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  • Music 101: What to Know About Releasing a Single

    Music 101: What to Know About Releasing a Single

    You’ve composed a great song and want everyone else to hear it. Indeed, music acts as the starting point and you will realize that music has the potential to either change the world, impress merely a few individuals, or go undetected. How you release a single may dictate your future.

    In this day and age, a single can make or break a musician’s career. You can’t just release a song and expect fans to find it without any effort or planning, especially because every other artist has a new single to promote at the same time. It is not enough to merely submit a track on a streaming platform and to consider it released.

    Thus, you must prepare preparations for the release of your single. When establishing your product introduction strategy, you will need to address some concerns regarding marketing your song and how your audience will benefit from it, how the single will impact your career, and if it will say anything at all about you as an artist, among others things.

    Read on to discover everything you need to know about releasing a single.

    What You Might Love about Releasing a Single

    The harsh reality is that you can’t expect people to still support you after disappearing for three years to work on an album. If you want to succeed in a culture where people have short attention spans, you should release music more frequently.

    After all, musicians that constantly post new content or regularly release singles on their Spotify and YouTube platforms are rewarded. As such, you shouldn’t just release an album every two or three months, and you also shouldn’t release an album that regularly.

    Here’s what else you might love about releasing a single:

    • Production of a single song is less expensive.
    • When fresh releases are made often, the efficiency of algorithmic streaming improves.
    • Singles and playlists are popular among today’s listeners.
    • Each single has the potential to become its own event by focusing on only one song at a time.
    • You can reconnect with your current audience or attempt to expand it.
    • It is a low-risk way of determining the effectiveness of various marketing strategies.

    The First Step: The Release

    If you’ve never released music under your current artist name previously, you should do so. This is because if you do not upload any music to their service, the great majority of streaming platforms will not allow you to claim your artist profile or use the promotional tools. You should definitely employ these powerful tools for your most crucial launches (like an EP or LP).

    With that being said, make your mark by releasing a single. This will help you be known in the industry, set up your own accounts, and prepare for the soon-to-be-released new release.

    Social Media and Your 15 Seconds of Fame 

    Of course, never release a single just for the purpose of feeding it to a computer program. The music must be enjoyable to listen to and great for videos. This might be an infectious hit song for new listeners or an artistic journey for existing fans, which can go viral on social media. There is no such thing as too much material, and as the popularity of platforms such as TikTok, Instagram Stories, IGTV, YouTube, Facebook, and Snapchat grows, consumers desire short videos.

    Get the Timing Right

    Unless you are a performer of electronic dance music (EDM) or pop, you should start with EPs or albums, followed by singles both before and after. In other words, release singles both before and after the release of the EP and album.

    Follow-up singles keep fans interested after they’ve moved on to other artists, but lead-up songs build audience anticipation and increase the excitement for the album.

    Conclusion

    Nobody wants their art or music to go unnoticed. This is why we believe in reinforcing certain practices when it comes to releasing music (or a single) in today’s fast-paced digital world. Now that you know more about releasing your next single, keep all of these tips in mind to gain your audience and keep them coming back for more.

    Are you interested in digital music marketing? Promoly is here to help launch talented artists like you. Contact us and get to work today!

     
  • Why Record Labels Should Be Media-First Companies

    Why Record Labels Should Be Media-First Companies

    The music industry is in a state of flux, and record labels are struggling to keep up. One way they can adapt is by becoming media-first companies. Media-first companies are those that prioritize creating and distributing content over everything else. This shift would allow labels to better connect with fans, and generate more revenue through content marketing and sponsorship deals. There are many reasons why record labels should make this shift, let’s look at them one by one.

    What is a Media-First Company?

    A media-first company is defined as a company that places content creation and distribution at the forefront of its business model. This type of company prioritizes creating and distributing content over everything else. In other words, they are focused on creating and distributing content that will help them connect with their audience and generate more revenue.

    The music industry is in a state of flux, and record labels are struggling to keep up. One way they can adapt is by becoming media-first companies.

    Why Make the Jump to Becoming Media-First Companies?

    There are many reasons why record labels should make this shift, let’s look at them one by one.

    1. Record Labels Can no Longer Rely on Album Sales

    In the past, record labels could rely on album sales to generate revenue. However, that is no longer the case. Album sales have been in decline for years, and they show no signs of stopping. In fact, album sales are expected to decline by another 50% in the succeeding years. This decline is due to a number of factors, including streaming, piracy, and the changing way that people consume music.

    Because of this decline in album sales, record labels can no longer rely on this revenue stream to generate income. They need to find new ways to generate revenue, and content marketing is one way they can do that.

    2. Content Marketing is More Effective than Traditional Advertising

    Record labels have traditionally relied on advertising to generate awareness for their artists. However, advertising is becoming less and less effective. In fact, a recent study found that only 26% of people trust advertising. This is due to the fact that people are becoming more and more immune to traditional advertising methods.

    Content marketing is a much more effective way to generate awareness for artists and music. This is because content marketing is based on creating valuable content that people want to consume. When done correctly, it can help to build trust and credibility with fans. As a result, they are more likely to become interested in the artist or music being promoted.

    3. Record Labels Can Monetize Their Content

    Record labels can also monetize their content by using various methods such as sponsorships, affiliate marketing, and lead generation forms. This can help them to generate additional revenue that can help offset the decline in album sales.

    4. Record Labels Need to Build Their Brand

    In the past, record labels could rely on their artists to build their brand for them. However, that is no longer the case. With the decline in album sales, artists are no longer able to generate the same level of income they once were. This means that they are less likely to be able to invest in building their brand. As a result, record labels need to find new ways to build their brand, and content marketing is one way they can do that.

    Conclusion

    It’s clear that record labels need to change their business models in order to stay relevant in the digital age. They need to become media-first companies in order to better promote and sell their artists’ music. This shift will allow them to better control their own growth rather than relying on third-party platforms such as radio and television. It will also allow them to connect directly with fans and build deeper relationships with them. In the end, this will lead to more sales and a stronger bottom line.

    If you want to promote your artist’s music or a new podcast, Promoly is the answer you’re looking for. We give you a comprehensive tool for creating, tracking, and analyzing promo campaigns as well as promoting music and other digital audio. It’s the perfect digital audio advertising platform for record labels, artists, and podcast hosts. Sign up today to start your seven-day trial!

     
  • Tips to Help You Promote Your Music Independently in 2026

    Tips to Help You Promote Your Music Independently in 2026

    The internet has completely changed the music industry. While this has been a great thing for independent artists who can now promote and sell their music more easily, it has also made it more difficult to stand out from the crowd and make a living with your music.

    Below are just a few tips to help you independently promote your music in 2026.

    1. Acquire Press and Blog Coverage

    If well-known publications feature your music, it can help you become more successful. Hiring a professional PR person is usually the best way to get good coverage, but this might not be possible for new artists who have limited money.

    There are many ways to get your music out there, and one of them is through do-it-yourself PR. This is a great option for artists who don’t have a large budget for marketing and promotion. When approaching bloggers and journalists, it’s important to do it in the right way. The first step is to create an electronic press release. This should include all the essential information about you and your music. The resources below offer advice for musicians who want to take PR into their own hands.

    2. Establish a Website and a Mailing List

    A mailing list is a collection of email addresses that you can use to send out information about your band or website. A mailing list allows you to send out information to a large group of people at once without having to email each person individually. Mailing lists are a great way to keep your fans up-to-date on what’s going on with your band, and they can also be used to promote your music and tour dates.

    This means that if a fan gives you their email address, they want to hear from you directly about your latest release or upcoming tour. A message sent directly to their inbox is much more likely to reach them than a social post that a platform’s limited reach can restrict.

    3. Establish an Engaging Social Presence

    A well-executed social media marketing strategy can be extremely powerful and help you reach a large audience. It is important to be consistent with your content and make sure that your profile is easily searchable.

    There is an endless supply of tips and tricks for managing your social media platforms. However, things are always changing on every platform, so it is important to stay up-to-date. Check out some helpful resources for more information on making the most of your social media presence.

    4. Get Playlisted

    If you’re an artist, you need to make sure your music is on streaming and playlisting platforms. Playlists are extremely popular and can help you get your music heard by millions of people. Getting your music on a popular playlist can help you earn a lot of money from royalties.

    Being placed on algorithmic playlists like Discover Weekly can help increase your stream count significantly. It’s definitely worth looking into all possibilities to get your music heard.

    5. Identify and Focus On Your Audience

    It’s important to market your music to the right audience. There are music subcultures all over the world, and finding the one that fits your style can help you get your music out there. Knowing your niche and how to exploit it is key to promoting your music.

    This means that if you want to be successful in the music industry, you need to focus on a specific genre or type of music. Find the venues, communities, and fans that are into that type of music and focus your efforts on winning them over.

    Conclusion

    Overall, suppose you want to be successful as an independent musician in 2026. In that case, you need to focus on creating a strong online presence, networking with other independent artists and music industry professionals, and regularly releasing new music. By following these tips, you’ll be well on your way to success in the music industry.

    If you are looking for a platform that provides digital music marketing services, look no further than our expertise here at Promoly. We help innovative brands promote their audio over email and social media. Call us today for more information about our platform and its helpful marketing features.

     
  • The Best Audio Marketing Strategy: Album, Ep or Single?

    The Best Audio Marketing Strategy: Album, Ep or Single?

    Still on the fence regarding your audio marketing strategy? We’ve got you covered. Today, we’ll discuss how EPs are becoming more popular than albums reflected in sales data and why this should be your next approach to launching your music.

    What Is an EP, album, and single?

    Short for extended play, an EP is a collection of songs, usually between two and six tracks, and usually released on digital platforms such as Spotify and Apple Music. It’s also shorter than an album and has fewer songs. An EP typically features between 4–6 tracks and has a running time of roughly 15–22 minutes. However, some EPs can be up to 30 minutes in length. They are generally released on their own or with another artist.

    On the other hand, an album (or LP; long play) is a collection of songs (usually between eight and 12 tracks), often released on physical formats such as CDs and vinyl, as well as on digital platforms. It’s a full-length body of work with a running time of approximately 35 to 60 minutes. 

    A single is the shortest type of musical release, typically featuring 1–3 tracks and running less than 10 minutes. They may also include b-sides, instrumental, or other versions of the main song.

    The Best Audio Marketing Strategy

    So, which one is best for new artists to release in 2022? Let’s look at it from an objective and subjective standpoint.

    Based on reliable research from Ditto Music, the number of albums released each year has decreased steadily for the past five years. In 2016, albums accounted for 35 percent of all releases, but that figure dropped to 9.7 percent in 2021—a decrease of more than 25 percent.

    The number of single and EP releases has increased dramatically over the past five years, making up 90.3 percent of all releases in 2021!

    In general, people seem to prefer singles and EPs over albums. This is likely because singles and EPs are shorter and usually contain the artist’s most popular songs, so people feel they’re getting more bang for their buck. Additionally, singles and EPs are usually cheaper than albums, so people are likely to purchase them on a whim. And with over 60 percent of music listeners between the ages of 16–34 (a combination of gens Z and Y), their lower attention spans make sense with the research data.

    Now, if you’re a new artist with a limited budget, then an EP might be the best option as it’s cheaper to produce and market. However, if you want to make a big splash and get your music heard by as many people as possible, then an album might be the way to go.

    Of course, there are no hard and fast rules regarding releasing your music. The final decision is always entirely up to you since it’s your project! So, if you’re still undecided, why not try releasing both an EP and an album and see which one gets the better response from your fans?

    Work with the Best to Release in the Best Way

    Need the right audio marketing strategy for your new material? Reach out to Promoly today! We help brands innovate their promotions using social media and email marketing. Start now by visiting our website; no credit card is needed!

     
  • A Guide on How You Can Add Good Music to Your Podcasts

    A Guide on How You Can Add Good Music to Your Podcasts

    Anyone can start a podcast. All you need is one microphone, various recording software, and an idea. But what separates the good podcasts from the great ones is quality content. One of the very manageable ways to improve the quality of your content is by adding good music.

    This guide will assist you in finding and adding high-quality music to your podcasts.

    Adding Compelling Intro Music

    The proper intro will set the tone for your entire podcast and give listeners a taste of what’s to come.

    An upbeat, energetic tune will help to create an exciting and engaging listening experience, while a more subdued track can give your podcast a more calming, reflective vibe.

    If you’re unsure where to start, try out a few different tracks and see which one best fits the overall tone of your podcast. With a little trial and error, you’re sure to find the perfect intro music for your show.

    Making Your Outro Music Unforgettable

    The outro is just as crucial in audio marketing strategy as the intro. It’s your last chance to make an impression on your listeners, so you want to choose a memorable musical outro that reflects your brand.

    A great way to make your outro music unforgettable is to slowly fade it in while you’re wrapping up the episode. This part will help create a smooth transition into the outro music and give your listeners one last chance to take in your content before the episode ends.

    Plus, it will also help your outro music stand out from all the other podcast episodes that simply end with a fade-out.

    Including Catchy Commercial Breaks

    A podcast is a great way to share your interests and ideas. To engage your listeners, you must ensure that your episodes are tightly crafted and include catchy commercial breaks.

    The right music is another audio marketing strategy that can help to set the mood, keep listeners engaged, and even increase sales.

    If you’re looking to include some sizzle to your podcast, have some catchy commercial breaks.

    Inserting Pleasing and Relevant Ad Campaigns

    The best way to achieve a good podcast is to choose music that complements your podcast and inserts it into your ad campaign. By selecting the right tunes, you can create an ad that is both pleasant to listen to and effective in promoting your brand.

    Don’t forget to use your musical selections to set the mood for your podcast as a whole.

    The right music for your ad campaign can help create an engaging and professional-sounding show that will keep listeners coming back for more. As a result, you might have a smooth audio marketing strategy.

    Invest in Top-notch Paid Promos

    Choose a quality provider who can create top-notch audio advertisements tailored to your target audience.

    A good promo should be well-written, engaging, and produced with high-quality audio. It should also be strategically placed to reach your ideal listeners at the right time.

    Investing in quality paid promotions can give your podcast the boost it needs to reach a wider audience and achieve tremendous success.

    Tips for Selecting Music For Your Podcast

    1. Try to find something that reflects the theme or subject of your show. For example, if your podcast is about sports, you might want to consider using an upbeat track with lots of energy. However, if it’s a more serious show, you might want to choose something a bit more subdued.
    2. Double-check if the music matches the tone of your voice. If you have an intense, gravelly voice, for example, using playful nursery rhyme-style music might not be the best choice.
    3. Ensure the music is compelling and exciting enough to grab attention and keep listeners engaged.

    With these tips in mind, choosing the perfect intro to outro music for your podcast will be a breeze!

    Conclusion

    Music is crucial to podcasts, and the right tunes can help you create a great podcast that people will love. With the help of a good soundtrack, you’re sure to create a unique experience for your listeners and effectively draw listeners into your world.

    If you want to build a podcast with a genuinely compelling and enjoyable listening experience, never miss our planning your audio marketing strategy. This is where Promoly comes in, guiding innovative brands to promote their audio online. Contact us to get started with your podcast, and let us help you today.

     
  • 4 Tips on How to Stop Pops & Plosives in Your Digital Audio

    4 Tips on How to Stop Pops & Plosives in Your Digital Audio

    If you want to know how to promote your music, you have to know how to come up with a quality recording sound. The first step is to ensure that your mic produces good sound. However, especially if you’re starting, you may encounter a huge issue in the forms of pops and plosives. 

    Pops and plosives will surely lower your podcast’s audio quality. Although those intrusive noises can be bothersome and negatively affect the sound quality of your music, that doesn’t imply they couldn’t be avoided. 

    Plosives, which are strong consonant sounds like the letters P, T, C, K, B, and J, might cause your recording to pop or click because they produce harsh bass frequencies and wind noise when spoken aloud. 

    These sounds not only add a lot of unnecessary labor and potential time and effort wasted, but they can also ruin your recording and reduce the audio quality of your podcast. 

    Learn some tips on how to stop these pops and plosives by reading on.

    Know Which Mic Works 

    If you are recording in a typically quiet podcast studio, a big diaphragm dynamic mic would be the ideal option, albeit a windscreen and pop filter is a bare minimum with one of these mics. 

    You must carefully consider your options after considering the task and environment for which your microphone will be used. Many more types of microphones are available, including cardioid models, which are better at picking up the background noise.

    It’s also crucial to remember that you can soften plosives by adjusting the mic settings. Depending on the microphone, different settings may apply to the bass roll-off feature, sensitivity, pick-up patterns, and even pre-EQing your microphone. 

    Pay attention to and test the settings on your microphone. You might discover the perfect setting for successfully reducing those plosives.

    Change Up Your Mic Technique

    Your speaking volume, breathing pattern, and general attitude toward your microphone in connection to what you’re saying all fall under the category of your mic technique. 

    A helpful test for eliminating plosives in your recording is to say “pa, pa, pa” out loud while extending your hand out in front of you and moving it around in front of your lips. Once you can speak into the microphone without feeling your breath escape, you’ve figured out your plosive range and the ideal speaking angle.

    As yelling greatly enhances plosive noises, be sure you are speaking at a normal volume and are not raising your voice. 

    Additionally, refrain from forcing your pronunciation and don’t add extra air to hard consonants. Be aware that to avoid plosive blasts being directed straight at the microphone, it is best to take a small step back or to sidestep when you suspect your speech might make a plosive sound. 

    Consider Where You Position Your Mic

    Your mouth and the microphone should be three to six inches apart. This provides a brief window of time for the air in front of you to dampen the loud pop noises and lower frequencies you will create. 

    Consider positioning the microphone a little to the side or slightly above your mouth. You can reduce plosives by angling your microphone since the air you release to make these challenging consonant sounds are either pushed out directly in front of you or downward.

    Use Editing Tools If Unsure

    If you’ve tried all of the above and your recording still has audible pops, editing is your final resort. You can employ a few different tactics if you want to ensure you know how to get your music heard. You can process the recording, make the audio normal, or eliminate any plosives.

    If you balanced the audio to eliminate troublesome frequencies and didn’t record into an equalizer, the roughness of the plosive sounds should be minimized. Try a few different presets in your editing tool to find the most effective way to reduce plosives.

    Conclusion 

    You can see that your soundtrack doesn’t have to be dominated by pops and plosives. Preventive measures are crucial. Use the methods to avoid pops and plosives whether or not you’ve already dealt with a lot of them in your audio. With this, you can raise the level of your podcast or music as a whole, and you’ll be ready for digital audio advertising! 

    Innovative brands and creative people can use Promoly to spread their digital audio advertising. With this platform, you can track recipient interaction, encourage the use of more features, increase revenues, and increase company awareness. Start right away without a credit card.

     
  • Using Cool Sound Effects in Your Podcast Is Essential

    Using Cool Sound Effects in Your Podcast Is Essential

    Adding sound effects to your podcast is an easy way to add interest to the audio. These sound effects should not be distracting during a fascinating interview, but they can bring a new dimension to it that wasn’t previously present.You can get them for free on the internet or create them like a genuine foley artist.

    Not all podcasts require sound effects. Some of the best podcasts in the world employ sound effects to enhance the overall quality of their production. For example, ambient noises can capture listeners’ attention while listening to an exciting narrative about history.

    Do you want to include sound effects in your podcast but aren’t sure where to start? Here are three ideas that might help you develop some fresh concepts:

    Use Them to Highlight a Point

    A podcast should not force sound effects into the work, but it doesn’t mean you cannot use them. They can help your podcast stand out among others discussing similar topics.

    Sound effects may be a powerful tool for inspiring an emotional reaction from your audience when used correctly. For example, try playing a generic circus song if someone is exaggerating anything they are saying. Using sound effects as a slapstick device is a brilliant idea! Sounds similar to droning music or psycho-strings might heighten the unsettling atmosphere created by your guest’s terrifying stories.

    They Make Excellent Transitional Elements

    Music is commonly used to introduce and conclude podcasts. Still, you can also consider using sound effects to train and end sections of your podcast or to demonstrate the passage of time in your podcast.

    You can add sound effects, like lower-pitched versions of the words uttered or clips of people laughing, to emphasize any talking point. This says something like, “Hey there! Don’t miss this! You need to pay attention to this!” These transitional sound effects will help your podcast to feel more structured and cohesive to your listeners.

    Paint a Story with Them

    When reading a book, you can often picture the story in your mind. Sound effects can help you achieve the same result for your audience. For example, you might be describing a tourist trip to Times Square.

    You could add city noises like horns from passing vehicles and crowds of people talking to help your audience engage with the scene. You could then describe a fictional trip to Miami Beach and add sound effects of seagulls and waves to enhance the experience for your audience.

    Sound effects are especially useful in podcast writing because they could stand in for visuals, such as when someone smashes a door or make it seem like your character is present in a scene. You could also use them to enhance the atmosphere of a location such as a subway station.

    Selecting and using sound is a critical part of your podcast. Many sites and programs offer free sound effects, or you can record your own.

    Conclusion

    A podcast is different from other types of media, and that means it requires special techniques. It’s vital to keep the audience’s attention, which means sound effects are necessary.

    Audio storytelling is more than just words spoken aloud. It’s a craft that engages listeners and makes them feel like they’re part of a story.

    Do you want to find out more about record label marketing? With our help, we can simplify the process of creating and distributing engaging podcast content. If you want yourt podcast to succeed, start your free trial with us today!

     
  • Best Sources to Find Exceptional Sound Effects for Podcasts

    Best Sources to Find Exceptional Sound Effects for Podcasts

    The decision to add sound effects to your podcast, radio show, or other audio program is exciting. Doing so can make your topics more dynamic to listen to in various ways. However, you may not yet know where to begin searching for quality sound effects that fit your project.

    Thanks to the wonders of the internet, websites can help you begin and complete your search for free sound effects.

    Here are some of the best free sound effect libraries on the web:

    ZapSplat

    ZapSplat is another excellent place to find sound effects. You can manage free and premium accounts from the site’s dashboard. 

    Within ten minutes of downloading three sounds, you must credit the author. Unlimited downloads and WAV files are among the premium options offered by ZapSplat. 

    However, that may be more than what you need, so it’s best to try out the free version before upgrading.

    YouTube’s Audio Archive

    Knowing how to find free sounds is good to know when trying to create a video. The YouTube Audio Library can help. 

    This library lets you search for thousands of free sound effects and music to download and use on your projects. You can use the YouTube library if you are making videos on YouTube. 

    Creating videos is easy if you know where to find your resources.

    Freesound

    The Freesound Project is a website that hosts the most extensive collection of high-quality royalty-free sound effects. Anyone can upload their clips and choose from a variety of Creative Commons licenses to attribute the sound if they choose.

    The compilation is an excellent resource for anyone looking for clear sound effects in their show or film.

    A Sound Effect

     A Sound Effect is a thriving marketplace of sound effects, and it’s a great tool for audio dramas and fiction podcasts. Clay pots are available in a set of 89 sounds! 

    Or, a collection of 789 male fighting vocal sounds! This website carries an appropriately epic array of sound effects.

    The only limit is the high cost of the packets. So, if you’ve exhausted all other sources and need a specific sound effect for your project, a search on A Sound Effect can be your last hope.

    SoundBible

    Your list of free sound effects should not leave out SoundBible, with free downloads in WAV or MP3 format. (Isn’t that clever?) Large download buttons are used to save bandwidth, and if you want more, the blog on the website offers sound effect packs.

    SoundGator

    Freesound has several similarities to SoundGator. Even though it doesn’t have as many sounds as the leading companies in the industry, it’s completely free and royalty-free. SoundGator has a subscription service, but Freesound does not.

    On SoundGator, you can subscribe to the audio content posted by other users. It’s possible to subscribe to one person’s sound effects so that you’ll know whenever they release a new one!

    Storyblocks

    This is a subscription-based sound effects database that is similar to Storyblocks. For as low as $12.41 a month, you may receive access to a limitless library of music and sound effects. 

    Everything is free to use, new stuff is constantly being added, and whatever you download once can be redownloaded in the future without any additional charges

    Make Your Own!

    Make your own if you can’t locate the proper sound effect for your podcast after searching through all these sites! Even though it may take some time, you’ll save a lot of money and be able to boast about your accomplishments.

    Conclusion

    Finding and using sound effects for your next podcast is relatively easy and cost-effective. You just have to know how to find them. 

    Fortunately, you now have several places to turn if you need significant sound effects for a project. Remember, you will want to get a license for any sound effects you want to use. 

    There is a wealth of free Royalty-Free sound effects available, but you may have to pay for some subscriptions if you plan on putting a paywall on your podcast episodes in the future.

    Do you want to find out more about record label marketing? Promoly is an all-in-one audio marketing platform that lets you advertise your work via email and social media. Our goal is to make creative content marketing as simple as possible. Contact us today to begin your free trial!

     
  • Promote your Podcast on Social Media with These Tips

    Promote your Podcast on Social Media with These Tips

    You’ve made your podcast! You’re already past the hard part of the recording, so it’s time to get the word out. Social media is a great tool to use because it’s cost-effective and cuts down on time spent actually promoting. By using a few simple strategies, you can promote your podcast using the right tools. Here’s your guide to using social media as an audiobook marketing tool.

    Promote your Podcast on Social Media with These Tips

    1 – Set Up Your Accounts

    The biggest social media platform is Facebook, so start there. It’s easy to set up a profile and make a page for your podcast. Follow Book Marketing Tools on Facebook to learn more about using Facebook as a marketing tool.

    Twitter is also a great way to promote your podcast. It’s easy to set up a profile and make a page for your podcast. Follow Book Marketing Tools on Twitter to learn more about using Twitter as a marketing tool.

    You should also set up an author page on Goodreads. Follow Goodreads Tips for more information.

    2 – Plan Your Posts

    Any posts should be tied to the theme of your podcast. For example, Book Marketing Tools uses Facebook to promote their blog posts about audiobooks, marketing, and more. It’s a great way to promote your podcast, which is a great way to promote your books.

    You can also use your platforms to announce upcoming guests on your podcast. You can announce upcoming interviews, preview upcoming episodes, and more.

    3 – Widen Your Network

    Use your social media platforms to connect with someone else who has a large following. By connecting with them, you can gain access to their readers and listeners. You can then use them to help promote your show. You’ll have to put the work in, but you’ll have access to a large number of people who might not have heard of your podcast.

    4 – Engage Your Audience

    As an author or publisher, you probably have a decent audience following you on social media. Use social media to engage with your audience. Answer questions, share content, and interact with your followers. You don’t have to do a lot of promotion at the beginning, but building a following will be beneficial if you use social media for longer-term promotion.

    5 – Use a Digital Audio Advertising Tool

    It’s time to talk about ads. It’s possible to use a digital audio advertising tool to promote your podcast. Tools like Promoly are specifically designed for podcasts and audiobooks. These tools will help you create ads, schedule them to run on an automatic basis, and get reach.

    6 – Post Regularly

    The average Facebook user has a newsfeed filled with a lot of content. People don’t want to see too much frequent promotion, so they post once or twice a week at the most. People don’t always enjoy seeing the same content over and over, so try to post different types of content routinely. Posting great content that is relevant to your audience is sure to help you get more listeners.

    Conclusion

    Now it’s your turn! Start applying these strategies to your social media accounts. You’ll soon see your podcast growing. You’ll start getting readers, listeners, and sales.

    Should you be in need of a digital music marketing tool, start using Promoly to promote your podcast today! Promoly helps innovative brands promote their audio over email and social media. Track recipient engagement, drive more features, push more sales and get your brand noticed. Start now; no credit card required.

     
  • High Notes: Tips to Help You Get Noticed by a Record Label

    High Notes: Tips to Help You Get Noticed by a Record Label

    Over the last decade, the music industry has changed a great deal, particularly since the advent of streaming services. Major recording companies no longer sign every artist that they can, as it is much more difficult to predict who will catch on with consumers.

    Nowadays, it takes more than a hit single to become famous; an artist needs to be unique and captivating in their own way in order to achieve fame. While signing with a major label is no longer the only path to success, many budding artists still dream of a contract with a major record company.

    Getting one of these contracts is still incredibly challenging, but if independent artists can use some of the changes in the industry to their advantage, it may be possible to work with a major company and secure a contract as well.

    If you happen to be an aspiring musician, there is no need to worry. We have listed a couple of tips below that will help you get noticed by record labels.

    1. Create a Viral Video of Your Performance

    Although record companies may not be signing every artist these days, they are still looking for artists who have a lot of social media followers, have performed concerts that have sold out or are about to release a viral hit.

    If you can create a viral video or post, there is a good chance that a record company may notice you.

    2. Focus on Your Sound and Your Goals

    Just as music has changed in the industry, so has the role of the artist. Major record companies are no longer looking for artists who write traditional song lyrics or play simple melodies.

    They are instead looking for artists who are able to adapt to trends and audiences. They are also looking for artists who are not just comfortable with these changes but are able to capitalize on them and make them work to their advantage.

    3. Perform Live in Small Venues

    If you want to get noticed by a record label, you will need to start performing live. Although performing live isn’t important for every artist, it is particularly important for those who are trying to gain the attention of a major label record producer.

    Record labels are constantly looking for performers who know how to put on a great show, have a distinct sense of fashion, and are able to get a crowd of people to dance. If you can do all of these things and perform at a small venue, it is much more likely that a record company will take notice of you.

    4. Become a Favorite of Both Journalists and Critics

    Although record companies rarely sign artists based on great reviews, if you can gain the favor of journalists and critics, you have an excellent chance of getting signed by a major label.

    This is because, these days, the major labels are looking for artists who have already been discovered and accepted by music enthusiasts, such as journalists and critics.

    Conclusion

    Getting signed to a major record label is no longer a simple matter of having a lucky break or getting discovered by a record producer at the right time.

    However, if you can use the industry changes to your advantage, you may find a way to get signed to a label and have a successful career as a musician.

    If you are looking for a company that specializes in digital music marketing, look no further than our expertise here at Promoly. We help innovative brands promote their audio over email and social media. Track recipient engagement, drive more features, push more sales and get your brand noticed. Call us today and let us get your music noticed in a flash!