Promoly

Category: Music Marketing

  • Why Music Artists Need to Be Verified on Spotify – What to Know

    Why Music Artists Need to Be Verified on Spotify – What to Know

    With the rise of Spotify, it has enabled bands, singers, composers, instrument players, and other music artists worldwide to share, distribute, and popularize their music pieces to greater audiences. For those who have yet to launch their music career or are in its early stages, having a Spotify presence helps you reach out to your intended audiences and gain recognition.

    However, most budding music artists neglect being verified as an artist in this platform. When an artist is verified, a blue checkmark appears on the artist’s Spotify profile. For most novice artists, being verified is no more than just a blue checkmark—an assumption that costs them money and the opportunity to be famous. Others think that only more established musicians are entitled to its perks. However, what advantages does being verified on Spotify have and how can it help your music career?

    The perks of having a blue checkmark on your Spotify account

    Aside from giving your ego a boost, a whole new market opportunity opens up when you get verified on Spotify. For one, potential and current fans will know that you are the real deal, as you become a legit brand. This means you’ll begin to have a steadier set of followers and album patrons. There are a host of other advantages when you’re verified, including the following:

    1. It helps to streamline your followers and list of releases

    The basic Spotify user account will not include your past and future releases. Because of this, the musical pieces you release are scattered disparately and would only fall under an artist page automatically generated under your name but not under your direct control. It would be difficult for current and future fans to keep track of what you made and distributed. You might not even know that you have new followers as they will follow the artist page that Spotify generated on its own.

    Verification allows you to merge your disparate releases into a list that can be found in a single discography page bearing your name. What’s more is this discography page is tied with your user account, giving you control over the page’s content. You can also post your future releases on the page. All your potential and current fans need to do, is to refer to your discography page, instead of relying on individual searches on Spotify or hearsay from other fans. The added convenience allows more people to enjoy your albums, which translates into more revenue for you.

    2. It helps to personalize your playlists and engage directly with your fans

    Because you are now in control, you can choose the album covers to use, embed links towards your website, and modify the album and track descriptions. Since your fans are all in one place, you can share a new track with all of your followers at once. You can even engage with your fans on a real-time discussion, especially if you are about to launch an album or recently launched one.

    3. It helps to receive detailed analytics about your fans and followers

    Spotify allows you access to data concerning your fans and followers; its Fan Insight Tool speaks for itself. For instance, you can see which songs have the most listeners, and when your songs became a trend. You can use this data to develop a marketing and outrage strategy that will drive more traffic and followers to your Spotify account.

    4. It helps to land first on Spotify search results

    When you are verified as an artist, Spotify’s algorithms would prioritize your songs and display them on the search results of people searching your genre. Human curators of playlists would also take you more seriously. Verification would thus help you stand out from other artists and generate traffic towards your discography page, which means more profit from your music sales.

    Like this article? Checkout how to get your music playlisted on Spotify.

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

     
  • 4 Important Events to Keep in Mind When Planning Your Release Calendar

    4 Important Events to Keep in Mind When Planning Your Release Calendar

    One of the most important milestones in a professional musician’s life has to do with the release of new material. The release date of your album, music video, or single can make a difference in terms of impact.

    Although it may seem like an exciting process, planning your release dates and the promotional activities that come with it may be more stressful than you expect. When putting a release calendar together, there are several key dates that you should never ever overlook, as doing so can severely affect your chances of reaching your goals.

    To help with the process of laying out your release calendar, here are some important dates that you have to keep in mind:

    1. Your distribution window

    Distributing your music digitally involves authenticating purchases and giving out download links. It seems like a fairly simple process, but there are several complicated steps throughout the digital distribution process that can make or break your release.

    In order to ensure that your release strategy goes as planned, map it out in advance. If you have to clear certain cover songs or samples, you can expect to end up cramming if you don’t make time for that task. Therefore, you need to plan your distribution accordingly.

    2. The lead time needed to make physical copies of your music

    If making physical copies of your music is part of your release calendar, then you’ll definitely have to plan your schedule better because the physical duplication process can cause some problems along the way.

    Although streaming is the norm nowadays, CDs and vinyl albums are still in demand, so you can make a decent amount of money when you sell them at your live shows. However, the process of manufacturing them may not go smoothly due to miscommunication and other hurdles, so it’s best to have a contingency plan in case the dates don’t line up properly.

    3. Your album’s premiere, music video, and single launch dates

    Launch parties and premieres are two things you definitely shouldn’t overlook when trying to pull out all the stops in your release process. By inviting key media outlets and giving them exclusive access to your launch parties and premieres, you can generate a decent amount of publicity for yourself. That will pay the investment 10, 20, even 50 times over. Whether you’re launching an album, a music video, or a single, hosting a launch party can give you the leverage you need to get the word out and get even more people to listen to your work.

    Hosting launch parties takes quite a bit of elbow grease and patience, especially since choosing certain dates and venues can greatly affect the turnout and the return on investment. That’s why it’s best to get the ball rolling far ahead of the scheduled date.

    4. Social media promotion campaigns

    Musicians can become popular on social media, especially since their work can spread like wildfire on Facebook, Twitter, and other platforms. As a musician in the 21st century, you need to use social media to generate as much buzz and profit as possible. Your social media promotion campaigns shouldn’t clash with the other events on your release calendar, as it can generate undesired results for your launch events, album sales, streams, and overall popularity.

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

     
  • Metrics and Notes – What Musicians Should Know About Social Media Marketing

    Metrics and Notes – What Musicians Should Know About Social Media Marketing

    By now, many people already realize how effective social media is in terms of helping companies, organizations, and entrepreneurs establish and strengthen their brand, and promote services and products. However, it is not only enterprises and business people who can utilize social media for those purposes. Even artists like musicians can extend their reach, establish their name further, and promote their music through social media.

    While musicians may have an idea that social media can help them, they might not know how to maximize it. Even though they already have social media accounts, they’d probably prefer to focus on creating music.

    However, if you’re a musician who wants to explore how social media can help you, you may start by understanding the metrics that define the success of a social media marketing campaign. Once you understand these metrics better, you can work towards establishing a better connection with your fans. In this article, we’ll take a look at the most critical metrics that you should know about and why they should matter to a musician like you.

    1. Likes

    Finally, your newest track is finished and polished! Because you want your fans to be the first ones to hear it, you begin sharing it on your social media accounts. Your followers start liking your new track.

    It feels good to know that people liked your new masterpiece, which is made apparent by real likes. The more likes you get, the more people are hooked to your music. Now, what else do you make out of it?

    Aside from the number of likes, you should also find out WHO liked your post. Take a look at the insights. Are there more women who like your post? Or does your music appeal to men more? What is the age range of your top likers?

    You can use your likes to get to know more about your audience so you’ll know whom to target the next time you create a social media post and boost it. You might also take them as an inspiration for your next track!

    2. Shares

    Wouldn’t it be pleasing for your fans to share your music with others? After all, sharing is caring. When your followers share the post featuring your music, you get to reach more music enthusiasts outside your current fan base.

    When fans share your music, it means that they loved it enough to do more than scroll through your post and hit that like button.

    Aside from creating great music, there are other ways to increase the likelihood of your followers sharing it as well as your other posts. One of the proven ways to engage followers is to share a story through your post. You can also ask a question that they will answer. Better yet, be straightforward and ask them to share your newest video or track. If they loved your music or post that much, they’d be more than happy to oblige.

    3. Streams

    When we talk about social media, we’re not just talking about Facebook or Instagram. As a musician, you should also take advantage of streaming sites and platforms like Spotify and iTunes.

    The stream count and duration stats that you get from streaming sites also give an idea of how many users got hooked by your music. Of course, it will help to promote on Facebook or Instagram that you have a track available for streaming on another platform, so make sure you take advantage of that!

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

     
  • A Guide to Making Your Music Known – What to Know

    A Guide to Making Your Music Known – What to Know

    As a musician trying to turn a passion into a fulfilment of a lifelong dream, the publicizing of your music is a crucial part of ensuring that your efforts to get your music heard far and wide are successful.

    Taking your passion project far beyond your studio or laptop involves having to put all your effort into generating buzz around your music. This often means that you’ll have to pull out all the stops to get your stuff out there.

    Although the thought might stress you out now, getting the right publicity for music can help your talent and hard work pay off in the best way possible, saving you a whole lot of time in achieving the goals you set throughout your musical journey.

    Want to take your career to the next level? Here’s what you’ll need to know:

    Getting your music out there

    While music streaming websites are a good way to make your tracks available for the public to listen to, the huge amount of other musicians you’re competing with will make the task of standing out to get heard far more challenging than you would think. This can result in your music not being heard at all.

    Now, we’re not saying that you should drop your mixtapes into happy meals or play them over your local department store’s speakers in order for people to hear it, but it does mean that you’ll have to employ more strategic and diverse ways to get your creations heard. One of the most reliable ways to do this is to contact blogs and playlists to play your stuff or publish it on air for their fans to see.

    Although it’s not as easy as it sounds, getting the right people with the right following or subscribers to play your tracks for their audiences to see can help your following and plays grow instantaneously and exponentially before you even know it.

    Music blogs and viral playlists are run by music connoisseurs who live and breathe good music, and are two of the most important channels or sources that act as a bridge between musicians and soon-to-be fans.

    This makes them an important component in the mix for success. Though the process of getting music blogs and viral playlists might seem as simple as just sending an email and having your music played for millions of people to hear, it’s actually far more complex than just a message and crossed fingers.

    When executed poorly, the process of getting music blogs and playlists to listen to your work and put it on play for their followers to hear might be far more confusing and frustrating than expected. Therefore, it’s important to get everything done with the right steps.

    Tips to keep in mind when contacting

    To get your music played for your future fans and followers to hear, these are the steps that you need to follow as you contact music blogs and playlist owners in the hopes of having them open your messages and emails:

    1. Be personal with your e-mail message

    When trying to contact a well-known music blog or playlist owner, avoid impersonal, generic-sounding emails that will only end up in the trash. In order to make your intended recipient even consider reading your message, you’ll have to structure your email in a way that’s captivating and personal from top to bottom. This means that your subject title should be captivating, your message should be personal but brief, and a story about you and your music should be in the mix.

    2. Only follow up once

    Nobody likes a spammer, so in order to calm your anxieties while not putting the playlist owner or music blogger off, follow up only once. Nothing’s worse than receiving an email from someone every single day, asking if you have gotten a chance to listen to their EP. Best case scenario, you’ll be blocked or ignored. Worst case scenario, you’ll be put on blast online. Don’t ruin your reputation by coming off as annoying. Be courteous.

    3. Get straight to the point

    In order to get your message read and your music heard, you’ll have to be specific. Don’t give them the generic “hey, check out my music here!”; instead, tell them if you would like them to review your track, feature your track, or anything else. Don’t forget to be polite!

    4. Message the right people

    It doesn’t make sense to message a rock music blog if you’re a hip-hop rapper looking to reach the right audience. When selecting the personalities, playlists, and blogs to contact, make sure that they’re actually a part of your genre! This step is crucial to consider because targeting the right blogs and playlists will mean that you’ll hit the right audiences for your music.

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

    Like this article? Check out this one on Influencer Marketing.

     
  • How to Reach the Right Audience on SoundCloud

    How to Reach the Right Audience on SoundCloud

    Nowadays, sharing your music to the world doesn’t have to entail busking on the streets with a bag full of mixtapes. Thanks to technology and the internet, it’s much easier now to tap into a global audience that will give your songs a listen and perhaps even give you a follow while recommending your profile to their friends — an advantage that will help you significantly over time.

    One of the best online music communities on the internet right now is SoundCloud, a space for rising artists from different walks of life where they can share their work.

    If you’re a musician looking to market yourself internationally for your work, SoundCloud may be the avenue you’d want to take if traveling around the world without a budget and no security isn’t exactly something you’d want to do.

    The downside of SoundCloud, however, is that there are millions of other artists trying to push for their work to get noticed. How will you ever rise above the competition without spending more than you should? Keep reading to find out!

    How to get more plays on your SoundCloud profile

    To get people to listen to your music on SoundCloud, it’s vital that you follow these crucial steps carefully so that all your efforts and investments will pay off in the long run:

    Use tags for easier visibility

    One sure-fire way to get more SoundCloud plays and followers is to use the tagging system on the platform that’s used to filter music by genre and type. Little do hustlers grinding on SoundCloud know that this system can help their music get discovered by more relevant fans who are true aficionados of their genre.

    They are then more likely to leave comments and share the music. If you’re going to stay in the SoundCloud game, then be ready to use tags as much as you can! For example, if you’re making trap music and want to break into the scene, set your genre to trap and add several related moods and a location to help reach out to the right audience.

    Pay attention to your cover art

    Did you know that having intriguing and appealing cover art is one of the most trusted ways to quickly catch a user’s attention and to listen to your music? If you haven’t noticed, most professional musicians pay close attention to the cover art of their album because it has been proven to make a difference in plays and buys on music streaming platforms – a tip that could effectively work on SoundCloud.

    Make your music stand out on different feeds with cover art that attracts your audience and a massive amount of SoundCloud plays right away!

    Share some love

    It’s one thing to share your music, but it’s another thing to share someone else’s work on your profile. Sharing the tracks of other people you’ve collaborated with or want to collaborate with will also help bring more people to your profile.

    They usually do it out of intrigue, looking at your profile with a desire to know who you are and your work. Another great advantage of steadily sharing tracks on your profile is that it’s going to have greater visibility on people’s recommended music lists, as you might have shared the music of the artist that they follow. This, in turn, can help people find you as your music might belong to the same genre.

    Like this article? Check out how to get more plays on SoundCloud

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

     
  • 4 Tips to Make Your Social Media Strategy Successful

    4 Tips to Make Your Social Media Strategy Successful

    The business of social media is a tricky ordeal – on the surface, it looks easy. Take a snap, slap on a filter, post with the right hashtags and hope for the virtual likes and double-tapped hearts to crush the algorithm. However, professionals can’t afford to just wing it; whether or not you’ve earned that laughing emoji with your online gabs or got a few shares, without a strategy, your virtual presence can only reach so far.

    In that regard, for your social media strategy to be effective, it takes more than just a picture-perfect grid. Varied tactics need to be employed in order for you to engage your audience, be it on Twitter, Instagram, or Facebook. Looking to transform your social media strategy? Here are some tips and tricks that can help you turn your platform from vacant to viral!

    1. Put some personality into your content

    No one likes fluff, fillers, or empty content no matter how Instagram-worthy or well-documented it looks. If you’re not adding a personal touch to your work, it’s going to be rather dull. Take a hint from the moniker itself – social media is meant to engage people around you. Before you can do that, however, you need to be engaging yourself.

    Think of it the same way you would socialize in-person: if you don’t try to connect with people or offer nothing of sincere value, then you may just get a few awkward nods as a result. To truly hook someone, your brand needs to have a personality behind its pretty face. That means producing relatable content and responding to your audience in a way that would improve their experience with you.

    2. Keep your updates consistent

    Social media is a fast-paced world, and you’ll be left behind in no time if you’re only posting once a week – or worse – at random. While it takes time to pump out interesting content, your audiences’ attention span needs to be considered too. With the constant flux of algorithms in all social media platforms, you’ll need to stay on top of things to make sure your content is still reaching other people’s feeds.

    After all, there’s no point in sharing if what you share isn’t seen. The more you post, the more active your profile will be – whether you upload a tweet, a quick Instagram story, or a quick snap of what you’re up to. It’s smart to keep your profile active for the most part of the week. Another thing to consider is the ideal time to post your content as countless studies show that what time you post matters.

    To anticipate the right time to post, get to know your platform and your target audience. You can also make use of the analytical tools that the majority of social media platforms provide!

    3. Make it more than about you

    Even the most interesting person can get old really fast if all they do is highlight themselves in a conversation. It’s the same sentiment on social media, perhaps even more obvious. People tend to tune out quickly if all they see promotions about your brand – from products, music, fashion hauls, shows, or just plain merch. News flash – if you want them to respond to your ad, you have to start by engaging them. Going back to point #1, you have to produce something relevant to your audience, something that will encourage them to go back for more. After all, this is a two-way street, and how you handle your relationship with those who follow you matters.

    4. Keep the platform you’re using in mind

    Not all platforms are made the same, and all cater to different styles, moods, and people. Let’s say you’re promoting a new song on Instagram, Twitter, and Facebook. One thing to remember is that you can’t just post the same thing on all your platforms- rather, you have to tweak your content to suit their strengths and weaknesses.

    For example, Instagram is ideal for sharing quality videos that are short and sweet, not to mention it’s the best place to share stunning images. It is, however, not as effective when promoting shows as it can easily get lost to an endless scroll of grids. Twitter, on the other hand, promotes a strong interaction with fans. Collaborations, fan greetings, opinions, or jokes – the 280-character limit is more than enough to build a bond.

    Lastly, Facebook is ideal for sharing articles and promoting events as people can easily keep track of it. In that regard, it’s important to get to know each platform, understand where your audience tends to be most active, and use it to your advantage.

    Liked this article about social media strategy? Check out this one on ‘social media vs. email marketing’.

     
  • Marketing Your New Release on a Budget

    Marketing Your New Release on a Budget

    Do you have an original single to release? If so, it’s time to make it known. All you have to do is upload your newly released single on popular online platforms such as Youtube and let social media work its magic. In a matter of days, you’ll get thousands of views across the globe. Perhaps you’ll even wake up one day to find that your song is trending, and the whole wide world is crooning along with your latest single.

    The life of a musician would be a lot easier if that were the case. Unfortunately, it takes either musical brilliance or dumb luck to achieve such an unexpected following. Sometimes, it’s a hit or miss. Musicians need to put a lot of hard work and deliberate pursuit into promoting their music, especially when it comes to their new releases. It isn’t easy and it isn’t necessarily cheap, either. In fact, even the biggest stars and famous musicians have to spend millions of dollars to have their music out in the market.

    The question then is, what if you are a regular musician famous only in the locality needing to promote your newest single on a very tight budget? How do you go about doing this when your funds are limited and you badly need your music to be sold? Worry not – we’re here to help! Read on to find out more about marketing your new release on a limited budget.

    Tell a compelling story

    Every piece of music is brilliant and unique. However, it won’t be so without a story. Music conveys a message — be it a message about love, hope, pain, or disappointment. The lyrics, the instruments, and the little details all work together to tell a story. Therefore, if you write your own music, make sure that a compelling story is a part of it.

    The content of your song should serve as an inspiration and act as the blood that flows through your music. This is the story that you will tell in your bio and the pitch that you’ll send out to blogs, radio, and media outlets. The bottom line is that you must think about what is story-worthy and prepare to share it to the rest of the world.

    Align visuals with your story

    Once you’ve successfully carved the core story, what better way to proceed to the next course of action than to streamline all your visuals to the story you’ve created? Align and update your visuals to go along with your story — from the band photos to the banners down to the music videos. It’s more of like creating a central theme for your music release. The central theme should be anchored from the main story you wish to tell to the world. It takes consistency and professionalism to ensure that the central theme gets across to the public’s eyes – and yes, ears.

    Pitch via radio, blogs, press outlets, and social media

    Lastly, and most importantly, prepare to get the newest music single promoted in different media platforms. This often isn’t the fun part, but promoting your music by making it known on the radio, blogs, press outlets, and social media is imperative.

    That said, narrow down a short list of people and outlets you hope to contact and get your music marketed. The best way to do so is to be personal and genuine in a way that you tell the story behind your new music every time you reach out to someone. You can reach out to music bloggers and even make use of social media platforms to promote your music. Now for radio stations and some media outlets, you need to send physical copies of your new album along with a press kit that includes a press release, a track listing, and photos of your band.

    So what are you waiting for? Tell a story, align it with your visuals, and spread the music to the world! Who knows? You might just get noticed and be given the opportunity to become the next big thing in music!

     
  • Our Tips on How to be Successful at Email Marketing

    Our Tips on How to be Successful at Email Marketing

    Sending emails to a devoted audience is an excellent way to update and keep in touch with them. It strengthens the connection between you and your supporters. However, you cannot just send out some random emails that are not meaningful in any way.

    If you are sending out low-quality content, you might end up losing your audience instead. That being said, it is crucial to know how to make an effective list if you want your email marketing efforts to be successful.

    Here are three tips:

    1 – Draft a story

    In the music industry, playing an instrument and singing is the bare minimum. After all, what’s the point of making music if there’s no one to listen? It’s crucial to engage and interact with your audience in order to keep them interested and willing to listen to what you have to offer. One way to do this is to tell a story.

    When you tell your fans about things that happen off-stage, it makes them feel more connected to you. Getting personal is a great way to hook people to stick around. This strategy is similar to that used by movie and television show producers. Having the actors and actresses engage and share the details of their lives is a fantastic way to entertain the audience and draw them in.

    Try to tell a story in every single email that you send out. Each newsletter should have a different one without too much repetition. People want to read new things, not tales that have already been told. If you are wondering what to write about, just write about your confusion! This shows how honest and genuine your message is – your fans will always appreciate it.

    The purpose of doing this to connect with your audience. Try to avoid selling your music or merchandise during this stage. Instead, get up close and personal by showing people who you are and what you’re inspired by. You can even write a story about your favourite childhood stuffed animal!

    2 – Show your appreciation to your fans

    Those who subscribe to your newsletter are the people who love your music and want to keep up with what you’re doing. They might or might not be new to you, but it is essential for you to thank them for the support.

    This can easily be done with the help of an automated-response bot that thanks them for subscribing. There is no need to make everything professional. Try to choose playful words that will make your new subscriber smile!

    In your thank you email, there’s nothing wrong with including a Call-to-Action such as “Like us on Facebook” or “Follow us on Twitter.” Nevertheless, you should be aware that hard-selling does not a good first impression make. When you compose an email that emphasizes selling, your fans will not feel as appreciated.

    3 – Create high-quality content

    Although it is true that any number of little things can be made into stories, it is still crucial to know what type of content you want to write about. Brainstorm the ideas that you want to include in your newsletter. Any random story might work for some people. However, it is still better to have a particular concept for your content to keep it consistent.

    Remember – sending emails is more intimate than posting on social media. This is like having a one-on-one conversation with your fans individually. You need to give them high-quality content to assure them that you are worth following. The last thing you want is to disappoint your number one supporters!

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

    Like this article? Check out this one on building an email marketing list.

     
  • How Musicians Can Maximize Their Email List – Our Guide

    How Musicians Can Maximize Their Email List – Our Guide

    Getting your fans to sign up for your email newsletters is the first step in convincing them to buy your albums and records. The first thing to remember is that most people don’t want to have spam messages clogging their inbox. Therefore, it’s crucial for you to respect your fans and value the trust they give you when they decide to sign up for newsletters from you. Temper down the promotional content and focus on delivering relevant and exciting information.

    Not only should you aim to increase the number of people on your email list, but you have to ensure that your fans continue their subscription with you. They will not subscribe or continue subscribing if the email content you put out is exactly the same as what you publish on your Facebook page. This is why creating and sending valuable content is crucial for your email strategy’s success. Here are four things that you can do to make each email count for your subscribers:

    1. Add a personal touch and maintain sincerity

    Referring to yourself in the third person in your emails can make it seem like you are not the one actually writing those messages. Even if the content is interesting and engaging, subscribers may feel that the content is inauthentic and ghost-written. It could also be viewed as machine-generated spam meant as a cheap promotion for you.

    Rather than come off as aloof, write sincerely. There are things that you can better write yourself than have someone else ghost-write it for you. Write as if you are telling a friend your story: your thoughts and feelings as you pursue your music career, your funny stories or embarrassing moments, your techniques or inspirations, and even some of the childhood memories you want them to know are great ideas. This way, you will be adding a personal touch to your emails that your fans will appreciate as a sincere effort to reach out to them.

    2. Offer exclusive content

    When you have established rapport with your subscribers, you will be able to offer content exclusive to your most loyal fan base. While you can send big news such as tour dates or a new album or song releases, it is unique content that will keep them subscribing to you. This does not have to be a time-consuming effort as you can use the content you are already creating to give your subscribers exclusive or early access.

    For example, you can change the privacy settings of a video you are uploading on Youtube so that only people with the direct link can view it. Embed the exclusive link on the emails you are going to send to your subscribers and tell them that they get to have premium access to your videos. Then you can just change the privacy settings of the video to “public” after a few days.

    3. Get your subscribers’ feedback

    One of the best things about email marketing is that you can use it to gather direct feedback from your fans. Instead of using email to blast generic, one-sided communication that only requires subscribers to passively read what they receive, use email as a way to engage directly with your fans. Getting their feedback on your songs will help make your fans feel as if they have become a part of your career development, thereby deepening their devotion to you.

    You can ask them to reply to your email for responses. Alternatively, you can make a Google Form asking for their feedback on specific questions. Include the link to the Google Form on your email. Google will gather the responses and will show you these immediately in your Google Drive. After you get their feedback, email them back expressing your gratitude for helping you improve your performance or for contributing to the development of your songs, titles, albums, or other fan products.

    4. Go ahead, surprise them

    Take your exclusive content to the extra level. Surprise your subscribers by sharing with them how and why a song or album is composed as it was. You can post a photo of a song’s music score sheet on social media while you can tell your email subscribers an interesting fact or story related to the song. After all, songs are a mirror of the self and of the society you live in.

    Chances are that your fans are wondering where your lyrics and music came from. You can also share videos of bloopers on your email list or tell them about the problems you faced when you were making the song. While you can use social media for public announcements, you can use email for more personal surprises.

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

     
  • 8 Mistakes That Kill Your First-Week Spotify Numbers (Fix Before You Upload)

    8 Mistakes That Kill Your First-Week Spotify Numbers (Fix Before You Upload)

    A music career is a dream for many people, young and old alike. Nowadays, there are so many platforms on which you can showcase your talent and become famous. One of the platforms that you should consider putting yourself on is Spotify.

    One of the best things about this platform is that there are no contracts or record deals that you have to go through. By uploading your music on Spotify, millions of people will get to listen to what you have created and follow your artist page. If your music starts spreading, you might even be invited to sign a record contract with a huge music label! If you aren’t sure about the prospects of Spotify, here are a few things that you need to know before uploading your music:

    You have to start by creating an artist page

    Although you might already have a Spotify account, you will need to create your own artist page before uploading any music. A private account is different from a public page. If you have an artist name, it is essential not to skip this step. This is because if you do become popular from the music you upload on this platform, people will automatically associate you with your artist name. Staying consistent with your name will reduce the chances of people getting confused.

    On your page, there must be an updated version of your profile picture. It is recommended that you update your bio and image on the regular. Whether you just dyed or cut your hair, it doesn’t hurt to upload a new profile photo. If you have your own website or merch store, make sure that you include those links to your Spotify artist page to increase traffic to them too.

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    You should connect your page with other services

    Once you have set up your artist page, it is time to connect it to other digital services. First off, you need to look into which services work with Spotify. Some of the platform’s partnerships include Songkick, Ticketmaster, Merchbar, and Eventbrite.

    These services are all a part of the music industry and chances are that you may use them from time to time. If you book gigs, it is a good idea to sync Ticketmaster or Eventbrite to your artist page. Selling your music and merchandise is also possible on Spotify. Just sync the relevant services to your page, and you’re all set!

    You do not have to spend a dime

    Having an artist page on Spotify is absolutely free for everyone. You won’t have to pay anything for the service. All you have to do is get famous! You are free to upload your own music on the platform. Spotify also allows you to promote your personal merchandise without charging fees.

    You should not expect lots of money from Spotify

    Everyone knows that Youtube pays people who upload videos on their site. Of course, the amount depends on the number of views they get. However, this is not the case for Spotify. Sure, you may get a small amount of money, but the pay can be practically negligible. The platform pays up to $0.0084 for every stream that you get.

    This means you make approximately $8 when you get a thousand streams. Moreover, this tiny amount of money does not go straight to your bank account. It goes to the music holder first. Then, it will be split among artists, writers, music producers, and record labels.

    Spotify may not be a good place to try generating revenue from your music. However, it is a fantastic way to get your name out there and encourage people to listen to your music.

    Like this article? We’ve written a comprehensive guide on Spotify Playlisting.

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

    Related reading: choosing the right music distributor.