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  • Are The Sennheiser HD25 The Ultimate Headphones For DJs?

    Are The Sennheiser HD25 The Ultimate Headphones For DJs?

    Are you a music enthusiast or better yet, a seasoned DJ? If that is the case, then this blog article is yours! It is about having the right tool – the DJ headphone –ready for the day’s performance. If you have been in the music industry for quite some time, then you understand that finding the best headphone, especially now that there are endless options available, can be a daunting task. Of course, before buying one, you will need to carry out extensive research, review, and testing on different options, which takes time. Worse still, you may not even find a suitable device after doing all that!

    While we know that is the way to go, we have simplified your work by unveiling the unbeatable DJ headphone. Whether you are new to the DJing industry or not, there is no doubt that you have come across or heard about the legendary Sennheiser HD25 headphones –a steady product, from Andy C, Above & Beyond And Martin Garrix. It seems most of the top DJs across the world wear them.

    The concern you be having at this point is if the Sennheiser HD25 is the ultimate DJ headphone to advance your career or hobby to the next level. As we all know, DJs have been facing some issues on their headphones, as most of them cannot handle a beating. It turns out that some devices break without warming! Do not worry if that is your concern because the product at hand would not disappoint you. DJs who have used them love their balanced output and high quality. HD25s are known for their durability and reliability. Let us look into in detail.

    Sennheiser HD25 overview

    The Sennheiser HD25 is not only durable but also very comfortable and lightweight, making it the best choice for long period use. The device is the thing for travelling DJs. It functions as a perfect DJ assistant by delivering remarkable sound quality and filibustering outside noise so you can effortlessly keep the flow. Punters in the music industry have concluded that this headphone upholds the industry standard for DJing headphones.

    How much are the Sennheiser HD25 headphones?

    Just like any other brandy product, Sennheiser HD25 headphones are available in different models, each with its unique features, which explains why prices vary considerably. The three common models in the Sennheiser

    HD line is:

    • – HD 25 PLUS
    • – HD25-1 II Basic Edition
    • – HD 25 Light

    HD 25 PLUS is offered at £191.48, HD25-1 II Basic Edition goes for £146.09 while HD 25 Light is sold at £87.60 [prices as of March 2020]. Irrespective of the model’s unique features, they all offer a similar sound signature.

    What are the specifications?

    As you have already seen, Sennheiser HD25 headphones are available in three models, and the best way to understand the product’s specifications is to look at each model.

    HD 25 Light

    This model is considered as the legendary model that gave birth to other HD line models. With an impedance of 60 Ohms, this model boasts of simplified headband sound. Its frequency ranges between 30 to 16,000 Hertz. Other unit’s specs include a contact pressure of 2.5N, load rating of 200mW, 3.5-6.3mm jack plug stereo, and cable length of 1.5m.

    HD 25 Plus

    HD 25 Plus is arguably one of the most popular models of the legendary HD 25 headphones. It consists of a coiled cable (with an extra straight cable) and the second set of a protective pouch and each cushion. It is designed to have an impedance of 70 Ohms and a frequency response of between 16-22,000 Hertz. It also includes a 3.5-6.3 mm stereo jack plug, load rating of 200 mW, and 1.5m cable length.

    HD25-1 II Basic Edition

    The HD25-1 II Basic Edition is the model with a straight cable and splayed headband. It is a professional sound monitoring headphone offering background noise attenuation thanks to its 70 Ohms impedance capacity. Its frequency response is in the range of 16-22,000 Hertz. Others specification remain the same as in the previous models.

    What are the key features of the HD25?

    Because of its extremely lightweight and one-ear listening option, the legendary headphone at hand is excellent for mobile monitoring. It features a closed-back design, an attribute that enables it to offer high background noise attenuation. Because of the remarkably robust construction, this headphone is capable of handling and withstanding high sound level pressures. This perhaps explains why it works incredibly well in loud environments.

    In a nutshell, some of the features making HD25 exceptional and ideal DJs headphones include, but not limited to the following:

    • – Constantly rotating capsule, making single-ear listening possible.
    • – Very comfortable and lightweight; hence the ultimate music gear for travelling DJs and long period use.
    • – Since the product’s voice coils are made of lightweight aluminium, HD25 boast of high sensitivity.
    • – It can handle extremely high levels of sound pressure.
    • – It also features detachable, robust, and single-sided cable.

    What makes the headphone so good?

    We have already mentioned that Sennheiser HD25 is known for reliability, durability, and comfort, but that is not good enough to make you settle for it. The reason why we recommend it is over and beyond the said attributes. The device strength is unprecedented. It has been designed with the actions of most DJs in mind. It is robust to handle and withstand accidental drops and DJ throwing to the decks. Most of these actions happen quite often; however, with this headphone, it would not result in breaking. Obviously, there is nothing worse than a headphone breaking at the course of a live performance. It is a complete nightmare!

    Another good thing about this DJ headphone is that it comes with a rotating capsule allowing for a single-ear listening experience. DJs claim that it is not good practice to have two or three tracks cued to your headphone to avoid confusion. Thankful, Sennheiser HD25 offers you the flexibility of single-ear listening, making cueing possible.

    Sennheiser HD25 is one of the leading headphones in the music industry, built to provide DJs with all the needed comfort aspects. Because of its lightweight, you can perform long one or two hours set without feeling uncomfortable around your ears.

    Auxiliary cable break is one of the most common problems of all the DJ headphones. If this happens with your Sennheiser HD25, it is not a problem at all! This is because the product offers a detachable aux cable, which can be replaced at any time. There is also an option to switch it out for a shorter or longer cable.

    Conclusion

    Yes, these days, there are wide varieties of DJ headphones available in the market, and this can arguably be overwhelming, which will always push some people away from buying the right pair. However, do not let the immense options confuse and scare you. It is understandable that you need a pair that is durable and provides enough quality to take your work to the next level. The Sennheiser HD25 is undeniable an iconic and ultimate headphone if you are concerned about comfort, clarity, enhanced low-end, quality, rotating capsules, and durability.

     
  • How to Succeed in the Music Industry – Our Guide

    How to Succeed in the Music Industry – Our Guide

    For many people who are passionate about music, it is a lifelong dream to be able to make it in the music industry.

    However, it is not an easy path to take, seeing as the industry is insanely competitive. For this reason, a lot of people simply give up mid-way because they think that they don’t have what it takes to succeed.

    Still, there’s also a possibility that you just haven’t gotten your break yet. If you think that you’ve got what it takes to succeed in the music industry you have to start by surviving. In order to survive the music industry, there are certain things that you need to do, including:

    Keeping an Optimistic Mindset

    It’s true that there are some things that are beyond your control, but one thing that you can always count on is your attitude. Regardless of what happens, you need to keep your optimism, especially if you are just starting out. The harsh truth is that there are over eighty thousand albums being released each year, and your first release might not be among the top 200 right away. Even then, you need to hold a positive attitude and avoid giving up too soon.

    Learning and Observing

    If you want to produce the kind of music that meets all expectations, you should start by learning from others. Don’t limit your observations to only your favourite musicians or genre. Try to branch out and learn as much as you can. Be open to learning something from every type and genre of music – even the ones that you can’t stand. In time, you will learn to craft your own type of music that has drawn inspiration from the best of all the worlds.

    Knowing Who to Take Advice From

    It makes sense that you would want to seek advice from people who have made it in the industry. However, the best advice that you can get is actually from those who have struggled and failed. You will gain some interesting perspectives from these people.

    Asking For Constructive Feedback

    Instead of only giving your demo to your friends and family for feedback, you should turn to music professionals who can give you genuine and constructive comments. The truth is that your loved ones can be overly supportive and thus are more prone to biases.

    Understanding That Nothing Comes Easy

    The path to success is a rocky one. Even successful artists have their fair share of struggles and failures. With that in mind, you should always remember that nothing comes easy, and you shouldn’t give up on your dream so easily.

    Distributing Your Music the Right Way

    Nowadays, there are so many ways that you can do to get your music out there. CD Baby, for instance, is one of the companies that can help you distribute your music on channels such as Amazon and iTunes, among others.

    Moreover, music streaming platforms such as Spotify, Pandora, and Apple Music are some of the best places for your music to get some exposure. Shazam is also a great choice for listeners to find your music without knowing your name or the title of the song.

    Managing Your Social Media

    Needless to say, social media platforms need to be well-managed when you’re trying to appeal to the public, especially your target audience.

    Make sure that you’re always engaging your fans and representing your brand. Instead of only talking and posting about your music, you should post something that relates to music in general.

    For example, you can share posts that express your appreciation for your favourite artists. This will instantly connect you and your fans who have a similar taste in music.

    To Succeed in The Music Industry You Need to Build a Team

    At one point in your music career, you will need a team to support you. Your team should comprise of managers, booking agents, publicists, and social media specialists. The process of finding the right people to create a team can be long and require constant change, but it’s worth it in the long run.

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

     
  • Qualities To Look For When Hiring A Music Manager

    Qualities To Look For When Hiring A Music Manager

    If you are an independent artist looking for a professional who can help you make music and take it to the crowd, you will want to make sure they will be able to do what you need them to. Hiring a music manager to compose, produce, and advertise your work can be tough. Here are some things you will want to look for when hiring a music manager:

    Hire a Music Manager With Experience

    Before you hire a music manager, you should first find out how much experience they have in the industry as well as look into the type of musicians they typically work with. You might want to refer to their past clients to verify their authenticity.

    Before you work with any manager, you should know what to expect and whether or not they will be able to help you really achieve your goals. They should know how the industry works and how to successfully grow in the industry.

    They should also understand all the financial aspects of being in the music industry. Just make sure that they are experienced and well-versed in what they do. Otherwise, you’ll have an amateur whose passion may be commendable but whose results are rather lacklustre.

    Someone With Connections

    You will want to hire a music manager who knows people. In order to get you into events, score you the good deals, and ensure that your music is exposed to the public eye, they need to have a foot in the door to get you in. TV, magazine, and radio interviews are also good things to have as a musician.

    You will want to find a manager that really knows connections to help set off your music career. A good manager will know other people who can help you get bigger in the media. Having connections is a huge help when you’re a smaller musician, so make sure that they know someone. If they don’t, make sure they are at least social enough to get to know someone that might know someone.

    That being said, it’s best to not settle with someone that has no reputable connections. Trust your gut. If you feel like they might be stretching the truth about knowing the big names, do a background check and ask to see proof. Ask to meet the person or just ask many questions. If they are boasting large names, you will definitely want to ask for proof.

    Someone You Can Trust

    Your music manager will be handling essentially your entire career. You really want to make sure that it is someone you can trust. You will most likely be spending a lot of time with them, so make sure that they are worth your time and money.

    They will need to be able to negotiate your contracts as well as other paperwork and business that needs to be handled. Trust your gut, but also do a background check on the person before agreeing to anything. Let them handle the commercial aspects of your career, but handle your own finances.

    If you don’t want to do it yourself, hire an accountant. If you want to hire a separate accountant, you will want to make sure that they are also trustworthy and will keep your money safe. Therefore, have your accountant and manager work closely together in order to make your projects come to life!

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

     
  • What to Know Before You Become a Band Manager

    What to Know Before You Become a Band Manager

    The idea of managing a famous band may sound like a lot of fun. However, being a band manager is in no way an easy job. Band managers have to be able to multitask constantly, seeing as there are always a lot of different things to do within a certain period of time. It should be noted, though, that some band managers definitely do more than others, especially when it comes to modern bands that are not as well-known to the public.

    These band managers are most likely independent, and they have to wear multiple hats. Many not only manage the band but also act as their creative director. If the manager is working for a company, they may even have to manage more than one band at the time. Regardless of how these managers operate, there are definitely some skills that they need to possess. If you want to be a band manager, you should read on.

    Interpersonal Skills

    It goes without saying that band managers need to have some people skills in order to build networks for their bands. More importantly, they have to be persistent. They can’t just give up when a promoter hangs up on them. If you find yourself shying away from confronting people, then this job may not be for you.


    Take Charge of Things

    Everyone knows how wild it can get when a band and a bunch of people are all together in one place. As a band manager, your job is to always make sure that the work gets done even when they are having their fun. You have to be able to keep your members on track. For example, you need to manage their schedule and make sure that they are at where they’re supposed to be, whether it’s at an interview, a concert, a small gig, or a costume fitting. In short, you need to be able to step in and be the killjoy in order to keep things in order.

    Know the Business

    Any band manager should have sufficient knowledge about the music industry so that they are able to pursue any available opportunities for their bands. Also, they need to keep up with the current music trends to truly understand the needs and wants that their band can meet.


    Able to Multi-task

    As mentioned, a band that is in the earlier stages of their careers will most likely not have a management team. This means that, as their band manager, you are the only person handling everything in order to successfully launch their careers. There will be so many things to keep tabs on, and you can’t let a single thing slip your mind. Sure, your team will grow, land more record deals, and start becoming well-known to an extent. However, you will have to suffer through the hardships before you can get to that point, and if you don’t think you can handle the tough times, then the job may not be right for you.


    Remain Neutral

    It’s normal for band members to have disagreements or even get into fights. The band manager is not allowed to take sides or even get caught in the middle. Even though you may agree with one more than the other, you need to be a neutral party. This is because once you start taking sides, you’re showing that you play favourites, and some members will start to doubt that they can trust you. The bottom line is that you have to be the voice of reason among the disputes.

    Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!

     
  • Calling All Future Producers: How to Advance Your Music Production Career

    Calling All Future Producers: How to Advance Your Music Production Career

    Jay Z, the Chainsmokers and The Stereotypes — these are some of your idols, hands down. But as impressive as their singing and performing chops may be, they don’t do much for you.

    What truly moves you is their ability to produce music on a level that few people will ever reach.

    The outlook for producers appears to be relatively bright, with the demand for entertainment professionals like them expected to rise 12% through 2026.

    If you want a career in music producing/production, it’s never too early to start working toward your goal. Here are a few tips that can help you to jumpstart or advance your career.

    Let’s jump in!

    What You Will Do As a Music Producer

    Music producers are responsible for writing, arranging, producing and recording songs. As a producer, you may develop songs or beats for your own projects, or you might produce songs that shape how other artists’ albums sound.

    However, if you’re like many other producers, you’ll also double as your own business owner, running your own recording studio.

    And no — pulling double duty in this way isn’t always glorious.

    For instance, you may begin each day checking your producer notes, preparing your studio for your next artist client and checking to make sure that your song recording technology is functioning properly. In that way, you can focus completely on your client when they show up to start creating music.

    Then, when you finally get a break, you handle phone calls, social media, texts, emails and perhaps even accounting duties.

    But once you leave the studio, your work isn’t finished yet. You’ll also take part in writing sessions, go to meetings, attend rehearsals and go to shows outside of your studio.

    The reality is that as a producer, you’ll spend only about half of your time producing music. The rest of the time, you’ll be focusing on sales. And remember — you are the product you’ll be pushing.

    How to Advance in Music Production

    Producing music is a very competitive field. However, you are more than capable of advancing if you can build and diversify your set of skills or collaborate with prestigious artists.

    You might start out in your own home studio, but over time, you could be invited to take part in bigger-budget projects.

    You may dream of eventually becoming a big-name producer and stealing the spotlight from time to time. But this isn’t a realistic possibility for most people.

    The truth is that in addition to facing stiff competition in the industry, you’ll also face other challenges, like fans’ demand for content that is totally free online. As a result, there is no guarantee that you’ll be financially successful in this field.

    For this reason, it’s critical that you choose music production as a career field, not for the money but because you truly enjoy the work. Also, be prepared to not only produce songs but also play on artists’ records, engineer, program tracks, write, DJ and even function as an artist yourself to generate more income.

    In addition, remember that music production is essentially a hustle. So, even while you’re in the middle of one project, you should already be looking for that next project.

    Training and Education

    To give yourself a leg up with producing music, it’s a good idea to complete a bachelor’s degree in music production.

    The industry moves lightning fast when it comes to technology, so it makes sense to learn about the industry’s technologies in a formal setting. As you master new software and gear, your formal education can serve as the perfect platform on which to grow.

    Then, look for an apprenticeship opportunity with somebody who is well respected in music production.

    Also, stay on top of the songs and content being shared on social media — especially YouTube. That’s the only way you’ll be able to stay current on production methods and trends.

    Landing a Job

    So, you’ve earned your music production degree and completed your first apprenticeship. What now?

    Well, if you want your first gig, you need to take advantage of networking opportunities. The more people you know in the field, the more likely you are to land your dream job.

    For example, by attending industry events, you might find out about a job opening involving mixing monitors for artists’ shows. You can apply for this job, and once you get it, be sure to interact with all of the artists after their shows.

    If the shows you’re helping with are those for national headliners, ask the local bands that are opening for them to join you in the studio so that you can make records together.

    Over time, you may develop a positive reputation with artists, and finding that next client will become easier and easier.

    Critical Qualities

    If you want to thrive as a music producer (or with producing music in general), you must be good at working with all types of people. Specifically, you’ll need to deal diplomatically with diva personalities and people with inflated egos. Your focus should be on helping them to say focused on the task at hand, as well as gaining their trust.

    You additionally need to have some marketing skills, including skills in selling records and getting them distributed.

    Finally, you need to be able to work well with money. After all, you’ll need to appropriate money for printing, mastering, mixing and recording, for example.

    How We Can Help

    We offer a cutting-edge platform where you can easily track, manage, mail and protect the tunes you produce.

    We are known for our top-of-the-line support, as we respond to 94% of the queries we receive within a day.

    Get in touch with us to find out more about how we can help you to take your music production career to the next level this winter and beyond.

     
  • Introducing MethLab: Client Case Study

    Introducing MethLab: Client Case Study

    Introducing Methlab – a cutting edge label boasting a stern reputation representing artists from the the tech-heavy electronic spectrum. Focusing on the exploration of obscure and sonic concepts, they’re known to push aphotic electronic bass music in a futuristic and forward thinking manner. Albeit a fairly new label, MethLab were quick to whip up a prolific roster of artists releasing on the label, including, Broken Note, Current Value, Audeka and Woulg.

    MethLab uses Promo.ly to distribute their Inner Core service. Members of the Inner Core receive (depending on which subscription you choose) MethLab releases exclusively 8 weeks in advance of the release date. The Inner Core service also includes exclusive private previews of MethLab projects, exclusive MethLab clothing, discounted entry for MethLab label events, sticker packs and physical release artwork delivered to your door and more.

    [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“Promo.ly is an essential part of our Inner Core subscription system, and is really efficient in both delivering music to our fans and analysing their feedback about the music.” – Jeff Lab[/perfectpullquote]

    Throughout their short yet vastly effective 24 month expedition of growing the label from scratch, their promotional techniques have played an integral part of the labels growing success. We spoke with head honcho, Jef Lab, about the label and the logic behind their savvy marketing techniques.

    Lovely to meet you, Jef. First thing’s first, can you give us a brief overview of how exactly Methlab run their PR / Marketing?

    For us, it was important to take responsibility for our own PR, and establish the necessary relationships ourselves, so that we can better angle and promote our releases. As such the independent Sonicode entity was set up, which is owned by one of the co-founders of MethLab. We use Sonicode to distribute music and work with content writers, DJs and radios.

    Amazing. Your content is very sci-fi-esque, it gives your branding an obscure and interesting look. How have your promotional/marketing techniques changed since you started the label?

    Actually the label is only 2 years old, and we’re really only just getting started in terms of outlining our vision for the kinds of music we work with. I wouldn’t say our techniques have changed much in this time, we work with creators with the intention of making unique output, which as a result naturally has the kind of interesting promo points that writers can find something interesting to explore. We’re certainly an outfit with a strong multi-media approach, and past releases have had videos, interactive experiences, 360 videos and cutting edge artwork to support them. We have plans in progress with VR for future projects too.

    You’re sure hitting every angle in terms of creating content in ways that is new and exciting! How quickly did you grow the label and what in particular do you think really helped push the brand forward?

    The label grew pretty quickly to be honest, and we’d put that down to 3 things: we had an established and popular radio show for a few years before launching, which meant that our Soundcloud follower base started strong, and also we attracted the kind of audience who would be interested in the type of music our label would put out. The 2nd thing is that we spent many years building up our base and considering our aesthetic and the vision we wanted to manifest, which meant that from the outset we had an established idea and identity in mind. Finally, we also paired up with Bad Taste Recordings for the first couple of releases we compiled, which came out as MethLab Vol.1 & 2 on their label, as they liked our vision and the music and visuals we were bringing to the table and supported our concept.

    What advice would you give your younger self when you first started the label? What important things have you learnt on your journey that would be interesting for new labels starting out to learn earlier on in the game?

    Keep things professional, reward the creators as early as possible, with advances and similar incentives. Build a family and crew that both believe in the united vision and also are the kinds of people and personalities that will be stable in the long run. Working in the creative industry comes with many stresses and pressures, and not everyone can cope with that – if you surround yourself with those people who get negatively affected by the pressure and start to act out badly on that, it will drain you very quickly. It’s important to have a team of proactive, positive creators and workers and all be working towards an optimistic vision, which is exactly what MethLab has these days. Also, whilst it can be useful to have a personality behind a label in the early days, there comes a point where it’s better to withdraw so that the focus is on the ideas represented by the entity, and not the individuals behind it.

    Check out MethLab’s official trailer for Inward, Hanzo & Randie // Memory Check:

    https://www.facebook.com/methlabrecordings/videos/322512961879492/

    Thanks Jef! Make sure to keep up to date with MethLab on their socials:

    Facebook
    Twitter
    Instagram

     

  • How to Be a Music Manager That Actually Gets Results With Musicians

    How to Be a Music Manager That Actually Gets Results With Musicians

    From Brian Epstein to Albert Grossman, there’s no shortage of myths surrounding great band managers and what they did for their artists. It’s easy to imagine their lives being half stern, no-nonsense deliberators and half witnesses to great art in its conception.

    It takes a special person to manage The Beatles or Bob Dylan, and those managers may have just been in the right place at the right time. Becoming a band manager is a difficult thing to do, and it takes a while to work with great bands.

    If you’re trying to learn how to be a music manager, though, there are some surefire things you can do to get results. We’ll cover a little bit about how to become a manager and what to do in order to get results for your clients.

    How to Be a Music Manager

    There are a couple of ways to enter the field of band management. The first, and most romantic, is to befriend a group of people who happen to be in a band. Maybe you’re the closest person to the music and you can understand each member enough to gel with them.

    You could also do your own research on the logistics of managing a band, gravitate toward musical people, and try to get in with them. There’s a better option, though.

    Here’s the process that gives you the best chance of getting a good job as a band manager:

    Earn a Bachelor’s Degree in Music Management

    Students of music management take a lot of coursework pertaining to the industry as well as the music itself. The programs are usually four-year and will require that you take general education courses as well.

    On top of the business-end coursework, you’ll get a deep appreciation for music and music theory. It takes a great ear to seek out top-tier musicians, so it’s important that you understand their craft.

    You’ll gain specific knowledge about how the music industry works. This is an insight that those who just decide to befriend a band will not have. You’ll understand what is required to establish positive relationships with industry people and make your band known.

    Business administration is also a big element of music management school. You are essentially running a business when you manage a band. Finances, scheduling, and human resources are all integral to the process.

    Additionally, there’s a lot to do with copyright law, business law, music marketing, and publishing rights. You are the main liaison between your band and the world, and it’s unlikely that the musicians will want much to do with the business logistics that is required to spread their music.

    Get Practical Experiences

    You’re likely to get an internship while you’re in undergrad. That is going to be the best way for you to get a foot into the industry. Many people refrain from getting internships while they’re in school.

    This could be for many reasons– maybe they don’t have enough time, don’t think it matters, or are intimidated by real-life industry experiences. It will pay to overcome those fears and look for an internship while you’re in school.

    It’s hard to find paid internships when you’re out there in the real world and a lot of companies won’t look at you unless you have legitimate experience. Colleges have connections to high-quality internship positions that the average person wouldn’t be able to access.

    Utilize the college’s connections and squeeze everything you can out of your undergraduate experiences. The more real-life work experience you can get, the better.

    Doing the above will give you an excellent foundation to start working in the music industry. Beyond that, though, there are some things you can do on your own time.

    Become a Music Buff

    Learn everything you can about music’s history, present, and future. Keep up to date on the current happenings of the music industry, but do your due diligence and nerd out on some history.

    Look deeply into the great managers like Epstein and Grossman, as well as the bad ones like Brian Wilson’s manager, Eugene Landy. Also, research the greatest bands of history, generate a deep knowledge of various genres and artists.

    Learn their personalities, understand what certain people did for music, and remember it. Having this knowledge will give you a good baseline to relate with other people in the industry and inform you of what you could do in your own career.

    It helps to know where you fit in the grand scheme of the industry.

    Develop Your People Skills To Be A Better Music Manager

    The industry is all about networking and making connections with everyone you meet. You are the face of the band, and they’re not going to understand why they’re paying you if you aren’t working to connect them with the best people in the industry.

    You have to be relatively confident (or appear to be), assertive, and deliberate with your social decisions. Those who can network tend to succeed. Beyond this, there’s one really important thing.

    If you are still wondering how to be a music manager, it’s worth bearing in mind you will need to keep a professional and casual attitude. It’s not only important that people know what you’re about, but it’s crucial that they like you on some level. In other words, make sure you’re tolerable to the people you’re working with.

    The bands should feel comfortable disclosing information to you and trust you enough to build solid relationships. Don’t treat some people more important than others, don’t overstep your bounds, and do your best not to cause problems within the group.

    Interested in Learning More?

    Whether you want to know how to get your music out there effectively or are trying to learn more about how to be a music manager, you should digest all the information you can.

    There’s a lot to learn about the industry in the new age, and you’ll be better off if you’re in the know. If you want to learn more about how to make it in the music industry, visit our site to get the information you need.

     

  • 5 mistakes musicians make when promoting music.

    One of the critical problems I notice when looking at other people‘s promotion is that there isn’t a strategy or a plan. Musicians think creating a last-minute promotional post across Facebook is adequate, or they’ll promptly send the music to their entire mailing list the day before release.

    They‘ll be disheartened when they don’t see results and be annoyed that blogs don’t select their music. The only time this does work is when the musician is very well-known with a vast audience and media relationships already established. For example, when Daft Punk unleashed Random Access Memories, their music publicists kept it as secret and announced right before the release date. Daft Punk can get away with this because of their stature, their audience size and because every EDM blog and magazine would feature their content. Although Daft Punk’s publicists only announced the album a couple of days before release it was executed extremely well. It was very well thought out, which I’m sure took months of planning.

    So what are the 5 mistakes?

    1. Not having a plan.

    You must consider a plan when promoting music. I’m talking about a plan that is eight to ten weeks long and will deliver a strategy from start to finish. Beforehand, you must work out who you would like to receive your music and then you need to work out how you will deliver your music to those people. What are you trying to achieve when promoting music?

    I suggest you look at your release date and then work out who you would like to feature the music. For example, if your release date in 8 weeks time you will need to work out how to gain YouTube, Spotify playlisting and magazine features and so on. This takes time and needs a solid strategy in place to accomplish it.

    2. Getting itchy

    We’ve all been guilty of this one. When you‘ve got a release planned, you want everybody to hear it and keeping it contained can be difficult. If you‘ve produced or signed a magnificent piece of music, don’t show the world months before the release date. You need to restrain yourself and it locked away until the time is right. Or if you‘re in contact with some top end DJs, offer the music to a handful of them and ask them to test it on their audience and gauge the crowd reaction. 

    3. Sending music to everybody

    In my experience this is where every single young independent label goes wrong. They’ve secured their release, everything is signed off, they’ve created a mailing list and before you know it they blast it off to 1,000 email addresses. This is where things get a little bit messy. They can’t recall who they sent it to and now not sure who’s listened to it or going to feature it.

    To resolve this issue your mailing list must be segmented. What this means is you have to split your mailing list into manageable chunks. If you‘ve got a contact list of 1000 DJs, blogs and journalists divide them up into categories. Once these lists are divided send them the music on separate days. This will assist you in the long run and keep you organised throughout the promotional period. Using software like Promo.ly will help streamline this and capture excellent results.

    4. Forgetting to include essential details

    When I used to run a blog, record labels would forget to include vital information when sending promos. This made my job difficult, and I was forever chasing the person who sent it to me. Top end blogs receive hundreds of emails per day all of which ask for music to be featured. If you forget to include the release date, artist name, album name or forgetting to include any information at all will slim down your chance of gaining features. You need to make it easy, and it should be a simple transaction. You should be able to send your music to the blogger without the blogger seeking several vital questions about the release. I know this sounds basic but it happens time and time again.

    5. Sending the same music to multiple YouTube channels.

    When seeking premieres on YouTube don’t send all the top channels the same music at the same time. Most channels  like an exclusive and won’t feature your music if another channel already has it. As I mentioned earlier this needs to be in your plan. Start by making a list of your top 5 YouTube channels where you could see your music fitting with their audience. Start with your number one channel and contact them directly. If you don’t achieve a response or they decline the track, direct it to your number 2 channel and so on. By working in the linear approach it will solve many disagreements and grant you a higher chance of getting featured.

    To summarise: formulate a plan when promoting music and segment your mailing list accordingly. It’s crucial and shouldn’t take long to come up with a strategy. Don’t send your music to everybody at the same time and send your music over several days to your different segments. Using applications like Promo.ly will keep you organised and on track. Ensure you incorporate all the relevant details like artwork, release date, artist name, album name and press release. Having a strategy during your promotional period will help attain further results.