Category: How to|Music Marketing|Music Promotion

Are you gearing up to release new music, a video, or an album? If so, congratulations! This is an exciting time, and we’re here to help you make the most of it.

One of the most important aspects of promoting your release is building anticipation. You want to create a buzz and get people talking about your upcoming project. But how do you do that?

Here are some tips to get you started:

1. Start Early

Don’t wait until the week of your release to start promoting it. Start talking about it as early as possible. Share teaser images, snippets of songs, or anything else that will get people excited. The more you can get people talking, the better.

2. Use Social Media

Social media is a powerful tool for promoting anything, and that includes new music. Use platforms like Twitter, Facebook, and Instagram to share updates, countdown to the release date, and more. You can even use Snapchat and live-streaming apps to give people a behind-the-scenes look at the making of your new music.

3. Host a Contest or Giveaway

People love free stuff, so why not host a contest or giveaway leading up to your release? Offer up some of your new music as a prize, or give away merchandise like t-shirts or CDs. This is a great way to get people talking and generate some excitement.

4. Do Some Press

Getting media coverage is one of the best ways to promote your new music. Reach out to local newspapers, magazines, and websites to let them know about your upcoming release. You can also try pitching your story to some of the bigger music blogs and websites.

5. Pitch to Spotify Playlists

Spotify playlists are a great way to get your new music in front of a large audience. There are thousands of playlists on the platform, and you can submit your songs to many of them for free.

6. Host a Release Party

A release party is a great way to celebrate the release of your new music. Invite your friends, family, and fans to come out and enjoy some live music. You can also use the party to promote your new music to people who might not have heard about it otherwise.

7. Perform Live

Performing live is one of the best ways to promote your new music. You can play at local venues, bars, and clubs, or even host your own concert. Playing live shows is a great way to connect with your fans and get them excited about your new music.

Conclusion

If you’re looking to build anticipation for your new music/video/album release, there are a few things you can do to make sure people are excited about it. First, make sure you’ve got a great product by promoting it well in advance and creating a buzz around it. Second, get people talking about it by engaging with your fans and giving them something to look forward to. Finally, make sure you deliver on your promises and give your fans a great experience that they’ll want to come back for.

Looking for music promotion companies? Promoly helps innovative brands promote their audio over email and social media, as well as track recipient engagement and push more sales. No credit card required. Start now!

 

It’s difficult to determine who is engaging with your promotional campaigns when you’re promoting music. Especially when delivering music promos via email.

When sending promos to email lists in Promoly, viewing real-time activity in Promoly is super simple.

Login to your dashboard by going to mailer.promo.ly and then in the left-hand menu, click activity.

Activity displays everything that is happening in real-time with your campaigns. So if you send out a promo campaign, all of the engagement information and data will be there in time order.

Filtering promo campaigns

Without filtering, it’s organized chaos because Promoly is displaying everything happening with your promo campaigns- so you’ll need to get really specific and tell Promoly what information you want to see.

So, for example, if I sent a campaign out to myself, I can search for myself as a recipient in the activity log. I can either do it by name or email address or filter by campaign name.

Searching for me by my email address, you can see here a month ago, I checked out a campaign ‘Your Demo of Promoly’, and then a month ago, I downloaded a WAV file.

If I just want to view how many files I’ve downloaded, I can do that as well.

In the next filter box, you can set the filter to display download only.

So you can see here, I’ve only downloaded one campaign in the last month, and that was called your demo of Promoly, but that’s only in the previous 30 days.

Using real-time activity data and filtering that information is a powerful way to determine how your audience engages with your music.

Here’s a whole video on using the activity log in Promoly.