects well with your audience with an increase in listeners, social shares and mentions, and feedback. A podcast is also a great way to share corporate news. With podcasting, you may also establish a sense of authority that is absent in printed form. 

3. Provides Inexpensive Marketing Avenues

Compared to video production and other extensive and expensive content marketing strategy, it is much simpler to start a podcast. For example, It is a great alternative to video marketing when your budget constraints it. 

The resources you need for the podcast are simply accessible and inexpensive. The finest business podcasts only require a high-quality microphone, headphones, and a laptop, and you are good to go. You may even use a high-quality smartphone to get started.

There are also a lot of free editing programs, and all you need is a strong Wi-Fi connection. Podcasts can also be sent via email marketing and a variety of distribution platforms through which to market your podcasts.

4. Stands Out against Other Online Media

There is a lot of content on the internet, which is causing content-weariness among internet users.  For this reason, podcast content is usually a pleasant break. Launching regularly scheduled podcasts might be enticing to your audiences and reinvigorate your marketing initiatives.

5. Builds Listener Interest

Regular podcast sessions will also build listener interest in your products and services, especially when you podcast consistently.  A well-executed podcast will help your business become well-known. 

Conclusion

Podcasts are now more widely available than ever before. People are highly mobile, and as a result, there are more and more platforms offering podcast content. On-demand podcasts are just more consumable; that’s why its audience continues to grow.

Nothing can stop the growth of podcasts since on-demand listening is the preferred way of communication globally. There is a clear market, with over 800,000 active podcasts and over 54 million episodes available internationally.

You may leverage this trend and reach your target audience by starting a podcast. There is a lot to learn about starting a podcast for your company, whether you’ve never done it before or have had the itch to start one but never got the go-ahead.

Promoly is a digital audio advertising company offering music marketing strategies and other innovative techniques to help innovative brands get better engagement online. We also help you track recipient engagement, drive more features, push more sales and get your brand noticed. Contact us today!

 

Podcasts provide you the opportunity to talk directly to your audience and prospects. In comparison to blogs or other written pieces, your voice has the potential to create a more personal, more profound connection with your audience. However, there is a problem: you will be selling a podcast to use a podcast to promote your organization.

Podcasting is similar to blogging in that you must generate traffic to your articles to sell your products or earn advertising money from visitors’ views and clicks. If you aren’t getting the exposure you need, it won’t be a viable marketing avenue. 

Maintaining a podcast is a long-term marketing strategy that can gain traction over time, so don’t expect instant success. You may, however, run into some difficulties along the road, so be prepared. Here are some hurdles that you might face when doing promotional activities for your podcast: 

Your Ads Are Placed on the Wrong Platform

Are you paying hundreds of dollars on a Facebook ad yet seeing little-to-no return on your investment? Even if you complete your research and spend hours selecting the most appropriate audience for your adverts, it is possible that they may not be successful in their efforts. This is because the platform isn’t the most appropriate medium for promoting your program.

If your podcast talks about making a business thrive, LinkedIn might be a good platform to start with since it is where most people go for professional and work-related material. Your business development podcast would feel right at home here, and you would get far more ad interaction than you had anticipated. When it comes to podcasts about the newest fashion trends for teenagers, LinkedIn will get you no listeners, but a brief Instagram video may close the deal.

You’re Releasing Episodes at the Wrong Time

Making the most of your engagement statistics is essential. Be sure to plan your postings properly, taking into account the day of the week and holidays. Some of the most popular periods for your material may not be the most appropriate for it. Take into account that, even if user engagement on social media platforms is stronger during the late hours, there are a much greater number of posts with which yours would have to fight. 

Another thing to remember is that people are more conscious of what they see and absorb information more clearly in the morning. That’s also when your prospective listeners go to school or to work, which makes it an excellent time for your podcast to find its way into their daily commute.

You’re Excessively Ambitious

Even though it makes perfect sense to be inspired by well-known innovators, it may sometimes be challenging to determine how they achieved their fame. What worked for them may not always work for you, even if you are successful in your endeavours. Check out a wide range of themes. Identify podcasters that provide material similar to yours and niche producers who produce audio on wholly different topics than you. Whatever they do, you may be able to glean something beneficial from their approach and incorporate some of it into your plan. 

You Don’t Have a Conversion-forward Website

It isn’t uncommon for podcasters to launch their program without first putting any thought into developing a web presence. After all, you can get your podcast out to the world without a site at all simply by submitting your program to well-known podcast directories. While this is a possible solution, it will ultimately limit you from taking your podcasting game to the next level. A website gives your program a more professional appearance, and it allows you to give listeners more opportunities to convert into customers such as by purchasing products you produce or merch you made.

Final Thoughts

Success is seldom easy to come by. It is generally the result of many tough months spent implementing your marketing strategy. Often, the most challenging part of launching a podcast isn’t the actual production process but rather the marketing that comes with it. It is impossible to skip it unless you want to keep your material to yourself indefinitely. There is also no need to refrain from doing so. Statistical data and marketing jargon are merely another opportunity to communicate with your audience and channel your creativity in the proper direction.

At Promoly, we will make sure you will get past the marketing hurdles and have effective digital audio advertising strategies. We will help drive downloads, grow your audience, and impact your niche industry through your podcasts. Contact us today to learn more! 

 

You may not even realize it, but podcasts are the trending form of media nowadays. In a world full of social media sites and audiobooks, people are flocking towards a platform or medium that still holds water, even when traditional radio talk programs are going off-air. You may have even heard a few episodes in the past few years, all tackling your favourite past times and topics in an hour or so.

Indeed, they are the modern replacement of traditional radio programs, so much so that even various industries are sponsoring their content just to get a piece of the earnings.

If you are surprised by the sudden boom of this platform, chances are, you are curious to know how they were able to do it and what made them have a surge in followers over the recent years. If that’s the case, look no further than our examples below.

While not all podcasts can follow such methods, the critical thing to remember is that most of these are generalized workarounds that any podcaster may attempt and experiment with in any way they please. The only difference maker is whether or not their efforts paid off by the end.

1. They Are Very Accessible

To tune in to your favourite radio programs back then, you must have a radio device near you. The same principle does not apply to podcasts, as you may be able to listen in using your mobile device, computer, and even smartwatch. So as long as you have an internet connection, you will be able to access all the available episodes.

The problem with traditional radios is that the radio waves per region often limit them, so if you happen to live in the middle of nowhere, chances are, you will miss all your favourite programs. The same can’t be said about podcasts, where wifi connections are a trend even in the world’s most remote regions.

2. They Enable You to Listen to All the Episodes without Waiting

There used to be a time when being a fan of your favourite radio programs would mean that you had to wait each week for new episodes. While some podcasts may apply the same format to their schedules, most of them upload a whole season in one go. 

This means that you can spend the whole day just listening to all the episodes, from beginning to end. You no longer have to wait for a week or two, and neither would you have to miss any more episodes just because you had worked for the day.

3. They Are More Intimate and Relatable

Old radio programs are all about selling something that many may not find endearing to their taste. Of course, they are all sponsored in nature. The thing about podcasts is that they are also sponsored, but they have certain limitations about the creative control of their financial backers. 

This means that they still have the freedom to deliver their content without being hindered by corporations, making them more relatable and easy to connect with.

Conclusion

Podcasts have been making the waves for the past few years, and for good reasons. Aside from applying the same techniques that made radio programs such a hit back then, they are more accessible, relatable, and complete with their episodes.

If you want to create your podcasts, now may probably be the right time to do it, as it is one of the trendiest ways of connecting to people worldwide. Let your voice be heard, and deliver some of the most relatable content on the airwaves today!

If you are looking for an agency that offers digital music marketing for your podcast, look no further than our expertise here at Promoly. We specialize in innovating brands to promote their audio over email and social media. Contact us today—let us help you make your voice heard across the world!

 

These days, brand owners have multiple options at their disposal to promote their business. With the onslaught of technological developments, almost anything is possible to get your business out there.

One of the most popular ways people have been enjoying different brands’ content has been through digital audio advertising. The appeal that audio marketing has comes from the ability to multitask while consuming this kind of content. Out of all the options available to brand owners, audio remains to be the most flexible.

Reports in 2019 have predicted that more consumers will be listening to audio marketing in 2021. Over three-quarters of internet users already listen to digital audio content, especially podcasts. As a result, many brands invest bigger budgets for audio marketing strategies, and it’s not too late for you to do the same.

In fact, here’s what you can do to boost your brand:

Turn Your Blog Posts into Audio Content

While you’re gearing up to create other forms of audio content, it’s a good idea to use what you’ve already got in your archive. Through repurposing what already exists, it involves turning your written content into audio.

Changing your blog posts into audio content isn’t to say you should stop making written outputs entirely. Some people still prefer readable content, but it’s good to offer an alternative audio option. That way, your brand is catering to a broader audience.

Look Into Investing in Some Podcasts

These days, podcasts are all the rage, and they’re the perfect audio marketing strategy to practice. They’re informational, entertaining, and flexible, all while being an excellent way to boost your brand’s online presence.

Podcast awareness grew from 122 million in 2010 to 212 million in 2020, and it’s been predicted that it’ll only continue to grow to 252 million in the next three years. Now is the perfect time to get your brand involved in this kind of audio marketing strategy.

If the idea of starting your podcast sounds intimidating, you don’t have to worry. You can always begin slowly by sponsoring someone else’s podcast or being a guest speaker. While it doesn’t have the same commitment as managing your own podcast, it still gives your brand good exposure to the existing audience of the brand you’re collaborating with.

Stream Your Advertisements through Live Audio

Many social media platforms these days offer their users to stream live audio content. These include Facebook, Twitter, HearMeOut, Listen, and AudList, to name a few. Some of them allow you to create long and short audio pieces, providing flexibility in the advertisements you make. These soundbites are helpful as they’re usually free to create, and they can go with images or text you’d want to include.

Take Advantage of Growing Advancements in Voice Technology

Studies have shown that about 50 percent of online searches will be voice searches by 2020. This can be an excellent opportunity for digital audio marketing. Optimize your brand’s advertising by focusing on common phrases or search questions instead of using specific keywords. You can even create short soundbites that answer common questions.

Conclusion

There are many kinds of advertising you can choose for your brand, and digital audio marketing is one. It’s a flexible form of advertising for both you and the consumer, and it’s one of the fastest-growing ways people are getting their content across to their target audience.

Promoly offers different audio marketing strategies to help brands promote their audio over multiple platforms. Visit our website now to see which services fit perfectly with your brand.